ICYMI: Evine Debuted “Evine After Dark” and Customers are Buzzing
28 September 2017 - 10:03PM
Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform
interactive digital commerce company (evine.com) introduced a new
late-night shopping experience and TV talk show last weekend called
“Evine After Dark,” which offered a positive and safe environment
for women to purchase intimacy items. Viewers who joined the
first-ever show of its kind were met with fun and flirty products,
including body powder, lotions and lingerie, as well as sexual
health and relationship advice from top-selling author and sexual
health professional, Dr. Sari Locker.
“A little bit of history was made this weekend with our first
ever ‘Evine After Dark’ show,” said Nicole Ostoya, Chief Marketing
Officer at Evine. “We created this show with the belief that women,
no matter their age, deserve to feel sexy and confident in their
personal relationships, and especially in their own bodies. All
along, our guiding principle was to provide access to intimacy
products in a safe and discrete way and give them the opportunity
to ask questions anonymously. We heard from many customers that
were thankful to have somewhere to go for this category that was
respectful and private.”
Evine viewers had an opportunity to post on Facebook their
questions, as well as email a private email address
(afterdark@evine.com) to leave comments or ask questions. The
format and topics covered during “Evine After Dark” were positively
received.
One Evine customer wrote in, saying, “I watched the full hour
and the YouTube show. You were truly perfection, lending a voice to
create a bridge we could all join to walk into the safe place YOU
created. The format as a show is brilliant. This is the revolution
of women over 35. Way to create something to not just mirror that,
but continue to awaken it.”
Dr. Sari Locker said, “I’ve spent my career providing
information and advice to embolden women to celebrate their
inner-beauty and enjoy their sexuality. It is an honor to be part
of ‘Evine After Dark,’ because it is a pioneering and exciting
show. During the first episode, I received many emails from women
looking for advice on how to find new ways to reconnect with their
partners. I look forward to continuing to help guide Evine’s
viewers each week as ‘Evine After Dark’ continues.”
“Evine After Dark” will continue to air live Friday late night
at 10:00pm PT/Midnight CT/Saturdays at 1:00am ET and features
luxury romance and intimacy products such as lotions, oils and body
sprays, as well as elegant robes, nighties and lace bodysuits. Each
item selected for the series is designed to help women feel
confident and empowered about their bodies and intimate
relationships. In the creation of all of the “Evine After Dark”
creative materials, none of the models were photoshopped or
re-touched in order to capture the perfect-imperfections and
all-natural beauty in a positive and uplifting way.
Fans are encouraged to follow along each show via Instagram at
@evineafterdark and on YouTube by searching “Evine After Dark.”
Viewers are invited to watch “Evine After Dark” via cable and
satellite, mobile apps and live streaming online
at www.evine.com. Evine airs on DIRECTV channels 73 and
316, DISH Network channels 134 and 228, Apple TV, Roku,
Amazon Fire TV, select Samsung Smart TVs, YouTube and on the
nation's top cable providers. Find Evine in your
area: bit.ly/1CNa450.
For more information on “Evine After Dark,” visit
www.evine.com/AfterDark. For more information on Evine,
visit www.evine.com. To check out a short video introduction
of “Evine After Dark” click here.
About Evine Evine Live Inc. (NASDAQ:EVLV)
operates Evine, a multiplatform interactive digital commerce
company that offers a mix of proprietary, exclusive and name brands
directly to consumers in an engaging and informative shopping
experience via television, online and mobile. Evine reaches more
than 87 million cable and satellite television homes with
entertaining content in a comprehensive digital shopping experience
24 hours a day.
About Dr. Sari Locker Dr. Sari Locker is a
sexuality educator, television personality, writer and keynote
speaker. She is the author of four top-selling books, including The
Complete Idiot’s Guide to Amazing Sex, and has been an advice
columnist for many national publications. She has been a talk show
host on Lifetime TV, a reporter for CBS News in New York, and has
been featured as a guest on over 1,000 programs including the Today
Show, Good Morning America, MSNBC, CNN, Fox News and more. She has
a B.S. from Cornell University, M.S. in sexuality education from
The University of Pennsylvania, M.A. and a Ph.D. in developmental
psychology from Columbia University, where she is an adjunct
professor. For more information, please visit her website:
www.sarilocker.com and Twitter @DrSariLocker
Safe Harbor Statement under the Private Securities
Litigation Reform Act of 1995This release contains
statements, estimates, projections, guidance or outlooks that
constitute “forward-looking” statements as defined under U.S.
federal securities laws. Generally, the words “believe,” “expect,”
“intend,” “estimate,” “anticipate,” “plan,” “project,” “should” and
similar expressions identify forward-looking statements, which
generally are not historical in nature. These statements may
contain information about our prospects, including anticipated show
or product line launches, and involve risks and uncertainties. We
caution that actual results could differ materially from those that
management expects, depending on the outcome of certain
factors.
Contact:
Media:Dawn ZarembaEvinepress@evine.com(952) 943-6043
Investors:Michael PorterEvinemporter@evine.com(952) 943-6517
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