Viant Unveils 2024 AI Product Advancements
27 October 2023 - 6:45AM
Business Wire
Generative AI, Supply Path Optimization and
Sustainability Among New Initiatives Showcased
Viant Technology Inc. (NASDAQ: DSP), the leading people-based
advertising technology company, today will host its inaugural
event, Viant Innovation ‘23, where the company will provide a look
into its digital advertising vision—Autonomous Advertising— and the
newest AI, supply path optimization, and sustainability
advancements it plans to roll out in the year ahead.
“Digital advertising is in the midst of a seismic shift. The
landscape is becoming increasingly more complex, and marketers are
looking for ways to navigate these dynamic changes in an effective
way,” said Tim Vanderhook, Co-Founder and CEO, Viant. “As
advancements in AI and sustainability initiatives bring our
industry to a turning point, Viant is integrating generative AI
technologies into our platform, and we are excited to deliver on
our product vision that we call ‘Autonomous Advertising.’”
With the advertising industry eager to reap the benefits that
artificial intelligence offers, Viant Innovation ‘23 showcases the
company’s new AI suite designed to solve many of the most pressing
challenges facing digital advertising today. Viant’s innovations to
be unveiled during the event include:
- AI Recommendations simplifies and significantly reduces
the burden that the average digital marketer faces when optimizing
ad campaigns.
- Viant Chat accelerates campaign setup and execution by
enabling natural language commands in the Viant DSP. Viant Chat’s
AI-powered campaign setup expands the addressable market for DSPs
in the open web, accomplishing all DSP functions through chat
prompts.
- Chat with Data adds chat and generative AI technology to
clients’ first-party data in the Viant Data Platform. Chat with
Data will enable advertisers to easily manage, query, and activate
on insights with their first-party data. This new interface
democratizes data science for the mid-market, turning advanced data
capabilities into everyday tools accessible through chat.
- AI Bid Optimizer allows advertisers to drive more
efficient media buying by reducing CPMs on target inventory by as
much as 35 percent.
- Advancements in Sustainability: Viant is now
transitioning to source all of its platform’s energy needs from
renewable sources. Additionally, Viant will be enhancing its
Adtricity sustainability program by introducing a Carbon Label for
consumers to see the carbon impact of any Viant-delivered ad: the
equivalent of a nutrition label for carbon emissions.
- Supply Path Optimization: Viant has expanded its
recently launched supply path optimization program, Direct Access,
to the largest CTV buyers in the industry, with over 25 percent of
Viant’s CTV spend now channeled through the Direct Access
program.
Watch Viant Innovation ’23 live today at 1 pm PT/4 pm ET
here. The recording will be available on demand after
the event here.
ABOUT VIANT Viant® (NASDAQ: DSP) is a leading
people-based, advertising technology company that enables marketers
to plan, execute and measure omnichannel ad campaigns through a
cloud-based platform. Viant’s self-service Demand Side Platform
powers programmatic advertising across Connected TV, Linear TV,
mobile, desktop, audio, gaming and digital out-of-home channels. As
an organization committed to sustainability, Viant’s Adricity®
carbon reduction program helps clients achieve their sustainability
goals. In 2023, Viant was recognized by G2 as a Leader in the DSP
category and as the Best Software in Marketing & Advertising,
earned Great Place to Work® certification, and became a founding
member of Ad Net Zero. Viant’s Co-Founders Tim and Chris Vanderhook
were also recently named EY Entrepreneurs of the Year. To learn
more, please visit viantinc.com.
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Media Contact: Marielle Lyon press@viantinc.com
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