Form 8-K - Current report

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported) July 25, 2024

AMERICAN REBEL HOLDINGS, INC.

(Exact name of registrant as specified in its charter)

Nevada

001-41267

47-3892903

(State or other jurisdiction

of incorporation)

(Commission

File Number)

(IRS Employer

Identification No.)

5115 Maryland Way, Suite 303

Brentwood, Tennessee

37027

(Address of principal executive offices)

(Zip Code)

Registrant’s telephone number, including area code: (833) 267-3235

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol(s)	Name of each exchange on which registered
Common Stock, $0.001 par value	AREB	The Nasdaq Stock Market LLC
Common Stock Purchase Warrants	AREBW	The Nasdaq Stock Market LLC

Indicate by check mark whether the registrant is an emerging growth company as deﬁned in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised ﬁnancial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 1.01. Entry into a Material Definitive Agreement.

Securities Exchange and Amendment Agreements

Effective August 5, 2024, the Registrant entered into a Securities Exchange and Amendment Agreement (the “Securities Exchange Agreement No. 1”) with an individual accredited investor.

On April 9, 2024, the Registrant and the investor entered into a $75,000 Revenue Interest Purchase Agreement (the “Revenue Agreement No. 1”).

Pursuant to the Securities Exchange Agreement No. 1, the Registrant and the investor exchanged a portion of the Revenue Agreement No. 1 for 10,010 shares of Series D Convertible Preferred Stock. In addition, the investor retained a continuing revenue interest pursuant to the Revenue Agreement No. 1, amending certain provisions of the Revenue Agreement No. 1 as follows:

Commencing on October 1, 2024 and continuing thereafter until all amounts are repurchased by the Registrant pursuant to the terms of the Revenue Agreement, the investor has a right to receive $7,500 per month from the Registrant generated from its operating subsidiaries (the “Revenue Interest”).

Under the Revenue Agreement, the Company has an option (the “Call Option”) to repurchase the Revenue Interest at any time upon two days advance written notice. Additionally, the Purchasers have an option (the “Put Option”) to terminate the Revenue Interest Purchase Agreement and to require the Registrant to repurchase future Revenue Interest upon the Registrant consummating a public offering pursuant to Regulation A. The repurchase price to be paid by the Registrant will be, if the Call Option or the Put Option is exercised (i) $70,312.50 if repurchased on or before September 30, 2024; and (ii) $75,937.50 after October 1, 2024; in each case of (i) or (ii), minus all Revenue Interest or other payments made by the Registrant to the investor prior to such date.

Effective August 5, 2024, the Registrant entered into a second Securities Exchange and Amendment Agreement (the “Securities Exchange Agreement No. 2”) with an individual accredited investor.

On March 22, 2023, the Registrant and the investor entered into a $100,000 Revenue Interest Purchase Agreement (the “Revenue Agreement No. 2”).

Pursuant to the Securities Exchange Agreement No. 2, the Registrant and the investor exchanged a portion of the Revenue Agreement No. 2 for 12,134 shares of Series D Convertible Preferred Stock. In addition, the investor retained a continuing revenue interest pursuant to the Revenue Agreement No. 2, amending certain provisions of the Revenue Agreement No. 2 as follows:

Commencing on October 1, 2024 and continuing thereafter until all amounts are repurchased by the Registrant pursuant to the terms of the Revenue Agreement, the investor has a right to receive $10,000 per month from the Registrant generated from its operating subsidiaries (the “Revenue Interest”).

Under the Revenue Agreement, the Company has an option (the “Call Option”) to repurchase the Revenue Interest at any time upon two days advance written notice. Additionally, the Purchasers have an option (the “Put Option”) to terminate the Revenue Interest Purchase Agreement and to require the Registrant to repurchase future Revenue Interest upon the Registrant consummating a public offering pursuant to Regulation A. The repurchase price to be paid by the Registrant will be, if the Call Option or the Put Option is exercised (i) $93,750 if repurchased on or before September 30, 2024; and (ii) $101,250 after October 1, 2024; in each case of (i) or (ii), minus all Revenue Interest or other payments made by the Registrant to the investor prior to such date.

The Securities Exchange Agreements No. 1 and No. 2 included representations, warranties and covenants by the Registrant and investors that are customary for transactions of this type.

The foregoing description of the Securities Exchange Agreements No. 1 and No. 2 are not complete descriptions of all of the parties’ rights and obligations under the Securities Exchange Agreements No. 1 and No. 2, and are qualified in their entirety by reference to the Securities Exchange Agreements No. 1 and No. 2, copies of which are filed as Exhibits 10.1 and 10.2 to this Current Report on Form 8-K.

Amended Revenue Interest Purchase Agreements

Effective August 5, 2024, the Registrant entered into an Amended Revenue Interest Purchase Agreement (the “Amended RIP Agreement No. 1”) with an individual accredited investor.

On April 1, 2024, the Registrant and the investor entered into a $100,000 Revenue Interest Purchase Agreement (the “Revenue Agreement No. 3”).

Pursuant to the Amended RIP Agreement No. 1, the Registrant and the investor agreed to amend certain provisions of the Revenue Agreement No. 3 as follows:

Commencing on October 1, 2024 and continuing thereafter until all amounts are repurchased by the Registrant pursuant to the terms of the Revenue Agreement, the investor has a right to receive $10,000 per month from the Registrant generated from its operating subsidiaries (the “Revenue Interest”).

Under the Revenue Agreement, the Company has an option (the “Call Option”) to repurchase the Revenue Interest at any time upon two days advance written notice. Additionally, the Purchasers have an option (the “Put Option”) to terminate the Revenue Interest Purchase Agreement and to require the Registrant to repurchase future Revenue Interest upon the Registrant consummating a public offering pursuant to Regulation A. The repurchase price to be paid by the Registrant will be, if the Call Option or the Put Option is exercised (i) $187,500 if repurchased on or before September 30, 2024; and (ii) $202,500 after October 1, 2024; in each case of (i) or (ii), minus all Revenue Interest or other payments made by the Registrant to the investor prior to such date.

Effective August 5, 2024, the Registrant entered into an Amended Revenue Interest Purchase Agreement (the “Amended RIP Agreement No. 2”) with an individual accredited investor.

On April 9, 2024, the Registrant and the investor entered into a $100,000 Revenue Interest Purchase Agreement (the “Revenue Agreement No. 4”).

Pursuant to the Amended RIP Agreement No. 2, the Registrant and the investor agreed to amend certain provisions of the Revenue Agreement No. 4 as follows:

Commencing on October 1, 2024 and continuing thereafter until all amounts are repurchased by the Registrant pursuant to the terms of the Revenue Agreement, the investor has a right to receive $10,000 per month from the Registrant generated from its operating subsidiaries (the “Revenue Interest”).

Under the Revenue Agreement, the Company has an option (the “Call Option”) to repurchase the Revenue Interest at any time upon two days advance written notice. Additionally, the Purchasers have an option (the “Put Option”) to terminate the Revenue Interest Purchase Agreement and to require the Registrant to repurchase future Revenue Interest upon the Registrant consummating a public offering pursuant to Regulation A. The repurchase price to be paid by the Registrant will be, if the Call Option or the Put Option is exercised (i) $187,500 if repurchased on or before September 30, 2024; and (ii) $202,500 after October 1, 2024; in each case of (i) or (ii), minus all Revenue Interest or other payments made by the Registrant to the investor prior to such date.

Effective August 5, 2024, the Registrant entered into an Amended Revenue Interest Purchase Agreement (the “Amended RIP Agreement No. 3”) with an individual accredited investor.

On April 9, 2024, the Registrant and the investor entered into a $300,000 Revenue Interest Purchase Agreement (the “Revenue Agreement No. 5”).

Pursuant to the Amended RIP Agreement No. 3, the Registrant and the investor agreed to amend certain provisions of the Revenue Agreement No. 5 as follows:

Commencing on October 1, 2024 and continuing thereafter until all amounts are repurchased by the Registrant pursuant to the terms of the Revenue Agreement, the investor has a right to receive $30,000 per month from the Registrant generated from its operating subsidiaries (the “Revenue Interest”).

Under the Revenue Agreement, the Company has an option (the “Call Option”) to repurchase the Revenue Interest at any time upon two days advance written notice. Additionally, the Purchasers have an option (the “Put Option”) to terminate the Revenue Interest Purchase Agreement and to require the Registrant to repurchase future Revenue Interest upon the Registrant consummating a public offering pursuant to Regulation A. The repurchase price to be paid by the Registrant will be, if the Call Option or the Put Option is exercised (i) $562,500 if repurchased on or before September 30, 2024; and (ii) $607,500 after October 1, 2024; in each case of (i) or (ii), minus all Revenue Interest or other payments made by the Registrant to the investor prior to such date.

In addition, the Amended RIP Agreements No. 1, No. 2 and No. 3 contain various representations and warranties, covenants and other obligations and other provisions that are customary for a transaction of this nature.

The foregoing description of the material terms of the Amended RIP Agreements No. 1, No. 2 and No. 3 does not purport to be complete and is qualified in their entirety by reference to the complete text of the Amended RIP Agreements No. 1, No. 2 and No. 3, copies of which are filed as Exhibits 10.3, 10.4 and 10.5 herewith and incorporated herein by reference.

Item 2.03. Creation of a Direct Financial Obligation or an Obligation Under an Off-Balance Sheet Arrangement of a Registrant.

The information set forth above in Item 1.01 of this Current Report on Form 8-K is incorporated herein by reference.

Item 2.04 Triggering Events That Accelerate or Increase a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement.

During February 2023, the Registrant entered into a $2 million master credit agreement (credit facility) with Bank of America. The credit facility is secured by all the assets of the Registrant’s Champion subsidiaries and guaranteed by the Registrant, the Champion subsidiaries and the Registrant’s CEO. The Line of Credit expired on February 28, 2024, but the Registrant and Champion Safe Company have been actively working with the bank to extend or modify the credit facility.

Despite being current on all payments under the credit facility and actively working with the bank for a long-term solution to repay the credit facility, on July 25, 2024, Champion Safe Company received a notice of default and demand for payment from the bank. The current balance owing to the bank is $2,017,539.27 and interest is accruing at $743.38 per day. The Registrant is currently negotiating a forbearance or other cure to the default and a plan for repayment of the credit facility within sixty (60) to ninety (90) days with its assigned relationship manager at the bank.

However, if the Registrant is unable to cure the default, or extend or replace the credit facility, it would have a material impact on the Registrant and its Champion subsidiaries’ working capital needs. In addition, the Registrant having to raise equity or debt financing to repay the credit facility or obtaining a new credit facility may be on substantially worse terms than the current credit facility.

Item 3.02 Sale of Unregistered Securities

The information set forth above in Item 1.01 of this Current Report on Form 8-K regarding the Securities Exchange Agreements No. 1 and No. 2 is incorporated herein by reference.

