Evine’s Most Popular Watch Brand Launches New Disney Collection
16 August 2016 - 4:45AM
Evine Live Inc. (NASDAQ:EVLV), a shopping destination and curator
of video content across all screens big and small (evine.com),
announced today that on August 20th it will debut a new
Disney-themed watch collection from Invicta. Evine will be the
first to launch select timepieces from the top watch manufacturer’s
exciting new collection.
“For the past 15 years, Invicta has consistently delivered
superbly-crafted product that keeps our watch customers excited,
engaged and wanting more. With this launch, we expect to appeal to
our current Invicta customer base while also attracting a whole new
audience of Disney fans to the brand… that’s what makes this launch
so special,” said Michael Henry, Chief Merchandising Officer at
Evine.
Throughout the premiere, Evine will present a number of Disney
watch designs on-air, online and via its mobile apps. In addition
to classic Mickey Mouse designs, the launch will also feature
Invicta’s most popular collections, including the Pro Diver,
Subaqua Noma I, Corduba, Angel, Bone Collector and Speedway
collections.
“Because of Invicta’s unique approach to design and engineering,
the new Disney collection articulates renderings of favorite Disney
characters in an exciting, new way. The combination and result of
this vision creates an exceptional opportunity for Invicta
collectors,” said Eyal Lalo, CEO of Invicta Watch Group. “It is
with great enthusiasm that we look forward to sharing this
collection with the Evine viewers.”
The Disney collection from Invicta is a fusion of
Disney-inspired elements and Invicta’s most iconic styles. Each
timepiece embodies Disney’s classic charm with details such as
Mickey Mouse hour markers, mother of pearl Mickey Mouse dials and
Disney case backs. Styles are available for both men and women, and
shoppers will appreciate a variety of price points, movements and
designs. Every timepiece sold on Evine will come packaged in a
custom, three-slot Mickey Mouse dive case.
The Disney collection from Invicta debuts live on Evine on
August 20th at 10PM ET, with re-broadcasts on August 21st at 2AM
and 7AM ET.
Viewers are invited to watch the premiere via cable and
satellite, mobile apps and live streaming online at www.evine.com.
Evine airs on DIRECTV channels 73 and 316, DISH Network channels
134 and 228 and the nation's top cable providers. Find Evine in
your area: bit.ly/1CNa450.
To shop the Disney collection from Invicta, visit
www.evine.com/invicta. For more information on Evine, please visit
www.evine.com.
About Evine Live Inc.Evine Live Inc.
(NASDAQ:EVLV) operates Evine, a digital commerce company that
offers a compelling mix of proprietary and name brands directly to
consumers in an engaging and informative shopping experience via
television, online and on mobile. Evine reaches approximately 88
million cable and satellite television homes 24 hours a day with
entertaining content in a comprehensive digital shopping
experience.
About Invicta Watch GroupLed by innovation and
nurtured with the consistency of quality and brand personality, the
forward thinking energy of The Invicta Watch Group continues its
brazen journey. The long held belief that supremely crafted
timepieces can be offered for modest sums is the founding principle
of Invicta and that ideology still resides at the core of all
Invicta creations. In setting a premise of exceptional standards,
Invicta maintains their objective by successfully satisfying
consumers and collectors alike at any price point.
Please visit www.evine.com/ir for more investor information.
Contacts:
Media:
Carl Schroeder
Evine
press@evine.com
(952) 943-6574
Amanda Zerbib
ALISON BROD PUBLIC RELATIONS
amandaz@alisonbrodpr.com
(212) 230-1800
Gany Lalo
Invicta Watch Group
glalo@invictawatch.com
(954) 921 - 2444
Investors:
Jason Iannazzo
EVINE Live Inc.
jiannazzo@evine.com
(952) 943-6126
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