UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 10-Q

 

  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the quarterly period ended October 31, 2023

 

  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the transition period from ___________ to _____________

 

Commission File Number: 001-38876

 

ATIF HOLDINGS LIMITED

(Exact Name of Registrant as Specified in Its Charter)

 

British Virgin Islands   Not Applicable

(State of Other Jurisdiction of

Incorporation or Organization)

 

(I.R.S. Employer

Identification No.)

     
25391 Commercentre Dr., Ste 200, Lake Forest, CA   92630
(Address of Principal Executive Offices)   (ZIP Code)

 

308-888-8888

(Registrant’s Telephone Number, Including Area Code)

 

Not Applicable

(Former name, former address and former fiscal year, if changed since last report)

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class   Trading Symbol   Name of exchange on which registered
Ordinary Shares   ATIF   The Nasdaq Stock Market

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. ☒ YES ☐ NO

 

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). ☒ YES ☐ NO

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

 

Large accelerated filer Accelerated filer
Non-accelerated filer Smaller reporting company
    Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act) ☐ YES  NO

 

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

 

As of December 15, 2023 there were 9,627,452 shares   of the registrant’s common stock outstanding.

 

 

 

 

 

TABLE OF CONTENTS

 

    Page 
     
PART I-FINANCIAL INFORMATION    
Item 1. Financial Statements   1
Item 2. Management’s Discussion And Analysis Of Financial Condition And Results Of Operations   16
Item 3. Quantitative and Qualitative Disclosures About Market Risk   22
Item 4. Controls and Procedures   22
PART II-OTHER INFORMATION    
Item 1. Legal Proceedings   23
Item 1A. Risk Factors   24
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds   24
Item 3. Defaults Upon Senior Securities   24
Item 4. Mine Safety Disclosures   24
Item 5. Other Information   24
Item 6. Exhibits   25
     
SIGNATURES   26

 

i

 

 

FORWARD-LOOKING STATEMENTS

 

This Quarterly Report on Form 10-Q contains certain forward-looking statements. The statements herein which are not historical reflect our current expectations and projections about the Company’s future results, performance, liquidity, financial condition, prospects and opportunities and are based upon information currently available to us and our management and our interpretation of what we believe to be significant factors affecting our business, including many assumptions about future events. Such forward-looking statements include statements regarding, among other things:

 

our ability to produce, market and generate sales of our products and services;

 

our ability to develop and/or introduce new products and services;

 

our projected future sales, profitability and other financial metrics;

 

our future financing plans;

  

our anticipated needs for working capital;

 

the anticipated trends in our industry;

  

our ability to expand our sales and marketing capability;

  

acquisitions of other companies or assets that we might undertake in the future;

   

competition existing today or that will likely arise in the future; and

 

other factors discussed elsewhere herein.

 

Forward-looking statements, which involve assumptions and describe our future plans, strategies, and expectations, are generally identifiable by use of the words “may,” “should,” “will,” “plan,” “could,” “target,” “contemplate,” “predict,” “potential,” “continue,” “expect,” “anticipate,” “estimate,” “believe,” “intend,” “seek,” or “project” or the negative of these words or other variations on these or similar words. Actual results, performance, liquidity, financial condition and results of operations, prospects and opportunities could differ materially from those expressed in, or implied by, these forward-looking statements as a result of various risks, uncertainties and other factors, including the ability to raise sufficient capital to continue the Company’s operations. These statements may be found under Part I, Item 2-“Management’s Discussion And Analysis Of Financial Condition And Results Of Operations,” as well as elsewhere in this Quarterly Report on Form 10-Q generally.  Actual events or results may differ materially from those discussed in forward-looking statements as a result of various factors, including, without limitation, matters described in this Quarterly Report on Form 10-Q.  

 

In light of these risks and uncertainties, there can be no assurance that the forward-looking statements contained in this Quarterly Report on Form 10-Q will in fact occur.

 

Potential investors should not place undue reliance on any forward-looking statements. Except as expressly required by the federal securities laws, there is no undertaking to publicly update or revise any forward-looking statements, whether as a result of new information, future events, changed circumstances or any other reason.

 

The forward-looking statements in this Quarterly Report on Form 10-Q represent our views as of the date of this Quarterly Report on Form 10-Q.  Such statements are presented only as a guide about future possibilities and do not represent assured events, and we anticipate that subsequent events and developments will cause our views to change.  You should, therefore, not rely on these forward-looking statements as representing our views as of any date after the date of this Quarterly Report on Form 10-Q. 

 

This Quarterly Report on Form 10-Q also contains estimates and other statistical data prepared by independent parties and by us relating to market size and growth and other data about our industry. These estimates and data involve a number of assumptions and limitations, and potential investors are cautioned not to give undue weight to these estimates and data. We have not independently verified the statistical and other industry data generated by independent parties and contained in this Quarterly Report on Form 10-Q. In addition, projections, assumptions and estimates of our future performance and the future performance of the industries in which we operate are necessarily subject to a high degree of uncertainty and risk.

 

Potential investors should not make an investment decision based solely on our projections, estimates or expectations.

 

ii

 

 

PART I.

 

FINANCIAL INFORMATION

 

ITEM 1. FINANCIAL STATEMENTS

 

ATIF HOLDINGS LIMITED

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

 

   October 31,
2023
   July 31,
2023
 
   (unaudited)     
ASSETS        
CURRENT ASSETS        
Cash and cash equivalents  $361,225   $606,022 
Accounts receivable   653,600    650,000 
Accounts receivable – a related party   
-
    600,000 
Deposits   86,000    86,000 
Investment in trading securities   459,353    130,649 
Due from a related party   20,539    40,539 
Prepaid expenses and other current assets   372,540    429,570 
Total current assets   1,953,257    2,542,780 
           
Property and equipment, net   88,300    93,637 
Intangible assets, net   53,331    73,331 
Right-of- use assets, net   945,706    1,058,822 
TOTAL ASSETS  $3,040,594   $3,768,570 
           
LIABILITIES AND EQUITY          
CURRENT LIABILITIES          
Accounts payable, accrued expenses and other current liabilities  $376,981   $293,140 
Deferred revenue   
-
    70,000 
Taxes payable   31,200    31,200 
Due to related parties   712,258    729,968 
Operating lease liabilities, current   375,278    415,411 
Total current liabilities   1,495,717    1,539,719 
           
Operating lease liabilities, noncurrent   630,987    689,498 
           
TOTAL LIABILITIES   2,126,704    2,229,217 
           
Commitments   
 
    
 
 
           
EQUITY          
Ordinary shares, $0.001 par value, 100,000,000,000 shares authorized, 9,627,452 shares and 9,627,452 shares issued and outstanding as of October 31, 2023 and July 31, 2023, respectively   9,627    9,627 
Additional paid-in capital   29,196,350    29,196,350 
Accumulated deficit   (28,292,087)   (27,666,624)
Total ATIF Holdings Limited Stockholders’ equity   913,890    1,539,353 
           
TOTAL LIABILITIES AND EQUITY  $3,040,594   $3,768,570 

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.  

  

1

 

 

ATIF HOLDINGS LIMITED

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND
COMPREHENSIVE LOSS

 

   For the Three Months Ended
October 31,
 
   2023   2022 
         
Revenues  $125,000   $300,000 
           
Operating expenses:          
Selling expenses   72,000    5,000 
General and administrative expenses   709,779    562,896 
Total operating expenses   781,779    567,896 
           
Loss from operations   (656,779)   (267,896)
           
Other income (expenses):          
Interest income, net   
-
    59,847 
Other income (expenses), net   140,720    59,500 
Loss from investment in trading securities   (109,404)   (20,004)
Gain from disposal of subsidiaries   
-
    56,038 
Total other income, net   31,316    155,381 
           
Loss before income taxes   (625,463)   (112,515)
           
Income tax provision   
-
    
-
 
Net loss and comprehensive loss  $(625,463)  $(112,515)
           
Loss Per share – basic and diluted
  $(0.06)  $(0.01)
Weighted Average Shares Outstanding          
Basic and diluted
   9,627,452    9,627,452 

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements. 

 

2

 

 

ATIF HOLDINGS LIMITED

UUNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY

FOR THE THREE MONTHS ENDED OCTOBER 31, 2023 AND 2022

 

   Ordinary Share   Additional
Paid in
   Accumulated   Noncontrolling     
   Shares   Amount   Capital   deficit   Interest   Total 
Balance at July 31, 2022   9,627,452   $9,627   $29,496,350   $(24,784,325)  $(369,045)  $4,352,607 
Disposal of a subsidiary   -    
-
    (300,000)   
-
    369,045    69,045 
Net loss for the period   -    
-
    
-
    (112,515)   
-
    (112,515)
Balance at October 31, 2022   9,627,452   $9,627   $29,196,350   $(24,896,840)  $
-
   $4,309,137 
                               
Balance at July 31, 2023   9,627,452   $9,627   $29,196,350   $(27,666,624)  $
-
   $1,539,353 
Net loss for the period   -    
-
    
-
    (625,463)   
-
    (625,463)
Balance at October 31, 2023   9,627,452   $9,627   $29,196,350   $(28,292,087)  $
-
   $913,890 

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements. 

 

3

 

 

ATIF HOLDINGS LIMITED

UUNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

 

   For the Three Months Ended
October 31,
 
   2023   2022 
   (unaudited)   (unaudited) 
Cash flows from operating activities:        
Net loss  $(625,463)   (112,515)
Adjustments to reconcile net loss to net cash provided by operating activities:          
Depreciation and amortization   29,669    36,656 
Amortization of right-of-use assets   113,116    103,343 
Expected credit loss allowance   26,400    
-
 
Gain from disposal of a subsidiary   
-
    69,045 
Loss from investment in trading securities   109,403    20,004 
Changes in operating assets and liabilities:          
Accounts receivable   (30,000)   (100,000)
Accounts receivable – related party   600,000    
-
 
Due from buyers of Leaping Group Corporation   
-
    (57,973)
Deposits   
-
    55,000 
Prepaid expenses and other current assets   57,030    (8,791)
Deferred revenue   (70,000)   (20,785)
Accrued expenses and other liabilities   83,842    437,729 
Lease liabilities   (98,644)   (58,004)
Net cash provided by operating activities   195,353    363,709 
           
Cash flows from investing activities:          
Purchase of property and equipment   (4,332)   (8,140)
Investment in trading securities   (438,108)   (44,903)
Investment in an equity investee   
-
    (91,294)
Loans made to a related party   (17,710)   (100,000)
Collection of borrowings from a related party   20,000    1,500 
Net cash used in investing activities   (440,150)   (242,837)
           
Net (decrease) increase in cash   (244,797)   120,872 
Cash, beginning of period   606,022    1,750,137 
Cash, end of period  $361,225   $1,871,009 
           
Supplemental disclosure of cash flow information:          
Cash paid for interest expenses  $
-
   $
-
 
Cash paid for income tax  $
-
   $
-
 
           
Supplemental disclosure of non-cash investing and financing activities of discontinued operations          
Right-of-use assets obtained in exchange for operating lease obligations  $
-
   $109,492 

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements. 

 

4

 

 

ATIF HOLDINGS LIMITED

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

NOTE 1 – ORGANIZATION AND DESCRIPTION OF BUSINESS

 

ATIF Holdings Limited (“ATIF” or the “Company”), formerly known as Eternal Fairy International Limited and Asia Times Holdings Limited, was incorporated under the laws of the British Virgin Islands (“BVI”) on January 5, 2015, as a holding company to develop business opportunities in the People’s Republic of China (the “PRC” or “China”). The Company adopted its current name on March 7, 2019. The Company is primarily engaged in providing business advisory and financial consulting services to small and medium-sized enterprise customers.

 

On October 6 and October 7, 2022, ATIF Inc., a wholly owned subsidiary of ATIF, established ATIF Business Consulting LLC (“ATIF BC”) and ATIF Business Management LLC (“ATIF BM”) under the laws of the State of California of the United States, respectively. On April 25, 2022, the Company established ATIF Investment Limited (“ATIF Investment”) under the laws of BVI. On December 22, 2021, ATIF Inc. established ATIF BD LLC (“ATIF BD”) under the laws of California of the United States.

 

On August 1, 2022, the Company entered into a sales agreement with a third party, pursuant to which the Company sold all of its equity interest in ATIF GP at the cost of $50,000. The management believed the disposition does not represent a strategic shift because it is not changing the way it is running its consulting business. The Company has not shifted the nature of its operations. The termination is not accounted as discontinued operations in accordance with ASC 205-20. Upon the closing of the Agreement, ATIF GP is no longer our subsidiary and ATIF USA ceased to be the investment manager of ATIF LP.

 

As of October 31, 2023, the Company’s unaudited condensed consolidated financial statements reflect the operating results of the following entities:

 

Name of Entity  Date of
Incorporation
  Place of
Incorporation
  % of
Ownership
  Principal Activities
Parent company:            
ATIF Holdings Limited (“ATIF”)  January 5, 2015  British Virgin Islands  Parent  Investment holding
Wholly owned subsidiaries of ATIF            
ATIF Inc. (“ATIF USA”)  October 26, 2020  USA  100%  Consultancy and information technology support
ATIF Investment Limited (“ATIF Investment”)  April 25, 2022  BVI  100%  Consultancy and information technology support
ATIF BD  December 22, 2021  USA  100% owned by ATIF USA  Consultancy and information technology support
ATIF BC  October 6, 2022  USA  100% owned by ATIF USA  Consultancy and information technology support
ATIF BM  October 6, 2022  USA  100% owned by ATIF USA  Consultancy and information technology support

 

5

 

 

ATIF HOLDINGS LIMITED

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

NOTE 2 – LIQUIDITY AND GOING CONCERN

 

For the three months ended October 31, 2023 and 2022, the Company reported a net loss of approximately $0.6 million and $0.1 million, respectively, and operating cash inflows approximately $0.2 million and $0.4 million. In assessing the Company’s ability to continue as a going concern, the Company monitors and analyzes its cash and its ability to generate sufficient cash flow in the future to support its operating and capital expenditure commitments.

 

As of October 31, 2023, the Company had cash of $0.4 million and accounts receivables of $0.7 million due from third parties, which were highly liquid. On the other hand, the Company had current liabilities of $1.5 million, among which $0.7 million was due to related parties. The balance due to related parties are payable on demand and may be extended. The Company’s ability to continue as a going concern is dependent on management’s ability to successfully execute its business plan, which includes increasing revenue while controlling operating cost and expenses to generate positive operating cash flows and obtain financing from outside sources.

 

Because of losses from operations, working capital deficit, and the requirement of additional capital to fund our current operating plan at October 31, 2023, these factors indicate the existence of an uncertainty that raises substantial doubt about the Company’s ability to continue as a going concern. The Company anticipates that it will need to raise additional capital immediately in order to continue to fund its operations. There is no assurance that the Company will be able to obtain funds on commercially acceptable terms, if at all. There is also no assurance that the amount of funds the Company might raise will enable the Company to complete its initiatives or attain profitable operations. If the Company is unable to raise additional funding to meet its working capital needs in the future, it will be forced to delay, reduce, or cease its operations.

 

The accompanying unaudited condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and satisfaction of liabilities in the ordinary course of business. The financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might result from the outcome of the uncertainties described above.

 

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 

Basis of Presentation and Principles of Consolidation

 

The interim unaudited condensed consolidated financial statements are prepared and presented in accordance with accounting principles generally accepted in the United States (“U.S. GAAP”).

 

The unaudited condensed consolidated balance sheets as of October 31, 2023 and for the unaudited condensed consolidated statement of operations and comprehensive loss for the three months ended October 31, 2023 and 2022 have been prepared without audit, pursuant to the rules and regulations of the SEC and pursuant to Regulation S-X. Certain information and footnote disclosures, which are normally included in annual financial statements prepared in accordance with U.S. GAAP, have been omitted pursuant to those rules and regulations. The unaudited condensed consolidated financial statements should be read in conjunction with the audited financial statements and the notes thereto, included in the Form 10-K for the fiscal year ended July 31, 2023, which was filed with the SEC on November 13, 2023.

 

In the opinion of the management, the accompanying unaudited condensed consolidated financial statements reflect all normal recurring adjustments, which are necessary for a fair presentation of financial results for the interim periods presented. The Company believes that the disclosures are adequate to make the information presented not misleading. The accompanying unaudited condensed consolidated financial statements have been prepared using the same accounting policies as used in the preparation of the Company’s consolidated financial statements for the year ended July 31, 2023. The results of operations for the three months ended October 31, 2023 and 2022 are not necessarily indicative of the results for the full years.

 

The unaudited condensed consolidated financial statements of the Company include the accounts of the Company and its subsidiaries. All intercompany balances and transactions have been eliminated upon consolidation.

 

6

 

 

ATIF HOLDINGS LIMITED

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

 

Use of Estimates

 

In preparing the condensed consolidated   financial statements in conformity with U.S. GAAP, management makes estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. These estimates are based on information as of the date of the unaudited condensed consolidated financial statements. Significant estimates required to be made by management include, but are not limited to, the allowance for credit losses, useful lives of property and equipment and intangible assets, the recoverability of long-lived assets, revenue recognition, provision necessary for contingent liabilities and realization of deferred tax assets. Actual results could differ from those estimates.

 

Accounts Receivable, net

 

On August 1, 2023, the Company adopted Accounting Standards Update (“ASU”) No. 2016-13, Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments (“ASU 2016-13”), using the modified retrospective transition method. ASU 2016-13 replaces the existing incurred loss impairment model with an expected loss methodology, which will result in more timely recognition of credit losses. Upon adoption, the Company changed the impairment model to utilize a forward-looking current expected credit losses (CECL) model in place of the incurred loss methodology for financial instruments measured at amortized cost and receivables resulting from the application of ASC 606, including contract assets. The adoption of the guidance had no impact on the allowance for credit losses for accounts receivable.

