By Shalini Ramachandran 

Comcast Corp. is planning to drop its proposed acquisition of Time Warner Cable Inc., according to people familiar with the matter, after stiff resistance from U.S. regulators threw the merger of the cable giants off track.

A withdrawal by Comcast would be a stunning turnaround for the $45.2 billion deal, one of the largest proposed media mergers in years. When it was announced in February 2014, many on Wall Street believed the deal was likely to be approved, albeit with concessions to regulators.

The Comcast-Time Warner Cable deal had promised to reshape the media landscape--forcing TV channel-owners and other pay-TV operators to contemplate their own mergers. If the deal falls apart, companies across the industry could reassess their calculations.

Scrutiny from the Federal Communications Commission and Justice Department turned out to be more intense than investors and analysts--and company executives--anticipated. Regulators worried about the power Comcast would amass through the deal, with roughly 30% of the U.S. pay-TV market and 57% of the broadband market, which the FCC now defines as speeds 25 megabits per second and higher.

On Wednesday, the FCC staff recommended that the agency designate the merger for a "hearing," people familiar with the matter said, a procedural move that would spark a long, potentially messy and costly legal battle. The staff's recommendation was that approving the deal wouldn't be in the public interest, a sign that Chairman Tom Wheeler was leaning against the deal, people close to the agency's deliberations said.

Though Comcast could fight to preserve the deal, the drawn-out process may not have been worth it, which is why such a hearing is known by regulatory experts as a deal-killer.

Meanwhile, the Justice Department also has been stepping up its review in recent weeks, asking media companies who oppose the deal for examples of how Comcast may have abused its market power. The government was also skeptical of whether some of the restrictions it put on Comcast while approving its acquisition of NBCUniversal had worked as intended, people familiar with the matter have said.

Bloomberg News earlier reported Comcast's plans to drop the purchase of Time Warner Cable.

Comcast walking away from the deal--which costs it nothing since there was no breakup fee--will raise the prospect of another suitor going after Time Warner Cable. Charter Communications Inc., which pursued Time Warner Cable before it was snapped up by Comcast, remains interested in the company, people familiar with the situation said. Charter has been in contact with banks about a debt package in recent weeks, one of the people said.

Time Warner Cable believes its assets are more valuable today than they were a year ago thanks to better operating by management, a person familiar with the company's thinking said. With its strong balance sheet, TWC could be an acquirer in its own right should the deal fall apart, the person said. Time Warner Cable has a roughly $42 billion market capitalization.

Write to Shalini Ramachandran at shalini.ramachandran@wsj.com

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