Lay's®, Sabritas®, Gamesa®, and Rockstar®
Energy Drink will join forces to help fuel soccer fandom as
official snacks and energy
drink of Leagues Cup 2024
PLANO,
Texas, April 2, 2024 /PRNewswire/ -- Lay's®,
Sabritas®, Gamesa®, and Rockstar® Energy Drink today announced a
multi-year sponsorship of Leagues Cup, the official, World
Cup-style tournament that features all 47 clubs from Major League
Soccer (MLS) and LIGA MX. This partnership further solidifies
Frito-Lay's and Rockstar's commitment to the sport and enhances
soccer fans' viewing experience with a delicious lineup of salty
snacks, cookies, crackers, and energy drinks.
This summer, the snack brands and Rockstar will fuel excitement
around Leagues Cup and celebrate soccer fans across the two leagues
through exclusive Lay's packaging, in-stadium experiences and an
exciting consumer sweepstakes. Beginning July 1, fans will have a chance to win tickets to
matches across the country, as well as a grand prize of a trip and
tickets to the Leagues Cup 2024 final.
"We're proud to have Lay's, Sabritas and Gamesa serve as
official snacks for Leagues Cup and continue elevating
this amazing sport throughout North
America," said Antonio
Escalona, senior vice president and general manager, PepsiCo
Foods North America's Hispanic Business Unit. "As we see the
passion for soccer or 'futbol' continuing to grow in North America and globally, we're excited to
bring more enjoyment to the game-watching experience with our
lineup of snacks."
To participate in the sweepstakes in July, fans can find Lay's,
Sabritas, Gamesa and Rockstar Energy Drink Leagues Cup displays at
retailers nationwide and will be invited to scan the QR code for a
chance to win. For more information on the sweepstakes, see
Official Rules at www.kickitfortickets.com. Fans can also stay
tuned to Lay's on Instagram, Facebook and X, and Rockstar Energy
Drink on Instagram, Facebook and X.
"At Rockstar Energy, we're thrilled to be a part of the Leagues
Cup journey, especially coming off the heels of our recent 'You Can
Own Any Moment' campaign,'" said Fabiola
Torres, general manager and chief marketing officer of the
energy category, PepsiCo. "As the official energy drink of the
tournament, we're not just fueling soccer fandom; we're
electrifying it and empowering a new generation to feel energized
both mentally and physically, giving them the power to access and
optimize every version of themselves."
Leagues Cup
The second edition of Leagues Cup features all 18 clubs from the
Mexican league, LIGA MX, and all 29 clubs from MLS, who are
representing the U.S. and Canada.
These 47 clubs will compete in an official Concacaf club tournament
from July 26 to August 25, 2024.
Leagues Cup 2024, to be held in Canada and the
United States, will determine three qualifiers for the 2025
Concacaf Champions Cup, with the winner of Concacaf Champions Cup
representing the region at the FIFA Club World Cup.
"Leagues Cup is thrilled to partner with Lay's, Gamesa,
Sabritas, and Rockstar Energy to make this year's tournament even
more memorable for fans," said Carter
Ladd, executive vice president, Soccer United
Marketing (SUM). "We're grateful to have the support of brands that
share our values of bringing people across countries and cultures
together. Combining fans' shared love of soccer with their favorite
snacks and energy drinks will take the tournament experience to a
new level."
Tickets for all matches – including LIGA MX hub venues – will be
available on LeaguesCup.com and will also be available to fans via
the hosting MLS club, if applicable. MLS club season ticket holders
should contact their club representative for more information or
visit LeaguesCup.com and follow @LeaguesCup on social.
About Frito-Lay
Frito-Lay North America is the
$25 billion net sales convenient
foods division of PepsiCo, Inc. (NASDAQ: PEP). For decades,
Frito-Lay's portfolio of beloved products has brought smiles to
millions of families across the world, including Fritos® corn
chips, Lay's® and Ruffles® potato chips, Doritos® and Tostitos®
tortilla chips and branded dips, Cheetos® snacks, Stacy's® pita
chips, PopCorners® popped snacks and SunChips® multigrain snacks.
The company operates more than 40 manufacturing facilities across
the U.S. and Canada, along with a
vast distribution network that services over 315,000 retail
customers weekly through its direct-store-delivery model.
Through pep+ (PepsiCo Positive), Frito-Lay is committed
to creating positive change for the planet and people. Learn more
about Frito-Lay at FritoLay.com, on X (@FritoLay), on Instagram
(@FritoLay) and on Facebook (FritoLay).
About Rockstar Energy Drink
Founded in 2001, Rockstar Energy Drink is committed to
understanding the mind-body connection, providing functional energy
to keep you moving confidently through every moment. It empowers a
new generation to feel energized both mentally and physically,
giving them the power to access and optimize every version of
themselves. Acquired by PepsiCo in 2020, Rockstar Energy Drink
offers over 40 products and is available in more than 30 countries.
For more information, visit www.rockstarenergy.com and unlock your
full potential, mind, and body.
About Leagues Cup
Leagues Cup represents a monumental new chapter for North
American soccer. Since 2023, Major League Soccer and LIGA MX
pause their regular seasons each summer and all 47 first division
professional clubs in the U.S., Mexico and Canada will compete in the World Cup-style,
official Concacaf sanctioned tournament, which will qualify the top
three finishers to the Concacaf Champions Cup. In 2023, MLS' Inter
Miami CF became the first-ever Leagues Cup champion.
Leagues Cup 2024 will kick off Friday,
July 26 and will feature 77 games hosted at stadiums
throughout the U.S. and Canada,
with the Final taking place on Sunday,
August 25. Fans in over 100 countries and regions will be
able to watch Leagues Cup on MLS Season Pass on the Apple TV app.
MLS Season Pass is available on
billions of devices through the Apple TV app on Apple devices,
smart TVs, streaming devices, set-top boxes, and game consoles, as
well as on the web at tv.apple.com . Fans can also access MLS
Season Pass from the Apple TV app on Apple Vision Pro, where they
can watch games alongside other apps in their physical space;
within an Environment, so the screen feels 100 feet wide; and in
Spatial Audio for an even more immersive viewing experience.
In addition, TelevisaUnivision, FOX Sports, TSN and RDS will be the
linear broadcast home for select Leagues Cup matches in
the United States, Mexico and Canada.
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SOURCE Frito-Lay North
America