Helmet-Mounted GoPro Cameras to Showcase
Racing from the Rider's Perspective and Deliver the Immersive POV
Content Race Fans Crave
SAN
MATEO, Calif., Jan. 23,
2025 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ:
GPRO) announced exclusive partnerships with two premier racing
series, including MotoGP and MXGP (FIM Motocross World
Championship). The globally renowned racing series will utilize
helmet-mounted GoPro cameras to capture and share thrilling,
immersive POV content to help fans experience racing from the
athlete's perspective.
"Integrating GoPro cameras into MotoGP enhances our race content
and brings our audience closer to the action," said Marc Saurina, Head of Global Commercial
Partnerships at MotoGP. "GoPro's on-board lap previews allow fans
to immerse themselves in the thrilling experience of motorcycle
racing, exploring each track from the unique perspective of the
rider."
Each series will feature GoPro content across their social media
channels, in broadcasts, and throughout the race season:
- MotoGP: Fans will get new, incredibly high-resolution
perspectives, including a helmet-mounted GoPro HERO13 Black lap
preview of each track, and GoPro will be a title sponsor of a Grand
Prix in 2025.
- MXGP (FIM Motocross World Championship): From the
holeshot to the checkered flag, helmet-mounted GoPro HERO12 and
HERO13 cameras will capture every race.
"We're excited to continue our partnership with MotoGP and MXGP,
iconic racing series that understand the impact of helmet-mounted
first-person content and the unparalleled immersive experience it
brings to viewers," said Rick
Loughery, GoPro's Vice President of Global Marketing and
Communications. "Race fans want to see exactly what the riders
experience—from every twisty chicane and huge jump—and only GoPro
delivers all the adrenaline-fueled action."
The series will feature integrated activations at events, custom
content collaborations with athletes and teams, and exclusive
behind-the-scenes experiences shared across GoPro's digital
platforms. Fans can look forward to immersive storytelling that
brings them closer to their favorite sports and athletes,
showcasing every heart-pounding jump, turn, and finish line triumph
in stunning GoPro quality.
GoPro is the ultimate POV camera with the mounting versatility
and ruggedness to capture unique perspectives and impossible
angles. GoPro's Emmy® Award-winning HyperSmooth video stabilization
and durable, waterproof design deliver immersive footage, even in
the most challenging conditions.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and
exciting ways.
GoPro has been recognized as an employer of choice by both
Outside Magazine and U.S. News & World Report for
being among the best places to work. Open roles can be found on our
careers page. For more information, visit GoPro.com.
Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, X,
YouTube, and GoPro's blog, The Current. GoPro customers can submit
their photos and videos to GoPro Awards for an opportunity to
be featured on GoPro's social channels and receive gear and cash
awards. Members of the press can access official logos and imagery
on our press portal.
GoPro, HERO and their respective logos are trademarks or
registered trademarks of GoPro, Inc. in the United States and other countries.
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SOURCE GoPro, Inc.