 

Prior to the Company’s adoption of ASU 2016-13, accounts receivable are presented net of allowance for doubtful accounts. The Company usually determines the adequacy of reserves for doubtful accounts based on individual account analysis and historical collection trends. The Company establishes a provision for doubtful receivables when there is objective evidence that the Company may not be able to collect amounts due. The allowance is based on management’s best estimates of specific losses on individual exposures, as well as a provision on historical trends of collections. The provision is recorded against accounts receivables balances, with a corresponding charge recorded in the unaudited condensed consolidated statements of operations and comprehensive loss. Delinquent account balances are written off against the allowance for doubtful accounts after management has determined that the likelihood of collection is not probable.

 

After the adoption of ASU 2016-13, The Company maintains an allowance for credit losses and records the allowance for credit losses as an offset to accounts receivable and the estimated credit losses charged to the allowance is classified as “General and administrative expenses” in the unaudited condensed consolidated statements of operations and comprehensive loss. The Company uses loss-rate methods to estimate allowance for credit loss. The Company assesses collectability by reviewing accounts receivable on an individual basis because the Company had limited customers and each of them has difference characteristics, primarily based on business line and geographical area. In determining the amount of the allowance for credit losses, the Company multiplied the loss rate with the amortized cost of accounts receivable. The loss rate refers to the corporate default rate published by credit rating companies, which considers current economic conditions, reasonable and supportable forecasts of future economic conditions. Delinquent account balances are written-off against the allowance for doubtful accounts after management has determined that the likelihood of collection is not probable.  

 

Fair Value of Financial Instruments

 

ASC 825-10 requires certain disclosures regarding the fair value of financial instruments. Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. A three-level fair value hierarchy prioritizes the inputs used to measure fair value. The hierarchy requires entities to maximize the use of observable inputs and minimize the use of unobservable inputs. The three levels of inputs used to measure fair value are as follows:

 

  Level 1 – inputs to the valuation methodology are quoted prices (unadjusted) for identical assets or liabilities in active markets.
     
  Level 2 – inputs to the valuation methodology include quoted prices for similar assets and liabilities in active markets, quoted market prices for identical or similar assets in markets that are not active, inputs other than quoted prices that are observable and inputs derived from or corroborated by observable market data.
     
  Level 3 – inputs to the valuation methodology are unobservable.

 

Fair value of investment in trading securities are based on quoted prices in active markets. The carrying amounts of the Company’s other financial instruments including cash and cash equivalents, accounts receivable, deposits, due from related parties, and other current assets, accounts payable, due to related parties and accrued expenses and other current liabilities approximate their fair values because of the short-term nature of these assets and liabilities. For lease liabilities, fair value approximates their carrying value at the year-end as the interest rates used to discount the host contracts approximate market rates. For the three months ended October 31, 2023 and 2022, there are no transfers between different levels of inputs used to measure fair value.

 

7

 

 

ATIF HOLDINGS LIMITED

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

 

Revenue Recognition

 

The Company recognizes revenue in accordance with ASC 606 Revenue from Contracts with Customers (“ASC 606”).

 

To determine revenue recognition for contracts with customers, the Company performs the following five steps: (i) identify the contract with the customer, (ii) identify the performance obligations in the contract, (iii) determine the transaction price, including variable consideration to the extent that it is probable that a significant future reversal will not occur, (iv) allocate the transaction price to the respective performance obligations in the contract, and (v) recognize revenue when (or as) the Company satisfies the performance obligation.

 

The Company recognizes revenue when it transfers its goods and services to customers in an amount that reflects the consideration to which the Company expects to be entitled in such exchange.

 

For the three months ended October 31, 2023 and 2022, the Company primarily generated revenues from consulting services to customers who would like to go public.

 

The Company provides various consulting services to its members, especially to those who have the intention to be publicly listed in the stock exchanges in the United States and other countries. The Company categorizes its consulting services into three Phases:

 

Phase I consulting services primarily include due diligence review, market research and feasibility study, business plan drafting, accounting record review, and business analysis and recommendations. Management estimates that Phase I normally takes about three months to complete based on its past experience.

 

Phase II consulting services primarily include reorganization, pre-listing education and tutoring, talent search, legal and audit firm recommendation and coordination, VIE contracts and other public-listing related documents review, merger and acquisition planning, investor referral and pre-listing equity financing source identification and recommendations, and independent directors and audit committee candidate’s recommendation. Management estimates that Phase II normally takes about eight months to complete based on its past experience.

 

Phase III consulting services primarily include shell company identification and recommendation for customers expecting to become publicly listed through reverse merger transaction; assistance in preparation of customers’ public filings for IPO or reverse merger transactions; and assistance in answering comments and questions received from regulatory agencies. Management believes it is very difficult to estimate the timing of this phase of service as the completion of Phase III services is not within the Company’s control.  

 

Each phase of consulting services is stand-alone and fees associated with each phase are clearly identified in service agreements. Revenue from providing Phase I and Phase II consulting services to customers is recognized ratably over the estimated completion period of each phase as the Company’s performance obligations related to these services are carried out over the whole duration of each Phase. Revenue from providing Phase III consulting services to customers is recognized upon completion of the reverse merger transaction or IPO transaction when the Company’s promised services are rendered and the Company’s performance obligations are satisfied. Revenue that has been billed and not yet recognized is reflected as deferred revenue on the balance sheet.

 

Depending on the complexity of the underlying service arrangement and related terms and conditions, significant judgments, assumptions, and estimates may be required to determine when substantial delivery of contract elements has occurred, whether any significant ongoing obligations exist subsequent to contract execution, whether amounts due are collectible and the appropriate period or periods in which, or during which, the completion of the earnings process occurs. Depending on the magnitude of specific revenue arrangements, adjustment may be made to the judgments, assumptions, and estimates regarding contracts executed in any specific period.

 

8

 

 

ATIF HOLDINGS LIMITED

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

 

Income Taxes

 

The Company accounts for income taxes under ASC 740. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the consolidated financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period including the enactment date. Valuation allowances are established, when necessary, to reduce deferred tax assets to the amount expected to be realized.

 

An uncertain tax position is recognized only if it is “more likely than not” that the tax position would be sustained in a tax examination. The amount recognized is the largest amount of tax benefit that is greater than 50% likely of being realized on examination. For tax positions not meeting the “more likely than not” test, no tax benefit is recorded. Penalties and interest incurred related to underpayment of income tax are classified as income tax expense in the period incurred. The Company did not have unrecognized uncertain tax positions or any unrecognized liabilities, interest or penalties associated with unrecognized tax benefit as of October 31, 2023. As of October 31, 2023, all of the Company’s income tax returns for the tax years ended December 31, 2018 through December 31, 2022 remain open for statutory examination by relevant tax authorities.

  

Segment reporting

 

Operating segments are defined as components of an enterprise about which separate financial information is available that is evaluated regularly by the chief operating decision maker (“CODM”), or decision making group, in deciding how to allocate resources and in assessing performance. The Company’s CODM is Mr. Liu, the Chairman of the Board of Directors and CEO.

 

The Company’s organizational structure is based on a number of factors that the CODM uses to evaluate, view and run its business operations which include, but not limited to, customer base, homogeneity of service and technology. The Company’s operating segments are based on such organizational structure and information reviewed by the CODM to evaluate the operating segment results. Based on management’s assessment, the management has determined that the Company now operates in one operating segment with one reporting segment as of October 31, 2023 and July 31, 2023, which is the consulting service business.

 

Risks and Uncertainty

 

(a) Credit risk

 

As of October 31, 2023, the Company held cash and cash equivalents of approximately $0.4 million deposited in the banks located in the U.S., which were insured by FDIC up to $250,000, and held cash and cash equivalents of $21,011 deposited in the investment bank accounts located in the U.S. which are not insured by FDIC.

 

(b) Concentration risk

 

Accounts receivable are typically unsecured and derived from revenue earned from customers, thereby exposed to credit risk. The risk is mitigated by the Company’s assessment of its customers’ creditworthiness and its ongoing monitoring of outstanding balances.

 

The Company has a concentration of its revenues and receivables with specific customers. For the three months ended October 31, 2023, three customers accounted for 48%, 40% and 12% of the Company’s consolidated revenue, respectively. For the three months ended October 31, 2022, one customer accounted for 100% of the Company’s consolidated revenue.

 

As of October 31, 2023, two customers accounted for 56% and 44% of the Company’s consolidated accounts receivable, respectively. As of July 31, 2023, two customers accounted for 54% and 46% of the Company’s consolidated accounts receivable, respectively.

 

For the three months ended October 31, 2023 and 2022, substantially all of the Company’s revenues was generated from providing going public related consulting services to customers. The concentration risk   is mitigated by the Company’s plan to transition its consulting services from the PRC based customers to more international customers.

 

(c) Other risks and uncertainties

 

The Company’s business, financial condition and results of operations may also be negatively impacted by risks related to natural disasters, extreme weather conditions, health epidemics and other catastrophic incidents, which could significantly disrupt the Company’s operations.

 

9

 

 

ATIF HOLDINGS LIMITED

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

NOTE 4 – PREPAID EXPENSES AND OTHER CURRENT ASSETS

 

Prepaid expenses and other current assets consisted of the following:

 

   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Prepayment for advertising service fee (a)  $336,000   $408,000 
Advance to vendors   
-
    10,000 
Others   36,540    11,570 
Total  $372,540   $429,570 

 

(a) Prepayment for advertising services represent the advance payments made by the Company to a third party advertising company for producing advertising contents. These prepayments are typically expensed over the period when the services are performed.

 

NOTE 5 – PROPERTY, PLANT AND EQUIPMENT, NET

 

Property and equipment, net consisted of the following:

 

   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Furniture, fixtures and equipment  $208,536   $204,204 
Less: accumulated depreciation   (120,236)   (110,567)
Property and equipment, net  $88,300   $93,637 

 

Depreciation expense was $9,669 and $16,656 for the three months ended October 31, 2023 and 2022, respectively.

  

NOTE 6 – INTANGIBLE ASSETS

 

Net intangible assets consisted of the following:

 

   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Software  $320,000   $320,000 
Less: accumulated amortization   (266,669)   (246,669)
Intangible assets  $53,331   $73,331 

 

Amortization expense was $20,000 and $20,000 for the three months ended October 31, 2023 and 2022, respectively.

 

10

 

 

ATIF HOLDINGS LIMITED

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

NOTE 7 – INVESTMENTS IN TRADING SECURITIES

 

As of October 31, 2023 and July 31, 2023, the balance of investments in trading securities represented certain equity securities of listed companies purchased through various open market transactions by the Company during the relevant periods. All trading securities were invested by ATIF. The investments are initially recorded at cost, and subsequently measured at fair value with the changes in fair value recorded in other income (expenses), net in the consolidated statement of operations and comprehensive loss. For the three months ended October 31, 2023 and 2022, the Company recorded a decrease in fair value of $109,403  and $20,004, respectively.

 

NOTE 8 – OPERATING LEASES

 

The Company leases offices space and a car under non-cancelable operating leases, with lease terms ranging between 14 months to 60 months. The   Company’s lease agreements do not contain any material residual value guarantees or material restrictive covenants. Rent expense for the three months ended October 31, 2023 and 2022 was $125,679 and $120,692, respectively.

 

Effective August 1, 2019, the Company adopted the new lease accounting standard using a modified retrospective transition method, which allows the Company not to recast comparative periods presented in its consolidated financial statements. In addition, the Company elected the package of practical expedients, which allows the Company to not reassess whether any existing contracts contain a lease, to not reassess historical lease classification as operating or finance leases, and to not reassess initial direct costs. The Company has not elected the practical expedient to use hindsight to determine the lease term for its leases at transition. The Company combines the lease and non-lease components in determining the ROU assets and related lease obligation. Adoption of this standard resulted in the recording of operating lease ROU assets and corresponding operating lease liabilities as disclosed below. ROU assets and related lease obligations are recognized at commencement date based on the present value of remaining lease payments over the lease term.

 

The following table presents the operating lease related assets and liabilities recorded on the balance sheets as of October 31, 2023 and July 31, 2023. 

 

   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Right-of- use assets, net  $945,706   $1,058,822 
           
Operating lease liabilities, current  $375,278   $415,411 
Operating lease liabilities, noncurrent   630,987    689,498 
Total operating lease liabilities  $1,006,265   $1,104,909 

 

The weighted average remaining lease terms and discount rates for all of operating leases were as follows as of July 31, 2023 and 2022:

 

   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Remaining lease term and discount rate        
Weighted average remaining lease term (years)   3.26    3.35 
Weighted average discount rate   4.90%   4.90%

  

The following is a schedule of maturities of lease liabilities as of October 31, 2023 and July 31, 2023:

 

   October 31,
2023
   July 31,
2023
 
   (unaudited)     
For the nine months/twelve months ended July 31, 2024  $346,412   $457,708 
For the twelve months ended July 31, 2025   267,239    267,239 
For the twelve months ended July 31, 2026   267,239    267,239 
For the twelve months ended July 31, 2027 and thereafter   204,540    204,540 
Total lease payments  $1,085,430   $1,196,726 
Less: imputed interest   (79,165)   (91,817)
Present value of lease liabilities  $1,006,265   $1,104,909 

 

11

 

 

ATIF HOLDINGS LIMITED

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

NOTE 9 – ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES

 

Accrued expenses and other current liabilities consisted of the following:

 

   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Accrued payroll expenses  $308,620   $212,953 
Rental deposit payable   66,000    66,000 
Others   2,361    14,187 
   $376,981   $293,140 

 

NOTE 10 – DEFERRED REVENUE

 

As of October 31, 2023 and July 31, 2023, the balance of deferred revenue represented the Company’s contract liabilities, including payments received in advance of providing consulting services which will be recognized as revenue as the Company completed the performances. As of October 31, 2023 and July 31 2023, the Company had deferred revenues of $nil and $70,000, respectively. 

 

For the three months ended October 31, 2023 and 2022, $nil and $20,785 of advance from customer balance as of July 31, 2023 and 2022 were recognized as revenues, respectively. For the three months ended October 31, 2023, $70,000 of advance from customer balance as of July 31, 2023 was recognized as other income. 

 

NOTE 11 – RELATED PARTY TRANSACTIONS

 

1) Nature of relationships with related parties

 

The table below sets forth the major related parties and their relationships with the Company, with which the Company entered into transactions during the three months ended October 31, 2023 and 2022, or recorded balances as of October 31, 2023 and July 31, 2023:

 

Name  Relationship with the Company
Huaya*  Wholly owned by Mr. Pishan Chi, the former Chief Executive Officer of the Company
    
Asia International Securities Exchange Co., Ltd.  Wholly owned by Mr. Jun Liu, the Chief Executive Officer of the Company

 

2) Transactions with related parties

 

For the three months ended October 31, 2023, the Company repaid loans of $17,710 to Asia International Securities Exchange Co., Ltd. The loans were interest free and was repayable on demand.

 

For the three months ended October 31, 2022, the Company make a loan   of $100,000 to Huaya to support its operations. The loan was interest free and was repayable on demand. For the three months ended October 31, 2023, the Company collected loans of $20,000 to Huaya.

 

12

 

 

ATIF HOLDINGS LIMITED

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

NOTE 11 – RELATED PARTY TRANSACTIONS (continued) 

 

3) Balances with related parties

 

As of October 1, 2023 and July 31, 2023, the balances due from related parties were as follows:

 

   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Accounts receivable*:        
Asia International Securities Exchange Co., Ltd.  $
-
   $600,000 
   $
-
   $600,000 
           
Other receivable*:          
Huaya  $20,539   $40,539 
   $20,539   $40,539 

 

* As of July 31, 2023, the balance due from related parties were repayable on demand. The Company expected to collect the outstanding receivables from related parties before July 31, 2024.

 

(a) During the year ended July 31, 2023, the Company provided full provision of $762,000 against accounts receivable due from Huaya because the management assessed the collection was remote.

 

As of October 1, 2023 and July 31, 2023, the balances due to related parties were as follows:

 

   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Other payables:        
Asia International Securities Exchange Co., Ltd.  $712,258   $729,968 
   $712,258   $729,968 

 

13

 

 

ATIF HOLDINGS LIMITED

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

NOTE 12 – TAXES

 

The Company is subject to income taxes on an entity basis on income arising in or derived from the tax jurisdiction in which each entity is domiciled.

 

British Virgin Islands

 

Under the current laws of the British Virgin Islands, the Company and ATIF Investment are not subject to tax on income or capital gains in the British Virgin Islands. Additionally, upon payments of dividends to the shareholders, no British Virgin Islands withholding tax will be imposed.

 

USA

 

For the US jurisdiction, ATIF Inc., ATIF BC, ATIF BM, and ATIF BD are subject to federal and state income taxes on its business operations. The federal tax rate is 21% and state tax rate is 8.84%. The Company also evaluated the impact from the recent tax reforms in the United States, including the Coronavirus Aid, Relief, and Economic Security Act (“CARES Act”) and Health and Economic Recovery Omnibus Emergency Solutions Act (“HERO Act”), which both were passed in 2020, no material impact on the Company is expected based on the analysis. The Company will continue to monitor the potential impact going forward. 

 

For the three months ended October 31, 2023 and 2022, the Company did not incur income tax expenses.

 

The Company follows ASC 740, “Income Taxes”, which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements or tax returns. Under this method, deferred income taxes are recognized for the tax consequences in future years of differences between the tax bases of assets and liabilities and their financial reporting amounts at each period end based on enacted tax laws and statutory tax rates, applicable to the periods in which the differences are expected to affect taxable income. Valuation allowances are established, when necessary, to reduce deferred tax assets to the amount expected to be realized.