The issuance of the shares of Series D Convertible Preferred Stock will not be registered under the Securities Act of 1933, as amended, in reliance upon the exemption from the registration requirements of that Act provided by Section 4(a)(2) thereof. Each investor is an accredited investor with the experience and expertise to evaluate the merits and risks of an investment in securities of the Registrant and the financial means to bear the risks of such an investment.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits.

Exhibit Number		Description

10.1		Securities Exchange and Amendment Agreement No. 1 effective August 5, 2024
10.2		Securities Exchange and Amendment Agreement No. 2 effective August 5, 2024
10.3		$100,000 Amended RIP Agreement No. 1 effective August 5, 2024
10.4		$100,000 Amended RIP Agreement No. 2 effective August 5, 2024
10.5		$300,000 Amended RIP Agreement No. 3 effective August 5, 2024
104		Cover Page Interactive Data File

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934 the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	AMERICAN REBEL HOLDINGS, INC.

Date: August 7, 2024	By:	/s/ Charles A. Ross, Jr.
		Charles A. Ross, Jr.
		Chief Executive Officer

SECURITIES EXCHANGE

AND AMENDMENT AGREEMENT

AMERICAN REBEL HOLDINGS, INC.

and

STEVEN BUTLER

August 5, 2024

SECURITIES EXCHANGE AND AMENDMENT AGREEMENT

PARTIES

THIS SECURITIES EXCHANGE AND AMENDMENT AGREEMENT (the “Agreement”) is entered into effective as of the __5th__ day of August, 2024 (the “Effective Date”), by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation (“AREB”) with an address of 5115 Maryland Way, Ste. 303, Brentwood, Tennessee 37027 for purposes of notice hereunder; and, STEVEN BUTLER, an individual residing in the State of California (“Butler”), with an address of 1332 Summit Ave., Cardiff, California, 92007 for purposes of notice hereunder. AREB and Butler are sometimes referred to collectively herein as the “Parties”, and each individually as a “Party”.

RECITALS

	A.	AREB and Butler are parties to that certain Revenue Interest Purchase Agreement, dated as of 09 April 2024 (the “Purchase Agreement”). Capitalized terms not defined herein shall have the same meaning as set forth in the Purchase Agreement.

	B.	Pursuant to the Purchase Agreement, Butler purchased from AREB a continuing interest in the total of all revenue and other payments generated and otherwise received by AREB and the Subsidiaries.

	C.	The Parties continue to agree to treat the Purchase Agreement and the Revenue Interest as a “security”, as that term is commonly defined under the applicable rules and regulations of the Securities Act of 1933, as amended from time-to-time (the “Securities Act”).

	D.	AREB has authorized a series of convertible preferred stock designated as Series D Convertible Preferred Stock (the “Series D Stock”). The rights, preferences, restrictions, and other matters relating to the Series D Stock are memorialized in that certain Certificate of Designation dated 03 May 2024, a copy of which is attached hereto as Exhibit II-D (the “Certificate of Designation”).

	E.	AREB and Butler desire to exchange (the “Exchange”) a portion of the Purchase Agreement and a corresponding portion of the Revenue Interest for such aggregate number of shares of Series D Stock set forth below (the “New Preferred Shares”).

	F.	The Exchange will also be made in reliance upon the exemption from registration provided by Section 3(a)(9) of the Securities Act.

	G.	The Parties intend that concurrent with the Exchange, the Purchase Agreement will be amended as provided herein), and continue in full force and effect, subject to the revised terms and conditions.

H. NOW, THEREFORE, in consideration of the promises and the mutual covenants contained herein, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Parties, intending to be legally bound, hereby agree as follows:

III

EXCHANGE AND ISSUANCE

3.1 Exchange. On the Closing Date, subject to the terms and conditions of this Agreement and the Certificate of Designation, as applicable, AREB and Butler shall, pursuant to Section 3(a)(9) of the Securities Act, exchange a portion of the Purchase Agreement and the Revenue Interest for and in consideration of the New Preferred Shares. Upon consummation of the Exchange, Butler will continue to own the Retained Interest and the Purchase Agreement will remain in full force and effect as provided for herein.

3.2 New Preferred Shares. The New Preferred Shares shall consist of ten thousand ten (10,010) shares of the Series D Stock.

3.3 Delivery and Status of the New Preferred Shares.

3.3.1. Delivery at Closing. On the Closing Date, the New Preferred Shares shall be issued in the name of Butler on the books and records of AREB. Within two (2) business days after the Closing Date, AREB shall deliver to Butler documentary proof of the issuance of the New Preferred Shares in book entry format in the form of an account statement issued by the transfer agent for Butler. Notwithstanding the foregoing, as of the Closing Date, Butler shall be deemed for all corporate purposes to have become the legal and lawful owner of record of the New Preferred Shares, and shall be entitled to exercise all of its rights with respect to the New Preferred Shares, irrespective of the date AREB delivers the account statement referenced above.

3.3.2. Status. The New Preferred Shares, when issued, will be validly issued, fully paid, nonassessable, and free from all preemptive or similar rights or liens, with Butler holding legal and lawful title to the New Preferred Shares. Butler may, subject to compliance with federal securities laws, freely assign all or any portion of the New Preferred Shares in its sole and absolute discretion.

3.3.3. Exchange of Securities. The Exchange will be effected as an exchange of securities issued by AREB pursuant to Section 3(a)(9) of the Securities Act. AREB shall provide all written assurances, confirmations, and similar agreements and documents as requested by Butler in support of this Section 3.3.3.

3.3.4. Ratification and Cross Default. Except as otherwise expressly provided herein, the Certificate of Designation is, and shall continue to be, in full force and effect and is hereby ratified and confirmed in all respects, except that a default by AREB under this Agreement shall constitute a default under the Certificate of Designation.

3.3.5. Holding Period. For the purposes of Rule 144, AREB acknowledges that the holding period of the Purchase Agreement (and upon conversion thereof, if any, into shares of AREB common stock) may be tacked onto the holding period of the New Preferred Shares. AREB agrees not to take a position contrary to this Section 3.3.5.

AMENDED AND NEW COVENANTS; CONFIRMATION OF OBLIGATIONS

4.1 Retained Interest. In connection with the Exchange, Butler shall retain a continuing interest in and under the Purchase Agreement and the Revenue Interest, with the Purchase Agreement remaining in full force and effect, amended as follows as of the Effective Date (the “Retained Interest”):

4.1.1. Section 2.4. Section 2.4 of the Purchase Agreement is hereby amended in its entirety to read as follows:

Revenue Interest. Commencing on 01 October 2024 (the “Commencement Date”) and continuing thereafter until all amounts due and payable in accordance with Section 3.1 are repaid (the “Pay-out Period”), AREB shall pay to Butler Seven Thousand Five Hundred Dollars ($7,500) per calendar month from the monthly Collected Revenue, with the first payment to be paid on or before the 05 November 2024, and continuing thereafter on or before the fifth day of each succeeding month during the Pay-out Period. However, no such payment shall be due for the month in which the last payment of the Repurchase Price is tendered hereunder.

4.1.2. Section 3.1. Section 3.1 of the Purchase Agreement is hereby amended in its entirety to read as follows:

Repurchase Price. The price to be paid for the exercise of an option under this Article III (the “Repurchase Price”) shall be equal to: (i) during the period starting on the Effective Date and ending on 30 September 2024 (the “Initial Period”), Seventy Thousand Three Hundred Twelve Dollars and Fifty cents ($70,312.50); and, (ii) starting on the Commencement Date and throughout the Pay-out Period, Seventy-Five Thousand Nine Hundred Thirty-Seven Dollars and Fifty Cents ($75,937.50), referred to herein as the “Increased Amount”.

4.2 Absence of Certain Rights. Each Party hereby acknowledges and agrees that as of the Effective Date, (i) no amounts, other than amounts otherwise due hereunder, are due and owing by AREB to Butler under the Purchase Agreement; and, (ii) AREB has no right of offset, defense, or counterclaim under the Purchase Agreement.

4.3 Continued Effectiveness. Except as otherwise expressly set forth in this Agreement, the terms of the Purchase Agreement remain unchanged, and the Purchase Agreement shall remain in full force and effect, and is hereby confirmed and ratified. Except as otherwise expressly provided herein, this Agreement will not be deemed (i) to be a waiver of, or consent to, or a modification or amendment of, any other term or condition of the Purchase Agreement; (ii) a waiver of any of rights or remedies under the Purchase Agreement, at law or in equity; or, (iii) to prejudice any right or rights which the Parties may now have or may have in the future under or in connection with the Purchase Agreement or any of the instruments or agreements referred to therein, as the same may be amended, restated, supplemented, or otherwise modified from time-to-time.

4.4 No Waiver of Future Events of Defaults. Upon entering into this Agreement, Butler hereby waives all Events of Default, known or unknown to Butler, by AREB prior to the Effective Date. Thereafter, no such waiver of any kind shall be inferred or actual.

4.5 No Waiver; Course of Dealing. No failure by any Party to insist on the strict performance of any covenant, duty, agreement, or condition of the Purchase Agreement or to exercise any right or remedy on an Event of Default shall constitute a waiver of any such breach or of any other covenant, duty, agreement, or condition. Further, Except as expressly provided herein, the execution and delivery of this Agreement shall not: (a) constitute an extension, modification, or waiver of any aspect of the Purchase Agreement; (b) give rise to any obligation on the part of Butler to extend, modify, or waive any term or condition of the Purchase Agreement; (c) give rise to any defenses or counterclaims to the right of Butler to compel payment or to otherwise enforce its rights and remedies under the Purchase Agreement; or, (d) establish a custom or course of dealing between or among AREB and Butler. Except as expressly limited herein, Butler hereby expressly reserves all of its rights and remedies under the Purchase Agreement and under applicable law.

4.6 Breach. A breach of this Agreement shall be deemed to be an Event of Default under the Purchase Agreement, entitling the damaged Party to all remedies available under the Purchase Agreement.

4.7 Conflicting Terms. In the event of any conflict or inconsistency between this Agreement and the Purchase Agreement, the terms of this Agreement shall expressly control.

REPRESENTATIONS AND WARRANTIES OF AREB

AREB represents and warrants to Butler that the representations and warranties contained in this Article V are true, correct, and complete as of the Effective Date and the Closing Date, except as otherwise expressly provided for to the contrary herein:

5.1 Organization. AREB is a corporation, duly organized, validly existing, and in good standing under the laws of the State of Nevada, with the requisite power and authority to own and use its properties and assets and to carry on its business as currently conducted. AREB is not violation or default of any of the provisions of its Certificate or Articles of Incorporation, Bylaws, or other organizational or charter documents. AREB is duly qualified to conduct business and is in good standing as a foreign corporation or other entity in each jurisdiction in which the nature of the business conducted or property owned by it makes such qualification necessary, except where the failure to be so qualified or in good standing, as the case may be, could not have or reasonably be expected to result in: (i) a material adverse effect on the legality, validity or enforceability of any of the Exchange Documents; or, (ii) a material adverse effect on the ability of AREB to perform in any material respect on a timely basis its obligations under any of the Exchange Documents, and no proceeding of any kind has been instituted in any such jurisdiction revoking, limiting, or curtailing or seeking to revoke, limit, or curtail such power and authority or qualification.

