BigCommerce Enhances B2B Features to Improve Operational Efficiency and Drive Revenue Growth for Merchants
25 March 2025 - 11:00PM
BigCommerce (Nasdaq: BIGC), a leading provider of open, composable
commerce solutions for B2C and B2B brands and retailers, today
unveiled innovative enhancements to its B2B products designed to
help sales teams operate more efficiently and streamline processes
so they can respond quickly to market demands and focus on growth.
These updates, Configure-Price-Quote (CPQ) and Multi-Company
Account Hierarchy and Advanced Permissioning, enable faster quote
conversion and minimize redundant account management processes so
that merchants can respond dynamically to market demands and scale
without being bogged down by manual tasks.
“For manufacturers, distributors and wholesalers, improving
efficiency is the name of the game,” said Lance Owide, general
manager of B2B at BigCommerce. “The updates BigCommerce is
announcing today mark a huge step forward to help organizations
streamline their operations and allow sales teams to focus on
customer relationships instead of managing workflows.”
“BigCommerce continues to lead the way
in B2B ecommerce, and these latest enhancements are a gamechanger,”
said Amandeep Singh, founder and president of BigCommerce partner
Cronix. “We're especially excited about the Multi-Company Account
Hierarchy—an invaluable addition for enterprise merchants needing
better access control, management and reporting for companies with
multiple branches. Along with the new control panel, enhanced
quoting engine and API improvements, these features bring more
power and flexibility to B2B sellers. We’re excited about where
BigCommerce is headed and the impact these innovations will have on
merchants.”
The new Enhanced Account Hierarchy and Advanced
Permissioning includes:
- Support for multi-tier account structures
- Intuitive configuration tools for quick replication of complex
buyer organizational setups
- Granular, role-based access and dynamic permissioning for
secure account management
- Simplified bulk invoice payments and aggregated account data
views
- Self-service features for buyers to view invoices, orders and
financial data across accounts
- Streamlined assignments and delegated control to reduce manual
administrative tasks
Designed for today’s complex B2B environment, these enhancements
support enterprise-level account hierarchies and detailed,
role-based permissions, unlocking the ability to scale rapidly
while maintaining a personalized, high-touch customer experience.
These features benefit B2B merchants by providing a platform that
not only adapts to organizational structures but also accelerates
sales cycles and enhances customer loyalty whether they’re selling
to franchises or multinational corporations. The system’s advanced
permissioning and intuitive account hierarchy enable faster
negotiations, quicker decision-making and long-term scalability,
ensuring a superior competitive edge in a fast-moving market.
“We can begin to truly extend our business towards that B2B2C
vision model,” said Donald P. Polansky, senior manager of corporate
systems development at GlassCraft Door Company, one of
BigCommerce’s B2B customers. “Whether our direct customer has 2 or
20 locations, we can tailor their accounts to match their corporate
structures and even bring their client’s business customers into
our ecosystem. Working together with BigCommerce and their B2B team
gives us a continual disruptive advantage without destroying the
business foundations that already exist.”
“BigCommerce's Multi-Company Hierarchy feature allows us to more
easily support merchants whose buyers manage payment and credit
limits at the HQ level, within a single screen,” said Matt Sandham,
director at Bspoq, a BigCommerce agency partner. “We're also able
to put multiple companies who belong in the same group into a
singular reference number for a more seamless integration with the
buyer's ERP. Our merchants' account management teams say it has
made huge time savings and significantly reduced the admin involved
in setting up and managing their customer accounts.”
CPQ was built to help B2B businesses accelerate
quote-to-cash cycles, drive revenue growth and improve customer
satisfaction. With a streamlined quoting process, sales
teams can spend more time building relationships and closing
deals.
The new CPQ product features:
- Single-page, mobile-optimized quote interface
- Configurable quote views with customizable fields
- Built-in company account creation and quick add products
- Integrated shipping & tax API for real-time
calculations
- Auto-quoting options and tailored discount view controls
- Support for both B2B and B2C quoting channels
“CPQ will help our clients speed up
their quote approval processes,” Adam Thibodeaux, senior vice
president of global sales at McFadyen Digital. “It will streamline
call-in orders for our clients who take orders by phone, helping
their sales teams and customers transition to self-service.”
“These innovations represent a
forward-thinking approach to B2B ecommerce by marrying agility with
enterprise-grade functionality without enterprise-level costs,”
Owide said. “They reflect BigCommerce’s commitment to evolving its
platform to meet increasingly complex use cases without added
costs, technical debt and administrative overhead, positioning the
company not only as a robust ecommerce solution provider but as a
strategic partner in digital transformation.”
To learn more about BigCommerce’s B2B
ecommerce solutions, click here.
About BigCommerceBigCommerce (Nasdaq: BIGC) is
a leading open SaaS and composable ecommerce platform that empowers
brands, retailers, manufacturers and distributors of all sizes to
build, innovate and grow their businesses online. BigCommerce
provides its customers sophisticated professional-grade
functionality, customization and performance with simplicity and
ease-of-use. Tens of thousands of B2C and B2B companies across 150
countries and numerous industries rely on BigCommerce, including
Coldwater Creek, Harvey Nichols, King Arthur Baking Co., MKM
Building Supplies, United Aqua Group and Uplift Desk. For more
information, please visit www.bigcommerce.com or follow us on X and
LinkedIn.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd.
Third-party trademarks and service marks are the property of their
respective owners.
Media Contact:Brad Hempr@bigcommerce.com
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