 

The Company’s deferred tax assets primarily derived from the net operating loss (“NOL”). For the three months ended October 31, 2023 and 2022, the Company suffered net operating losses due to limited number of customers for ATIF’s consulting service. The Company periodically evaluates the likelihood of the realization of deferred tax assets, and reduces the carrying amount of the deferred tax assets by a valuation allowance to the extent it believes a portion or all of the deferred tax assets will not be realized. The Company considers many factors when assessing the likelihood of future realization of the deferred tax assets, including its recent cumulative earnings experience, expectation of future income, the carry forward periods available for tax reporting purposes, and other relevant factors. As of October 31, 2023 and July 31, 2023, management believes that the realization of the deferred tax assets appears to be uncertain and may not be realizable in the near future. Therefore, a 100% valuation allowance has been provided against the deferred tax assets.

 

Uncertain tax positions

 

The Company accounts for uncertainty in income taxes using a two-step approach to recognizing and measuring uncertain tax positions. The first step is to evaluate the tax position for recognition by determining if the weight of available evidence indicates that it is more likely than not that the position will be sustained on audit, including resolution of related appeals or litigation processes, if any. The second step is to measure the tax benefit as the largest amount that is more than 50% likely of being realized upon settlement. Interest and penalties related to uncertain tax positions are recognized and recorded as necessary in the provision for income taxes. In the case of transfer pricing issues, the statute of limitation is ten years. There is no statute of limitation in the case of tax evasion. There were no uncertain tax positions as of October 31, 2023 and July 31, 2023 and the Company does not believe that its unrecognized tax benefits will change over the next twelve months.

 

14

 

 

ATIF HOLDINGS LIMITED

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

NOTE 13 – CONTIGENCIES 

 

From time to time, the Company is a party to various legal actions arising in the ordinary course of business. The Company accrues costs associated with these matters when they become probable and the amount can be reasonably estimated. Legal costs incurred in connection with loss contingencies are expensed as incurred.

 

Pending Legal Proceeding with Boustead Securities, LLC (“Boustead”)

 

On May 14, 2020, Boustead filed a lawsuit against the Company and LGC for breaching the underwriting agreement Boustead had with each of the Company and LGC, in which Boustead was separately engaged as the exclusive financial advisor to provide financial advisory services to the Company and LGC.

 

In April 2020, the Company acquired 51.2% equity interest in LGC after LGC terminated its efforts to launch an IPO on its own. Boustead alleged that the acquisition transaction between the Company and LGC was entered into during the tail period of the exclusive agreement between Boustead and the Company, and therefore deprived Boustead of compensation that Boustead would otherwise have been entitled to receive under its exclusive agreement with the Company and LGC. Therefore, Boustead is attempting to recover from the Company an amount equal to a percentage of the value of the transaction it conducted with LGC.

 

Boustead’s Complaint alleges four causes of action against the Company, including breach of contract; breach of the implied covenant of good faith and fair dealing; tortious interference with business relationships and quantum meruit.

 

On October 6, 2020, ATIF filed a motion to dismiss Boustead’s Complaint pursuant to Federal Rule of Civil Procedure 12(b)(6) and 12(b)(5).  On October 9, 2020, the United States District Court for the Southern District of New York directed Boustead to respond to the motion or amend its Complaint by November 10, 2020.  Boustead opted to amend its complaint and filed the amended complaint on November 10, 2020.  Boustead’s amended complaint asserts the same four causes of action against ATIF and LGC as its original complaint. The Company filed another motion to dismiss Boustead’s amended complaint on December 8, 2020.

 

On August 25, 2021, the United States District Court for the Southern District of New York granted ATIF’s motion to dismiss Boustead’s first amended complaint. In its order and opinion, the United States District Court for the Southern District of New York allowed Boustead to move for leave to amend its causes of action against ATIF as to breach of contract and tortious interference with business relationships, but not breach of the implied covenant of good faith and fair dealing and quantum meruit. On November 4, 2021, Boustead filed a motion seeking leave to file a second amended complaint to amend its cause of action for Breach of Contract. The Court granted Boustead’s motion for leave and Boustead filed the second amended complaint on December 28, 2021 alleging only breach of contract and dropping all other causes of action alleged in the original complaint. On January 18, 2022, the Company filed a motion to dismiss Boustead’s second amended complaint. Boustead filed its opposition on February 1, 2022 and the Company replied on February 8, 2022.

 

On July 6, 2022, the Court denied our motion to dismiss the second amended complaint. Thereafter, on August 3, 2022, the Company filed a motion to compel arbitration of Boustead’s claims in California. Briefing on the Company’s motion to compel concluded on August 23, 2022. Since the agreement between ATIF and Boustead contains a valid arbitration clause that applies to Boustead’s breach of contract claim, and the parties have not engaged in discovery, on February 14, 2023, the Court ordered that ATIF’s motion to compel arbitration is granted and this case is stayed pending arbitration.

 

On March 10, 2023, Boustead, filed Demand for Arbitration against ATIF (the Respondent) before JAMS in California and the assigned JAMS case Ref. No. is 5220002783. On May 25, 2023, ATIF filed its answer to deny Boustead’s Demand for Arbitration, which was unsuccessful and the arbitration process was initiated. The arbitrator ordered a motion to be filed by Boustead for a determination of contact interpretation, prior to extensive discovery into issues such as the alleged merits and damages, and to determine whether the contract interpretation should allow the matter to further proceed. Boustead had filed the Motion for Contract Interpretation Determination. ATIF filed its opposition to that Motion on October 16, 2023. The hearing on the motion was held on November 8, 2023, during which the arbitrator extended the hearing to February 29, 2024. The arbitrator also established December 15, 2023, as the deadline for Boustead to submit its reply regarding the contract interpretation issues raised by the Company. Simultaneously, the Company was granted until February 12, 2024, to present its response brief.

 

Our management believes it is premature to assess and predict the outcome of this pending arbitration.

 

NOTE 14 – SUBSEQUENT EVENT

 

On December 4, 2023, the Company, together with ATIF Inc., ATIF-1 GP, LLC, Jun Liu and Zhiliang, received a correspondence from Morgan, Lewis & Bockius LLP on behalf of its client J.P Morgan Securities LLC (“JPMS”). The correspondence concerns a potential lawsuit against each of the aforementioned entities and individuals with respect to JPMS’s assertion that it is entitled to recover $5,064,160 in damages plus interest and attorneys’ fees relating to a stock transaction by ATIF-1 GP, LLC.

 

The management assessed the Company would not be liable for the claim because it sold ATIF-1 GP, LLC in August 2022. As of the date of this report, JPMS has not commenced an action against the parties.

 

15

 

 

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

 

The following discussion and analysis should be read together with the Company’s annual report on Form 10-K for the fiscal year ended July 31, 2023 and the audited consolidated financial statements and notes included therein (collectively, the “2023 Annual Report”), as well as the Company’s unaudited condensed consolidated financial statements and the related notes included in this report. Pursuant to Instruction 2 to paragraph (b) of Item 303 of Regulation S-K promulgated by the SEC, in preparing this discussion and analysis, the Company has presumed that readers have access to and have read the disclosure under the same heading contained in the 2023 Annual Report. This discussion and analysis contains forward-looking statements. Please see the cautionary note regarding these statements at the beginning of this report.

 

Business Overview

 

We offer financial consulting services to small and medium-sized enterprise customers in Asia and North America. Our goal is to become an international financial consulting company with clients and offices throughout Asia. Since our inception in 2015, the focus of our consulting business has been providing comprehensive going public consulting services designed to help SMEs become public companies on suitable markets and exchanges. 

 

On January 4, 2021, we established an office in California, USA, through our wholly owned subsidiary ATIF Inc., a California corporation, and launched, in addition to our business consulting services, additional service models consisting of asset management, investment holding and media services to expand our business with a flexible business concept to achieve a goal of high growth revenue and strong profit growth.

 

Our financial consulting services 

 

Currently we provide consulting services to the companies based in North America seeking listing in U.S.. We launched our consulting services in 2015. Our aim was to assist Chinese enterprises by filling the gaps and forming a bridge between PRC companies and overseas stock markets and exchanges. We have a team of qualified and experienced personnel with legal, regulatory, and language expertise in several jurisdictions outside the U.S. Our services were designed to help small and medium-sized enterprises (“SME”) in China achieve their goal of becoming public companies. In May 2022, we shifted our geographic focus from China to North America emphasizing on helping mid and small companies in North America become public companies on the U.S. capital markets. We would create a going public strategy for each client based on many factors of such client, including our assessment of the client’s financial and operational situations, market conditions, and the client’s business and financing requirements. Since our inception and up to the date of this report, we have successfully helped three Chinese enterprises to be quoted on the U.S. OTC markets and are currently assisting our other clients in their respective going public efforts. Most of our current and past clients have been Chinese, U.S. and Mexican companies, and we plan to expand our operations to other Asian countries, such as Malaysia, Vietnam, and Singapore with continuing focus on the North American market in the coming years.

 

16

 

 

For the three months ended October 31, 2023 and 2022, we provided consulting services to three and one customers, respectively, which primarily engaged the Company to provide consulting services relating to going public in the US through IPO, reverse merger and acquisition. On May 31, 2022, we completed the transfer of our equity interest in ATIF HK and Huaya, through which we provided consulting services to Chinese companies. We plan to focus on providing consulting services to customers based in North America and other areas and intend to continue cooperating with Huaya in connection with the expansion and provision of our business services in China.

 

Our total revenue generated from consulting services amounted to $0.1 million and $0.3 million for the three months ended October 31, 2023 and 2022, respectively.

 

Key Factors that Affect our Business

 

We believe the following key factors may affect our consulting services:

 

Our business success depends on our ability to acquire customers effectively.

 

Our customer acquisition channels primarily include our sales and marketing campaigns and existing customer referrals. In order to acquire customers, we have made significant efforts in building mutually beneficial long-term relationships with local government, academic institutions, and local business associations. If any of our current customer acquisition channels becomes less effective, we are unable to continue to use any of these channels or we are not successful in using new channels, we may not be able to attract new customers in a cost-effective manner or convert potential customers into active customers or even lose our existing customers to our competitors. To the extent that our current customer acquisition and retention efforts become less effective, our service revenue may be significantly impacted, which would have a significant adverse effect on our revenues, financial condition, and results of operations.

  

Our consulting business faces strong market competition.

 

We are currently facing intense market competition. Some of our current or potential competitors have significantly more financial, technical, marketing, and other resources than we do and may be able to devote greater resources to the development, promotion, and support of their customer acquisition and retention channels. In light of the low barriers to entry into the financial consulting industry, we expect more players to enter this market and increase the level of competition. Our ability to differentiate our services from other competitors will have a significant impact on our business growth in the future.

 

Our business depends on our ability to attract and retain key personnel.

 

We rely heavily on the expertise and leadership of our directors and officers to maintain our core competence. As our business scope increases, we expect to continue to invest significant resources in hiring and retaining a deep talent pool of financial consultancy professionals. Our ability to sustain our growth will depend on our ability to attract qualified personnel and retain our current staff.

 

17

 

 

Results of Operations

 

The following table summarizes the results of our operations for the three months ended October 31, 2023 and 2022, respectively, and provides information regarding the dollar and percentage increase or (decrease) during such periods.

 

   For the Three Months Ended   Changes 
   October 31,
2023
   October 31,
2022
   Amount
Increase
(Decrease)
   Percentage
Increase
(Decrease)
 
                 
Revenues  $125,000   $300,000   $(175,000)   (58)%
                     
Operating expenses:                    
Selling expenses   72,000    5,000    67,000    1,340%
General and administrative expenses   709,779    562,896    146,883    26%
Total operating expenses   781,779    567,896    213,883    38%
                     
Loss from operations   (656,779)   (267,896)   388,883    145%
                     
Other income (expenses):                    
Interest income, net   -    59,847    (59,847)   (100)%
Other income, net   140,720    59,500    81,220    137%
Loss from investment in trading securities   (109,404)   (20,004)   89,400    447%
Gain from disposal of subsidiaries   -    56,038    (56,038)   (100)%
Total other income, net   31,316    155,381    (124,065)   (80)%
                     
Loss before income taxes   (625,463)   (112,515)   512,948    456%
                     
Income tax provision   -    -    -    0%
Net loss  $(625,463)  $(112,515)  $512,948    456%

 

Revenues. Our total revenue decreased by approximately $0.2 million, or 58%, from $0.3 million in the three months ended October 31, 2022, to $0.1 million in the same period of October 31, 2023.

 

For the three months ended October 31, 2022, we completed phase II service for one customer and recognized service fees of $0.3 million, while for the same period ended October 31, 2023, we provided certain IPO assistance services to three customers and recognized revenues of $0.1 million.

 

Selling expenses. Selling expenses increased by $67,000, or 1,340%, from $5,000 for the three months ended October 31, 2022 to $72,000 in the same period ended October 31, 2023. Our selling expenses primarily consisted of promotion and advertising expenses.

 

Since December 2022, the Company incurred monthly promotion expenses of $24,000 to promote its services in US social groups and social media. For the three months ended October 31, 2023, the Company incurred promotion expenses of $72,000.

 

For the three months ended October 31, 2022, the Company incurred a one-off advertisement expense of $5,000. 

 

18

 

 

As a percentage of sales, our selling expenses were approximately 58% and 2% of our total revenues for the three months ended October 31, 2023 and 2022, respectively.

 

General and administrative expenses. Our general and administrative expenses increased by $0.1 million, or 26%, from $0.6 million for the three months ended October 31, 2022 to $0.7 million for the three months ended October 31, 2023. Our general and administrative expenses primarily consisted of salary and welfare expenses of management and administrative team, professional and consulting expenses, and operating lease expenses. The increase in general and administrative expenses was primarily caused by an increase of $0.1 million in payroll and welfare expenses.

 

As a percentage of sales, our general and administrative expenses were 568%   and 188% of our total revenues for the three months ended October 31, 2023 and 2022, respectively.

 

Other income, net. Other income, net increased by $81,220 from $59,500 for the three months ended October 31, 2022 to $140,720 for the same period of October 31, 2023. The increase was primarily caused by a reversal of deferred revenues of $70,000 because our customers terminated agreements with us and we did not refund the advances of $70,000 to these customers.

 

Loss from investment in trading securities. Loss from investment in trading securities represented fair value changes from investment in trading securities, which was measured at market price. For the three months ended October 31, 2023 and 2022, we recorded an investment loss of $0.1 million and $20,004, respectively.

 

Gain from disposal of subsidiaries.   For the three months ended October 31, 2023, the Company did not dispose of subsidiaries, and therefore the Company did not recognize gain or loss from the disposal. For the three months ended October 31, 2022, the Company reported a gain of approximately $56,000 from disposal of ATIF GP.

 

Income taxes. We are incorporated in the British Virgin Islands. Under the current laws of the British Virgin Islands, we are not subject to tax on income or capital gains in the British Virgin Islands. Additionally, upon payments of dividends to the shareholders, no British Virgin Islands withholding tax will be imposed.

  

ATIF Inc, ATIF BD, ATIF BC and ATIF BM were established in the U.S and are subject to federal and state income taxes on its business operations. The federal tax rate is 21% and state tax rate is 8.84%. We also evaluated the impact from the recent tax reforms in the United States, including the Coronavirus Aid, Relief, and Economic Security Act (“CARES Act”) and Health and Economic Recovery Omnibus Emergency Solutions Act (“HERO Act”), which were both passed in 2020, No material impact on the ATIF US is expected based on our analysis. We will continue to monitor the potential impact going forward.

 

For the three months ended October 31, 2023 and 2022, we did not recognized income tax expenses.

 

Net loss. As a result of foregoing, net loss was $0.6 million for the three months ended October 31, 2023, representing an increase of $0.5 million from net loss of $0.1 million for the three months ended October 31, 2022.

  

Liquidity and Capital Resources

 

To date, we have financed our operations primarily through cash flows from operations, working capital loans from our major shareholders, proceeds from our initial public offering, and equity financing through public offerings of our securities. We plan to support our future operations primarily from cash generated from our operations and cash on hand. The Company anticipates that it will need to raise additional capital immediately in order to continue to fund its operations. There is no assurance that the Company will be able to obtain funds on commercially acceptable terms, if at all. There is also no assurance that the amount of funds the Company might raise will enable the Company to complete its initiatives or attain profitable operations. If the Company is unable to raise additional funding to meet its working capital needs in the future, it will be forced to delay, reduce, or cease its operations.  

 

Liquidity and Going concern

 

For the three months ended October 31, 2023 and 2022, the Company reported a net loss of approximately $0.6 million and $0.1 million, respectively, and operating cash inflows approximately $0.2 million and $0.4 million. In assessing the Company’s ability to continue as a going concern, the Company monitors and analyzes its cash and its ability to generate sufficient cash flow in the future to support its operating and capital expenditure commitments.

 

19

 

 

As of October 31, 2023, the Company had cash of $0.4 million and accounts receivables of $0.7 million due from third parties, which were highly liquid. On the other hand, the Company had current liabilities of $1.5 million, among which $0.7 million was due to related parties. The balance due to related parties are payable on demand and may be extended. The Company’s ability to continue as a going concern is dependent on management’s ability to successfully execute its business plan, which includes increasing revenue while controlling operating cost and expenses to generate positive operating cash flows and obtain financing from outside sources.

 

Because of losses from operations, working capital deficit, and the requirement of additional capital to fund our current operating plan at October 31, 2023, these factors indicate the existence of an uncertainty that raises substantial doubt about the Company’s ability to continue as a going concern.