5.2 Execution and Performance of Agreement. AREB has the requisite right, corporate power, authority, and capacity to enter into, execute, deliver, perform, and carry out the terms and conditions of this Agreement and (i) each of the Exchange Documents; and, (ii) each of the other instruments and agreements to be executed and delivered by AREB in connection with this Agreement, as well as all transactions contemplated hereunder. All requisite corporate proceedings have been taken and AREB has obtained all approvals, consents, and authorizations necessary to authorize the execution, delivery, and performance by AREB of this Agreement, and each of the Exchange Documents to which it is a party. This Agreement has been duly and validly executed and delivered by AREB and constitutes the valid, binding, and enforceable obligation of AREB, except as such enforcement may be limited by bankruptcy, insolvency, reorganization, or other similar laws affecting the enforcement of creditor’s rights generally and by general principles of equity (regardless of whether such enforcement is considered in a proceeding in equity or at law.

5.3 Effect of Agreement. The consummation by AREB of the transactions herein contemplated, including the execution, delivery and consummation of this Agreement and the Exchange Documents to which it is a party, will not:

(a) Violate any judgment, statute, law, code, act, order, writ, rule, ordinance, regulation, governmental consent or governmental requirement, or determination or decree of any arbitrator, court, or other governmental agency or administrative body, which now or at any time hereafter may be applicable to and enforceable against the relevant party, work, or activity in question or any part thereof (collectively, “Requirement of Law”) applicable to or binding upon AREB;

(b) Violate (i) the terms of the Articles of Incorporation or Bylaws of AREB; or, (ii) any material agreement, contract, mortgage, indenture, bond, bill, note, or other material instrument or writing binding upon AREB or to which AREB is subject; or

(c) Result in the breach of, constitute a default under, constitute an event which with notice or lapse of time, or both, would become a default under, or result in the creation of any lien, security interest, charge or encumbrance upon any of the assets of AREB under any agreement, commitment, contract (written or oral) or other instrument to which AREB is a party, or by which any of its assets are bound or affected.

5.4 No Consents. AREB is not required to obtain any consent from, authorization or order of, or make any filing or registration with any court, governmental agency or any regulatory or self-regulatory agency or any other person in order for it to execute, deliver, or perform any of its respective obligations under or contemplated by this Agreement or any Exchange Document, in each case, in accordance with the terms hereof or thereof. All consents, authorizations, orders, filings and registrations which AREB is required to obtain pursuant to the preceding sentence have been or will be obtained or effected on or prior to the Closing Date.

5.5 Issuance of the New Preferred Shares. The issuance of the New Preferred Shares has been duly authorized and, upon issuance in accordance with the terms of this Agreement, the New Preferred Shares shall be validly issued, fully paid and non-assessable and free from all preemptive or similar rights, mortgages, defects, claims, liens, pledges, charges, taxes, rights of first refusal, encumbrances, security interests and other encumbrances with respect to the issue thereof.

5.6 SEC Documents; Financial Statements. During the two (2) years prior to the Effective Date, AREB has filed all reports, schedules, forms, statements and other documents required to be filed by it with the US Securities and Exchange Commission (the “SEC”) pursuant to the reporting requirements of the Exchange Act of 1934, as amended from time-to-time (the “Exchange Act”). All of the foregoing filed prior to the Effective Date, including without limitation, Current Reports on Form 8-K and all exhibits and appendices included therein (other than Exhibits 99.1 to Form 8-K) and notes and schedules thereto and documents incorporated by reference therein (specifically excluding all financial statements, references and disclosures from all such filings with the SEC) are collectively referred to herein as the “SEC Documents”. As of their respective dates, the SEC Documents complied in all material respects with the requirements of the Exchange Act and the rules and regulations of the SEC promulgated thereunder applicable to the SEC Documents, and none of the SEC Documents, at the time they were filed with the SEC, contained any untrue statement of a material fact or omitted to state a material fact required to be stated therein or necessary in order to make the statements therein, in the light of the circumstances under which they were made, not misleading. No other information provided by or on behalf of AREB to Butler which is not included in the SEC Documents contains any untrue statement of a material fact or omits to state any material fact necessary in order to make the statements therein not misleading, in the light of the circumstance under which they are or were made.

5.7 No Undisclosed Events, Liabilities, Developments, or Circumstances. Except as set forth in the SEC Documents, no event, liability, development or circumstance has occurred or exists, or is reasonably expected to exist or occur with respect to AREB, any of its subsidiaries or any of their respective businesses, properties, liabilities, prospects, operations (including results thereof) or condition (financial or otherwise), that (i) would be required to be disclosed by AREB under applicable securities laws on a registration statement on Form S-1 filed with the SEC relating to an issuance and sale by AREB of its common stock and which has not been publicly announced; (ii) would reasonably expected to have a material adverse effect on Butler’s ownership of the New Preferred Shares; or, (iii) would reasonably be expected to have a material adverse effect on AREB.

5.8 Litigation. Except as disclosed in the SEC Documents, there is no action, suit, arbitration, proceeding, inquiry or investigation before or by any court, public board, other governmental entity, self-regulatory organization or body pending or, to the knowledge of AREB, threatened against or affecting AREB or any of its subsidiaries, AREB common Stock or any of AREB’s or its Subsidiaries’ officers or directors that would reasonably be expected to have a material adverse effect on AREB or its subsidiaries, whether of a civil or criminal nature or otherwise, in their capacities as such, except as disclosed in the SEC Documents. Without limitation of the foregoing, there has not been, and to the knowledge of AREB, there is not pending or contemplated, any investigation by the SEC involving AREB, any of its subsidiaries or any current or former director or officer of AREB or any of its subsidiaries. The SEC has not issued any stop order or other order suspending the effectiveness of any registration statement filed by AREB under the Securities Act or the Exchange Act. Neither AREB nor any of its subsidiaries is subject to any order, writ, judgment, injunction, decree, determination or award of any governmental entity.

5.9 No Commission or Similar Payments. AREB is not obligated to pay, and will not pay, any commission or any other remuneration of any kind in connection with the solicitation for the Exchange, and there has been no act or omission by AREB which would give rise to any valid claim against any of the Parties for a brokerage commission, finder’s fee, or other in-kind payment in connection with the transactions contemplated hereunder.

5.10 Status of Butler. AREB hereby confirms that, to the best of its knowledge, at no time was Butler, or any officer, director, shareholder or affiliate of Butler, ever (i) an officer or director of AREB; (ii) the beneficial holder of ten percent (10%) or more of the equity securities of AREB; or, (iii) an affiliate (as such term is defined under the Securities Act) of AREB.

5.11 Disclosure. AREB confirms that neither it nor any other person acting on its behalf has provided Butler or its agents or counsel with any information that constitutes or would reasonably be expected to constitute material, non-public information concerning AREB or any of its subsidiaries, other than the existence of the transactions contemplated by this Agreement and the other Exchange Documents.

5.12 Reliance. AREB recognizes, understands, and agrees that Butler will be relying on the full accuracy of the above representations, warranties, covenants, and agreements in effectuating the transactions contemplated hereunder.

REPRESENTATIONS AND WARRANTIES OF BUTLER

Butler represents and warrants to AREB that the representations and warranties contained in this Article VI are true, correct, and complete as of the Effective Date and the Closing Date, except as otherwise expressly provided for to the contrary herein:

6.1 Residency. Butler is an individual residing in the State of California, with the requisite power and authority to own and use his properties and assets and to carry on his business as currently conducted.

6.2 Execution and Performance of Agreement. Butler has the requisite right, power, authority, and capacity to enter into, execute, deliver, perform, and carry out the terms and conditions of this Agreement and (i) each of the Exchange Documents; and, (ii) each of the other instruments and agreements to be executed and delivered by Butler in connection with this Agreement, as well as all transactions contemplated hereunder. All requisite proceedings have been taken and Butler has obtained all approvals, consents, and authorizations necessary to authorize the execution, delivery, and performance by Butler of this Agreement, and each of the Exchange Documents to which it is a party. This Agreement has been duly and validly executed and delivered by Butler and constitutes the valid, binding, and enforceable obligation of Butler, except as such enforcement may be limited by bankruptcy, insolvency, reorganization, or other similar laws affecting the enforcement of creditor’s rights generally and by general principles of equity (regardless of whether such enforcement is considered in a proceeding in equity or at law.

6.3 Effect of Agreement. As of the Closing, the consummation by Butler of the transactions herein contemplated, including the execution, delivery and consummation of this Agreement, will not:

(a) Violate any Requirement of Law applicable to or binding upon Butler; or

(b) Violate the terms of any material agreement, contract, mortgage, indenture, bond, bill, note, or other material instrument or writing binding upon Butler or to which Butler is subject.

6.4 Status.

(a) Butler has substantial experience in evaluating and investing in securities of companies similar to AREB and acknowledges that it can protect its own interests. Butler has such knowledge and experience in financial and business matters so it is capable of evaluating the merits and risks of acquiring the New Preferred Shares.

(b) Butler is an “accredited investor” within the meaning of the Securities Act.

(c) The New Preferred Shares are being acquired by Butler for its own account, for investment purposes only, and with no present intention of distributing, selling, or otherwise disposing of the New Preferred Shares.

6.5 Investigation. Butler is purchasing the New Preferred Shares based upon its own independent investigation and evaluation of AREB. Butler is expressly not relying on any oral representations made by AREB or AREB with regard to the New Preferred Shares or AREB.

6.6 No Other Consideration. Butler is neither obligated nor required to contribute, and will not contribute, any cash or other property, other than those portions of the Purchase Agreement and a corresponding portion of the Revenue Interest, exclusive of the Retained Interest.

6.7 Reliance. Butler recognizes, understands, and agrees that AREB will be relying on the full accuracy of the above representations, warranties, covenants, and agreements in effectuating the transactions contemplated hereunder.

VII

CLOSING

7.1 Closing. Provided that no action, proceeding, investigation, regulation or legislation shall have been instituted, threatened or proposed before any court, governmental agency or authority or legislative body to enjoin, restrain, prohibit or obtain substantial damages in respect of, this Agreement or the consummation of the transactions contemplated hereunder, the closing of the Exchange and all transactions contemplated hereunder (the “Closing”) shall take place via the electronic exchange of documents, securities and signatures, no later than two business days after the Effective Date or at such other time and place as AREB and Butler mutually agree (the “Closing Date”).

7.2 Obligations of AREB. At the Closing, AREB shall deliver or cause to be delivered to Butler:

(a) An executed version of this Agreement;

(b) Executed versions of all additional documents reasonably required to effect the transactions envisioned hereunder, including, without limitation, documents required by Butler’s transfer agent (collectively, the “Exchange Documents”);

(d) All other documents requested of AREB in order to facilitate the transactions envisioned hereunder.

