ISTANBUL, Feb. 27,
2024 /PRNewswire/ -- D-MARKET Electronic
Services & Trading (d/b/a "Hepsiburada") (NASDAQ: HEPS), a
leading Turkish e-commerce platform (referred to herein as
"Hepsiburada" or the "Company"), today announced the appointment of
Hakan Karadoğan to the role of Chief Executive Officer of
Logistics, effective from March 25,
2024. Mr. Karadoğan will lead Hepsiburada's overall
logistics operations, including warehousing, fulfillment, and
last-mile delivery services for both on-platform and off-platform
customers. Effective from March 31,
2024, the Company's Chief Logistics Officer, Mehmethan
Yallagöz, has decided to step down from his role to pursue other
business interests.
"Hakan Karadoğan is a seasoned leader with nearly three decades
of broad-based experience within logistics services, engineering
and supply chain management." Nilhan Onal Gökçetekin, Hepsiburada's
CEO commented. "With his vast global and local experience, Hakan
will lead our logistics business towards new heights. Building on
his former tenure at Amazon, he will also contribute greatly to our
strategic priority of differentiating our superior delivery
services in the market and offering Hepsiburada logistics services
to external customers. Under his leadership, Hepsiburada will scale
its B2B business from warehousing to fulfillment and to last-mile
delivery services." Mrs. Onal Gökçetekin added. "On behalf of the
Company, I thank Mehmethan for his leadership and significant
contributions to Hepsiburada's logistics and operations teams over
the years and welcome Hakan to the Hepsiburada team."
Prior to joining Hepsiburada, Hakan Karadoğan was the General
Manager of Amazon Türkiye Operations during which he, among other
things, led the launch of Amazon's Türkiye Operations in 2018.
Mr. Karadoğan also has 22 years of management experience from
General Electric and its predecessors, where he held various
management roles in the fields of engineering, manufacturing,
supply-chain and business management. During his time at General
Electric, he worked in China for
six years as Product Line General Manager as well as held the role
as Global Leader of Power Transformers Product Line overseeing its
twelve factories worldwide. He has a Bachelor's degree in
Electrical Engineering from Istanbul Technical University and
completed leadership programs at Harvard
Business School and Insead.
Forward-Looking Statements
This press release includes forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, Section 21E of the Securities Exchange Act of 1934, as
amended and the Safe Harbor provisions of the US Private Securities
Litigation Reform Act of 1995, and encompasses all statements,
other than statements of historical fact contained in this press
release, and include but are not limited to statements regarding
Hepsiburada's management changes. These forward-looking statements
can be identified by terminology such as "may," "could," "will,"
"expects," "anticipates," "aims," "future," "intends," "plans,"
"believes," "estimates," "targets," "likely to" and similar
statements. Among other things, quotations from management in this
press release contain forward-looking statements.
These forward-looking statements are based on management's
current expectations. However, it is not possible for our
management to predict all risks, nor can we assess the impact of
all factors on our business or the extent to which any factor, or
combination of factors, may cause actual results to differ
materially from those contained in any forward-looking statements
we may make. These statements are neither promises nor guarantees
but involve known and unknown risks, uncertainties and other
important factors and circumstances that may cause Hepsiburada's
actual results, performance or achievements to be materially
different from its expectations expressed or implied by the
forward-looking statements, including conditions in the U.S.
capital markets, negative global economic conditions, potential
negative developments resulting from epidemics or natural
disasters, other negative developments in Hepsiburada's business or
unfavorable legislative or regulatory developments. We caution you
therefore against relying on these forward-looking statements, and
we qualify all of our forward-looking statements by these
cautionary statements. For a discussion of additional factors that
may affect the outcome of such forward-looking statements, see our
2022 annual report filed with the SEC on Form 20-F on May 1, 2023 (Commission File Number: 001-40553),
and in particular the "Risk Factors" section, as well as the other
documents filed with or furnished to the SEC by Hepsiburada from
time to time. Copies of these filings are available online from the
SEC at www.sec.gov, or on the SEC Filings section of our Investor
Relations website at https://investors.hepsiburada.com. These and
other important factors could cause actual results to differ
materially from those indicated by the forward-looking statements
made in this press release. Any such forward-looking statements
represent management's estimates as of the date of this press
release. These forward-looking statements should not be relied upon
as representing Hepsiburada's views as of any date subsequent to
the date of this press release. All forward-looking statements in
this press release are based on information currently available to
Hepsiburada, and Hepsiburada and its authorized representatives
assume no obligation to update these forward-looking statements in
light of new information or future events. Accordingly, undue
reliance should not be placed upon the forward-looking
statements.
About Hepsiburada
Hepsiburada is a leading e-commerce technology platform in
Türkiye, connecting over 61 million members with approximately 211
million stock keeping units across over 30 product categories.
Hepsiburada provides goods and services through its hybrid model
combining first-party direct sales (1P model) and a third-party
marketplace (3P model) with over 101 thousand merchants.
With its vision of leading the digitalization of commerce,
Hepsiburada acts as a reliable, innovative and purpose-led
companion in consumers' daily lives. Hepsiburada's e-commerce
platform provides a broad ecosystem of capabilities for merchants
and consumers including: last-mile delivery and fulfilment
services, advertising services, on-demand grocery delivery
services, and payment solutions offered through Hepsipay,
Hepsiburada's payment companion and BNPL solutions provider.
HepsiGlobal offers a selection from international merchants through
its inbound arm while outbound operations aim to enable merchants
in Türkiye to make cross-border sales.
Since its founding in 2000, Hepsiburada has been purpose-led,
leveraging its digital capabilities to develop the role of women in
the Turkish economy. Hepsiburada started the 'Technology
Empowerment for Women Entrepreneurs' programme in 2017, which has
supported over 47.5 thousand female entrepreneurs throughout
Türkiye to reach millions of customers with their products.
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SOURCE Hepsiburada