Global Brands Now Benefit from Independent
Analysis on Brand Safety & Suitability, Viewability,
and Invalid Traffic Across the Microsoft Advertising
Ecosystem
NEW
YORK, June 25, 2024 /PRNewswire/ -- Integral Ad
Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced it is expanding its
collaboration with Microsoft Advertising to provide post-bid
third-party brand safety and suitability, viewability, and invalid
traffic measurement across Microsoft's advertiser solutions,
including the Microsoft Advertising Platform and Microsoft Invest,
which means for the first time, advertisers can benefit from
verification reporting on Microsoft's proprietary audience data,
including in-market audiences.
This expanded collaboration will provide advertisers with deeper
insights into how they can drive engagement with verified users and
run adjacent to brand safe and suitable content through IAS Signal,
allowing customers to verify media quality via IAS's metrics using
its unified view of their global campaigns.
"With this first-to-market collaboration, IAS and Microsoft
Advertising are driving greater value for our mutual advertising
customers, bringing actionable data through independent
verification that delivers real outcomes for advertisers," said
Lisa Utzschneider, CEO, IAS. "Using
IAS's differentiated data, advertisers can have confidence they are
driving results, reaching real people, and protecting their brand
equity to maximize campaign performance."
Advertisers can now leverage IAS's powerful measurement
solutions to determine the impact of their native, video, display
and CTV campaigns across the Microsoft Advertising ecosystem, which
includes all Microsoft owned and operated inventory and direct
partnerships.
Via the Microsoft Advertising Platform, an easy-to-use online
advertising platform, businesses of all sizes can tap into Audience
ads, such as display, native, and video across Microsoft owned and
operated sites like MSN, Outlook, Bing, Microsoft 365, and
Microsoft Casual Games, as well as trusted third-party publishers
like The New York Times, Wall Street
Journal, Buzzfeed, and more. Audience ads make it easy to reach
your ideal audience in beautiful placements across the web using
Microsoft AI.
Via Microsoft Invest, an enterprise-level, omnichannel DSP,
advertisers can access expansive and exclusive CTV publisher supply
to reach audiences and drive business results on all screens
programmatically. With an integrated platform advantage and a focus
on data-driven performance, Microsoft Invest offers flexible ways
to transact through outcome-based buying, programmatic guaranteed,
and market-leading deal curation capabilities.
Additionally, with Microsoft's proprietary audiences now
available in Microsoft Invest, advertisers can reach over 1 billion
users programmatically, including millions they may not be reaching
anywhere else, tapping into the power of search intent signals and
rich user profiles from unique data sources to improve the
performance of their campaigns.
"We're pleased to extend our collaboration with IAS to include
new measurement capabilities for our customers. IAS's technology
brings new levels of insights to Microsoft's audiences across the
Microsoft Advertising ecosystem to build on and enhance our
offering, as well as reaffirm our long-term commitment to
protecting advertisers' investments and brand," said Kya Sainsbury-Carter, Corporate Vice President,
Microsoft Advertising.
In 2020, IAS was selected to be the first platform-wide partner
to provide brand safety across the Microsoft Advertising Network,
exclusively providing pre-bid brand safety for native ads across
desktop and mobile web.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement
and optimization platform that delivers the industry's most
actionable data to drive superior results for the world's largest
advertisers, publishers, and media platforms. IAS's software
provides comprehensive and enriched data that ensures ads are seen
by real people in safe and suitable environments, while improving
return on ad spend for advertisers and yield for publishers. Our
mission is to be the global benchmark for trust and transparency in
digital media quality. For more information, visit
integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.