7.3 Obligations of Butler. At the Closing, Butler shall deliver or cause to be delivered to AREB:

(a) An executed version of this Agreement;

(b) Executed versions of all additional Exchange Documents; and

VIII

POST-CLOSING COVENANTS

8.1 Use of Transfer Agent. At all times while Butler owns any of the New Preferred Shares, AREB shall engage the services of the same transfer agent it uses for its common stock for purposes of providing substantially the same issuance, management, and related services regarding the Series D Stock. AREB shall be responsible for the payment of any and all transfer agent fees relating to or arising out of the transactions contemplated hereby, as well as any future conversions of the New Preferred Shares or successor securities.

8.2 Most Favored Nation. AREB hereby represents, warrants, and agrees that if at any time while Butler owns any of the New Preferred Shares AREB issues any shares of Series D Stock or other newly designated shares of preferred stock on any terms or conditions more beneficial than those afforded Butler, then the New Preferred Shares shall be automatically amended and modified in an economically and legally equivalent manner such that Butler shall receive the benefit of the more favorable terms and/or conditions (as the case may be), including, without limitation, the issuance of additional shares of Series D Stock to Butler, if necessary.

8.3 Cross Default. Any default by AREB with regard to any other holder of Series D Stock or Series C Stock with regard to the shares shall similarly be a default by AREB as to Butler and its ownership of the New Preferred Shares.

8.4 Rule 144. AREB acknowledges and agrees that in connection with any resale of the New Preferred Shares or any successor security, Butler shall solely be required to provide reasonable assurances that such applicable securities are eligible for resale, assignment or transfer under Rule 144. AREB shall be responsible for any transfer agent fees or DTC fees or legal fees of AREB’s counsel with respect to the removal of legends, if any, or issuance of any new or replacement securities. AREB shall cause its counsel to issue a legal opinion to its transfer agent as reasonably requested by Butler.

8.5 Survival of Representations. All of the covenants, agreements, representations, and warranties made by each Party, or pursuant hereto or in connection with the transactions contemplated hereby, shall survive the Closing for a period of two (2) years.

8.6 Expenses. Except as otherwise expressly provided herein, each Party will pay their own respective costs and expenses in connection with the negotiation, preparation, execution, and delivery of this Agreement and the consummation of the transactions contemplated hereby.

8.7 Taxes. Butler and AREB shall bear the responsibility for their respective taxes, if any, arising out of the consummation of the transactions contemplated herein and for the filing of all necessary tax returns and reports with respect to such taxes.

8.8 Reasonable Assistance. AREB shall use and exercise its best efforts, taking all reasonable, ordinary and necessary measures to ensure an orderly and smooth Closing and the issuance of the New Preferred Shares to Butler.

8.9 Non-Circumvention. AREB hereby covenants and agrees that it will not, by amendment of its Articles of Incorporation or Bylaws or the Certificate of Designation, or through any reorganization, transfer of assets, consolidation, merger, scheme of arrangement, dissolution, issue or sale of securities, or any other voluntary action, avoid or seek to avoid the observance or performance of any of the terms of this Agreement, and will at all times in good faith carry out all the provisions of this Agreement and take all action as may be required to protect the rights of Butler hereunder.

8.10 8-K Filing. On or before four (4) business days following the Closing Date, AREB shall file with the SEC a current report on Form 8-K disclosing this Agreement, the transactions envisioned hereunder, and all other information required under the Exchange Act.

8.11 Reformation and Severability. In the event any state, federal, or local law or regulation, now existing or enacted in the future, is interpreted by judicial decision, or a regulatory agency in such a manner as to indicate that the structure of this Agreement may be in violation of such laws or regulations, the Parties shall amend and reform this Agreement to the minimum extent necessary to preserve the underlying economic and financial arrangements between the Parties.

8.12 Independent Legal Counsel. The Parties to this Agreement warrant, represent, and agree that in executing this Agreement, each has done so with full knowledge of the rights each may have with respect to the other Party, and that each has received, or has had the opportunity to receive, independent legal advice as to these rights. Each of the Parties has executed this Agreement with full knowledge of these rights, and under no fraud, duress, or undue influence.

ADDITIONAL PROVISIONS

The Parties hereby expressly agree to be bound by the provisions of Article 7 of the Purchase Agreement, and that such provisions are incorporated herein by reference and shall apply to this Agreement, mutatis mutandis.

EXECUTION

IN WITNESS WHEREOF, this Agreement has been duly executed by the Parties and shall be effective as of and on the Effective Date. Each of the undersigned Parties hereby represents and warrants that it (i) has the requisite power and authority to enter into and carry out the terms and conditions of this Agreement, as well as all transactions contemplated hereunder; and, (ii) it is duly authorized and empowered to execute and deliver this Agreement.

AREB:		BUTLER:

AMERICAN REBEL HOLDINGS, INC.,
a Nevada corporation		/s/ Steven Butler
		STEVEN BUTLER

BY:	/s/ Charles A. Ross, Jr.	DATED:

NAME:	Charles A. Ross, Jr.

TITLE:	CEO

DATED:	8/5/2024

SECURITIES EXCHANGE

AND AMENDMENT AGREEMENT

AMERICAN REBEL HOLDINGS, INC.

and

PETER WAGNER

August 5, 2024

SECURITIES EXCHANGE AND AMENDMENT AGREEMENT

PARTIES

THIS SECURITIES EXCHANGE AND AMENDMENT AGREEMENT (the “Agreement”) is entered into effective as of the __5th__ day of August, 2024 (the “Effective Date”), by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation (“AREB”) with an address of 5115 Maryland Way, Ste. 303, Brentwood, Tennessee 37027 for purposes of notice hereunder; and, PETER WAGNER, an individual residing in the State of California (“Wagner”), with an address of 34300 Lantern Bay Drive, Unit 101, Dana Point, California, 92629 for purposes of notice hereunder. AREB and Wagner are sometimes referred to collectively herein as the “Parties”, and each individually as a “Party”.

RECITALS

	A.	AREB and Wagner are parties to that certain Revenue Interest Purchase Agreement, dated as of 22 March 2024 (the “Purchase Agreement”). Capitalized terms not defined herein shall have the same meaning as set forth in the Purchase Agreement.

	B.	Pursuant to the Purchase Agreement, Wagner purchased from AREB a continuing interest in the revenue generated by the Champion Entities.

	C.	The Parties continue to agree to treat the Purchase Agreement and the Revenue Interest as a “security”, as that term is commonly defined under the applicable rules and regulations of the Securities Act of 1933, as amended from time-to-time (the “Securities Act”).

	D.	AREB has authorized a series of convertible preferred stock designated as Series D Convertible Preferred Stock (the “Series D Stock”). The rights, preferences, restrictions, and other matters relating to the Series D Stock are memorialized in that certain Certificate of Designation dated 03 May 2024, a copy of which is attached hereto as Exhibit II-D (the “Certificate of Designation”).

	E.	AREB and Wagner desire to exchange (the “Exchange”) a portion of the Purchase Agreement and a corresponding portion of the Revenue Interest for such aggregate number of shares of Series D Stock set forth below (the “New Preferred Shares”).

	F.	The Exchange will also be made in reliance upon the exemption from registration provided by Section 3(a)(9) of the Securities Act.

	G.	The Parties intend that concurrent with the Exchange, the Purchase Agreement will be amended as provided herein), and continue in full force and effect, subject to the revised terms and conditions.

	H.	NOW, THEREFORE, in consideration of the promises and the mutual covenants contained herein, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Parties, intending to be legally bound, hereby agree as follows:

III

EXCHANGE AND ISSUANCE

3.1 Exchange. On the Closing Date, subject to the terms and conditions of this Agreement and the Certificate of Designation, as applicable, AREB and Wagner shall, pursuant to Section 3(a)(9) of the Securities Act, exchange a portion of the Purchase Agreement and the Revenue Interest for and in consideration of the New Preferred Shares. Upon consummation of the Exchange, Wagner will continue to own the Retained Interest and the Purchase Agreement will remain in full force and effect as provided for herein.

3.2 New Preferred Shares. The New Preferred Shares shall consist of twelve thousand one-hundred thirty-four (12,134) shares of the Series D Stock.

3.3 Delivery and Status of the New Preferred Shares.

3.3.1. Delivery at Closing. On the Closing Date, the New Preferred Shares shall be issued in the name of Wagner on the books and records of AREB. Within two (2) business days after the Closing Date, AREB shall deliver to Wagner documentary proof of the issuance of the New Preferred Shares in book entry format in the form of an account statement issued by the transfer agent for Wagner. Notwithstanding the foregoing, as of the Closing Date, Wagner shall be deemed for all corporate purposes to have become the legal and lawful owner of record of the New Preferred Shares, and shall be entitled to exercise all of its rights with respect to the New Preferred Shares, irrespective of the date AREB delivers the account statement referenced above.

3.3.2. Status. The New Preferred Shares, when issued, will be validly issued, fully paid, nonassessable, and free from all preemptive or similar rights or liens, with Wagner holding legal and lawful title to the New Preferred Shares. Wagner may, subject to compliance with federal securities laws, freely assign all or any portion of the New Preferred Shares in its sole and absolute discretion.

AMENDED AND NEW COVENANTS; CONFIRMATION OF OBLIGATIONS

4.1 Retained Interest. In connection with the Exchange, Wagner shall retain a continuing interest in and under the Purchase Agreement and the Revenue Interest, with the Purchase Agreement remaining in full force and effect, amended as follows as of the Effective Date (the “Retained Interest”):

4.1.1. Section 2.4. Section 2.4 of the Purchase Agreement is hereby amended in its entirety to read as follows:

Revenue Interest. Commencing on 01 October 2024 (the “Commencement Date”) and continuing thereafter until all amounts due and payable in accordance with Section 3.1 are repaid (the “Pay-out Period”), AREB shall pay to Wagner Ten Thousand Dollars ($10,000) per calendar month from the monthly Collected Revenue, with the first payment to be paid on or before the 05 November 2024, and continuing thereafter on or before the fifth day of each succeeding month during the Pay-out Period. However, no such payment shall be due for the month in which the last payment of the Repurchase Price is tendered hereunder.

4.1.2. Section 3.1. Section 3.1 of the Purchase Agreement is hereby amended in its entirety to read as follows:

Repurchase Price. The price to be paid for the exercise of an option under this Article III (the “Repurchase Price”) shall be equal to: (i) during the period starting on the Effective Date and ending on 30 September 2024 (the “Initial Period”), Ninety-Three Thousand Seven Hundred Fifty Dollars ($93,750); and, (ii) starting on the Commencement Date and throughout the Pay-out Period, One Hundred One Thousand Two Hundred Fifty Dollars ($101,250), referred to herein as the “Increased Amount”.

4.2 Absence of Certain Rights. Each Party hereby acknowledges and agrees that as of the Effective Date, (i) no amounts, other than amounts otherwise due hereunder, are due and owing by AREB to Wagner under the Purchase Agreement; and, (ii) AREB has no right of offset, defense, or counterclaim under the Purchase Agreement.

4.4 No Waiver of Future Events of Defaults. Upon entering into this Agreement, Wagner hereby waives all Events of Default, known or unknown to Wagner, by AREB prior to the Effective Date. Thereafter, no such waiver of any kind shall be inferred or actual.

