National CineMedia (NCM) Promotes Cliff Marks to President
10 May 2016 - 2:51AM
Business Wire
14-Year Company Veteran Helped Create A
Nearly $450 Million Cinema Advertising Business
Clifford (Cliff) E. Marks has been promoted to president of
National CineMedia, Inc. (NASDAQ: NCMI) and National CineMedia
(NCM), LLC. A 14-year veteran with the company, Marks has been
instrumental in building NCM’s business into the largest cinema
advertising network in the U.S. with 20,400 screens and nearly $450
million in annual revenue.
Marks most recently served as president of sales and marketing
with NCM, and will continue to lead the company’s marketing, sales
and advertising division based in New York City. He joined NCM as
an original member of the company’s leadership team in 2002, when
it was then the Regal Entertainment Group media subsidiary known as
Regal CineMedia Corporation. Regal CineMedia became National
CineMedia in 2005 with the addition of AMC and later Cinemark as
founding member theater circuits, and today NCM’s network also
includes over 40 top leading regional theater affiliates. Marks was
the visionary behind the creation and evolution of NCM’s
groundbreaking movie pre-show, FirstLook — the first to combine
entertainment content and advertising — turning cinema into not
only a powerful sight-sound-and-motion medium, but a key premium
video option in today’s fragmented media landscape.
“Cliff has played a tremendous role in shaping NCM from the very
beginning, and over the past 14 years he has successfully inspired
the sales team to new heights,” said Andy England, chief executive
officer of NCM. “He is a true champion of cinema and has been a
driving force in the industry, firmly establishing NCM’s place in
the premium video category. I’m proud to give Cliff the recognition
he deserves as the president of NCM, and look forward to partnering
with him as we continue to grow this great business.”
Before joining NCM, Marks was a 14-year veteran of ESPN/ABC
Sports, where, as senior vice president, he oversaw its $2.0
billion sales organization. Marks was instrumental in developing
vertically integrated advertising packages for clients across
multiple platforms, including ABC Sports programming, ESPN, ESPN2,
ESPN Classic, ESPNews, ESPN.com, ESPN magazine, ESPN radio and
ESPNZone restaurants. From 1986 through 1989, Marks was an
executive at The Nashville Network. He began his career at
prominent New York advertising agencies Young & Rubicam
(1985-86) and BBDO (1983-85).
He currently serves as a director on the Executive Board of the
Screen Advertising World Association (SAWA), and also serves on the
marketing committee of the International 3D Society. Marks has also
served several terms as president and chairman of the Cinema
Advertising Council (CAC).
About National CineMedia, Inc.
National CineMedia (NCM) is America's Movie Network. As the
#1 weekend network in the U.S., NCM helps brands get in front
of the movies that shape the national conversation. More than 700
million moviegoers annually attend theatres that are currently
under contract to present NCM's FirstLook pre-show in over 40
leading national and regional theatre circuits including AMC
Entertainment Inc. (NYSE:AMC), Cinemark Holdings,
Inc. (NYSE:CNK) and Regal Entertainment
Group (NYSE:RGC). NCM's cinema advertising network offers
broad reach and unparalleled audience engagement with approximately
20,400 screens in approximately 1,600 theaters in 187 Designated
Market Areas® (49 of the top 50). NCM Digital goes beyond the big
screen, extending in-theatre campaigns into online and mobile
marketing programs to reach entertainment audiences. National
CineMedia, Inc. (NASDAQ:NCMI) owns a 43.6% interest in, and is
the managing member of, National CineMedia, LLC. For more
information, visit www.ncm.com.
ARTWORK:
To download a photo of Cliff Marks, click
http://www.ncm.com/content/images/Cliff_Marks_High_Res.jpg.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160509006252/en/
National CineMedia, Inc.Media:Amy Jane Finnerty,
212-931-8117amy.finnerty@ncm.comorInvestor:David Oddo,
800-844-0935investors@ncm.com
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