UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 6-K
Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16
of the Securities Exchange Act of 1934
Date of Report: July 3, 2023
Commission File Number: 001-40553
D-MARKET Elektronik Hizmetler ve Ticaret Anonim
Şirketi
(Exact Name of registrant as specified in its charter)
D-MARKET Electronic
Services & Trading
(Translation of Registrant‘s Name into English)
Kuştepe Mahallesi Mecidiyeköy Yolu
Cad. no: 12 Kule 2 K2
Şişli-Istanbul,
Türkiye
(Address of principal executive
office)
Indicate by check mark whether
the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:
Form 20-F x Form 40-F ¨
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
| |
D-MARKET ELECTRONIC SERVICES & TRADING |
| |
|
| July 3, 2023 |
By: |
/s/ NİLHAN GÖKÇETEKİN |
| |
Name: |
Nilhan Gökçetekin |
| |
Title: |
Chief Executive Officer |
| |
By: |
/s/ H. KORHAN ÖZ |
| |
Name: |
H. Korhan Öz |
| |
Title: |
Chief Financial Officer |
EXHIBITS
Exhibit 99.1
Hepsiburada Shares 3-Month Results of Its
“Trade and Technology Empowerment for
the Earthquake Region” Program
ISTANBUL, July 3, 2023 - D-MARKET Electronic
Services & Trading (d/b/a “Hepsiburada”) (NASDAQ: HEPS), a leading Turkish e-commerce platform (referred to herein
as “Hepsiburada” or the “Company”), announces the first quarterly results of the “Trade and Technology Empowerment
for the Earthquake” program for the period from March 6 to June 16, 2023.
To provide the earliest possible relief to the
affected areas, Hepsiburada immediately took several actions including dispatching aid and mobilizing 1,500 employees to help the region
struck by the earthquakes on February 6, 2023 and after. In addition, the Company launched the “Trade and Technology Empowerment
for the Earthquake Region” program on March 6, 2023 to achieve sustainable welfare in the 11 stricken provinces. The program
seeks to create a total sales volume of TRY 10 billion from the region to Türkiye and to the world in two years through support for
SMEs, merchants and family businesses, women entrepreneurs and women's cooperatives. It also aims to shift employment-enhancing services
and activities to the region and thereby increase the region’s e-commerce and logistics capacity. The program additionally includes
education and social support for children and families.
According to the results of the first quarter
of the program:
| • | Nearly 6,000 SMEs and merchants in the region
are making use of Hepsiburada’s technology, trade, logistics and marketing opportunities. |
| • | 1,000 SMEs and merchants started e-commerce activities
thanks to the opportunities provided by Hepsiburada. |
| • | Active sellers in the region sold a total of
2.5 million products, generating a trade volume exceeding TRY 850 million. |
| • | The trade volume generated by 1,800 women entrepreneurs
and women's cooperatives reached TRY 72 million. |
| • | The first E-Commerce Specialization Center in
the region has opened in Adana. |
| • | The Company has reached more than 3,000 children
in the region through social responsibility activities. |
The program is expected to last for two years.
Forward-Looking Statements
This press release includes forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934,
as amended and the Safe Harbor provisions of the US Private Securities Litigation Reform Act of 1995, and encompasses all statements,
other than statements of historical fact contained in this press release, and include but are not limited to statements regarding Hepsiburada’s
“Trade and Technology Empowerment for the Earthquake Region” pogram. These forward-looking statements can be identified by
terminology such as “may,” “could,” “will,” “expects,” “anticipates,” “aims,”
“future,” “intends,” “plans,” “believes,” “estimates,” “targets,”
“likely to” and similar statements.
These forward-looking statements are based on
management’s current expectations. However, it is not possible for our management to predict all risks, nor can we assess the impact
of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially
from those contained in any forward-looking statements we may make. These statements are neither promises nor guarantees but involve known
and unknown risks, uncertainties and other important factors and circumstances that may cause Hepsiburada’s actual results, performance
or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including conditions
in the U.S. capital markets, negative global economic conditions, potential negative developments resulting from epidemics or natural
disasters, other negative developments in Hepsiburada’s business or unfavorable legislative or regulatory developments. We caution
you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by these cautionary
statements. For a discussion of additional factors that may affect the outcome of such forward-looking statements, see our 2022 annual
report filed with the SEC on Form 20-F on May 1, 2023 (Commission File Number: 001-40553), and in particular the “Risk
Factors” section, as well as the other documents filed with or furnished to the SEC by Hepsiburada from time to time. Copies of
these filings are available online from the SEC at www.sec.gov, or on the SEC Filings section of our Investor Relations website at https://investors.hepsiburada.com.
These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements
made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release.
These forward-looking statements should not be relied upon as representing Hepsiburada’s views as of any date subsequent to the
date of this press release. All forward-looking statements in this press release are based on information currently available to Hepsiburada,
and Hepsiburada and its authorized representatives assume no obligation to update these forward-looking statements in light of new information
or future events. Accordingly, undue reliance should not be placed upon the forward-looking statements.
About Hepsiburada
Hepsiburada is a leading e-commerce technology
platform in Türkiye, connecting over 57 million members with approximately 180 million stock keeping units across over 30 product
categories. Hepsiburada provides goods and services through its hybrid model combining first-party direct sales (1P model) and a third-party
marketplace (3P model) with over 100,000 merchants.
With its vision of leading the digitalization
of commerce, Hepsiburada acts as a reliable, innovative and purpose-led companion in consumers’ daily lives. Hepsiburada’s
e-commerce platform provides a broad ecosystem of capabilities for merchants and consumers including: last-mile delivery and fulfilment
services, advertising services, on-demand grocery delivery services, and payment solutions offered through Hepsipay, Hepsiburada’s
payment companion and Buy-Now-Pay-Later solutions provider. HepsiGlobal offers a selection from international merchants through its inbound
arm while outbound operations aim to enable merchants in Türkiye to make cross-border sales.
Since its founding in 2000, Hepsiburada has been
purpose-led, leveraging its digital capabilities to develop the role of women in the Turkish economy. Hepsiburada started the “Technology
Empowerment for Women Entrepreneurs” programme in 2017, which has supported over 43,000 female entrepreneurs throughout Türkiye
to reach millions of customers with their products.
Investor Relations Contact
ir@hepsiburada.com
Media Contact
corporatecommunications@hepsiburada.com
D Market Electronic Serv... (NASDAQ:HEPS)
Historical Stock Chart
From Apr 2024 to May 2024
D Market Electronic Serv... (NASDAQ:HEPS)
Historical Stock Chart
From May 2023 to May 2024