4.5 No Waiver; Course of Dealing. No failure by any Party to insist on the strict performance of any covenant, duty, agreement, or condition of the Purchase Agreement or to exercise any right or remedy on an Event of Default shall constitute a waiver of any such breach or of any other covenant, duty, agreement, or condition. Further, Except as expressly provided herein, the execution and delivery of this Agreement shall not: (a) constitute an extension, modification, or waiver of any aspect of the Purchase Agreement; (b) give rise to any obligation on the part of Wagner to extend, modify, or waive any term or condition of the Purchase Agreement; (c) give rise to any defenses or counterclaims to the right of Wagner to compel payment or to otherwise enforce its rights and remedies under the Purchase Agreement; or, (d) establish a custom or course of dealing between or among AREB and Wagner. Except as expressly limited herein, Wagner hereby expressly reserves all of its rights and remedies under the Purchase Agreement and under applicable law.

4.6 Breach. A breach of this Agreement shall be deemed to be an Event of Default under the Purchase Agreement, entitling the damaged Party to all remedies available under the Purchase Agreement.

4.7 Conflicting Terms. In the event of any conflict or inconsistency between this Agreement and the Purchase Agreement, the terms of this Agreement shall expressly control.

REPRESENTATIONS AND WARRANTIES OF AREB

AREB represents and warrants to Wagner that the representations and warranties contained in this Article V are true, correct, and complete as of the Effective Date and the Closing Date, except as otherwise expressly provided for to the contrary herein:

5.6 SEC Documents; Financial Statements. During the two (2) years prior to the Effective Date, AREB has filed all reports, schedules, forms, statements and other documents required to be filed by it with the US Securities and Exchange Commission (the “SEC”) pursuant to the reporting requirements of the Exchange Act of 1934, as amended from time-to-time (the “Exchange Act”). All of the foregoing filed prior to the Effective Date, including without limitation, Current Reports on Form 8-K and all exhibits and appendices included therein (other than Exhibits 99.1 to Form 8-K) and notes and schedules thereto and documents incorporated by reference therein (specifically excluding all financial statements, references and disclosures from all such filings with the SEC) are collectively referred to herein as the “SEC Documents”. As of their respective dates, the SEC Documents complied in all material respects with the requirements of the Exchange Act and the rules and regulations of the SEC promulgated thereunder applicable to the SEC Documents, and none of the SEC Documents, at the time they were filed with the SEC, contained any untrue statement of a material fact or omitted to state a material fact required to be stated therein or necessary in order to make the statements therein, in the light of the circumstances under which they were made, not misleading. No other information provided by or on behalf of AREB to Wagner which is not included in the SEC Documents contains any untrue statement of a material fact or omits to state any material fact necessary in order to make the statements therein not misleading, in the light of the circumstance under which they are or were made.

5.7 No Undisclosed Events, Liabilities, Developments, or Circumstances. Except as set forth in the SEC Documents, no event, liability, development or circumstance has occurred or exists, or is reasonably expected to exist or occur with respect to AREB, any of its subsidiaries or any of their respective businesses, properties, liabilities, prospects, operations (including results thereof) or condition (financial or otherwise), that (i) would be required to be disclosed by AREB under applicable securities laws on a registration statement on Form S-1 filed with the SEC relating to an issuance and sale by AREB of its common stock and which has not been publicly announced; (ii) would reasonably expected to have a material adverse effect on Wagner’s ownership of the New Preferred Shares; or, (iii) would reasonably be expected to have a material adverse effect on AREB.

5.10 Status of Wagner. AREB hereby confirms that, to the best of its knowledge, at no time was Wagner, or any officer, director, shareholder or affiliate of Wagner, ever (i) an officer or director of AREB; (ii) the beneficial holder of ten percent (10%) or more of the equity securities of AREB; or, (iii) an affiliate (as such term is defined under the Securities Act) of AREB.

5.11 Disclosure. AREB confirms that neither it nor any other person acting on its behalf has provided Wagner or its agents or counsel with any information that constitutes or would reasonably be expected to constitute material, non-public information concerning AREB or any of its subsidiaries, other than the existence of the transactions contemplated by this Agreement and the other Exchange Documents.

5.12 Reliance. AREB recognizes, understands, and agrees that Wagner will be relying on the full accuracy of the above representations, warranties, covenants, and agreements in effectuating the transactions contemplated hereunder.

REPRESENTATIONS AND WARRANTIES OF WAGNER

Wagner represents and warrants to AREB that the representations and warranties contained in this Article VI are true, correct, and complete as of the Effective Date and the Closing Date, except as otherwise expressly provided for to the contrary herein:

6.1 Residency. Wagner is an individual residing in the State of California, with the requisite power and authority to own and use his properties and assets and to carry on his business as currently conducted.

6.2 Execution and Performance of Agreement. Wagner has the requisite right, power, authority, and capacity to enter into, execute, deliver, perform, and carry out the terms and conditions of this Agreement and (i) each of the Exchange Documents; and, (ii) each of the other instruments and agreements to be executed and delivered by Wagner in connection with this Agreement, as well as all transactions contemplated hereunder. All requisite proceedings have been taken and Wagner has obtained all approvals, consents, and authorizations necessary to authorize the execution, delivery, and performance by Wagner of this Agreement, and each of the Exchange Documents to which it is a party. This Agreement has been duly and validly executed and delivered by Wagner and constitutes the valid, binding, and enforceable obligation of Wagner, except as such enforcement may be limited by bankruptcy, insolvency, reorganization, or other similar laws affecting the enforcement of creditor’s rights generally and by general principles of equity (regardless of whether such enforcement is considered in a proceeding in equity or at law.

6.3 Effect of Agreement. As of the Closing, the consummation by Wagner of the transactions herein contemplated, including the execution, delivery and consummation of this Agreement, will not:

(a) Violate any Requirement of Law applicable to or binding upon Wagner; or

(b) Violate the terms of any material agreement, contract, mortgage, indenture, bond, bill, note, or other material instrument or writing binding upon Wagner or to which Wagner is subject.

6.4 Status.

(a) Wagner has substantial experience in evaluating and investing in securities of companies similar to AREB and acknowledges that it can protect its own interests. Wagner has such knowledge and experience in financial and business matters so it is capable of evaluating the merits and risks of acquiring the New Preferred Shares.

(b) Wagner is an “accredited investor” within the meaning of the Securities Act.

(c) The New Preferred Shares are being acquired by Wagner for its own account, for investment purposes only, and with no present intention of distributing, selling, or otherwise disposing of the New Preferred Shares.

6.5 Investigation. Wagner is purchasing the New Preferred Shares based upon its own independent investigation and evaluation of AREB. Wagner is expressly not relying on any oral representations made by AREB or AREB with regard to the New Preferred Shares or AREB.

6.6 No Other Consideration. Wagner is neither obligated nor required to contribute, and will not contribute, any cash or other property, other than those portions of the Purchase Agreement and a corresponding portion of the Revenue Interest, exclusive of the Retained Interest.

6.7 Reliance. Wagner recognizes, understands, and agrees that AREB will be relying on the full accuracy of the above representations, warranties, covenants, and agreements in effectuating the transactions contemplated hereunder.

VII

CLOSING

7.2 Obligations of AREB. At the Closing, AREB shall deliver or cause to be delivered to Wagner:

(a) An executed version of this Agreement;

(b) Executed versions of all additional documents reasonably required to effect the transactions envisioned hereunder, including, without limitation, documents required by Wagner’s transfer agent (collectively, the “Exchange Documents”);

(d) All other documents requested of AREB in order to facilitate the transactions envisioned hereunder.

7.3 Obligations of Wagner. At the Closing, Wagner shall deliver or cause to be delivered to AREB:

(a) An executed version of this Agreement;

(b) Executed versions of all additional Exchange Documents; and

VIII

POST-CLOSING COVENANTS

8.1 Use of Transfer Agent. At all times while Wagner owns any of the New Preferred Shares, AREB shall engage the services of the same transfer agent it uses for its common stock for purposes of providing substantially the same issuance, management, and related services regarding the Series D Stock. AREB shall be responsible for the payment of any and all transfer agent fees relating to or arising out of the transactions contemplated hereby, as well as any future conversions of the New Preferred Shares or successor securities.

8.2 Most Favored Nation. AREB hereby represents, warrants, and agrees that if at any time while Wagner owns any of the New Preferred Shares AREB issues any shares of Series D Stock or other newly designated shares of preferred stock on any terms or conditions more beneficial than those afforded Wagner, then the New Preferred Shares shall be automatically amended and modified in an economically and legally equivalent manner such that Wagner shall receive the benefit of the more favorable terms and/or conditions (as the case may be), including, without limitation, the issuance of additional shares of Series D Stock to Wagner, if necessary.

8.3 Cross Default. Any default by AREB with regard to any other holder of Series D Stock or Series C Stock with regard to the shares shall similarly be a default by AREB as to Wagner and its ownership of the New Preferred Shares.

8.4 Rule 144. AREB acknowledges and agrees that in connection with any resale of the New Preferred Shares or any successor security, Wagner shall solely be required to provide reasonable assurances that such applicable securities are eligible for resale, assignment or transfer under Rule 144. AREB shall be responsible for any transfer agent fees or DTC fees or legal fees of AREB’s counsel with respect to the removal of legends, if any, or issuance of any new or replacement securities. AREB shall cause its counsel to issue a legal opinion to its transfer agent as reasonably requested by Wagner.

8.7 Taxes. Wagner and AREB shall bear the responsibility for their respective taxes, if any, arising out of the consummation of the transactions contemplated herein and for the filing of all necessary tax returns and reports with respect to such taxes.

ADDITIONAL PROVISIONS

EXECUTION

AREB:		WAGNER:

AMERICAN REBEL HOLDINGS, INC.,
a Nevada corporation		/s/ Peter Wagner
		PETER WAGNER

BY:	/s/ Charles A. Ross, Jr.	DATED:

NAME:	Charles A. Ross, Jr.

TITLE:	CEO

DATED:	8/5/2024

Exhibit 10.3

AMENDMENT AGREEMENT

AMERICAN REBEL HOLDINGS, INC.

and

CHRISTOPHER ANDREW CREWS

August 5, 2024

AMENDMENT AGREEMENT

PARTIES

THIS AMENDMENT AGREEMENT (the “Amendment”) is entered into effective as of the __5th__ day of August, 2024 (the “Effective Date”), by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation (“AREB”) with an address of 5115 Maryland Way, Ste. 303, Brentwood, Tennessee 37027 for purposes of notice hereunder; and, CHRISTOPHER ANDREW CREWS, an individual (“Crews”), with an address of 2008 Freda Lane, Cardiff, CA 92007 for purposes of notice hereunder. AREB and Crews are sometimes referred to collectively herein as the “Parties”, and each individually as a “Party”.

RECITALS

	A.	AREB and Crews are parties to that certain Revenue Interest Purchase Agreement, dated as of 01 April 2024 (the “Purchase Agreement”). Capitalized terms not defined herein shall have the same meaning as set forth in the Purchase Agreement.

