IAS Provides Advertisers End-to-End Coverage
Across TikTok's New Placements Including Profile, Search,
Following Feeds, and TikTok Lite
NEW YORK ,
Oct. 8,
2024 /PRNewswire/ -- Integral Ad Science (Nasdaq:
IAS), a leading global media measurement and optimization platform,
today announced an expansion of Total Media Quality (TMQ) for
TikTok. IAS will now provide Viewability, Invalid Traffic (IVT),
and Brand Safety and Suitability Measurement for advertisers across
TikTok's newly available ad placements within the Profile, Search,
Following Feeds and TikTok Lite (in supported markets).
In addition, IAS is currently in Alpha testing in partnership
with TikTok for its new Video Exclusion List solution. Alpha
participants can partner with IAS for both measurement and
optimization on TikTok. IAS's Multimedia Technology is the only
solution that leverages AI to analyze sentiment and emotion in the
content at scale.
"TikTok's new placements provide advertisers with expanded user
reach and greater flexibility when connecting with the platform's
rapidly growing audience. Our best-in-class product suite will give
advertisers added confidence when investing their spend in new
ways, across TikTok," said Lisa
Utzschneider, CEO of IAS. "We are excited to expand our
coverage of TMQ for TikTok, and partner on the launch of video
level exclusions as we continue to safeguard advertisers with the
end-to-end, granular insights they need to protect their
brands."
TMQ for TikTok ensures advertisers can confidently scale their
brand on one of the world's largest and fastest-growing short-form
video entertainment platforms. This expansion further enhances how
advertisers measure and safeguard their campaigns on TikTok through
IAS's industry-leading, AI-driven TMQ product suite. Ahead of this
global launch, IAS has completed rigorous testing for these new
placements in partnership with TikTok.
IAS's expansion of end-to-end coverage across TikTok provides
global advertisers with:
- Expanded TMQ Measurement: Viewability, Invalid Traffic
(IVT), and Brand Safety & Suitability Measurement across
TikTok's Profile Feed, Following Feed, Search Feed, and TikTok Lite
(in supported markets), in addition to the current coverage across
the For You Feed. IAS is also expanding TMQ for TikTok, Vertical
Sensitivity, and Category Exclusions controls coverage to a total
of 75+ markets by the end of 2024.
- New Video Level Exclusions: Paired with TikTok's
Inventory Filter with chosen industry-aligned, vertical
sensitivity, and category exclusion settings, this product excludes
videos based on brand-specific needs. Currently in alpha testing
for Q4 2024 with general availability expected in H1 2025.
- Frame-by-Frame Analysis: IAS TikTok products are powered
by IAS's AI-driven Multimedia Technology, which enables advertisers
to accurately classify content at scale through frame-by-frame
analysis, combining image, audio, and text signals to better
protect and grow their brands on TikTok.
- From Insights to Action: Advertisers have access to
optimization and measurement across their TikTok campaigns to
safeguard and scale. IAS provides advertisers with content-level
measurement for granular brand safety and suitability insights at
scale.
IAS's AI-driven TMQ for TikTok is available across a total of
75+ countries throughout APAC, EMEA, LATAM and other regions, with
support in more than 30 languages, and more to come in 2024. This
depth of coverage provides advertisers with greater access to
campaign data and a unified view of their global campaigns.
This latest announcement further solidifies IAS's deep
partnership with TikTok since 2021. Most recently in April 2024, IAS announced the expansion of its
unparalleled brand safety and suitability measurement reporting on
TikTok to include new Category Exclusion and Vertical Sensitivity
controls, enabling advertisers to validate their media is running
next to brand suitable content while protecting their brand
reputation.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement
and optimization platform that delivers the industry's most
actionable data to drive superior results for the world's largest
advertisers, publishers, and media platforms. IAS's software
provides comprehensive and enriched data that ensures ads are seen
by real people in safe and suitable environments while improving
return on ad spend for advertisers and yield for publishers. Our
mission is to be the global benchmark for trust and transparency in
digital media quality. For more information, visit
integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.