Five GOOD DESIGN Awards mark the conclusion of
a remarkable year
VALCOURT, QC, Feb. 17,
2025 /PRNewswire/ - BRP Inc. (TSX: DOO) (NASDAQ:
DOOO) celebrates another exceptional year in 2024 with a total of
17 design awards. Among these accolades, BRP capped off the year
with five prestigious GOOD DESIGN Awards, highlighting its
unwavering commitment to innovation and design excellence. The
honored products demonstrate BRP's expertise in combining
cutting-edge technology with thoughtful design, where aesthetics
meet advanced functionality, sustainability, and user-centric
innovation. Each product reflects the company's holistic design
approach, which aims to ensure an optimal balance between form and
function while redefining the powersports experience.
"Our design team's passion and dedication shine through in every
product we create," said Denys
Lapointe, Chief Design Officer at BRP. "These awards are a
testament to the synergy between design, engineering and product
strategy, and to our commitment to delivering exceptional
experiences. As we continue to innovate, we are inspired to push
boundaries and shape the future of powersports."
GOOD DESIGN: Award-Winning Products
Sea-Doo Spark
The Sea-Doo Spark continues to redefine
personal watercraft by delivering fun, accessible, and memorable
experiences to riders of all levels. As an evolution of the iconic
2014 model, the new Spark features improved comfort, easier
reboarding, and enhanced hull dynamics. Its signature open Exoskel™
design combines lightweight construction with recyclable materials,
offering a great balance of performance and sustainability—all
while maintaining its affordability. The Sea-Doo Spark proves that
innovation and accessibility can go hand in hand.
Can-Am Maverick R
The Can-Am Maverick R revolutionizes
off-road performance, blending race-inspired innovation with
precision and power. Every detail of the new Maverick R was
thoroughly scrutinized in the design process to ensure an unmatched
rider experience. The result is balance, comfort, quality,
practicality and performance. The driver-centric interior features
precision crafted ergonomics and a 10.25-inch digital touchscreen
for optimal visibility and control, offering an immersive
experience. Embodying Can-Am's racing heritage with striking
aesthetics, the Maverick R sets a new standard for off-road
adventure.
Can-Am Outlander Pro
The Can-Am Outlander Pro is the
ultimate workhorse, designed to tackle the toughest jobs in almost
any condition or season. Built for durability and versatility, it
features a powerful Rotax engine, improved ergonomics for long
days, and exceptional storage flexibility. Its modular design
allows for easy integration of accessories, transforming it into a
customizable tool for farmers, land owners and anyone who wants to
get the job done. With sustainable materials and transferable
accessories, the Can-Am Outlander Pro combines rugged reliability
with innovative functionality, setting a new class in the ATV
market.
Ski-Doo Grand Touring Electric
The Ski-Doo Grand
Touring Electric redefines winter adventure, offering an
emissions-free snowmobiling experience tailored for first-time
riders and seasoned enthusiasts alike. The white coloring
represents new beginnings, clean resources, purity, optimization,
simplicity, technology and snow. With the Ski-Doo Grand Touring
Electric, engine sound is replaced by the sounds of nature,
allowing riders to commune with the winter landscape in a whole new
way.
Sea-Doo Switch Cruise Limited
The Sea-Doo Switch
Cruise Limited elevates modularity and comfort for unforgettable
water adventures. With nearly 100 customizable options, premium
materials, ambient lighting, and an integrated sound system, it's
perfect for family outings. A redesigned rear deck ensures easy
boarding, while the captain's seat and touchscreen with BRP GO app
keep navigation effortless. Designed for up to nine passengers, the
Sea-Doo Switch Cruise Limited combines versatility and
sophistication for maximum enjoyment.
Worldwide Acclaim for BRP in 2024
In addition to the five GOOD DESIGN Awards, BRP's 2024 lineup
has been acclaimed worldwide, earning a total of 17 prestigious
design honors across some of the industry's most esteemed
competitions.
The Sea-Doo Spark, celebrated for its innovation and
accessibility, earned awards from the Red Dot Awards, iF Design
Awards and IDEA Awards. Meanwhile, the Sea-Doo Spark Trixx,
known for its acrobatic flair, was recognized by the GOOD DESIGN
Japan Awards for its unique acrobatic capabilities.
The Ski-Doo Grand Touring Electric, Lynx Adventure
Electric, and Advex snowmobile helmet exemplify BRP's
commitment to emissions-free exploration and rider safety. The
Ski-Doo Grand Touring Electric received an IDEA Award, the Lynx
Adventure Electric snowmobile received accolades from the Red Dot
Awards, while the Advex helmet was recognized by the Red Dot jury
for its cutting-edge design and protection features.
The Can-Am Maverick R and Can-Am Outlander Pro,
both redefining off-road capabilities, also received prestigious
honors from the Red Dot Awards and GOOD DESIGN Australia Awards.
These awards celebrate their bold innovation, durability, and
ability to perform in diverse conditions.
Finally, the Manitou Explore shone at the GOOD DESIGN
Australia Awards, earning recognition for its exceptional
performance, modularity, and ability to elevate on-water
experiences.
With this recognition, BRP enters 2025 with momentum and a
continued commitment to redefining the powersports experience for
riders around the world.
About BRP
BRP Inc. is a global leader in the world of
powersports products, propulsion systems and boats built on over 80
years of ingenuity and intensive consumer focus. Through its
portfolio of industry-leading and distinctive brands featuring
Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons,
Can-Am on and off-road vehicles, Alumacraft and Quintrex boats,
Manitou pontoons and Rotax marine
propulsion systems as well as Rotax engines for karts and
recreational aircraft, BRP unlocks exhilarating adventures and
provides access to experiences across different playgrounds. The
Company completes its lines of products with a dedicated parts,
accessories and apparel portfolio to fully optimize the riding
experience. Committed to growing responsibly, BRP is developing
electric models for its existing product lines. Headquartered in
Quebec, Canada, BRP has annual
sales of CA$10.4 billion from over 130 countries and employs close
to 20,000 driven, resourceful people as of January 31, 2024.
www.brp.com
@BRPNews
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft,
Manitou, Quintrex, and the BRP
logo are trademarks of Bombardier Recreational Products Inc. or its
affiliates. All other trademarks are the property of their
respective owners.
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SOURCE BRP Inc.