	B.	Pursuant to the Purchase Agreement, Crews purchased from AREB a continuing interest in the total of all revenue and other payments generated and otherwise received by AREB and the Subsidiaries.

	C.	The Parties continue to agree to treat the Purchase Agreement and the Revenue Interest as a “security”, as that term is commonly defined under the applicable rules and regulations of the Securities Act of 1933, as amended from time-to-time (the “Securities Act”).

	D.	The Parties have agreed to amend the Purchase Agreement will as provided herein, and have the Purchase Agreement continue in full force and effect, subject to the revised terms and conditions herein.

	E.	NOW, THEREFORE, in consideration of the promises and the mutual covenants contained herein, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Parties, intending to be legally bound, hereby agree as follows:

III

AMENDED AND NEW COVENANTS; CONFIRMATION OF OBLIGATIONS

3.1 Amended Provisions. The Purchase Agreement is amended as follows as of the Effective Date:

3.1.1. Section 2.4. Section 2.4 of the Purchase Agreement is hereby amended in its entirety to read as follows:

Revenue Interest. Commencing on 01 October 2024 (the “Commencement Date”) and continuing thereafter until all amounts due and payable in accordance with Section 3.1 are repaid (the “Pay-out Period”), AREB shall pay to Crews Ten Thousand Dollars ($10,000) per calendar month from the monthly Collected Revenue, with the first payment to be paid on or before the 05 November 2024, and continuing thereafter on or before the fifth day of each succeeding month during the Pay-out Period. However, no such payment shall be due for the month in which the last payment of the Repurchase Price is tendered hereunder.

3.1.2. Section 3.1. Section 3.1 of the Purchase Agreement is hereby amended in its entirety to read as follows:

Repurchase Price. The price to be paid for the exercise of an option under this Article III (the “Repurchase Price”) shall be equal to: (i) during the period starting on the Effective Date and ending on 30 September 2024 (the “Initial Period”), One Hundred Eighty-Seven Thousand Five Hundred Dollars ($187,500); and, (ii) starting on the Commencement Date and throughout the Pay-out Period, Two Hundred Two Thousand Five Hundred Dollars ($202,500), referred to herein as the “Increased Amount”.

3.2 Absence of Certain Rights. Each Party hereby acknowledges and agrees that as of the Effective Date, (i) no amounts, other than amounts otherwise due hereunder, are due and owing by AREB to Crews under the Purchase Agreement; and, (ii) AREB has no right of offset, defense, or counterclaim under the Purchase Agreement.

3.3 Continued Effectiveness. Except as otherwise expressly set forth in this Amendment, the terms of the Purchase Agreement remain unchanged, and the Purchase Agreement shall remain in full force and effect, and is hereby confirmed and ratified. Except as otherwise expressly provided herein, this Amendment will not be deemed (i) to be a waiver of, or consent to, or a modification or amendment of, any other term or condition of the Purchase Agreement; (ii) a waiver of any of rights or remedies under the Purchase Agreement, at law or in equity; or, (iii) to prejudice any right or rights which the Parties may now have or may have in the future under or in connection with the Purchase Agreement or any of the instruments or agreements referred to therein, as the same may be amended, restated, supplemented, or otherwise modified from time-to-time.

3.4 No Waiver of Future Events of Defaults. Upon entering into this Amendment, Crews hereby waives all Events of Default, known or unknown to Crews, by AREB prior to the Effective Date. Thereafter, no such waiver of any kind shall be inferred or actual.

3.5 No Waiver; Course of Dealing. No failure by any Party to insist on the strict performance of any covenant, duty, agreement, or condition of the Purchase Agreement or to exercise any right or remedy on an Event of Default shall constitute a waiver of any such breach or of any other covenant, duty, agreement, or condition. Further, Except as expressly provided herein, the execution and delivery of this Amendment shall not: (a) constitute an extension, modification, or waiver of any aspect of the Purchase Agreement; (b) give rise to any obligation on the part of Crews to extend, modify, or waive any term or condition of the Purchase Agreement; (c) give rise to any defenses or counterclaims to the right of Crews to compel payment or to otherwise enforce its rights and remedies under the Purchase Agreement; or, (d) establish a custom or course of dealing between or among AREB and Crews. Except as expressly limited herein, Crews hereby expressly reserves all of its rights and remedies under the Purchase Agreement and under applicable law.

3.6 Breach. A breach of this Amendment shall be deemed to be an Event of Default under the Purchase Agreement, entitling the damaged Party to all remedies available under the Purchase Agreement.

3.7 Conflicting Terms. In the event of any conflict or inconsistency between this Amendment and the Purchase Agreement, the terms of this Amendment shall expressly control.

REPRESENTATIONS AND WARRANTIES OF AREB

AREB represents and warrants to Crews that the representations and warranties contained in this Article IV are true, correct, and complete as of the Effective Date and the Closing Date, except as otherwise expressly provided for to the contrary herein:

4.1 Organization. AREB is a corporation, duly organized, validly existing, and in good standing under the laws of the State of Nevada, with the requisite power and authority to own and use its properties and assets and to carry on its business as currently conducted. AREB is not violation or default of any of the provisions of its Certificate or Articles of Incorporation, Bylaws, or other organizational or charter documents. AREB is duly qualified to conduct business and is in good standing as a foreign corporation or other entity in each jurisdiction in which the nature of the business conducted or property owned by it makes such qualification necessary, except where the failure to be so qualified or in good standing, as the case may be, could not have or reasonably be expected to result in: (i) a material adverse effect on the legality, validity or enforceability of any of the Amendment Documents; or, (ii) a material adverse effect on the ability of AREB to perform in any material respect on a timely basis its obligations under any of the Amendment Documents, and no proceeding of any kind has been instituted in any such jurisdiction revoking, limiting, or curtailing or seeking to revoke, limit, or curtail such power and authority or qualification.

4.2 Execution and Performance of Amendment. AREB has the requisite right, corporate power, authority, and capacity to enter into, execute, deliver, perform, and carry out the terms and conditions of this Amendment and (i) each of the Amendment Documents; and, (ii) each of the other instruments and agreements to be executed and delivered by AREB in connection with this Amendment, as well as all transactions contemplated hereunder. All requisite corporate proceedings have been taken and AREB has obtained all approvals, consents, and authorizations necessary to authorize the execution, delivery, and performance by AREB of this Amendment, and each of the Amendment Documents to which it is a party. This Amendment has been duly and validly executed and delivered by AREB and constitutes the valid, binding, and enforceable obligation of AREB, except as such enforcement may be limited by bankruptcy, insolvency, reorganization, or other similar laws affecting the enforcement of creditor’s rights generally and by general principles of equity (regardless of whether such enforcement is considered in a proceeding in equity or at law.

4.3 Effect of Amendment. The consummation by AREB of the transactions herein contemplated, including the execution, delivery and consummation of this Amendment and the Amendment Documents to which it is a party, will not:

4.4 No Consents. AREB is not required to obtain any consent from, authorization or order of, or make any filing or registration with any court, governmental agency or any regulatory or self-regulatory agency or any other person in order for it to execute, deliver, or perform any of its respective obligations under or contemplated by this Amendment or any Exchange Document, in each case, in accordance with the terms hereof or thereof. All consents, authorizations, orders, filings and registrations which AREB is required to obtain pursuant to the preceding sentence have been or will be obtained or effected on or prior to the Closing Date.

4.5 SEC Documents; Financial Statements. During the two (2) years prior to the Effective Date, AREB has filed all reports, schedules, forms, statements and other documents required to be filed by it with the US Securities and Exchange Commission (the “SEC”) pursuant to the reporting requirements of the Exchange Act of 1934, as amended from time-to-time (the “Exchange Act”). All of the foregoing filed prior to the Effective Date, including without limitation, Current Reports on Form 8-K and all exhibits and appendices included therein (other than Exhibits 99.1 to Form 8-K) and notes and schedules thereto and documents incorporated by reference therein (specifically excluding all financial statements, references and disclosures from all such filings with the SEC) are collectively referred to herein as the “SEC Documents”. As of their respective dates, the SEC Documents complied in all material respects with the requirements of the Exchange Act and the rules and regulations of the SEC promulgated thereunder applicable to the SEC Documents, and none of the SEC Documents, at the time they were filed with the SEC, contained any untrue statement of a material fact or omitted to state a material fact required to be stated therein or necessary in order to make the statements therein, in the light of the circumstances under which they were made, not misleading. No other information provided by or on behalf of AREB to Crews which is not included in the SEC Documents contains any untrue statement of a material fact or omits to state any material fact necessary in order to make the statements therein not misleading, in the light of the circumstance under which they are or were made.

4.6 No Undisclosed Events, Liabilities, Developments, or Circumstances. Except as set forth in the SEC Documents, no event, liability, development or circumstance has occurred or exists, or is reasonably expected to exist or occur with respect to AREB, any of its subsidiaries or any of their respective businesses, properties, liabilities, prospects, operations (including results thereof) or condition (financial or otherwise), that (i) would be required to be disclosed by AREB under applicable securities laws on a registration statement on Form S-1 filed with the SEC relating to an issuance and sale by AREB of its common stock and which has not been publicly announced; or, (ii) would reasonably be expected to have a material adverse effect on AREB.

4.7 Litigation. Except as disclosed in the SEC Documents, there is no action, suit, arbitration, proceeding, inquiry or investigation before or by any court, public board, other governmental entity, self-regulatory organization or body pending or, to the knowledge of AREB, threatened against or affecting AREB or any of its subsidiaries, AREB common Stock or any of AREB’s or its Subsidiaries’ officers or directors that would reasonably be expected to have a material adverse effect on AREB or its subsidiaries, whether of a civil or criminal nature or otherwise, in their capacities as such, except as disclosed in the SEC Documents. Without limitation of the foregoing, there has not been, and to the knowledge of AREB, there is not pending or contemplated, any investigation by the SEC involving AREB, any of its subsidiaries or any current or former director or officer of AREB or any of its subsidiaries. The SEC has not issued any stop order or other order suspending the effectiveness of any registration statement filed by AREB under the Securities Act or the Exchange Act. Neither AREB nor any of its subsidiaries is subject to any order, writ, judgment, injunction, decree, determination or award of any governmental entity.

4.8 Disclosure. AREB confirms that neither it nor any other person acting on its behalf has provided Crews or its agents or counsel with any information that constitutes or would reasonably be expected to constitute material, non-public information concerning AREB or any of its subsidiaries, other than the existence of the transactions contemplated by this Amendment and the other Amendment Documents.

4.9 Reliance. AREB recognizes, understands, and agrees that Crews will be relying on the full accuracy of the above representations, warranties, covenants, and agreements in effectuating the transactions contemplated hereunder.

REPRESENTATIONS AND WARRANTIES OF CREWS

Crews represents and warrants to AREB that the representations and warranties contained in this Article V are true, correct, and complete as of the Effective Date and the Closing Date, except as otherwise expressly provided for to the contrary herein:

5.1 Residency. Crews is an individual residing in the State of California, with the requisite power and authority to own and use his properties and assets and to carry on his business as currently conducted.

