The World's Top Freeride Skiers and
Snowboarders Compete Wearing GoPro Cameras to Deliver Thrilling POV
and Action Content
SAN
MATEO, Calif., Feb. 25,
2025 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ:
GPRO) announced its continued partnership for the 2025 season with
the Freeride World Tour by Peak Performance, the ultimate ski and
snowboard freeriding competition. Known for showcasing some of the
world's most thrilling freeride content, the first three rounds of
the 2025 Freeride World Tour have already generated more than 60
million video views across all Freeride World Tour and GoPro
channels. On every stop of the tour, more than 50 athletes will
wear helmet-mounted HERO13 Black cameras to capture their runs,
including Ross Tester's winning run
at the Baqueria Beret Pro last month.
"We're excited to select GoPro as the official camera of the
Freeride World Tour and to continue our partnership for the 12th
consecutive year," said Nicolas
Hale-Woods, Freeride World Tour's founder. "GoPro raises the
bar for capturing immersive content, bringing Freeride World Tour
viewers into the action from every tour stop."
The Freeride World Tour runs from January
17 – March 30, 2025, with six
events scheduled across North
America and Europe.
Throughout the series, GoPro content will be broadcast live on the
Freeride World Tour's social media channels, featured on the GoPro
Snow YouTube channel and distributed through select third-party
platforms.
"The Freeride World Tour is the ultimate proving ground for our
products," said GoPro's founder and CEO, Nicholas Woodman. "We're excited to help fans
experience freeriding from the athlete's perspective—sharing what
it's like to feel the speed and the flow of a world-class skier or
rider shredding the world's most challenging terrain."
When paired with HERO13 Black, GoPro's premium HB-Series Ultra
Wide Lens Mod boosts the flagship camera's field of view (FOV) to
177°—36% wider and 48% taller than shots captured with its standard
lens. It also maximizes HyperSmooth performance for unbreakable
in-camera video stabilization with stunning 4K60 video resolution.
With GoPro, skiers and riders can easily capture more in every shot
with the highest level of video stabilization by simply attaching
the lens and letting the camera adjust its setting accordingly.
Tune in to the GoPro Snow and Freeride World Tour channels for
the most up-to-date Freeride World Tour news and GoPro content.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world
capture and share itself in immersive and exciting ways.
GoPro has been recognized as an employer of choice by both
Outside Magazine and U.S. News & World Report for being among
the best places to work. Open roles can be found on our careers
page. For more information, visit GoPro.com.
Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, X,
YouTube, and GoPro's blog, The Current. GoPro customers can submit
their photos and videos to GoPro Awards for an opportunity to be
featured on GoPro's social channels and receive gear and cash
awards. Members of the press can access official logos and imagery
on our press portal.
GoPro, HERO and their respective logos are trademarks or
registered trademarks of GoPro, Inc. in the United States and other countries.
About the Freeride World Tour
FWT Management SA is
based in Verbier, Switzerland, and
has been organizing premier sports events globally in mountain
resorts since 1996. The company founded the Xtreme Verbier, an
iconic event in freeride skiing and snowboarding and, in 2008, it
turned this single competition into a prestigious series of
worldwide events, called the Freeride World Tour (FWT). The company
has since grown to include multiple competition series that fall
under the FWT brand – including FWT Challenger, FWT Qualifier and
FWT Junior – with events across all formats taking place in
Europe, North America, South
America and Oceania. Since December
2022, FWT is part of the International Ski and Snowboard
Federation (FIS). Discover more at www.freerideworldtour.com
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SOURCE GoPro, Inc.