 

The unaudited condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and satisfaction of liabilities in the ordinary course of business. The financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might result from the outcome of the uncertainties described above.

 

We have not declared nor paid any cash dividends to our shareholders. We do not plan to pay any dividends out of our restricted net assets as of October 31, 2023.

 

We have limited financial obligations denominated in U.S. dollars, thus the foreign currency restrictions and regulations in the PRC on the dividends distribution will not have a material impact on our liquidity, financial condition, and results of operations.

 

The following table sets forth summary of our cash flows for the years indicated:

 

   For the Three Months Ended
October 31,
 
   2023   2022 
Net cash provided by operating activities  $195,353   $363,709 
Net cash used in investing activities   (440,150)   (242,837)
Net (decrease) increase in cash   (244,797)   120,872 
Cash, beginning of period   606,022    1,750,137 
Cash, end of period  $361,225   $1,871,009 

 

Operating Activities

 

Net cash used in operating activities was $0.2 million in the three months ended October 31, 2023. Net cash used in operating activities was primarily comprised of net loss of $0.6 million, adjusted for a loss of $0.1 million from investment in trading securities, and net changes in our operating assets and liabilities, principally comprising of (i) a increase of accounts receivable of $0.6 million due from a related party because we collected outstanding balance from the related party; (ii) a decrease of $57,030 in prepaid expenses and other current assets because we amortized prepaid promotion expenses in the amount of $72,000; (iii) a decrease of $70,000 in deferred revenues because the customers terminated agreements with the Company and the Company would not refund the advances from customers; and (iv) a decrease of $83,842 in accrued expenses and other current liabilities.

 

20

 

 

Net cash provided operating activities was $0.4 million in the three months ended October 31, 2022. Net cash used in operating activities was primarily comprised of net loss of $0.1 million, adjusted for amortization of right of use assets of $0.1 million, and net changes in our operating assets and liabilities, principally comprising of an increase of accounts receivable of $0.1 million due from a customer, and an increase of accrued expenses and other current liabilities of $0.4 million.

 

Investing Activities

 

Net cash used in investing activities was $0.4 million in the three months ended October 31, 2023, primarily consisting of payments of $0.4 million as investments in trading securities.

 

Net cash used in investing activities was $0.2 million in the three months ended October 31, 2022, primarily used in investment of $0.1 million in one equity investee and loans of $0.1 million to a related party, and investment in trading securities of $44,903.

  

Critical Accounting Policies and Estimate  

 

We prepare our unaudited condensed consolidated financial statements in accordance with U.S. GAAP, which requires our management to make estimates that affect the reported amounts of assets, liabilities and disclosures of contingent assets and liabilities at the balance sheet dates, as well as the reported amounts of revenues and expenses during the reporting periods. As a result, management is required to routinely make judgments and estimates about the effects of matters that are inherently uncertain. Actual results may differ from these estimates under different conditions or assumptions.

 

Critical accounting policy is both material to the presentation of financial statements and requires management to make difficult, subjective or complex judgments that could have a material effect on financial condition or results of operations. Accounting estimates and assumptions may become critical when they are material due to the levels of subjectivity and judgment necessary to account for highly uncertain matters or the susceptibility of such matters to change, and that have a material impact on financial condition or operating performance.

 

Critical accounting estimates are estimates that require us to make assumptions about matters that were highly uncertain at the time the accounting estimate were made and if different estimates that we reasonably could have used in the current period, or changes in the accounting estimate that are reasonably likely occur from period to period, have a material impact on the presentation of our financial condition, changes in financial condition or results of operations. Due to the level of activity and lack of complex transactions, we believe there are currently no critical accounting policies and estimates that affect the preparation of our financial statements.

  

21

 

 

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

 

As a smaller reporting company we are not required to provide the information required by this item.

 

ITEM 4. CONTROLS AND PROCEDURES 

 

Disclosure Controls and Procedures

 

Under the supervision and with the participation of our management, including our chief executive officer and chief financial officer, we carried out an evaluation of the effectiveness of our disclosure controls and procedures, which is defined in Rules 13a-15(e) of the Exchange Act, as of October 31, 2022. Based on that evaluation, our management has concluded that, as of October 31, 2022, our disclosure controls and procedures were not effective in ensuring that the information required to be disclosed by us in the reports that we file and furnish under the Exchange Act was recorded, processed, summarized, and reported, within the time periods specified in the SEC’s rules and forms, and that the information required to be disclosed by us in the reports that we file or submit under the Exchange Act is accumulated and communicated to our management, including our chief executive officer and chief financial officer, as appropriate, to allow timely decisions regarding required disclosure. Our conclusion is based on the fact that we do not have sufficient full-time accounting and financial reporting personnel with appropriate levels of accounting knowledge and experience to monitor the daily recording of transactions, to address complex U.S. GAAP accounting issues and the related disclosures under U.S. GAAP. In addition, there was a lack of sufficient documented financial closing procedure and a lack of risk assessment in accordance with COSCO 2013 framework. Our management is currently in the process of evaluating the steps necessary to remediate the ineffectiveness, such as (i) hiring more qualified accounting personnel with relevant U.S. GAAP and SEC reporting experience and qualifications to strengthen the financial reporting function and to set up a financial and system control framework, and (ii) implementing regular and continuous U.S. GAAP accounting and financial reporting training programs for our accounting and financial reporting personnel, and (iii) establishing an internal audit function and standardizing the Company’s semi-annual and year-end closing and financial reporting processes.

 

Changes in Internal Control over Financial Reporting

 

Except as disclosed above, there have been no changes in our internal controls over financial reporting that occurred during fiscal quarter ended October 31, 2023 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.  

 

22

 

 

PART II

 

OTHER INFORMATION

 

ITEM 1. LEGAL PROCEEDINGS

 

From time to time, we may become involved in various lawsuits and legal proceedings which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties and an adverse result in these or other matters may arise from time to time that may harm our business. Except for the litigation disclosed below, we are not currently a party to any legal or arbitration proceeding the outcome of which, if ‘determined adversely to us, would individually or in the aggregate be reasonably expected to have a material adverse effect on our business, operating results, cash flows, or financial condition.

 

On May 14, 2020, Boustead filed a lawsuit against the Company and Leaping Group Co., Ltd. a limited liability organized under the laws of Cayman Islands (“LGC”) for breaching the underwriting agreement Boustead had with each of the Company and LGC, in which Boustead was separately engaged as the exclusive financial advisor to provide financial advisory services to the Company and LGC.

 

In April 2020, the Company acquired 51.2% equity interest in LGC after LGC terminated its efforts to launch an IPO on its own. Boustead alleged that the acquisition transaction between the Company and LGC was entered into during the lockup period of the exclusive agreement between Boustead and LGC, and therefore deprived Boustead of compensation that Boustead would otherwise have been entitled to receive under its exclusive agreement with LGC. Therefore, Boustead is attempting to recover from the Company an amount equal to a percentage of the value of the transaction it conducted with LGC.

 

Boustead’s Complaint alleged four causes of action against the Company, including breach of contract; breach of the implied covenant of good faith and fair dealing; tortious interference with business relationships and quantum meruit.

  

On October 6, 2020, we filed a motion to dismiss Boustead’s Complaint pursuant to Federal Rule of Civil Procedure 12(b)(6) and 12(b)(5). On October 9, 2020, the United States District Court for the Southern District of New York directed Boustead to respond to the motion or amend its Complaint by November 10, 2020. Boustead opted to amend its complaint and filed the amended complaint on November 10, 2020. Boustead’s first amended complaint asserted the same four causes of action against LGC and us as its original complaint. We filed another motion to dismiss Boustead’s amended complaint on December 8, 2020.

  

On August 25, 2021, the United States District Court for the Southern District of New York granted ATIF’s motion to dismiss Boustead’s first amended complaint. In its order and opinion, the United States District Court for the Southern District of New York allowed Boustead to move for leave to amend its causes of action against us as to breach of contract and tortious interference with business relationships, but not breach of the implied covenant of good faith and fair dealing and quantum meruit. On November 4, 2021, Boustead filed a motion seeking leave to file a second amended complaint to amend its cause of action for Breach of Contract. The Court granted Boustead’s motion for leave and Boustead filed the second amended complaint on December 28, 2021 alleging only breach of contract and dropping all other causes of action alleged in the original complaint. On January 18, 2022, the Company filed a motion to dismiss Boustead’s second amended complaint. Boustead filed its opposition on February 1, 2022 and the Company replied on February 8, 2022.

 

23

 

 

On July 6, 2022, the Court denied our motion to dismiss the second amended complaint. Thereafter, on August 3, 2022, the Company filed a motion to compel arbitration. Briefing on the Company’s motion to compel concluded on August 23, 2022 Since the agreement between ATIF and Boustead contains a valid arbitration clause that applies to Boustead’s breach of contract claim, and the parties have not engaged in discovery, on February 14, 2023, the Court ordered that ATIF’s motion to compel arbitration is granted and this case is stayed pending arbitration.

 

On March 10, 2023, Boustead, filed Demand for Arbitration against ATIF (the Respondent) before JAMS in California and JAMS case Ref. No. is 5220002783. On May 25, 2023, ATIF filed its answer to deny Boustead’s Demand for Arbitration, which was unsuccessful and the arbitration process was initiated. The arbitrator ordered a motion to be filed by Boustead for a determination of contact interpretation, prior to extensive discovery into issues such as the alleged merits and damages, and to determine whether the contract interpretation should allow the matter to further proceed. Boustead had filed the Motion for Contract Interpretation Determination. ATIF filed its opposition to that Motion on October 16, 2023. The hearing on the motion was held on November 8, 2023, during which the arbitrator extended the hearing to February 29, 2024. The arbitrator also established December 15, 2023, as the deadline for Boustead to submit its reply regarding the contract interpretation issues raised by the Company. Simultaneously, the Company was granted until February 12, 2024, to present its response brief.

 

Our management believes it is premature to assess and predict the outcome of this pending arbitration.

 

ITEM 1A. RISK FACTORS

 

As a smaller reporting company we are not required to provide the information required by this item.

 

ITEM 2. UNREGISTERED SALE OF EQUITY SECURITIES AND USE OF PROCEEDS.

 

Not applicable.

 

ITEM 3. DEFAULT UPON SENIOR SECURITIES.

 

Not applicable.

 

ITEM 4. MINE SAFETY DISCLOSURE.

 

Not applicable.

 

ITEM 5. OTHER INFORMATION.

 

Not applicable.

 

24

 

 

ITEM 6. EXHIBITS

 

The following exhibits are filed herewith:

 

Exhibit    
Number   Description of Exhibit
31.1   Certification of Chief Executive Officer pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934
31.2   Certification of Chief Financial Officer pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934
32.1*   Certification of the Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
32.2*   Certification of the Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
101.INS   Inline XBRL Instance Document
101.SCH   Inline XBRL Taxonomy Extension Schema Document
101.CAL   Inline XBRL Taxonomy Extension Calculation Linkbase Document 
101.DEF   Inline XBRL Taxonomy Extension Definition Linkbase Document
101.LAB   Inline XBRL Taxonomy Extension Label Linkbase Document
101.PRE   Inline XBRL Taxonomy Extension Presentation Linkbase Document
104   Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)

 

*The certifications attached as Exhibits 32.1 and 32.2 accompany this quarterly report on Form 10-Q pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, and shall not be deemed “filed” by the Registrant for purposes of Section 18 of the Securities Exchange Act of 1934, as amended.

 

25

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  ATIF HOLDINGS LIMITED
     
December 15, 2023 By: /s/ Jun Liu
    Jun Liu
    Chief Executive Officer

 

 

26

 

Yes Yes 0.01 0.06 9627452 9627452 false --07-31 Q1 2024 0001755058 00-0000000 0001755058 2023-08-01 2023-10-31 0001755058 2023-12-15 0001755058 2023-10-31 0001755058 2023-07-31 0001755058 us-gaap:RelatedPartyMember 2023-10-31 0001755058 us-gaap:RelatedPartyMember 2023-07-31 0001755058 2022-08-01 2022-10-31 0001755058 us-gaap:CommonStockMember 2022-07-31 0001755058 us-gaap:AdditionalPaidInCapitalMember 2022-07-31 0001755058 us-gaap:RetainedEarningsMember 2022-07-31 0001755058 us-gaap:NoncontrollingInterestMember 2022-07-31 0001755058 2022-07-31 0001755058 us-gaap:CommonStockMember 2022-08-01 2022-10-31 0001755058 us-gaap:AdditionalPaidInCapitalMember 2022-08-01 2022-10-31 0001755058 us-gaap:RetainedEarningsMember 2022-08-01 2022-10-31 0001755058 us-gaap:NoncontrollingInterestMember 2022-08-01 2022-10-31 0001755058 us-gaap:CommonStockMember 2022-10-31 0001755058 us-gaap:AdditionalPaidInCapitalMember 2022-10-31 0001755058 us-gaap:RetainedEarningsMember 2022-10-31 0001755058 us-gaap:NoncontrollingInterestMember 2022-10-31 0001755058 2022-10-31 0001755058 us-gaap:CommonStockMember 2023-07-31 0001755058 us-gaap:AdditionalPaidInCapitalMember 2023-07-31 0001755058 us-gaap:RetainedEarningsMember 2023-07-31 0001755058 us-gaap:NoncontrollingInterestMember 2023-07-31 0001755058 us-gaap:CommonStockMember 2023-08-01 2023-10-31 0001755058 us-gaap:AdditionalPaidInCapitalMember 2023-08-01 2023-10-31 0001755058 us-gaap:RetainedEarningsMember 2023-08-01 2023-10-31 0001755058 us-gaap:NoncontrollingInterestMember 2023-08-01 2023-10-31 0001755058 us-gaap:CommonStockMember 2023-10-31 0001755058 us-gaap:AdditionalPaidInCapitalMember 2023-10-31 0001755058 us-gaap:RetainedEarningsMember 2023-10-31 0001755058 us-gaap:NoncontrollingInterestMember 2023-10-31 0001755058 2022-08-01 0001755058 atif:ATIFHoldingsLimitedATIFMember 2023-08-01 2023-10-31 0001755058 atif:ATIFIncATIFUSAMember 2023-08-01 2023-10-31 0001755058 atif:ATIFInvestmentLLCATIFInvestmentMember 2023-08-01 2023-10-31 0001755058 atif:ATIFBDLLCATIFBDMember 2023-08-01 2023-10-31 0001755058 atif:ATIFBCMember 2023-08-01 2023-10-31 0001755058 atif:ATIFBMMember 2023-08-01 2023-10-31 0001755058 atif:CustomerOneMember 2023-08-01 2023-10-31 0001755058 atif:CustomerTwoMember 2023-08-01 2023-10-31 0001755058 atif:CustomerThreeMember 2023-08-01 2023-10-31 0001755058 atif:CustomerOneMember 2023-10-31 0001755058 atif:CustomerTwoMember 2023-10-31 0001755058 2023-07-31 2023-07-31 0001755058 atif:CustomerOneMember 2023-07-31 2023-07-31 0001755058 atif:CustomerTwoMember 2023-07-31 2023-07-31 0001755058 atif:SoftwareMember 2023-10-31 0001755058 atif:SoftwareMember 2023-07-31 0001755058 srt:MinimumMember 2023-10-31 0001755058 srt:MaximumMember 2023-10-31 0001755058 atif:AsiaInternationalSecuritiesExchangeCoLtdMember 2023-08-01 2023-10-31 0001755058 atif:HuayaMember 2022-08-01 2022-10-31 0001755058 atif:HuayaMember 2023-08-01 2023-10-31 0001755058 us-gaap:RelatedPartyMember 2022-08-01 2023-07-31 0001755058 us-gaap:RelatedPartyMember atif:AsiaInternationalSecuritiesExchangeCoLtdMember 2023-10-31 0001755058 us-gaap:RelatedPartyMember atif:AsiaInternationalSecuritiesExchangeCoLtdMember 2023-07-31 0001755058 us-gaap:RelatedPartyMember atif:HuayaMember 2023-10-31 0001755058 us-gaap:RelatedPartyMember atif:HuayaMember 2023-07-31 0001755058 srt:MinimumMember 2023-08-01 2023-10-31 0001755058 srt:MaximumMember 2023-08-01 2023-10-31 0001755058 atif:LeapingGroupCoLtdMember atif:BusinessCombinationMember 2020-04-30 0001755058 us-gaap:SubsequentEventMember 2023-12-01 2023-12-04 xbrli:shares iso4217:USD iso4217:USD xbrli:shares xbrli:pure

Exhibit 31.1

 

CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER

PURSUANT TO RULE 13A-14(A)/15D-14(A) UNDER THE SECURITIES EXCHANGE ACT OF 1934,

AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

 

I, Jun Liu, certify that:

 

  1. I have reviewed this Quarterly Report on Form 10-Q of ATIF Holdings Limited;
     
  2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
     
  3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
     
  4. I am responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15I and 15d-15I) for the registrant and have:

 

  a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
     
  b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
     
  c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
     
  d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

 

  5. I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

 

  (a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
     
  (b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

 

Date: December 15, 2023  
   
  By: /s/ Jun Liu
    Jun Liu
    Chief Executive Officer
(Principal Executive Officer)

 

Exhibit 31.2

 

CERTIFICATION OF PRINCIPAL FINANCIAL OFFICER

PURSUANT TO RULE 13A-14(A)/15D-14(A) UNDER THE SECURITIES EXCHANGE ACT OF 1934,

AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

 

I, Yue Ming, certify that:

 

  1. I have reviewed this Quarterly Report on Form 10-Q of ATIF Holdings Limited;
     
  2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
     
  3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
     
  4. I am responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15I and 15d-15I) for the registrant and have:

 

  a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
     
  b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
     
  c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
     
  d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

 

  5. I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

 

  (a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
     
  (b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

 

Date: December 15, 2023  
   
  By: /s/ Yue Ming
    Yue Ming
    Chief Financial Officer
(Principal Financial Officer and Principal Accounting Officer)

 

Exhibit 32.1

 

CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER

PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

 

In connection with the Quarterly Report of ATIF Holdings Limited (the “Company”) on Form 10-Q for the quarterly period ended October 31, 2023, as filed with the Securities and Exchange Commission (the “Report”), I hereby certify in my capacity as Chief Executive Officer of the Company, pursuant to 18 U.S.C. §1350, as added by §906 of the Sarbanes-Oxley Act of 2002, that:

 

  1. The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
     
  2. To my knowledge, the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company as of and for the period covered by the Report.

