Mr. Kline's Career Marked by Many Industry
Firsts and Innovations
Jason Brown,
Spectrum Reach Senior Vice President and Chief Revenue Officer to
Succeed Mr. Kline
STAMFORD, Conn., Feb. 11,
2025 /PRNewswire/ -- Spectrum today announced that
veteran advertising executive David
Kline, Executive Vice President at Charter and President of
Spectrum Reach will retire in May. Succeeding Mr. Kline at that
time will be Jason Brown, Spectrum
Reach's current Senior Vice President and Chief Revenue Officer,
who will be elevated to Executive Vice President of Spectrum Reach.
The two executives will work closely together over the next months
to ensure a seamless transition.
Mr. Kline's retirement follows an illustrious 46-year career
during which he has been at the forefront of shaping the television
advertising landscape across traditional, digital and streaming
platforms. As an executive at Charter, Cablevision (now Altice
USA), Ensequence and Visible World
(now FreeWheel), he spearheaded the launches of many industry
firsts, including linear household addressability, interactive TV
applications at scale, and data-infused media campaigns using
automation and multi-screen deterministic attribution. Other
innovations include deployment of programmatic advertising across
political ads in the 2024 election cycle and the re-selling of
local inventory from some of the largest streaming services inside
Spectrum's footprint. Additionally, Spectrum Reach has modernized
its total ad infrastructure and platforms to transact media
campaigns in impressions, as well as traditional ratings across all
platforms.
Since Mr. Kline joined the Company in 2015, Spectrum Reach has
dramatically grown its advertising business into a nearly
$2 billion annual P&L providing
solutions for local, regional and national advertisers to deliver
effective, addressable and programmatic campaigns across multiple
platforms.
"David is an industry pioneer whose visionary leadership and
relentless dedication have been instrumental in transforming
Spectrum Reach into an advertising powerhouse," said Rich DiGeronimo, Charter's President, Product
and Technology. "His contributions continue to drive our success,
and his strong relationships have helped us set new standards in
and for the industry. He leaves a lasting legacy, and we wish him
the absolute best in his well-deserved retirement."
Jason Brown to Lead Next
Generation of Advertising
In his new role, Mr. Brown will
be responsible for all advertising sales, marketing, product and
technology operations for Spectrum Reach. The Reach organization
operates in 36 states and 91 markets, with nearly 3,000 employees
across the country, providing customized advertising solutions for
over 23,000 local, regional and national clients.
"Jason's deep experience, forward-looking mindset and
demonstrated ability to drive revenue growth in the dynamic
advertising landscape will be instrumental as Spectrum Reach
continues shaping the future of advertising on streaming and linear
TV," added Mr. DiGeronimo, to whom Mr. Brown will report. "Jason
will be an invaluable asset to drive Spectrum Reach to create new
growth opportunities and to remain the provider of choice by
delivering data-driven, highly targeted and customized advertising
solutions for our clients."
Mr. Brown joined Spectrum Reach in 2023 and brings nearly three
decades of experience in the advertising sales space. Most
recently, he served as Senior Vice President, Advertising Sales at
DIRECTV Advertising, where he oversaw all revenue lines for DIRECTV
and DIRECTV Stream products. Prior to the relaunch of DIRECTV
Advertising, he led sales efforts for WarnerMedia's addressable
business as Senior Vice President, Addressable, Local, and
Political, and was Chief Revenue Officer for Xandr, the advertising
and analytics division of AT&T.
Before Xandr, Mr. Brown served as Senior Vice President,
National and Local Sales for DIRECTV from 2012-2019. For the decade
prior, he held various executive leadership roles in the media and
sales industry, innovating marketplace models for networks in
industries such as cinema and digital place-based media. He holds a
Bachelor of Arts in Business Administration from Skidmore College in New
York.
About Spectrum
Spectrum is a suite of advanced communications services offered by
Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband
connectivity company and cable operator with services
available to nearly 57 million homes and businesses in 41 states.
Over an advanced communications network, the Company offers a full
range of state-of-the-art residential and business services
including Spectrum Internet®, TV, Mobile and Voice.
For small and medium-sized companies, Spectrum Business®
delivers the same suite of broadband products and services coupled
with special features and applications to enhance productivity,
while for larger businesses and government entities, Spectrum
Enterprise provides highly customized, fiber-based solutions.
Spectrum Reach® delivers tailored advertising and production for
the modern media landscape. The Company also distributes
award-winning news coverage and sports programming to its customers
through Spectrum Networks. More information about Charter can be
found at corporate.charter.com.
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SOURCE Charter Communications, Inc.