5.2 Execution and Performance of Agreement. Crews has the requisite right, power, authority, and capacity to enter into, execute, deliver, perform, and carry out the terms and conditions of this Agreement and (i) each of the Exchange Documents; and, (ii) each of the other instruments and agreements to be executed and delivered by Crews in connection with this Agreement, as well as all transactions contemplated hereunder. All requisite proceedings have been taken and Crews has obtained all approvals, consents, and authorizations necessary to authorize the execution, delivery, and performance by Crews of this Agreement, and each of the Exchange Documents to which it is a party. This Agreement has been duly and validly executed and delivered by Crews and constitutes the valid, binding, and enforceable obligation of Crews, except as such enforcement may be limited by bankruptcy, insolvency, reorganization, or other similar laws affecting the enforcement of creditor’s rights generally and by general principles of equity (regardless of whether such enforcement is considered in a proceeding in equity or at law.

5.3 Effect of Amendment. As of the Closing, the consummation by Crews of the transactions herein contemplated, including the execution, delivery and consummation of this Agreement, will not:

(a) Violate any Requirement of Law applicable to or binding upon Crews; or

(b) Violate the terms of any material agreement, contract, mortgage, indenture, bond, bill, note, or other material instrument or writing binding upon Crews or to which Crews is subject.

5.4 Reliance. Crews recognizes, understands, and agrees that AREB will be relying on the full accuracy of the above representations, warranties, covenants, and agreements in effectuating the transactions contemplated hereunder.

CLOSING

6.1 Closing. Provided that no action, proceeding, investigation, regulation or legislation shall have been instituted, threatened or proposed before any court, governmental agency or authority or legislative body to enjoin, restrain, prohibit or obtain substantial damages in respect of, this Amendment or the consummation of the transactions contemplated hereunder (the “Closing”) shall take place via the electronic exchange of documents, securities and signatures, no later than two business days after the Effective Date or at such other time and place as AREB and Crews mutually agree (the “Closing Date”).

6.2 Obligations of AREB. At the Closing, AREB shall deliver or cause to be delivered to Crews:

(a) An executed version of this Amendment;

(b) Executed versions of all additional documents reasonably required to affect the transactions envisioned (collectively, the “Amendment Documents”); and

6.3 Obligations of Crews. At the Closing, Crews shall deliver or cause to be delivered to AREB:

(a) An executed version of this Amendment;

(b) Executed versions of all additional Amendment Documents; and

VII

POST-CLOSING COVENANTS

7.1 Survival of Representations. All of the covenants, agreements, representations, and warranties made by each Party, or pursuant hereto or in connection with the transactions contemplated hereby, shall survive the Closing for a period of two (2) years.

7.2 Expenses. Except as otherwise expressly provided herein, each Party will pay their own respective costs and expenses in connection with the negotiation, preparation, execution, and delivery of this Amendment and the consummation of the transactions contemplated hereby.

7.3 Taxes. Crews and AREB shall bear the responsibility for their respective taxes, if any, arising out of the consummation of the transactions contemplated herein and for the filing of all necessary tax returns and reports with respect to such taxes.

7.4 Non-Circumvention. AREB hereby covenants and agrees that it will not, by amendment of its Articles of Incorporation or Bylaws, or through any reorganization, transfer of assets, consolidation, merger, scheme of arrangement, dissolution, issue or sale of securities, or any other voluntary action, avoid or seek to avoid the observance or performance of any of the terms of this Amendment, and will at all times in good faith carry out all the provisions of this Amendment and take all action as may be required to protect the rights of Crews hereunder.

7.5 8-K Filing. On or before four (4) business days following the Closing Date, AREB shall file with the SEC a current report on Form 8-K disclosing this Amendment, the transactions envisioned hereunder, and all other information required under the Exchange Act.

7.6 Reformation and Severability. In the event any state, federal, or local law or regulation, now existing or enacted in the future, is interpreted by judicial decision, or a regulatory agency in such a manner as to indicate that the structure of this Amendment may be in violation of such laws or regulations, the Parties shall amend and reform this Amendment to the minimum extent necessary to preserve the underlying economic and financial arrangements between the Parties.

7.7 Independent Legal Counsel. The Parties to this Amendment warrant, represent, and agree that in executing this Amendment, each has done so with full knowledge of the rights each may have with respect to the other Party, and that each has received, or has had the opportunity to receive, independent legal advice as to these rights. Each of the Parties has executed this Amendment with full knowledge of these rights, and under no fraud, duress, or undue influence.

VIII

ADDITIONAL PROVISIONS

EXECUTION

IN WITNESS WHEREOF, this Amendment has been duly executed by the Parties and shall be effective as of and on the Effective Date. Each of the undersigned Parties hereby represents and warrants that it (i) has the requisite power and authority to enter into and carry out the terms and conditions of this Amendment, as well as all transactions contemplated hereunder; and, (ii) it is duly authorized and empowered to execute and deliver this Agreement.

[EXECUTION AND SIGNATURES APPEAR ON NEXT PAGE]

AREB:		CREW:

AMERICAN REBEL HOLDINGS, INC.,
a Nevada corporation		/s/ Christopher Andrew Crews
		CHRISTOPHER ANDREW CREWS

BY:	/s/ Charles A. Ross, Jr.	DATED:	7.30.24

NAME:	Charles A. Ross, Jr.

TITLE:	CEO

DATED:	8/5/2024

Exhibit 10.4

AMENDMENT AGREEMENT

AMERICAN REBEL HOLDINGS, INC.

and

CHRISTOPHER ANDREW CREWS

August 5, 2024

AMENDMENT AGREEMENT

PARTIES

RECITALS

	A.	AREB and Crews are parties to that certain Revenue Interest Purchase Agreement, dated as of 09 April 2024 (the “Purchase Agreement”). Capitalized terms not defined herein shall have the same meaning as set forth in the Purchase Agreement.

	B.	Pursuant to the Purchase Agreement, Crews purchased from AREB a continuing interest in the total of all revenue and other payments generated and otherwise received by AREB and the Subsidiaries.

	C.	The Parties continue to agree to treat the Purchase Agreement and the Revenue Interest as a “security”, as that term is commonly defined under the applicable rules and regulations of the Securities Act of 1933, as amended from time-to-time (the “Securities Act”).

	D.	The Parties have agreed to amend the Purchase Agreement will as provided herein, and have the Purchase Agreement continue in full force and effect, subject to the revised terms and conditions herein.

	E.	NOW, THEREFORE, in consideration of the promises and the mutual covenants contained herein, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Parties, intending to be legally bound, hereby agree as follows:

III

AMENDED AND NEW COVENANTS; CONFIRMATION OF OBLIGATIONS

3.1 Amended Provisions. The Purchase Agreement is amended as follows as of the Effective Date:

3.1.1. Section 2.4. Section 2.4 of the Purchase Agreement is hereby amended in its entirety to read as follows:

Revenue Interest. Commencing on 01 October 2024 (the “Commencement Date”) and continuing thereafter until all amounts due and payable in accordance with Section 3.1 are repaid (the “Pay-out Period”), AREB shall pay to Crews Ten Thousand Dollars ($10,000) per calendar month from the monthly Collected Revenue, with the first payment to be paid on or before the 05 November 2024, and continuing thereafter on or before the fifth day of each succeeding month during the Pay-out Period. However, no such payment shall be due for the month in which the last payment of the Repurchase Price is tendered hereunder.

3.1.2. Section 3.1. Section 3.1 of the Purchase Agreement is hereby amended in its entirety to read as follows:

Repurchase Price. The price to be paid for the exercise of an option under this Article III (the “Repurchase Price”) shall be equal to: (i) during the period starting on the Effective Date and ending on 30 September 2024 (the “Initial Period”), One Hundred Eighty-Seven Thousand Five Hundred Dollars ($187,500); and, (ii) starting on the Commencement Date and throughout the Pay-out Period, Two Hundred Two Thousand Five Hundred Dollars ($202,500), referred to herein as the “Increased Amount”.

3.6 Breach. A breach of this Amendment shall be deemed to be an Event of Default under the Purchase Agreement, entitling the damaged Party to all remedies available under the Purchase Agreement.

3.7 Conflicting Terms. In the event of any conflict or inconsistency between this Amendment and the Purchase Agreement, the terms of this Amendment shall expressly control.

REPRESENTATIONS AND WARRANTIES OF AREB

REPRESENTATIONS AND WARRANTIES OF CREWS

5.3 Effect of Amendment. As of the Closing, the consummation by Crews of the transactions herein contemplated, including the execution, delivery and consummation of this Agreement, will not:

(a) Violate any Requirement of Law applicable to or binding upon Crews; or

(b) Violate the terms of any material agreement, contract, mortgage, indenture, bond, bill, note, or other material instrument or writing binding upon Crews or to which Crews is subject.

CLOSING

6.2 Obligations of AREB. At the Closing, AREB shall deliver or cause to be delivered to Crews:

(a) An executed version of this Amendment;

(b) Executed versions of all additional documents reasonably required to affect the transactions envisioned (collectively, the “Amendment Documents”); and

6.3 Obligations of Crews. At the Closing, Crews shall deliver or cause to be delivered to AREB:

(a) An executed version of this Amendment;

(b) Executed versions of all additional Amendment Documents; and

VII

POST-CLOSING COVENANTS

VIII

ADDITIONAL PROVISIONS

EXECUTION

[EXECUTION AND SIGNATURES APPEAR ON NEXT PAGE]

AREB:		CREW:

AMERICAN REBEL HOLDINGS, INC.,
a Nevada corporation		/s/ Christopher Andrew Crews
		CHRISTOPHER ANDREW CREWS

BY:	/s/ Charles A. Ross, Jr.	DATED:	7.30.24

NAME:	Charles A. Ross, Jr.

TITLE:	CEO

DATED:	8/5/2024

Exhibit 10.5

AMENDMENT AGREEMENT

AMERICAN REBEL HOLDINGS, INC.

and

JMSK BUTLER, LLC

August 5, 2024

AMENDMENT AGREEMENT

PARTIES

THIS AMENDMENT AGREEMENT (the “Amendment”) is entered into effective as of the __5th__ day of August, 2024 (the “Effective Date”), by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation (“AREB”) with an address of 5115 Maryland Way, Ste. 303, Brentwood, Tennessee 37027 for purposes of notice hereunder; and, JMSK BUTLER, LLC, a Colorado limited liability company (“JMSK”) with an address of 25430 Rainbow Ridge, Oak Creek, Colorado, 80467 for purposes of notice hereunder. AREB and JMSK are sometimes referred to collectively herein as the “Parties”, and each individually as a “Party”.

RECITALS

AREB and JMSK are parties to that certain Revenue Interest Purchase Agreement, dated as of 19 April 2024 (the “Purchase Agreement”). Capitalized terms not defined herein shall have the same meaning as set forth in the Purchase Agreement.