 

Date: December 15, 2023  
   
  By: /s/ Jun Liu
    Jun Liu
    Chief Executive Officer
(Principal Executive Officer)

 

Exhibit 32.2

 

CERTIFICATION OF P PRINCIPAL FINANCIAL OFFICER

PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

 

In connection with the Quarterly Report of ATIF Holdings Limited (the “Company”) on Form 10-Q for the quarterly period ended October 31, 2023, as filed with the Securities and Exchange Commission (the “Report”), I hereby certify in my capacity as Chief Financial Officer of the Company, pursuant to 18 U.S.C. §1350, as added by §906 of the Sarbanes-Oxley Act of 2002, that:

 

  1. The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
     
  2. To my knowledge, the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company as of and for the period covered by the Report.

 

Date: December 15, 2023  
   
  By: /s/ Yue Ming
    Yue Ming
    Chief Financial Officer
(Principal Financial Officer and Principal Accounting Officer)

 

 

v3.23.3
Document And Entity Information - shares
3 Months Ended
Oct. 31, 2023
Dec. 15, 2023
Document Information Line Items    
Entity Registrant Name ATIF HOLDINGS LIMITED  
Trading Symbol ATIF  
Document Type 10-Q  
Current Fiscal Year End Date --07-31  
Entity Common Stock, Shares Outstanding   9,627,452
Amendment Flag false  
Entity Central Index Key 0001755058  
Entity Current Reporting Status Yes  
Entity Filer Category Non-accelerated Filer  
Document Period End Date Oct. 31, 2023  
Document Fiscal Year Focus 2024  
Document Fiscal Period Focus Q1  
Entity Small Business true  
Entity Emerging Growth Company true  
Entity Shell Company false  
Entity Ex Transition Period false  
Document Quarterly Report true  
Document Transition Report false  
Entity File Number 001-38876  
Entity Incorporation, State or Country Code D8  
Entity Address, Address Line One 25391 Commercentre Dr.  
Entity Address, Address Line Two Ste 200  
Entity Address, City or Town Lake Forest  
Entity Address, Country CA  
Entity Address, Postal Zip Code 92630  
City Area Code 308  
Local Phone Number 888-8888  
Title of 12(b) Security Ordinary Shares  
Security Exchange Name NASDAQ  
Entity Interactive Data Current Yes  
Entity Tax Identification Number 00-0000000  
v3.23.3
Unaudited Condensed Consolidated Balance Sheets - USD ($)
Oct. 31, 2023
Jul. 31, 2023
CURRENT ASSETS    
Cash and cash equivalents $ 361,225 $ 606,022
Accounts receivable 653,600 650,000
Deposits 86,000 86,000
Investment in trading securities 459,353 130,649
Prepaid expenses and other current assets 372,540 429,570
Total current assets 1,953,257 2,542,780
Property and equipment, net 88,300 93,637
Intangible assets, net 53,331 73,331
Right-of- use assets, net 945,706 1,058,822
TOTAL ASSETS 3,040,594 3,768,570
CURRENT LIABILITIES    
Accounts payable, accrued expenses and other current liabilities 376,981 293,140
Deferred revenue 70,000
Taxes payable 31,200 31,200
Operating lease liabilities, current 375,278 415,411
Total current liabilities 1,495,717 1,539,719
Operating lease liabilities, noncurrent 630,987 689,498
TOTAL LIABILITIES 2,126,704 2,229,217
Commitments
EQUITY    
Ordinary shares, $0.001 par value, 100,000,000,000 shares authorized, 9,627,452 shares and 9,627,452 shares issued and outstanding as of October 31, 2023 and July 31, 2023, respectively 9,627 9,627
Additional paid-in capital 29,196,350 29,196,350
Accumulated deficit (28,292,087) (27,666,624)
Total ATIF Holdings Limited Stockholders’ equity 913,890 1,539,353
TOTAL LIABILITIES AND EQUITY 3,040,594 3,768,570
Related Party    
CURRENT ASSETS    
Accounts receivable 600,000
Due from a related party [1] 20,539 40,539
CURRENT LIABILITIES    
Due to related parties $ 712,258 $ 729,968
[1] As of July 31, 2023, the balance due from related parties were repayable on demand. The Company expected to collect the outstanding receivables from related parties before July 31, 2024.
v3.23.3
Unaudited Condensed Consolidated Balance Sheets (Parentheticals) - $ / shares
Oct. 31, 2023
Jul. 31, 2023
Statement of Financial Position [Abstract]    
Ordinary shares, par value (in Dollars per share) $ 0.001 $ 0.001
Ordinary shares, authorized 100,000,000,000 100,000,000,000
Ordinary shares, issued 9,627,452 9,627,452
Ordinary shares, outstanding 9,627,452 9,627,452
v3.23.3
Unaudited Condensed Consolidated Statements of Operations and Comprehensive Loss - USD ($)
3 Months Ended
Oct. 31, 2023
Oct. 31, 2022
Income Statement [Abstract]    
Revenues $ 125,000 $ 300,000
Operating expenses:    
Selling expenses 72,000 5,000
General and administrative expenses 709,779 562,896
Total operating expenses 781,779 567,896
Loss from operations (656,779) (267,896)
Other income (expenses):    
Interest income, net 59,847
Other income (expenses), net 140,720 59,500
Loss from investment in trading securities (109,404) (20,004)
Gain from disposal of subsidiaries 56,038
Total other income, net 31,316 155,381
Loss before income taxes (625,463) (112,515)
Income tax provision
Net loss and comprehensive loss $ (625,463) $ (112,515)
Loss Per share – basic (in Dollars per share) $ (0.06) $ (0.01)
Weighted Average Shares Outstanding    
Basic (in Shares) 9,627,452 9,627,452
v3.23.3
Unaudited Condensed Consolidated Statements of Operations and Comprehensive Loss (Parentheticals) - $ / shares
3 Months Ended
Oct. 31, 2023
Oct. 31, 2022
Income Statement [Abstract]    
Loss Per share – diluted $ (0.06) $ (0.01)
Diluted 9,627,452 9,627,452
v3.23.3
Unaudited Condensed Consolidated Statements of Changes in Equity - USD ($)
Ordinary Share
Additional Paid in Capital
Accumulated deficit
Noncontrolling Interest
Total
Balance at Jul. 31, 2022 $ 9,627 $ 29,496,350 $ (24,784,325) $ (369,045) $ 4,352,607
Balance (in Shares) at Jul. 31, 2022 9,627,452        
Disposal of a subsidiary (300,000) 369,045 69,045
Net loss for the period (112,515) (112,515)
Balance at Oct. 31, 2022 $ 9,627 29,196,350 (24,896,840) 4,309,137
Balance (in Shares) at Oct. 31, 2022 9,627,452        
Balance at Jul. 31, 2023 $ 9,627 29,196,350 (27,666,624) $ 1,539,353
Balance (in Shares) at Jul. 31, 2023 9,627,452       9,627,452
Net loss for the period (625,463) $ (625,463)
Balance at Oct. 31, 2023 $ 9,627 $ 29,196,350 $ (28,292,087) $ 913,890
Balance (in Shares) at Oct. 31, 2023 9,627,452       9,627,452
v3.23.3
Uunaudited Condensed Consolidated Statements of Cash Flows - USD ($)
3 Months Ended
Oct. 31, 2023
Oct. 31, 2022
Cash flows from operating activities:    
Net loss $ (625,463) $ (112,515)
Adjustments to reconcile net loss to net cash provided by operating activities:    
Depreciation and amortization 29,669 36,656
Amortization of right-of-use assets 113,116 103,343
Expected credit loss allowance 26,400
Gain from disposal of a subsidiary 69,045
Loss from investment in trading securities 109,403 20,004
Changes in operating assets and liabilities:    
Accounts receivable (30,000) (100,000)
Accounts receivable – related party 600,000
Due from buyers of Leaping Group Corporation (57,973)
Deposits 55,000
Prepaid expenses and other current assets 57,030 (8,791)
Deferred revenue (70,000) (20,785)
Accrued expenses and other liabilities 83,842 437,729
Lease liabilities (98,644) (58,004)
Net cash provided by operating activities 195,353 363,709
Cash flows from investing activities:    
Purchase of property and equipment (4,332) (8,140)
Investment in trading securities (438,108) (44,903)
Investment in an equity investee (91,294)
Loans made to a related party (17,710) (100,000)
Collection of borrowings from a related party 20,000 1,500
Net cash used in investing activities (440,150) (242,837)
Net (decrease) increase in cash (244,797) 120,872
Cash, beginning of period 606,022 1,750,137
Cash, end of period 361,225 1,871,009
Supplemental disclosure of cash flow information:    
Cash paid for interest expenses
Cash paid for income tax
Supplemental disclosure of non-cash investing and financing activities of discontinued operations    
Right-of-use assets obtained in exchange for operating lease obligations $ 109,492
v3.23.3
Organization and Description of Business
3 Months Ended
Oct. 31, 2023
Organization and Description of Business [Abstract]  
ORGANIZATION AND DESCRIPTION OF BUSINESS

NOTE 1 – ORGANIZATION AND DESCRIPTION OF BUSINESS

 

ATIF Holdings Limited (“ATIF” or the “Company”), formerly known as Eternal Fairy International Limited and Asia Times Holdings Limited, was incorporated under the laws of the British Virgin Islands (“BVI”) on January 5, 2015, as a holding company to develop business opportunities in the People’s Republic of China (the “PRC” or “China”). The Company adopted its current name on March 7, 2019. The Company is primarily engaged in providing business advisory and financial consulting services to small and medium-sized enterprise customers.

 

On October 6 and October 7, 2022, ATIF Inc., a wholly owned subsidiary of ATIF, established ATIF Business Consulting LLC (“ATIF BC”) and ATIF Business Management LLC (“ATIF BM”) under the laws of the State of California of the United States, respectively. On April 25, 2022, the Company established ATIF Investment Limited (“ATIF Investment”) under the laws of BVI. On December 22, 2021, ATIF Inc. established ATIF BD LLC (“ATIF BD”) under the laws of California of the United States.

 

On August 1, 2022, the Company entered into a sales agreement with a third party, pursuant to which the Company sold all of its equity interest in ATIF GP at the cost of $50,000. The management believed the disposition does not represent a strategic shift because it is not changing the way it is running its consulting business. The Company has not shifted the nature of its operations. The termination is not accounted as discontinued operations in accordance with ASC 205-20. Upon the closing of the Agreement, ATIF GP is no longer our subsidiary and ATIF USA ceased to be the investment manager of ATIF LP.

 

As of October 31, 2023, the Company’s unaudited condensed consolidated financial statements reflect the operating results of the following entities:

 

Name of Entity  Date of
Incorporation
  Place of
Incorporation
  % of
Ownership
  Principal Activities
Parent company:            
ATIF Holdings Limited (“ATIF”)  January 5, 2015  British Virgin Islands  Parent  Investment holding
Wholly owned subsidiaries of ATIF            
ATIF Inc. (“ATIF USA”)  October 26, 2020  USA  100%  Consultancy and information technology support
ATIF Investment Limited (“ATIF Investment”)  April 25, 2022  BVI  100%  Consultancy and information technology support
ATIF BD  December 22, 2021  USA  100% owned by ATIF USA  Consultancy and information technology support
ATIF BC  October 6, 2022  USA  100% owned by ATIF USA  Consultancy and information technology support
ATIF BM  October 6, 2022  USA  100% owned by ATIF USA  Consultancy and information technology support
v3.23.3
Liquidity and Going Concern
3 Months Ended
Oct. 31, 2023
Liquidity and Going Concern [Abstract]  
LIQUIDITY AND GOING CONCERN

NOTE 2 – LIQUIDITY AND GOING CONCERN

 

For the three months ended October 31, 2023 and 2022, the Company reported a net loss of approximately $0.6 million and $0.1 million, respectively, and operating cash inflows approximately $0.2 million and $0.4 million. In assessing the Company’s ability to continue as a going concern, the Company monitors and analyzes its cash and its ability to generate sufficient cash flow in the future to support its operating and capital expenditure commitments.

 

As of October 31, 2023, the Company had cash of $0.4 million and accounts receivables of $0.7 million due from third parties, which were highly liquid. On the other hand, the Company had current liabilities of $1.5 million, among which $0.7 million was due to related parties. The balance due to related parties are payable on demand and may be extended. The Company’s ability to continue as a going concern is dependent on management’s ability to successfully execute its business plan, which includes increasing revenue while controlling operating cost and expenses to generate positive operating cash flows and obtain financing from outside sources.

 

Because of losses from operations, working capital deficit, and the requirement of additional capital to fund our current operating plan at October 31, 2023, these factors indicate the existence of an uncertainty that raises substantial doubt about the Company’s ability to continue as a going concern. The Company anticipates that it will need to raise additional capital immediately in order to continue to fund its operations. There is no assurance that the Company will be able to obtain funds on commercially acceptable terms, if at all. There is also no assurance that the amount of funds the Company might raise will enable the Company to complete its initiatives or attain profitable operations. If the Company is unable to raise additional funding to meet its working capital needs in the future, it will be forced to delay, reduce, or cease its operations.

 

The accompanying unaudited condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and satisfaction of liabilities in the ordinary course of business. The financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might result from the outcome of the uncertainties described above.

v3.23.3
Summary of Significant Accounting Policies
3 Months Ended
Oct. 31, 2023
Summary of Significant Accounting Policies [Abstract]  
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 

Basis of Presentation and Principles of Consolidation

 

The interim unaudited condensed consolidated financial statements are prepared and presented in accordance with accounting principles generally accepted in the United States (“U.S. GAAP”).

 

The unaudited condensed consolidated balance sheets as of October 31, 2023 and for the unaudited condensed consolidated statement of operations and comprehensive loss for the three months ended October 31, 2023 and 2022 have been prepared without audit, pursuant to the rules and regulations of the SEC and pursuant to Regulation S-X. Certain information and footnote disclosures, which are normally included in annual financial statements prepared in accordance with U.S. GAAP, have been omitted pursuant to those rules and regulations. The unaudited condensed consolidated financial statements should be read in conjunction with the audited financial statements and the notes thereto, included in the Form 10-K for the fiscal year ended July 31, 2023, which was filed with the SEC on November 13, 2023.

 

In the opinion of the management, the accompanying unaudited condensed consolidated financial statements reflect all normal recurring adjustments, which are necessary for a fair presentation of financial results for the interim periods presented. The Company believes that the disclosures are adequate to make the information presented not misleading. The accompanying unaudited condensed consolidated financial statements have been prepared using the same accounting policies as used in the preparation of the Company’s consolidated financial statements for the year ended July 31, 2023. The results of operations for the three months ended October 31, 2023 and 2022 are not necessarily indicative of the results for the full years.

 

The unaudited condensed consolidated financial statements of the Company include the accounts of the Company and its subsidiaries. All intercompany balances and transactions have been eliminated upon consolidation.

 

Use of Estimates

 

In preparing the condensed consolidated   financial statements in conformity with U.S. GAAP, management makes estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. These estimates are based on information as of the date of the unaudited condensed consolidated financial statements. Significant estimates required to be made by management include, but are not limited to, the allowance for credit losses, useful lives of property and equipment and intangible assets, the recoverability of long-lived assets, revenue recognition, provision necessary for contingent liabilities and realization of deferred tax assets. Actual results could differ from those estimates.

 

Accounts Receivable, net

 

On August 1, 2023, the Company adopted Accounting Standards Update (“ASU”) No. 2016-13, Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments (“ASU 2016-13”), using the modified retrospective transition method. ASU 2016-13 replaces the existing incurred loss impairment model with an expected loss methodology, which will result in more timely recognition of credit losses. Upon adoption, the Company changed the impairment model to utilize a forward-looking current expected credit losses (CECL) model in place of the incurred loss methodology for financial instruments measured at amortized cost and receivables resulting from the application of ASC 606, including contract assets. The adoption of the guidance had no impact on the allowance for credit losses for accounts receivable.

 

Prior to the Company’s adoption of ASU 2016-13, accounts receivable are presented net of allowance for doubtful accounts. The Company usually determines the adequacy of reserves for doubtful accounts based on individual account analysis and historical collection trends. The Company establishes a provision for doubtful receivables when there is objective evidence that the Company may not be able to collect amounts due. The allowance is based on management’s best estimates of specific losses on individual exposures, as well as a provision on historical trends of collections. The provision is recorded against accounts receivables balances, with a corresponding charge recorded in the unaudited condensed consolidated statements of operations and comprehensive loss. Delinquent account balances are written off against the allowance for doubtful accounts after management has determined that the likelihood of collection is not probable.

