LaCroix Partners with WNBA’s Indiana Fever
12 December 2024 - 8:00AM
Business Wire
LaCroix Sparkling Water by National Beverage Corp. (NASDAQ:
FIZZ) is proud to announce a multi-year partnership with the
Indiana Fever Women's National Basketball Association (WNBA)
team.
The agreement includes prominent placement of the LaCroix logo
as the first-ever partner on the official Fever warm-up jackets and
shooting shirts, LED game clock rotational signage for both upper
and lower levels at home games, game-night activation samplings,
and the naming of LaCroix as a presenting sponsor of the Indiana
Fever Kid’s Club. LaCroix will also be the exclusive Sparkling
Water of the Indiana Fever and Gainbridge Fieldhouse.
“This partnership with the Indiana Fever fits perfectly with the
practice of health and nutrition that is so important to
naturally-essenced LaCroix. We are honored to support education and
activities that promote women’s sports and instruct youth about
healthy lifestyles,” stated a LaCroix spokesperson.
“The Indiana Fever have seen record-breaking popularity in the
2024 WNBA season, with increased viewership, attendance, and social
media engagement. We believe the success and enthusiasm surrounding
the Fever will further engage and excite our dedicated LaCroix
fans. We are proud to participate in yet another partnership that
encourages unity, kindness, and positivity for young people and
entire communities,” the spokesperson concluded.
“We’re thrilled to be the first WNBA team to partner with
LaCroix, a long-time champion of girl’s and women’s sports, to
encourage our youth and communities to develop healthy lifestyles
through active play and nourishing food,” said CEO Mel Raines of
Pacers Sports & Entertainment.
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