Pursuant to the Purchase Agreement, JMSK purchased from AREB a continuing interest in the total of all revenue and other payments generated and otherwise received by AREB and the Subsidiaries.

The Parties continue to agree to treat the Purchase Agreement and the Revenue Interest as a “security”, as that term is commonly defined under the applicable rules and regulations of the Securities Act of 1933, as amended from time-to-time (the “Securities Act”).

The Parties have agreed to amend the Purchase Agreement will as provided herein, and have the Purchase Agreement continue in full force and effect, subject to the revised terms and conditions herein.

NOW, THEREFORE, in consideration of the promises and the mutual covenants contained herein, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Parties, intending to be legally bound, hereby agree as follows:

III

AMENDED AND NEW COVENANTS; CONFIRMATION OF OBLIGATIONS

3.1 Amended Provisions. The Purchase Agreement is amended as follows as of the Effective Date:

3.1.1. Section 2.4. Section 2.4 of the Purchase Agreement is hereby amended in its entirety to read as follows:

Revenue Interest. Commencing on 01 October 2024 (the “Commencement Date”) and continuing thereafter until all amounts due and payable in accordance with Section 3.1 are repaid (the “Pay-out Period”), AREB shall pay to JMSK Thirty Thousand Dollars ($30,000) per calendar month from the monthly Collected Revenue, with the first payment to be paid on or before the 05 November 2024, and continuing thereafter on or before the fifth day of each succeeding month during the Pay-out Period. However, no such payment shall be due for the month in which the last payment of the Repurchase Price is tendered hereunder.

3.1.2. Section 3.1. Section 3.1 of the Purchase Agreement is hereby amended in its entirety to read as follows:

Repurchase Price. The price to be paid for the exercise of an option under this Article III (the “Repurchase Price”) shall be equal to: (i) during the period starting on the Effective Date and ending on 30 September 2024 (the “Initial Period”), Five Hundred Sixty-Two Thousand Five Hundred Dollars ($562,500); and, (ii) starting on the Commencement Date and throughout the Pay-out Period, Six Hundred Seven Thousand Five Hundred Dollars ($607,500), referred to herein as the “Increased Amount”.

3.2 Absence of Certain Rights. Each Party hereby acknowledges and agrees that as of the Effective Date, (i) no amounts, other than amounts otherwise due hereunder, are due and owing by AREB to JMSK under the Purchase Agreement; and, (ii) AREB has no right of offset, defense, or counterclaim under the Purchase Agreement.

3.4 No Waiver of Future Events of Defaults. Upon entering into this Amendment, JMSK hereby waives all Events of Default, known or unknown to JMSK, by AREB prior to the Effective Date. Thereafter, no such waiver of any kind shall be inferred or actual.

3.5 No Waiver; Course of Dealing. No failure by any Party to insist on the strict performance of any covenant, duty, agreement, or condition of the Purchase Agreement or to exercise any right or remedy on an Event of Default shall constitute a waiver of any such breach or of any other covenant, duty, agreement, or condition. Further, Except as expressly provided herein, the execution and delivery of this Amendment shall not: (a) constitute an extension, modification, or waiver of any aspect of the Purchase Agreement; (b) give rise to any obligation on the part of JMSK to extend, modify, or waive any term or condition of the Purchase Agreement; (c) give rise to any defenses or counterclaims to the right of JMSK to compel payment or to otherwise enforce its rights and remedies under the Purchase Agreement; or, (d) establish a custom or course of dealing between or among AREB and JMSK. Except as expressly limited herein, JMSK hereby expressly reserves all of its rights and remedies under the Purchase Agreement and under applicable law.

3.6 Breach. A breach of this Amendment shall be deemed to be an Event of Default under the Purchase Agreement, entitling the damaged Party to all remedies available under the Purchase Agreement.

3.7 Conflicting Terms. In the event of any conflict or inconsistency between this Amendment and the Purchase Agreement, the terms of this Amendment shall expressly control.

REPRESENTATIONS AND WARRANTIES OF AREB

AREB represents and warrants to JMSK that the representations and warranties contained in this Article IV are true, correct, and complete as of the Effective Date and the Closing Date, except as otherwise expressly provided for to the contrary herein:

4.5 SEC Documents; Financial Statements. During the two (2) years prior to the Effective Date, AREB has filed all reports, schedules, forms, statements and other documents required to be filed by it with the US Securities and Exchange Commission (the “SEC”) pursuant to the reporting requirements of the Exchange Act of 1934, as amended from time-to-time (the “Exchange Act”). All of the foregoing filed prior to the Effective Date, including without limitation, Current Reports on Form 8-K and all exhibits and appendices included therein (other than Exhibits 99.1 to Form 8-K) and notes and schedules thereto and documents incorporated by reference therein (specifically excluding all financial statements, references and disclosures from all such filings with the SEC) are collectively referred to herein as the “SEC Documents”. As of their respective dates, the SEC Documents complied in all material respects with the requirements of the Exchange Act and the rules and regulations of the SEC promulgated thereunder applicable to the SEC Documents, and none of the SEC Documents, at the time they were filed with the SEC, contained any untrue statement of a material fact or omitted to state a material fact required to be stated therein or necessary in order to make the statements therein, in the light of the circumstances under which they were made, not misleading. No other information provided by or on behalf of AREB to JMSK which is not included in the SEC Documents contains any untrue statement of a material fact or omits to state any material fact necessary in order to make the statements therein not misleading, in the light of the circumstance under which they are or were made.

4.8 Disclosure. AREB confirms that neither it nor any other person acting on its behalf has provided JMSK or its agents or counsel with any information that constitutes or would reasonably be expected to constitute material, non-public information concerning AREB or any of its subsidiaries, other than the existence of the transactions contemplated by this Amendment and the other Amendment Documents.

4.9 Reliance. AREB recognizes, understands, and agrees that JMSK will be relying on the full accuracy of the above representations, warranties, covenants, and agreements in effectuating the transactions contemplated hereunder.

REPRESENTATIONS AND WARRANTIES OF JMSK

JMSK represents and warrants to AREB that the representations and warranties contained in this Article V are true, correct, and complete as of the Effective Date and the Closing Date, except as otherwise expressly provided for to the contrary herein:

5.1 Organization. JMSK is a limited liability company, duly organized, validly existing, and in good standing under the laws of the State of Colorado, with the requisite power and authority to own and use its properties and assets and to carry on its business as currently conducted. JMSK is not violation or default of any of the provisions of its Articles of Organization, Operating Agreement, or other organizational or charter documents. JMSK is duly qualified to conduct business and is in good standing as a foreign corporation or other entity in each jurisdiction in which the nature of the business conducted or property owned by it makes such qualification necessary, except where the failure to be so qualified or in good standing, as the case may be, could not have or reasonably be expected to result in: (i) a material adverse effect on the legality, validity or enforceability of any of the Amendment Documents; or, (ii) a material adverse effect on the ability of JMSK to perform in any material respect on a timely basis its obligations under any of the Amendment Documents, and no proceeding of any kind has been instituted in any such jurisdiction revoking, limiting, or curtailing or seeking to revoke, limit, or curtail such power and authority or qualification.

5.2 Execution and Performance of Amendment. JMSK has the requisite right, power, authority, and capacity to enter into, execute, deliver, perform, and carry out the terms and conditions of this Amendment and (i) each of the Amendment Documents; and, (ii) each of the other instruments and agreements to be executed and delivered by JMSK in connection with this Amendment, as well as all transactions contemplated hereunder. All requisite proceedings have been taken and JMSK has obtained all approvals, consents, and authorizations necessary to authorize the execution, delivery, and performance by JMSK of this Amendment, and each of the Amendment Documents to which it is a party. This Amendment has been duly and validly executed and delivered by JMSK and constitutes the valid, binding, and enforceable obligation of JMSK, except as such enforcement may be limited by bankruptcy, insolvency, reorganization, or other similar laws affecting the enforcement of creditor’s rights generally and by general principles of equity (regardless of whether such enforcement is considered in a proceeding in equity or at law.

5.3 Effect of Amendment. As of the Closing, the consummation by JMSK of the transactions herein contemplated, including the execution, delivery and consummation of this Amendment, will not:

(a) Violate any Requirement of Law applicable to or binding upon JMSK;

(b) Violate (i) the terms of the Articles of Organization or Operating Agreement of JMSK; or, (ii) the terms of any material agreement, contract, mortgage, indenture, bond, bill, note, or other material instrument or writing binding upon JMSK or to which JMSK is subject.

5.4 Reliance. JMSK recognizes, understands, and agrees that AREB will be relying on the full accuracy of the above representations, warranties, covenants, and agreements in effectuating the transactions contemplated hereunder.

CLOSING

6.2 Obligations of AREB. At the Closing, AREB shall deliver or cause to be delivered to JMSK:

(a) An executed version of this Amendment;

(b) Executed versions of all additional documents reasonably required to affect the transactions envisioned (collectively, the “Amendment Documents”); and

6.3 Obligations of JMSK. At the Closing, JMSK shall deliver or cause to be delivered to AREB:

(a) An executed version of this Amendment;

(b) Executed versions of all additional Amendment Documents; and

VII

POST-CLOSING COVENANTS

7.3 Taxes. JMSK and AREB shall bear the responsibility for their respective taxes, if any, arising out of the consummation of the transactions contemplated herein and for the filing of all necessary tax returns and reports with respect to such taxes.

VIII

ADDITIONAL PROVISIONS

[EXECUTION AND SIGNATURES APPEAR ON NEXT PAGE]

EXECUTION

AREB:		JMSK:

AMERICAN REBEL HOLDINGS, INC.,		JMSK BUTLER, LLC,
a Nevada corporation		a Colorado limited liability company

BY:	/s/ Charles A. Ross, Jr.	BY:	/s/ Steve Butler

NAME:	Charles A. Ross, Jr.	NAME:

TITLE:	CEO	TITLE:

DATED:	8/5/2024	DATED:

Cover	Jul. 25, 2024
Document Type	8-K
Amendment Flag	false
Document Period End Date	Jul. 25, 2024
Entity File Number	001-41267
Entity Registrant Name	AMERICAN REBEL HOLDINGS, INC.
Entity Central Index Key	0001648087
Entity Tax Identification Number	47-3892903
Entity Incorporation, State or Country Code	NV
Entity Address, Address Line One	5115 Maryland Way
Entity Address, Address Line Two	Suite 303
Entity Address, City or Town	Brentwood
Entity Address, State or Province	TN
Entity Address, Postal Zip Code	37027
City Area Code	(833)
Local Phone Number	267-3235
Written Communications	false
Soliciting Material	false
Pre-commencement Tender Offer	false
Pre-commencement Issuer Tender Offer	false
Entity Emerging Growth Company	false
Common Stock, $0.001 par value
Title of 12(b) Security	Common Stock, $0.001 par value
Trading Symbol	AREB
Security Exchange Name	NASDAQ
Common Stock Purchase Warrants
Title of 12(b) Security	Common Stock Purchase Warrants
Trading Symbol	AREBW
Security Exchange Name	NASDAQ

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