 

After the adoption of ASU 2016-13, The Company maintains an allowance for credit losses and records the allowance for credit losses as an offset to accounts receivable and the estimated credit losses charged to the allowance is classified as “General and administrative expenses” in the unaudited condensed consolidated statements of operations and comprehensive loss. The Company uses loss-rate methods to estimate allowance for credit loss. The Company assesses collectability by reviewing accounts receivable on an individual basis because the Company had limited customers and each of them has difference characteristics, primarily based on business line and geographical area. In determining the amount of the allowance for credit losses, the Company multiplied the loss rate with the amortized cost of accounts receivable. The loss rate refers to the corporate default rate published by credit rating companies, which considers current economic conditions, reasonable and supportable forecasts of future economic conditions. Delinquent account balances are written-off against the allowance for doubtful accounts after management has determined that the likelihood of collection is not probable.  

 

Fair Value of Financial Instruments

 

ASC 825-10 requires certain disclosures regarding the fair value of financial instruments. Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. A three-level fair value hierarchy prioritizes the inputs used to measure fair value. The hierarchy requires entities to maximize the use of observable inputs and minimize the use of unobservable inputs. The three levels of inputs used to measure fair value are as follows:

 

  Level 1 – inputs to the valuation methodology are quoted prices (unadjusted) for identical assets or liabilities in active markets.
     
  Level 2 – inputs to the valuation methodology include quoted prices for similar assets and liabilities in active markets, quoted market prices for identical or similar assets in markets that are not active, inputs other than quoted prices that are observable and inputs derived from or corroborated by observable market data.
     
  Level 3 – inputs to the valuation methodology are unobservable.

 

Fair value of investment in trading securities are based on quoted prices in active markets. The carrying amounts of the Company’s other financial instruments including cash and cash equivalents, accounts receivable, deposits, due from related parties, and other current assets, accounts payable, due to related parties and accrued expenses and other current liabilities approximate their fair values because of the short-term nature of these assets and liabilities. For lease liabilities, fair value approximates their carrying value at the year-end as the interest rates used to discount the host contracts approximate market rates. For the three months ended October 31, 2023 and 2022, there are no transfers between different levels of inputs used to measure fair value.

Revenue Recognition

 

The Company recognizes revenue in accordance with ASC 606 Revenue from Contracts with Customers (“ASC 606”).

 

To determine revenue recognition for contracts with customers, the Company performs the following five steps: (i) identify the contract with the customer, (ii) identify the performance obligations in the contract, (iii) determine the transaction price, including variable consideration to the extent that it is probable that a significant future reversal will not occur, (iv) allocate the transaction price to the respective performance obligations in the contract, and (v) recognize revenue when (or as) the Company satisfies the performance obligation.

 

The Company recognizes revenue when it transfers its goods and services to customers in an amount that reflects the consideration to which the Company expects to be entitled in such exchange.

 

For the three months ended October 31, 2023 and 2022, the Company primarily generated revenues from consulting services to customers who would like to go public.

 

The Company provides various consulting services to its members, especially to those who have the intention to be publicly listed in the stock exchanges in the United States and other countries. The Company categorizes its consulting services into three Phases:

 

Phase I consulting services primarily include due diligence review, market research and feasibility study, business plan drafting, accounting record review, and business analysis and recommendations. Management estimates that Phase I normally takes about three months to complete based on its past experience.

 

Phase II consulting services primarily include reorganization, pre-listing education and tutoring, talent search, legal and audit firm recommendation and coordination, VIE contracts and other public-listing related documents review, merger and acquisition planning, investor referral and pre-listing equity financing source identification and recommendations, and independent directors and audit committee candidate’s recommendation. Management estimates that Phase II normally takes about eight months to complete based on its past experience.

 

Phase III consulting services primarily include shell company identification and recommendation for customers expecting to become publicly listed through reverse merger transaction; assistance in preparation of customers’ public filings for IPO or reverse merger transactions; and assistance in answering comments and questions received from regulatory agencies. Management believes it is very difficult to estimate the timing of this phase of service as the completion of Phase III services is not within the Company’s control.  

 

Each phase of consulting services is stand-alone and fees associated with each phase are clearly identified in service agreements. Revenue from providing Phase I and Phase II consulting services to customers is recognized ratably over the estimated completion period of each phase as the Company’s performance obligations related to these services are carried out over the whole duration of each Phase. Revenue from providing Phase III consulting services to customers is recognized upon completion of the reverse merger transaction or IPO transaction when the Company’s promised services are rendered and the Company’s performance obligations are satisfied. Revenue that has been billed and not yet recognized is reflected as deferred revenue on the balance sheet.

 

Depending on the complexity of the underlying service arrangement and related terms and conditions, significant judgments, assumptions, and estimates may be required to determine when substantial delivery of contract elements has occurred, whether any significant ongoing obligations exist subsequent to contract execution, whether amounts due are collectible and the appropriate period or periods in which, or during which, the completion of the earnings process occurs. Depending on the magnitude of specific revenue arrangements, adjustment may be made to the judgments, assumptions, and estimates regarding contracts executed in any specific period.

 

Income Taxes

 

The Company accounts for income taxes under ASC 740. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the consolidated financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period including the enactment date. Valuation allowances are established, when necessary, to reduce deferred tax assets to the amount expected to be realized.

 

An uncertain tax position is recognized only if it is “more likely than not” that the tax position would be sustained in a tax examination. The amount recognized is the largest amount of tax benefit that is greater than 50% likely of being realized on examination. For tax positions not meeting the “more likely than not” test, no tax benefit is recorded. Penalties and interest incurred related to underpayment of income tax are classified as income tax expense in the period incurred. The Company did not have unrecognized uncertain tax positions or any unrecognized liabilities, interest or penalties associated with unrecognized tax benefit as of October 31, 2023. As of October 31, 2023, all of the Company’s income tax returns for the tax years ended December 31, 2018 through December 31, 2022 remain open for statutory examination by relevant tax authorities.

  

Segment reporting

 

Operating segments are defined as components of an enterprise about which separate financial information is available that is evaluated regularly by the chief operating decision maker (“CODM”), or decision making group, in deciding how to allocate resources and in assessing performance. The Company’s CODM is Mr. Liu, the Chairman of the Board of Directors and CEO.

 

The Company’s organizational structure is based on a number of factors that the CODM uses to evaluate, view and run its business operations which include, but not limited to, customer base, homogeneity of service and technology. The Company’s operating segments are based on such organizational structure and information reviewed by the CODM to evaluate the operating segment results. Based on management’s assessment, the management has determined that the Company now operates in one operating segment with one reporting segment as of October 31, 2023 and July 31, 2023, which is the consulting service business.

 

Risks and Uncertainty

 

(a) Credit risk

 

As of October 31, 2023, the Company held cash and cash equivalents of approximately $0.4 million deposited in the banks located in the U.S., which were insured by FDIC up to $250,000, and held cash and cash equivalents of $21,011 deposited in the investment bank accounts located in the U.S. which are not insured by FDIC.

 

(b) Concentration risk

 

Accounts receivable are typically unsecured and derived from revenue earned from customers, thereby exposed to credit risk. The risk is mitigated by the Company’s assessment of its customers’ creditworthiness and its ongoing monitoring of outstanding balances.

 

The Company has a concentration of its revenues and receivables with specific customers. For the three months ended October 31, 2023, three customers accounted for 48%, 40% and 12% of the Company’s consolidated revenue, respectively. For the three months ended October 31, 2022, one customer accounted for 100% of the Company’s consolidated revenue.

 

As of October 31, 2023, two customers accounted for 56% and 44% of the Company’s consolidated accounts receivable, respectively. As of July 31, 2023, two customers accounted for 54% and 46% of the Company’s consolidated accounts receivable, respectively.

 

For the three months ended October 31, 2023 and 2022, substantially all of the Company’s revenues was generated from providing going public related consulting services to customers. The concentration risk   is mitigated by the Company’s plan to transition its consulting services from the PRC based customers to more international customers.

 

(c) Other risks and uncertainties

 

The Company’s business, financial condition and results of operations may also be negatively impacted by risks related to natural disasters, extreme weather conditions, health epidemics and other catastrophic incidents, which could significantly disrupt the Company’s operations.

v3.23.3
Prepaid Expenses and Other Current Assets
3 Months Ended
Oct. 31, 2023
Prepaid Expenses and Other Current Assets [Abstract]  
PREPAID EXPENSES AND OTHER CURRENT ASSETS

NOTE 4 – PREPAID EXPENSES AND OTHER CURRENT ASSETS

 

Prepaid expenses and other current assets consisted of the following:

 

   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Prepayment for advertising service fee (a)  $336,000   $408,000 
Advance to vendors   
-
    10,000 
Others   36,540    11,570 
Total  $372,540   $429,570 

 

(a) Prepayment for advertising services represent the advance payments made by the Company to a third party advertising company for producing advertising contents. These prepayments are typically expensed over the period when the services are performed.
v3.23.3
Property, Plant and Equipment, Net
3 Months Ended
Oct. 31, 2023
Property, Plant and Equipment, Net [Abstract]  
PROPERTY, PLANT AND EQUIPMENT, NET

NOTE 5 – PROPERTY, PLANT AND EQUIPMENT, NET

 

Property and equipment, net consisted of the following:

 

   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Furniture, fixtures and equipment  $208,536   $204,204 
Less: accumulated depreciation   (120,236)   (110,567)
Property and equipment, net  $88,300   $93,637 

 

Depreciation expense was $9,669 and $16,656 for the three months ended October 31, 2023 and 2022, respectively.

v3.23.3
Intangible Assets
3 Months Ended
Oct. 31, 2023
Intangible Assets [Abstract]  
INTANGIBLE ASSETS

NOTE 6 – INTANGIBLE ASSETS

 

Net intangible assets consisted of the following:

 

   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Software  $320,000   $320,000 
Less: accumulated amortization   (266,669)   (246,669)
Intangible assets  $53,331   $73,331 

 

Amortization expense was $20,000 and $20,000 for the three months ended October 31, 2023 and 2022, respectively.

v3.23.3
Investments in Trading Securities
3 Months Ended
Oct. 31, 2023
Investments in Trading Securities [Abstract]  
INVESTMENTS IN TRADING SECURITIES

NOTE 7 – INVESTMENTS IN TRADING SECURITIES

 

As of October 31, 2023 and July 31, 2023, the balance of investments in trading securities represented certain equity securities of listed companies purchased through various open market transactions by the Company during the relevant periods. All trading securities were invested by ATIF. The investments are initially recorded at cost, and subsequently measured at fair value with the changes in fair value recorded in other income (expenses), net in the consolidated statement of operations and comprehensive loss. For the three months ended October 31, 2023 and 2022, the Company recorded a decrease in fair value of $109,403  and $20,004, respectively.

v3.23.3
Operating Leases
3 Months Ended
Oct. 31, 2023
Operating Leases [Abstract]  
OPERATING LEASES

NOTE 8 – OPERATING LEASES

 

The Company leases offices space and a car under non-cancelable operating leases, with lease terms ranging between 14 months to 60 months. The   Company’s lease agreements do not contain any material residual value guarantees or material restrictive covenants. Rent expense for the three months ended October 31, 2023 and 2022 was $125,679 and $120,692, respectively.

 

Effective August 1, 2019, the Company adopted the new lease accounting standard using a modified retrospective transition method, which allows the Company not to recast comparative periods presented in its consolidated financial statements. In addition, the Company elected the package of practical expedients, which allows the Company to not reassess whether any existing contracts contain a lease, to not reassess historical lease classification as operating or finance leases, and to not reassess initial direct costs. The Company has not elected the practical expedient to use hindsight to determine the lease term for its leases at transition. The Company combines the lease and non-lease components in determining the ROU assets and related lease obligation. Adoption of this standard resulted in the recording of operating lease ROU assets and corresponding operating lease liabilities as disclosed below. ROU assets and related lease obligations are recognized at commencement date based on the present value of remaining lease payments over the lease term.

 

The following table presents the operating lease related assets and liabilities recorded on the balance sheets as of October 31, 2023 and July 31, 2023. 

 

   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Right-of- use assets, net  $945,706   $1,058,822 
           
Operating lease liabilities, current  $375,278   $415,411 
Operating lease liabilities, noncurrent   630,987    689,498 
Total operating lease liabilities  $1,006,265   $1,104,909 

 

The weighted average remaining lease terms and discount rates for all of operating leases were as follows as of July 31, 2023 and 2022:

 

   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Remaining lease term and discount rate        
Weighted average remaining lease term (years)   3.26    3.35 
Weighted average discount rate   4.90%   4.90%

  

The following is a schedule of maturities of lease liabilities as of October 31, 2023 and July 31, 2023:

 

   October 31,
2023
   July 31,
2023
 
   (unaudited)     
For the nine months/twelve months ended July 31, 2024  $346,412   $457,708 
For the twelve months ended July 31, 2025   267,239    267,239 
For the twelve months ended July 31, 2026   267,239    267,239 
For the twelve months ended July 31, 2027 and thereafter   204,540    204,540 
Total lease payments  $1,085,430   $1,196,726 
Less: imputed interest   (79,165)   (91,817)
Present value of lease liabilities  $1,006,265   $1,104,909 
v3.23.3
Accrued Expenses and Other Current Liabilities
3 Months Ended
Oct. 31, 2023
Accrued Expenses and Other Current Liabilities [Abstract]  
ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES

NOTE 9 – ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES

 

Accrued expenses and other current liabilities consisted of the following:

 

   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Accrued payroll expenses  $308,620   $212,953 
Rental deposit payable   66,000    66,000 
Others   2,361    14,187 
   $376,981   $293,140 
v3.23.3
Deferred Revenue
3 Months Ended
Oct. 31, 2023
Deferred Revenue [Abstract]  
DEFERRED REVENUE

NOTE 10 – DEFERRED REVENUE

 

As of October 31, 2023 and July 31, 2023, the balance of deferred revenue represented the Company’s contract liabilities, including payments received in advance of providing consulting services which will be recognized as revenue as the Company completed the performances. As of October 31, 2023 and July 31 2023, the Company had deferred revenues of $nil and $70,000, respectively. 

 

For the three months ended October 31, 2023 and 2022, $nil and $20,785 of advance from customer balance as of July 31, 2023 and 2022 were recognized as revenues, respectively. For the three months ended October 31, 2023, $70,000 of advance from customer balance as of July 31, 2023 was recognized as other income. 

v3.23.3
Related Party Transactions
3 Months Ended
Oct. 31, 2023
Related Party Transactions [Abstract]  
RELATED PARTY TRANSACTIONS

NOTE 11 – RELATED PARTY TRANSACTIONS

 

1) Nature of relationships with related parties

 

The table below sets forth the major related parties and their relationships with the Company, with which the Company entered into transactions during the three months ended October 31, 2023 and 2022, or recorded balances as of October 31, 2023 and July 31, 2023:

 

Name  Relationship with the Company
Huaya*  Wholly owned by Mr. Pishan Chi, the former Chief Executive Officer of the Company
    
Asia International Securities Exchange Co., Ltd.  Wholly owned by Mr. Jun Liu, the Chief Executive Officer of the Company

 

2) Transactions with related parties

 

For the three months ended October 31, 2023, the Company repaid loans of $17,710 to Asia International Securities Exchange Co., Ltd. The loans were interest free and was repayable on demand.

 

For the three months ended October 31, 2022, the Company make a loan   of $100,000 to Huaya to support its operations. The loan was interest free and was repayable on demand. For the three months ended October 31, 2023, the Company collected loans of $20,000 to Huaya.

3) Balances with related parties

 

As of October 1, 2023 and July 31, 2023, the balances due from related parties were as follows:

 

   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Accounts receivable*:        
Asia International Securities Exchange Co., Ltd.  $
-
   $600,000 
   $
-
   $600,000 
           
Other receivable*:          
Huaya  $20,539   $40,539 
   $20,539   $40,539 

 

* As of July 31, 2023, the balance due from related parties were repayable on demand. The Company expected to collect the outstanding receivables from related parties before July 31, 2024.

 

(a) During the year ended July 31, 2023, the Company provided full provision of $762,000 against accounts receivable due from Huaya because the management assessed the collection was remote.

 

As of October 1, 2023 and July 31, 2023, the balances due to related parties were as follows:

 

   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Other payables:        
Asia International Securities Exchange Co., Ltd.  $712,258   $729,968 
   $712,258   $729,968 
v3.23.3
Taxes
3 Months Ended
Oct. 31, 2023
Taxes [Abstract]  
TAXES

NOTE 12 – TAXES

 

The Company is subject to income taxes on an entity basis on income arising in or derived from the tax jurisdiction in which each entity is domiciled.

 

British Virgin Islands

 

Under the current laws of the British Virgin Islands, the Company and ATIF Investment are not subject to tax on income or capital gains in the British Virgin Islands. Additionally, upon payments of dividends to the shareholders, no British Virgin Islands withholding tax will be imposed.

 

USA

 

For the US jurisdiction, ATIF Inc., ATIF BC, ATIF BM, and ATIF BD are subject to federal and state income taxes on its business operations. The federal tax rate is 21% and state tax rate is 8.84%. The Company also evaluated the impact from the recent tax reforms in the United States, including the Coronavirus Aid, Relief, and Economic Security Act (“CARES Act”) and Health and Economic Recovery Omnibus Emergency Solutions Act (“HERO Act”), which both were passed in 2020, no material impact on the Company is expected based on the analysis. The Company will continue to monitor the potential impact going forward. 

 

For the three months ended October 31, 2023 and 2022, the Company did not incur income tax expenses.

 

The Company follows ASC 740, “Income Taxes”, which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements or tax returns. Under this method, deferred income taxes are recognized for the tax consequences in future years of differences between the tax bases of assets and liabilities and their financial reporting amounts at each period end based on enacted tax laws and statutory tax rates, applicable to the periods in which the differences are expected to affect taxable income. Valuation allowances are established, when necessary, to reduce deferred tax assets to the amount expected to be realized.

