Cracker Jack and the National Baseball Hall of
Fame launch new "Cracker Jack at the Ballpark" exhibit and offer
fans the chance to win a trip to Hall of Fame Weekend 2024
PLANO,
Texas, April 4, 2024 /PRNewswire/ -- Enshrined in
the lyrics of "Take Me Out to the Ballgame," Cracker
Jack® popcorn has been a staple at ballparks for
more than a century. Now, the fan-favorite snack is teaming up with
the National Baseball Hall of Fame and Museum to celebrate how
deeply engrained Cracker Jack is in the sport with the debut of the
"Cracker Jack at the Ballpark" exhibit opening today.
"No trip to the ballpark is complete without a visit to the
concession stands, where Cracker Jack has reigned as one of
baseball's most popular snacks since the early 1900s," said
National Baseball Hall of Fame and Museum president, Josh Rawitch. "This exhibit honors the rich
history and connection Cracker Jack has to the game and the
heartfelt, nostalgic memories it evokes among baseball fans."
The Hall of Fame worked with Cracker Jack to identify the most
meaningful artifacts from the Cracker Jack archives to highlight
the brand's legacy in baseball. In his role as honorary curator,
2001 Hall of Fame inductee Dave
Winfield helped Cracker Jack capture the passion and
excitement athletes and fans feel toward both the game and the
brand.
"When I look back at my career, I'll always cherish the energy
that fills the stadium when fans take to their feet and sing out
for Cracker Jack during the seventh-inning stretch," said
Dave Winfield. "As an honorary
curator, it is important to make sure that the exhibit reflects how
special going to a game and enjoying Cracker Jack is to baseball
fans."
The one-of-a-kind exhibit follows a timeline of marquee Cracker
Jack moments connected to baseball from as early as 1914 and
features artifacts, including baseball cards, collectibles, signed
memorabilia and even a replica of the original hand-written lyrics
to "Take Me Out to the Ball Game."
"Whether linking arms and singing during the seventh-inning
stretch, flagging down vendors walking down the aisles or smiling
ear-to-ear as you pull out the prize inside of our packaging, fans
have felt the joy that Cracker Jack brings to baseball for
decades," said Leslie Vesper, vice
president of marketing, Frito-Lay North
America. "'Cracker Jack at the Ballpark' allows visitors of
the National Baseball Hall of Fame and Museum to once again
experience those cheerful moments associated with both the brand
and the sport."
To celebrate the opening of "Cracker Jack at the Ballpark,"
Cracker Jack is leveling up its famous prizing by giving one lucky
baseball fan, and three of their friends, a VIP experience to visit
the exhibit in Cooperstown during
Hall of Fame Induction Weekend
2024, July 19 – 22. To enter to win
this grand prize, and other weekly commemorative prizes, fans can
visit www.CrackerJackHallOfFame.com or scan the QR code on the
special-edition National Baseball Hall of Fame and Museum packaging
in stores for a limited time.
About Cracker Jack
Cracker Jack® brand has
been an American favorite for over 120 years and is one of
many Frito-Lay North America brands— the $25 billion convenient foods business unit of
PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Cracker Jack on
Instagram (@crackerjackofficial_) on Twitter (@crackerjackUSA) and
on Facebook (@CrackerJack).
About Frito-Lay North America
Frito-Lay North America is the $25 billion net sales convenient foods division
of PepsiCo, Inc. (NASDAQ: PEP). For decades, Frito-Lay's portfolio
of beloved products has brought smiles to millions of families
across the world, including Fritos® corn chips,
Lay's® and Ruffles® potato chips,
Doritos® and Tostitos® tortilla
chips and branded dips, Cheetos® snacks,
Stacy's® pita chips, PopCorners® air
popped snacks and SunChips® multigrain snacks. The
company operates more than 40 manufacturing facilities across the
U.S. and Canada, along with a vast
distribution network that services over 315,000 retail customers
weekly through its direct-store-delivery model. Through pep+
(PepsiCo Positive), Frito-Lay is committed to creating positive
change for the planet and people. Learn more about Frito-Lay at
FritoLay.com, on X (@FritoLay), on Instagram (@FritoLay) and on
Facebook (FritoLay).
About the National Baseball Hall of Fame and
Museum
The National Baseball Hall of Fame and Museum is an
independent nonprofit educational institution, dedicated to
fostering an appreciation of the historical development of baseball
and its impact on our culture by collecting, preserving, exhibiting
and interpreting its collections for a global audience as well as
honoring those who have made outstanding contributions to our
National Pastime. Opening its doors for the first time on
June 12, 1939, the Hall of Fame has
stood as the definitive repository of the game's treasures and as a
symbol of the most profound individual honor bestowed on an
athlete. It is every fan's "Field of Dreams," with its stories,
legends and magic shared from generation to generation.
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SOURCE Frito-Lay North
America