LEWISVILLE, Texas, Sept. 26, 2017 /PRNewswire/ -- Hawk
Incentives, a Blackhawk Network business that provides rewards and
incentive solutions, today announced its new open-loop Mastercard
prepaid cards that can be added to major mobile wallets. Leveraging
Blackhawk's Digital Pass™
technology, wallet-enabled Mastercard prepaid cards for promotions
and incentives are exclusively available to Hawk Incentives
customers. Blackhawk's Digital
Pass technology also enables marketers to connect loyalty programs,
gift cards and other offers to mobile wallets, helping to advance
the wallets beyond simple payment tools to platforms for
far-reaching customer engagement.
"The ability to connect your incentive or promotional reward to
a wallet is a game-changing innovation," said Theresa McEndree, vice president of marketing,
Hawk Incentives. "With our Digital Pass technology, we enable our
clients to extend brand engagement with their mobile-minded
consumers. Additionally, our virtual Mastercard combines great
options in a single reward: recipients can pick an online or
physical reward and can store, manage and make payments with the
reward using their mobile wallet. This flexibility helps our
partners to deliver the right rewards to the right recipients."
By increasing the mobility of rewards, brands can maintain
relevance with their consumers and deliver a better overall
promotional experience. Also, by integrating rewards and loyalty
programs into major mobile wallets, brands have the opportunity to
reach a larger audience of users and promote their own payments or
retail apps.
"We are excited to introduce this market-first capability that
helps our clients expand the ways branded value engages their end
users," said Talbott Roche, chief
executive officer and president, Blackhawk Network. "Mobile devices
are an integral part of consumers' lives and they have high
expectations for the mobile brand experience. Shoppers don't just
want to replace the function of a credit or debit card with a
mobile wallet; they want the ability to incorporate all of their
loyalty cards, promotions, rewards and offers in one mobile
location. We developed our Digital Pass technology to respond to
this consumer demand and create better sales and marketing
potential for our partners."
About Blackhawk Network
Blackhawk Network Holdings,
Inc. (NASDAQ: HAWK) is a global financial technology company and a
leader in connecting brands and people through branded value
solutions. Blackhawk platforms and solutions enable the
management of stored value products, promotions and incentive
programs in retail, ecommerce, financial services and mobile
wallets. Blackhawk's Hawk Commerce
division offers technology solutions to businesses and direct to
consumers. The Hawk Incentives division offers enterprise, SMB and
reseller partners an array of platforms and branded value products
to incent and reward consumers, employees and sales channels.
Headquartered in Pleasanton,
Calif., Blackhawk operates
in 26 countries. For more information, please visit
blackhawknetwork.com, hawkcommerce.com, hawkincentives.com or our
product websites giftcards.com, giftcardmall.com, cardpool.com,
giftcardlab.com and omnicard.com.
About Hawk Incentives
Hawk Incentives, a Blackhawk
Network business, delivers incentive programs that build
relationships with easy-to-use platforms, global rewards and
comprehensive service and support. Our solutions include consumer,
sales, channel and employee incentive programs. With a focus
on access, ease, rewards and speed, we help create an improved
incentives experience that helps our clients grow their
results. For more information, please
visit hawkincentives.com.
Hawk Incentives, headquartered in Lewisville, Texas, is a division of Blackhawk Network.
MEDIA CONTACT:
Ashley
Jackson
719-332-3495
ashley@fletchergroupllc.com
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SOURCE Hawk Incentives, a Blackhawk Network business