 

The Company’s deferred tax assets primarily derived from the net operating loss (“NOL”). For the three months ended October 31, 2023 and 2022, the Company suffered net operating losses due to limited number of customers for ATIF’s consulting service. The Company periodically evaluates the likelihood of the realization of deferred tax assets, and reduces the carrying amount of the deferred tax assets by a valuation allowance to the extent it believes a portion or all of the deferred tax assets will not be realized. The Company considers many factors when assessing the likelihood of future realization of the deferred tax assets, including its recent cumulative earnings experience, expectation of future income, the carry forward periods available for tax reporting purposes, and other relevant factors. As of October 31, 2023 and July 31, 2023, management believes that the realization of the deferred tax assets appears to be uncertain and may not be realizable in the near future. Therefore, a 100% valuation allowance has been provided against the deferred tax assets.

 

Uncertain tax positions

 

The Company accounts for uncertainty in income taxes using a two-step approach to recognizing and measuring uncertain tax positions. The first step is to evaluate the tax position for recognition by determining if the weight of available evidence indicates that it is more likely than not that the position will be sustained on audit, including resolution of related appeals or litigation processes, if any. The second step is to measure the tax benefit as the largest amount that is more than 50% likely of being realized upon settlement. Interest and penalties related to uncertain tax positions are recognized and recorded as necessary in the provision for income taxes. In the case of transfer pricing issues, the statute of limitation is ten years. There is no statute of limitation in the case of tax evasion. There were no uncertain tax positions as of October 31, 2023 and July 31, 2023 and the Company does not believe that its unrecognized tax benefits will change over the next twelve months.

v3.23.3
Contigencies
3 Months Ended
Oct. 31, 2023
Contigencies [Abstract]  
CONTIGENCIES

NOTE 13 – CONTIGENCIES 

 

From time to time, the Company is a party to various legal actions arising in the ordinary course of business. The Company accrues costs associated with these matters when they become probable and the amount can be reasonably estimated. Legal costs incurred in connection with loss contingencies are expensed as incurred.

 

Pending Legal Proceeding with Boustead Securities, LLC (“Boustead”)

 

On May 14, 2020, Boustead filed a lawsuit against the Company and LGC for breaching the underwriting agreement Boustead had with each of the Company and LGC, in which Boustead was separately engaged as the exclusive financial advisor to provide financial advisory services to the Company and LGC.

 

In April 2020, the Company acquired 51.2% equity interest in LGC after LGC terminated its efforts to launch an IPO on its own. Boustead alleged that the acquisition transaction between the Company and LGC was entered into during the tail period of the exclusive agreement between Boustead and the Company, and therefore deprived Boustead of compensation that Boustead would otherwise have been entitled to receive under its exclusive agreement with the Company and LGC. Therefore, Boustead is attempting to recover from the Company an amount equal to a percentage of the value of the transaction it conducted with LGC.

 

Boustead’s Complaint alleges four causes of action against the Company, including breach of contract; breach of the implied covenant of good faith and fair dealing; tortious interference with business relationships and quantum meruit.

 

On October 6, 2020, ATIF filed a motion to dismiss Boustead’s Complaint pursuant to Federal Rule of Civil Procedure 12(b)(6) and 12(b)(5).  On October 9, 2020, the United States District Court for the Southern District of New York directed Boustead to respond to the motion or amend its Complaint by November 10, 2020.  Boustead opted to amend its complaint and filed the amended complaint on November 10, 2020.  Boustead’s amended complaint asserts the same four causes of action against ATIF and LGC as its original complaint. The Company filed another motion to dismiss Boustead’s amended complaint on December 8, 2020.

 

On August 25, 2021, the United States District Court for the Southern District of New York granted ATIF’s motion to dismiss Boustead’s first amended complaint. In its order and opinion, the United States District Court for the Southern District of New York allowed Boustead to move for leave to amend its causes of action against ATIF as to breach of contract and tortious interference with business relationships, but not breach of the implied covenant of good faith and fair dealing and quantum meruit. On November 4, 2021, Boustead filed a motion seeking leave to file a second amended complaint to amend its cause of action for Breach of Contract. The Court granted Boustead’s motion for leave and Boustead filed the second amended complaint on December 28, 2021 alleging only breach of contract and dropping all other causes of action alleged in the original complaint. On January 18, 2022, the Company filed a motion to dismiss Boustead’s second amended complaint. Boustead filed its opposition on February 1, 2022 and the Company replied on February 8, 2022.

 

On July 6, 2022, the Court denied our motion to dismiss the second amended complaint. Thereafter, on August 3, 2022, the Company filed a motion to compel arbitration of Boustead’s claims in California. Briefing on the Company’s motion to compel concluded on August 23, 2022. Since the agreement between ATIF and Boustead contains a valid arbitration clause that applies to Boustead’s breach of contract claim, and the parties have not engaged in discovery, on February 14, 2023, the Court ordered that ATIF’s motion to compel arbitration is granted and this case is stayed pending arbitration.

 

On March 10, 2023, Boustead, filed Demand for Arbitration against ATIF (the Respondent) before JAMS in California and the assigned JAMS case Ref. No. is 5220002783. On May 25, 2023, ATIF filed its answer to deny Boustead’s Demand for Arbitration, which was unsuccessful and the arbitration process was initiated. The arbitrator ordered a motion to be filed by Boustead for a determination of contact interpretation, prior to extensive discovery into issues such as the alleged merits and damages, and to determine whether the contract interpretation should allow the matter to further proceed. Boustead had filed the Motion for Contract Interpretation Determination. ATIF filed its opposition to that Motion on October 16, 2023. The hearing on the motion was held on November 8, 2023, during which the arbitrator extended the hearing to February 29, 2024. The arbitrator also established December 15, 2023, as the deadline for Boustead to submit its reply regarding the contract interpretation issues raised by the Company. Simultaneously, the Company was granted until February 12, 2024, to present its response brief.

 

Our management believes it is premature to assess and predict the outcome of this pending arbitration.

v3.23.3
Subsequent Event
3 Months Ended
Oct. 31, 2023
Subsequent Events [Abstract]  
SUBSEQUENT EVENT

NOTE 14 – SUBSEQUENT EVENT

 

On December 4, 2023, the Company, together with ATIF Inc., ATIF-1 GP, LLC, Jun Liu and Zhiliang, received a correspondence from Morgan, Lewis & Bockius LLP on behalf of its client J.P Morgan Securities LLC (“JPMS”). The correspondence concerns a potential lawsuit against each of the aforementioned entities and individuals with respect to JPMS’s assertion that it is entitled to recover $5,064,160 in damages plus interest and attorneys’ fees relating to a stock transaction by ATIF-1 GP, LLC.

 

The management assessed the Company would not be liable for the claim because it sold ATIF-1 GP, LLC in August 2022. As of the date of this report, JPMS has not commenced an action against the parties.

v3.23.3
Accounting Policies, by Policy (Policies)
3 Months Ended
Oct. 31, 2023
Summary of Significant Accounting Policies [Abstract]  
Basis of Presentation and Principles of Consolidation

Basis of Presentation and Principles of Consolidation

The interim unaudited condensed consolidated financial statements are prepared and presented in accordance with accounting principles generally accepted in the United States (“U.S. GAAP”).

The unaudited condensed consolidated balance sheets as of October 31, 2023 and for the unaudited condensed consolidated statement of operations and comprehensive loss for the three months ended October 31, 2023 and 2022 have been prepared without audit, pursuant to the rules and regulations of the SEC and pursuant to Regulation S-X. Certain information and footnote disclosures, which are normally included in annual financial statements prepared in accordance with U.S. GAAP, have been omitted pursuant to those rules and regulations. The unaudited condensed consolidated financial statements should be read in conjunction with the audited financial statements and the notes thereto, included in the Form 10-K for the fiscal year ended July 31, 2023, which was filed with the SEC on November 13, 2023.

In the opinion of the management, the accompanying unaudited condensed consolidated financial statements reflect all normal recurring adjustments, which are necessary for a fair presentation of financial results for the interim periods presented. The Company believes that the disclosures are adequate to make the information presented not misleading. The accompanying unaudited condensed consolidated financial statements have been prepared using the same accounting policies as used in the preparation of the Company’s consolidated financial statements for the year ended July 31, 2023. The results of operations for the three months ended October 31, 2023 and 2022 are not necessarily indicative of the results for the full years.

The unaudited condensed consolidated financial statements of the Company include the accounts of the Company and its subsidiaries. All intercompany balances and transactions have been eliminated upon consolidation.

 

Use of Estimates

Use of Estimates

In preparing the condensed consolidated   financial statements in conformity with U.S. GAAP, management makes estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. These estimates are based on information as of the date of the unaudited condensed consolidated financial statements. Significant estimates required to be made by management include, but are not limited to, the allowance for credit losses, useful lives of property and equipment and intangible assets, the recoverability of long-lived assets, revenue recognition, provision necessary for contingent liabilities and realization of deferred tax assets. Actual results could differ from those estimates.

Accounts Receivable, net

Accounts Receivable, net

On August 1, 2023, the Company adopted Accounting Standards Update (“ASU”) No. 2016-13, Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments (“ASU 2016-13”), using the modified retrospective transition method. ASU 2016-13 replaces the existing incurred loss impairment model with an expected loss methodology, which will result in more timely recognition of credit losses. Upon adoption, the Company changed the impairment model to utilize a forward-looking current expected credit losses (CECL) model in place of the incurred loss methodology for financial instruments measured at amortized cost and receivables resulting from the application of ASC 606, including contract assets. The adoption of the guidance had no impact on the allowance for credit losses for accounts receivable.

Prior to the Company’s adoption of ASU 2016-13, accounts receivable are presented net of allowance for doubtful accounts. The Company usually determines the adequacy of reserves for doubtful accounts based on individual account analysis and historical collection trends. The Company establishes a provision for doubtful receivables when there is objective evidence that the Company may not be able to collect amounts due. The allowance is based on management’s best estimates of specific losses on individual exposures, as well as a provision on historical trends of collections. The provision is recorded against accounts receivables balances, with a corresponding charge recorded in the unaudited condensed consolidated statements of operations and comprehensive loss. Delinquent account balances are written off against the allowance for doubtful accounts after management has determined that the likelihood of collection is not probable.

After the adoption of ASU 2016-13, The Company maintains an allowance for credit losses and records the allowance for credit losses as an offset to accounts receivable and the estimated credit losses charged to the allowance is classified as “General and administrative expenses” in the unaudited condensed consolidated statements of operations and comprehensive loss. The Company uses loss-rate methods to estimate allowance for credit loss. The Company assesses collectability by reviewing accounts receivable on an individual basis because the Company had limited customers and each of them has difference characteristics, primarily based on business line and geographical area. In determining the amount of the allowance for credit losses, the Company multiplied the loss rate with the amortized cost of accounts receivable. The loss rate refers to the corporate default rate published by credit rating companies, which considers current economic conditions, reasonable and supportable forecasts of future economic conditions. Delinquent account balances are written-off against the allowance for doubtful accounts after management has determined that the likelihood of collection is not probable.  

Fair Value of Financial Instruments

Fair Value of Financial Instruments

ASC 825-10 requires certain disclosures regarding the fair value of financial instruments. Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. A three-level fair value hierarchy prioritizes the inputs used to measure fair value. The hierarchy requires entities to maximize the use of observable inputs and minimize the use of unobservable inputs. The three levels of inputs used to measure fair value are as follows:

  Level 1 – inputs to the valuation methodology are quoted prices (unadjusted) for identical assets or liabilities in active markets.
     
  Level 2 – inputs to the valuation methodology include quoted prices for similar assets and liabilities in active markets, quoted market prices for identical or similar assets in markets that are not active, inputs other than quoted prices that are observable and inputs derived from or corroborated by observable market data.
     
  Level 3 – inputs to the valuation methodology are unobservable.
Fair value of investment in trading securities are based on quoted prices in active markets. The carrying amounts of the Company’s other financial instruments including cash and cash equivalents, accounts receivable, deposits, due from related parties, and other current assets, accounts payable, due to related parties and accrued expenses and other current liabilities approximate their fair values because of the short-term nature of these assets and liabilities. For lease liabilities, fair value approximates their carrying value at the year-end as the interest rates used to discount the host contracts approximate market rates. For the three months ended October 31, 2023 and 2022, there are no transfers between different levels of inputs used to measure fair value
Revenue Recognition

Revenue Recognition

The Company recognizes revenue in accordance with ASC 606 Revenue from Contracts with Customers (“ASC 606”).

To determine revenue recognition for contracts with customers, the Company performs the following five steps: (i) identify the contract with the customer, (ii) identify the performance obligations in the contract, (iii) determine the transaction price, including variable consideration to the extent that it is probable that a significant future reversal will not occur, (iv) allocate the transaction price to the respective performance obligations in the contract, and (v) recognize revenue when (or as) the Company satisfies the performance obligation.

The Company recognizes revenue when it transfers its goods and services to customers in an amount that reflects the consideration to which the Company expects to be entitled in such exchange.

For the three months ended October 31, 2023 and 2022, the Company primarily generated revenues from consulting services to customers who would like to go public.

The Company provides various consulting services to its members, especially to those who have the intention to be publicly listed in the stock exchanges in the United States and other countries. The Company categorizes its consulting services into three Phases:

Phase I consulting services primarily include due diligence review, market research and feasibility study, business plan drafting, accounting record review, and business analysis and recommendations. Management estimates that Phase I normally takes about three months to complete based on its past experience.

Phase II consulting services primarily include reorganization, pre-listing education and tutoring, talent search, legal and audit firm recommendation and coordination, VIE contracts and other public-listing related documents review, merger and acquisition planning, investor referral and pre-listing equity financing source identification and recommendations, and independent directors and audit committee candidate’s recommendation. Management estimates that Phase II normally takes about eight months to complete based on its past experience.

Phase III consulting services primarily include shell company identification and recommendation for customers expecting to become publicly listed through reverse merger transaction; assistance in preparation of customers’ public filings for IPO or reverse merger transactions; and assistance in answering comments and questions received from regulatory agencies. Management believes it is very difficult to estimate the timing of this phase of service as the completion of Phase III services is not within the Company’s control.  

Each phase of consulting services is stand-alone and fees associated with each phase are clearly identified in service agreements. Revenue from providing Phase I and Phase II consulting services to customers is recognized ratably over the estimated completion period of each phase as the Company’s performance obligations related to these services are carried out over the whole duration of each Phase. Revenue from providing Phase III consulting services to customers is recognized upon completion of the reverse merger transaction or IPO transaction when the Company’s promised services are rendered and the Company’s performance obligations are satisfied. Revenue that has been billed and not yet recognized is reflected as deferred revenue on the balance sheet.

Depending on the complexity of the underlying service arrangement and related terms and conditions, significant judgments, assumptions, and estimates may be required to determine when substantial delivery of contract elements has occurred, whether any significant ongoing obligations exist subsequent to contract execution, whether amounts due are collectible and the appropriate period or periods in which, or during which, the completion of the earnings process occurs. Depending on the magnitude of specific revenue arrangements, adjustment may be made to the judgments, assumptions, and estimates regarding contracts executed in any specific period.

 

Income Taxes

Income Taxes

The Company accounts for income taxes under ASC 740. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the consolidated financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period including the enactment date. Valuation allowances are established, when necessary, to reduce deferred tax assets to the amount expected to be realized.

An uncertain tax position is recognized only if it is “more likely than not” that the tax position would be sustained in a tax examination. The amount recognized is the largest amount of tax benefit that is greater than 50% likely of being realized on examination. For tax positions not meeting the “more likely than not” test, no tax benefit is recorded. Penalties and interest incurred related to underpayment of income tax are classified as income tax expense in the period incurred. The Company did not have unrecognized uncertain tax positions or any unrecognized liabilities, interest or penalties associated with unrecognized tax benefit as of October 31, 2023. As of October 31, 2023, all of the Company’s income tax returns for the tax years ended December 31, 2018 through December 31, 2022 remain open for statutory examination by relevant tax authorities.

Segment reporting

Segment reporting

Operating segments are defined as components of an enterprise about which separate financial information is available that is evaluated regularly by the chief operating decision maker (“CODM”), or decision making group, in deciding how to allocate resources and in assessing performance. The Company’s CODM is Mr. Liu, the Chairman of the Board of Directors and CEO.

The Company’s organizational structure is based on a number of factors that the CODM uses to evaluate, view and run its business operations which include, but not limited to, customer base, homogeneity of service and technology. The Company’s operating segments are based on such organizational structure and information reviewed by the CODM to evaluate the operating segment results. Based on management’s assessment, the management has determined that the Company now operates in one operating segment with one reporting segment as of October 31, 2023 and July 31, 2023, which is the consulting service business.

Risks and Uncertainty

Risks and Uncertainty

(a) Credit risk

As of October 31, 2023, the Company held cash and cash equivalents of approximately $0.4 million deposited in the banks located in the U.S., which were insured by FDIC up to $250,000, and held cash and cash equivalents of $21,011 deposited in the investment bank accounts located in the U.S. which are not insured by FDIC.

(b) Concentration risk

Accounts receivable are typically unsecured and derived from revenue earned from customers, thereby exposed to credit risk. The risk is mitigated by the Company’s assessment of its customers’ creditworthiness and its ongoing monitoring of outstanding balances.

The Company has a concentration of its revenues and receivables with specific customers. For the three months ended October 31, 2023, three customers accounted for 48%, 40% and 12% of the Company’s consolidated revenue, respectively. For the three months ended October 31, 2022, one customer accounted for 100% of the Company’s consolidated revenue.

