Bridgeline Announces New GenAI Features in Latest HawkSearch Update
06 June 2024 - 10:30PM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in
AI-powered marketing technology, announced the release date of its
HawkSearch "Athena" update, which is set for June 13, 2024. The
Athena release introduces new GenAI capabilities with “Smart
Responses,” transforming customer interactions with search, leading
to increased engagement and revenue for businesses.
HawkSearch will introduce its “Athena” update with GenAI-powered
“Smart Responses” to increase conversions for eCommerce customers.
The Smart Response features engage users with interactive
conversational dialogue based on search queries. It prompts
follow-up questions and suggestions, imitating a personalized
online sales assistant. This enhances engagement and ensures users
find what they need efficiently. For example, when a user types
“solar panels” on a solar panel eCommerce site, HawkSearch Smart
Response will display detailed installation instructions and
summarize the types of solar panels available, as well as their
best uses. This empowers users to make more informed and confident
purchasing decisions.
John Murcott, EVP of Product & Strategy, stated, “At
HawkSearch, we are revolutionizing eCommerce with AI. Our Athena
release introduces cutting-edge GenAI technology to eCommerce
search, delivering precise, personalized answers and summaries
tailored to each unique query.”
Ari Kahn, CEO, said, "Bridgeline’s AI technology has proven its
worth with customers like Max Warehouse, Nail Gun Depot, and
Rainbow Resource Center embracing our recently released Smart
Search. With the new Athena release, we reaffirm our commitment to
AI innovation, offering GenAI capabilities to help customers boost
revenue on their sites."
For a walk through of the new features and functionality in the
Athena release, register for our webinar on June 13th, 9am PST / 12
EST.
https://www.hawksearch.com/webinar/introducing-athena-the-latest-ai-powered-hawksearch-release
About Bridgeline DigitalBridgeline helps
companies grow online revenue by increasing traffic, conversion
rates, and average order value. To learn more, please visit
www.bridgeline.com.
Contact:Danielle ColvinSVP of MarketingBridgeline
Digitalpress@bridgeline.com
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