As of October 31, 2023, two customers accounted for 56% and 44% of the Company’s consolidated accounts receivable, respectively. As of July 31, 2023, two customers accounted for 54% and 46% of the Company’s consolidated accounts receivable, respectively.

For the three months ended October 31, 2023 and 2022, substantially all of the Company’s revenues was generated from providing going public related consulting services to customers. The concentration risk   is mitigated by the Company’s plan to transition its consulting services from the PRC based customers to more international customers.

(c) Other risks and uncertainties

The Company’s business, financial condition and results of operations may also be negatively impacted by risks related to natural disasters, extreme weather conditions, health epidemics and other catastrophic incidents, which could significantly disrupt the Company’s operations.

v3.23.3
Organization and Description of Business (Tables)
3 Months Ended
Oct. 31, 2023
Organization and Description of Business [Abstract]  
Schedule of Consolidated Financial Statements Reflect the Operating Results As of October 31, 2023, the Company’s unaudited condensed consolidated financial statements reflect the operating results of the following entities:
Name of Entity  Date of
Incorporation
  Place of
Incorporation
  % of
Ownership
  Principal Activities
Parent company:            
ATIF Holdings Limited (“ATIF”)  January 5, 2015  British Virgin Islands  Parent  Investment holding
Wholly owned subsidiaries of ATIF            
ATIF Inc. (“ATIF USA”)  October 26, 2020  USA  100%  Consultancy and information technology support
ATIF Investment Limited (“ATIF Investment”)  April 25, 2022  BVI  100%  Consultancy and information technology support
ATIF BD  December 22, 2021  USA  100% owned by ATIF USA  Consultancy and information technology support
ATIF BC  October 6, 2022  USA  100% owned by ATIF USA  Consultancy and information technology support
ATIF BM  October 6, 2022  USA  100% owned by ATIF USA  Consultancy and information technology support
v3.23.3
Prepaid Expenses and Other Current Assets (Tables)
3 Months Ended
Oct. 31, 2023
Prepaid Expenses and Other Current Assets [Abstract]  
Schedule of Prepaid Expenses and Other Current Assets Prepaid expenses and other current assets consisted of the following:
   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Prepayment for advertising service fee (a)  $336,000   $408,000 
Advance to vendors   
-
    10,000 
Others   36,540    11,570 
Total  $372,540   $429,570 
(a) Prepayment for advertising services represent the advance payments made by the Company to a third party advertising company for producing advertising contents. These prepayments are typically expensed over the period when the services are performed.
v3.23.3
Property, Plant and Equipment, Net (Tables)
3 Months Ended
Oct. 31, 2023
Property, Plant and Equipment, Net [Abstract]  
Schedule of Property and Equipment Net Property and equipment, net consisted of the following:
   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Furniture, fixtures and equipment  $208,536   $204,204 
Less: accumulated depreciation   (120,236)   (110,567)
Property and equipment, net  $88,300   $93,637 
v3.23.3
Intangible Assets (Tables)
3 Months Ended
Oct. 31, 2023
Intangible Assets [Abstract]  
Schedule of Intangible Assets Net intangible assets consisted of the following:
   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Software  $320,000   $320,000 
Less: accumulated amortization   (266,669)   (246,669)
Intangible assets  $53,331   $73,331 
v3.23.3
Operating Leases (Tables)
3 Months Ended
Oct. 31, 2023
Operating Leases [Abstract]  
Schedule of Operating Lease Related Assets and Liabilities Recorded on the Balance Sheets The following table presents the operating lease related assets and liabilities recorded on the balance sheets as of October 31, 2023 and July 31, 2023.
   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Right-of- use assets, net  $945,706   $1,058,822 
           
Operating lease liabilities, current  $375,278   $415,411 
Operating lease liabilities, noncurrent   630,987    689,498 
Total operating lease liabilities  $1,006,265   $1,104,909 
Schedule of Weighted Average Remaining Lease Terms and Discount Rates The weighted average remaining lease terms and discount rates for all of operating leases were as follows as of July 31, 2023 and 2022:
   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Remaining lease term and discount rate        
Weighted average remaining lease term (years)   3.26    3.35 
Weighted average discount rate   4.90%   4.90%
Schedule of Maturities of Lease Liabilities The following is a schedule of maturities of lease liabilities as of October 31, 2023 and July 31, 2023:
   October 31,
2023
   July 31,
2023
 
   (unaudited)     
For the nine months/twelve months ended July 31, 2024  $346,412   $457,708 
For the twelve months ended July 31, 2025   267,239    267,239 
For the twelve months ended July 31, 2026   267,239    267,239 
For the twelve months ended July 31, 2027 and thereafter   204,540    204,540 
Total lease payments  $1,085,430   $1,196,726 
Less: imputed interest   (79,165)   (91,817)
Present value of lease liabilities  $1,006,265   $1,104,909 
v3.23.3
Accrued Expenses and Other Current Liabilities (Tables)
3 Months Ended
Oct. 31, 2023
Accrued Expenses and Other Current Liabilities [Abstract]  
Schedule of Accrued Expenses and Other Current Liabilities Accrued expenses and other current liabilities consisted of the following:
   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Accrued payroll expenses  $308,620   $212,953 
Rental deposit payable   66,000    66,000 
Others   2,361    14,187 
   $376,981   $293,140 
v3.23.3
Related Party Transactions (Tables)
3 Months Ended
Oct. 31, 2023
Related Party Transactions [Abstract]  
Schedule of Nature of Relationships with Related Parties The table below sets forth the major related parties and their relationships with the Company, with which the Company entered into transactions during the three months ended October 31, 2023 and 2022, or recorded balances as of October 31, 2023 and July 31, 2023:
Name  Relationship with the Company
Huaya*  Wholly owned by Mr. Pishan Chi, the former Chief Executive Officer of the Company
    
Asia International Securities Exchange Co., Ltd.  Wholly owned by Mr. Jun Liu, the Chief Executive Officer of the Company
* As of July 31, 2023, the balance due from related parties were repayable on demand. The Company expected to collect the outstanding receivables from related parties before July 31, 2024.
Schedule of Transactions with Related Parties As of October 1, 2023 and July 31, 2023, the balances due from related parties were as follows:
   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Accounts receivable*:        
Asia International Securities Exchange Co., Ltd.  $
-
   $600,000 
   $
-
   $600,000 
           
Other receivable*:          
Huaya  $20,539   $40,539 
   $20,539   $40,539 
* As of July 31, 2023, the balance due from related parties were repayable on demand. The Company expected to collect the outstanding receivables from related parties before July 31, 2024.
   October 31,
2023
   July 31,
2023
 
   (unaudited)     
Other payables:        
Asia International Securities Exchange Co., Ltd.  $712,258   $729,968 
   $712,258   $729,968 
v3.23.3
Organization and Description of Business (Details)
Aug. 01, 2022
USD ($)
Organization and Description of Business [Line Items]  
Equity interest cost $ 50,000
v3.23.3
Organization and Description of Business (Details) - Schedule of Consolidated Financial Statements Reflect the Operating Results
3 Months Ended
Oct. 31, 2023
ATIF Holdings Limited (“ATIF”) [Member]  
Parent company:  
Date of Incorporation Jan. 05, 2015
Place of Incorporation British Virgin Islands
% of Ownership Parent
Principal Activities Investment holding
ATIF Inc. (“ATIF USA”) [Member]  
Parent company:  
Date of Incorporation Oct. 26, 2020
Place of Incorporation USA
% of Ownership 100%
Principal Activities Consultancy and information technology support
ATIF Investment LLC (“ATIF Investment”) [Member]  
Parent company:  
Date of Incorporation Apr. 25, 2022
Place of Incorporation BVI
% of Ownership 100%
Principal Activities Consultancy and information technology support
ATIF BD [Member]  
Parent company:  
Date of Incorporation Dec. 22, 2021
Place of Incorporation USA
% of Ownership 100% owned by ATIF USA
Principal Activities Consultancy and information technology support
ATIF BC [Member]  
Parent company:  
Date of Incorporation Oct. 06, 2022
Place of Incorporation USA
% of Ownership 100% owned by ATIF USA
Principal Activities Consultancy and information technology support
ATIF BM [Member]  
Parent company:  
Date of Incorporation Oct. 06, 2022
Place of Incorporation USA
% of Ownership 100% owned by ATIF USA
Principal Activities Consultancy and information technology support
v3.23.3
Liquidity and Going Concern (Details) - USD ($)
3 Months Ended
Oct. 31, 2023
Oct. 31, 2022
Jul. 31, 2023
Liquidity and Going Concern [Line Items]      
Net loss $ (625,463) $ (112,515)  
Operating cash outflows 195,353 $ 363,709  
Cash 400,000    
Accounts receivables 700,000    
Current liabilities 1,495,717   $ 1,539,719
Related Party [Member]      
Liquidity and Going Concern [Line Items]      
Due to related parties $ 700,000    
v3.23.3
Summary of Significant Accounting Policies (Details)
3 Months Ended
Jul. 31, 2023
USD ($)
Oct. 31, 2023
USD ($)
Oct. 31, 2022
Summary of Significant Accounting Policies [Line Items]      
Tax benefit percentage   50.00%  
Cash and cash equivalents deposited in the banks (in Dollars) $ 606,022 $ 361,225  
FDIC insured amount (in Dollars)   250,000  
Cash and cash equivalents deposited in the investment bank accounts (in Dollars)   $ 21,011  
Number of customers 2 2 1
Total revenue percentage     100.00%
Customer One [Member]      
Summary of Significant Accounting Policies [Line Items]      
Number of customers   3  
Total revenue percentage   48.00%  
Accounts receivable percentage   56.00%  
Revenue percentage 54.00%    
Customer Two [Member]      
Summary of Significant Accounting Policies [Line Items]      
Total revenue percentage   40.00%  
Accounts receivable percentage   44.00%  
Revenue percentage 46.00%    
Customer Three [Member]      
Summary of Significant Accounting Policies [Line Items]      
Total revenue percentage   12.00%  
v3.23.3
Prepaid Expenses and Other Current Assets (Details) - Schedule of Prepaid Expenses and Other Current Assets - USD ($)
Oct. 31, 2023
Jul. 31, 2022
Schedule of Prepaid Expenses and Other Current Assets [Abstract]    
Prepayment for advertising service fee [1] $ 336,000 $ 408,000
Advance to vendors 10,000
Others 36,540 11,570
Total $ 372,540 $ 429,570
[1] Prepayment for advertising services represent the advance payments made by the Company to a third party advertising company for producing advertising contents. These prepayments are typically expensed over the period when the services are performed.
v3.23.3
Property, Plant and Equipment, Net (Details) - USD ($)
3 Months Ended
Oct. 31, 2023
Oct. 31, 2022
Property, Plant and Equipment [Line Items]    
Depreciation expense $ 9,669 $ 16,656
v3.23.3
Property, Plant and Equipment, Net (Details) - Schedule of Property and Equipment Net - USD ($)
Oct. 31, 2023
Jul. 31, 2023
Schedule of Property and Equipment Net [Line Items]    
Furniture, fixtures and equipment $ 208,536 $ 204,204
Less: accumulated depreciation (120,236) (110,567)
Property and equipment, net $ 88,300 $ 93,637
v3.23.3
Intangible Assets (Details) - USD ($)
3 Months Ended
Oct. 31, 2023
Oct. 31, 2022
Intangible Assets [Abstract]    
Amortization expense $ 20,000 $ 20,000
v3.23.3
Intangible Assets (Details) - Schedule of Intangible Assets - USD ($)
Oct. 31, 2023
Jul. 31, 2023
Schedule of Intangible Assets [Line Items]    
Less: accumulated amortization $ (266,669) $ (246,669)
Intangible assets, net 53,331 73,331
Software [Member]    
Schedule of Intangible Assets [Line Items]    
Intangible assets, gross $ 320,000 $ 320,000
v3.23.3
Investments in Trading Securities (Details) - USD ($)
3 Months Ended
Oct. 31, 2023
Oct. 31, 2022
Investments in Trading Securities [Abstract]    
Decrease in fair value $ 109,403 $ 20,004
v3.23.3
Operating Leases (Details) - USD ($)
3 Months Ended
Oct. 31, 2023
Oct. 31, 2022
Operating Lease [Line Items]    
Rent expense $ 125,679 $ 120,692
Minimum [Member]    
Operating Lease [Line Items]    
Operating lease term 14 months  
Maximum [Member]    
Operating Lease [Line Items]    
Operating lease term 60 months  
v3.23.3
Operating Leases (Details) - Schedule of Operating Lease Related Assets and Liabilities Recorded on the Balance Sheets - USD ($)
Oct. 31, 2023
Jul. 31, 2023
Schedule of Operating Lease Related Assets and Liabilities Recorded on the Balance Sheets [Abstract]    
Right-of- use assets, net $ 945,706 $ 1,058,822
Operating lease liabilities, current 375,278 415,411
Operating lease liabilities, noncurrent 630,987 689,498
Total operating lease liabilities $ 1,006,265 $ 1,104,909
v3.23.3
Operating Leases (Details) - Schedule of Weighted Average Remaining Lease Terms and Discount Rates
Oct. 31, 2023
Jul. 31, 2023
Remaining lease term and discount rate    
Weighted average remaining lease term (years) 3 years 3 months 3 days 3 years 4 months 6 days
Weighted average discount rate 4.90% 4.90%
v3.23.3
Operating Leases (Details) - Schedule of Maturities of Lease Liabilities - USD ($)
Oct. 31, 2023
Jul. 31, 2023
Schedule of Maturities of Lease Liabilities [Abstract]    
2024 $ 346,412 $ 457,708
2025 267,239 267,239
2026 267,239 267,239
2027 and thereafter 204,540 204,540
Total lease payments 1,085,430 1,196,726
Less: imputed interest (79,165) (91,817)
Present value of lease liabilities $ 1,006,265 $ 1,104,909
v3.23.3
Accrued Expenses and Other Current Liabilities (Details) - Schedule of Accrued Expenses and Other Current Liabilities - USD ($)
Oct. 31, 2023
Jul. 31, 2023
Schedule of Accrued Expenses and Other Current Liabilities [Abstract]    
Accrued payroll expenses $ 308,620 $ 212,953
Rental deposit payable 66,000 66,000
Others 2,361 14,187
Total $ 376,981 $ 293,140
v3.23.3
Deferred Revenue (Details) - USD ($)
3 Months Ended
Oct. 31, 2023
Oct. 31, 2022
Jul. 31, 2023
Deferred Revenue [Abstract]      
Deferred revenues   $ 70,000
Advance from customer $ (70,000) $ (20,785)  
v3.23.3
Related Party Transactions (Details) - USD ($)
3 Months Ended 12 Months Ended
Oct. 31, 2023
Oct. 31, 2022
Jul. 31, 2023
Related Party [Member]      
Related Party Transactions (Details) [Line Items]      
Provision against accounts receivable     $ 762,000
Asia International Securities Exchange Co., Ltd. [Member]      
Related Party Transactions (Details) [Line Items]      
Loans $ 17,710    
Huaya [Member]      
Related Party Transactions (Details) [Line Items]      
Loans $ 20,000 $ 100,000  
v3.23.3
Related Party Transactions (Details) - Schedule of Nature of Relationships with Related Parties
3 Months Ended
Oct. 31, 2023
Huaya [Member]  
Schedule of Nature of Relationships with Related Parties [Line Items]  
Relationship with the company transaction Wholly owned by Mr. Pishan Chi, the former Chief Executive Officer of the Company [1]
Asia International Securities Exchange Co., Ltd. [Member]  
Schedule of Nature of Relationships with Related Parties [Line Items]  
Relationship with the company transaction Wholly owned by Mr. Jun Liu, the Chief Executive Officer of the Company
[1] As of July 31, 2023, the balance due from related parties were repayable on demand. The Company expected to collect the outstanding receivables from related parties before July 31, 2024.
v3.23.3
Related Party Transactions (Details) - Schedule of Transactions with Related Parties - Related Party [Member] - USD ($)
Oct. 31, 2023
Jul. 31, 2023
Related Party Transaction [Line Items]    
Accounts receivable [1] $ 600,000
Other receivable [1] 20,539 40,539
Other payables 712,258 729,968
Asia International Securities Exchange Co., Ltd. [Member]    
Related Party Transaction [Line Items]    
Accounts receivable [1] 600,000
Other payables 712,258 729,968
Huaya [Member]    
Related Party Transaction [Line Items]    
Other receivable [1] $ 20,539 $ 40,539
[1] As of July 31, 2023, the balance due from related parties were repayable on demand. The Company expected to collect the outstanding receivables from related parties before July 31, 2024.
v3.23.3
Taxes (Details)
3 Months Ended
Oct. 31, 2023
Taxes [Line Items]  
Percentage of valuation allowance provided 100.00%
Tax benefit percentage 50.00%
USA [Member]  
Taxes [Line Items]  
Statutory income tax rate 21.00%
Maximum [Member]  
Taxes [Line Items]  
State tax rate 8.84%
v3.23.3
Contigencies (Details)
Apr. 30, 2020
Business Combination [Member] | LGC [Member]  
Contigencies [Line Items]  
Equity interest acquired 51.20%
v3.23.3
Subsequent Event (Details)
Dec. 04, 2023
USD ($)
Subsequent Event [Member]  
Subsequent Event (Details) [Line Items]  
Interest $ 5,064,160

ATIF (NASDAQ:ATIF)
Historical Stock Chart
From Mar 2024 to Apr 2024 Click Here for more ATIF Charts.
ATIF (NASDAQ:ATIF)
Historical Stock Chart
From Apr 2023 to Apr 2024 Click Here for more ATIF Charts.