SOUTHLAKE, Texas, Oct. 22, 2020 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), the leading software
and technology company that powers the global travel industry,
today announced that Sabre and Google are developing an Artificial
Intelligence (AI)-driven technology platform that is an industry
first in travel. The technology, known as Sabre Travel
AI™, is infused with Google's state-of-the-art AI
technology and advanced machine-learning capabilities that will
help customers to deliver highly relevant and personalized content
more quickly, deliver personalized content that better meets the
demands of today's traveler, and create expanded revenue and margin
growth opportunities. The Company is integrating Sabre Travel AI
into certain products in its existing portfolio, with plans to
bring those to market in early 2021.
"Sabre Travel AI is a game-changer. We are proud to be working
with Google to build technologies that will seek to re-define the
way travel companies do business, and turn the insights derived
from analyses into repeatable, scalable operations. The development
of Sabre Travel AI marks a milestone in our technology
transformation and a significant step toward achieving our 2025
vision of personalized retailing," said Sundar Narasimhan, president of Sabre Labs.
"With the creation of Sabre Travel AI, we are rebuilding our
platform on cloud-native, data-driven technology that can be
integrated into the existing and future products that Sabre offers.
We are combining Google Cloud's infrastructure, AI and
machine-learning capabilities with Sabre's deep travel domain
knowledge to create, not next, but third-generation solutions that
we believe are smarter, faster and more cost-effective – a
first-of-its kind in travel."
Travel AI: Industry-first innovation using data
insights and state-of-the art intelligence
Sabre Travel AI will deliver next-generation technology
advancements that enrich products across the Sabre retail,
distribution and fulfillment portfolio. Specifically, Sabre Travel
AI capitalizes on Google Cloud AI solutions and automated machine
learning tools that sense, analyze and predict consumer behaviors –
using real-time shopping information and sophisticated
travel-specific business insights.
This game-changing innovation is designed to enable airlines,
agencies, corporations, hoteliers and other travel partners to take
their retailing and digital customer experience strategies to the
next level. By delivering the right offer, at the right time across
all relevant channels, they will be positioned to deliver tailored
personalization to travelers that should drive higher conversion
rates and build traveler loyalty. Beyond retailing, customers will
be able to power distribution strategies across all channels with
the same unified approach and even deploy these Travel AI powered
solutions in airports or mobile apps to better serve the traveler.
For more information on these capabilities visit
http://your.sabre.com/SabreTravelAI.
In the future, we expect that Sabre customers will be able to
seamlessly integrate their own proprietary solutions with Sabre's
new Travel AI to create true differentiation in the marketplace.
Sabre Travel AI will provide access to cloud-based, advanced
technology tools to help prepare and store data sets, augment them
with customer proprietary or other third party databases, rapidly
test and learn with experimentation frameworks, develop and deploy
proprietary machine learning models, understand model performance
and quickly optimize and deploy new solutions in a scalable
environment. Sabre Travel AI will help to accelerate the Company's
digital transformation by developing critical products and
solutions focused on its customer's current and future needs. The
Company also stated that its strategic partners, like Google, will
not have the right to access or use any of the Company's or its
customer's data. How that data resides in Google Cloud is managed
by the Company.
Forging the Future of Travel: Partnering with Google
Cloud to Accelerate Innovation.
Creating an Innovation Framework to create the future of travel,
Sabre and Google Cloud joined forces in January 2020 to imagine, develop and deploy
capabilities that will advance the travel ecosystem. Sabre's Travel
AI is an output of that framework, and over time, the Company plans
to integrate its intelligent and scalable technology across the
breadth of the Sabre omni-channel retail, distribution and
fulfillment offering.
"Since the inception of our strategic relationship with Sabre,
one of our goals has been to bring together the talent and
technology of both our companies to create the future of travel,"
said Rob Enslin, president of Google
Cloud. "Sabre Travel AI perfectly represents Google Cloud's
strategic vision to partner deeply with thought leaders in industry
verticals to utilize Google Cloud's innovative technologies to
transform and create industry firsts. Today's announcement is what
we hope will be the first of many concepts generated from our
partnership."
Sabre is building upon foundational, proven products like
dynamic availability and dynamic pricing for ancillaries, already
using ML models. Through its partnership with Google, Sabre plans
to continue to innovate using the new power source of Sabre Travel
AI and launch more new retailing capabilities in the market
beginning early 2021.
About Sabre Corporation
Sabre Corporation is a leading software and technology Company
that powers the global travel industry, serving a wide range of
travel companies including airlines, hoteliers, travel agencies and
other suppliers. The Company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveler
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
Forward-Looking Statements
Certain statements herein are forward-looking statements about
trends, future events, uncertainties and our plans and expectations
of what may happen in the future. Any statements that are not
historical or current facts are forward-looking statements. In many
cases, you can identify forward-looking statements by terms such as
"expect," "believe," help," "will," "plan," "anticipate," "will,"
"may," "should," "would," "intend," "potential" or the negative of
these terms or other comparable terminology. Forward-looking
statements involve known and unknown risks, uncertainties and other
factors that may cause Sabre's actual results, performance or
achievements to be materially different from any future results,
performances or achievements expressed or implied by the
forward-looking statements. The potential risks and uncertainties
include, among others, the severity, extent and duration of the
global COVID-19 pandemic and its impact on our business and results
of operations, financial condition and credit ratings, as well as
on the travel industry and consumer spending more broadly, the
actions taken to contain the disease or treat its impact, the
effect of remote working arrangements on our operations and the
speed and extent of the recovery across the broader travel
ecosystem, dependency on transaction volumes in the global travel
industry, particularly air travel transaction volumes, including
from airlines' insolvency, suspension of service or aircraft
groundings, the effect of cost savings initiatives, the timing,
implementation and effects of the technology investment and other
strategic initiatives, the development, timing, completion and
effects of platforms and related projects, the effects of strategic
partnerships, travel suppliers' usage of alternative distribution
models, exposure to pricing pressure in the Travel Network
business, changes affecting travel supplier customers, maintenance
of the integrity of our systems and infrastructure and the effect
of any security breaches, failure to adapt to technological
advancements, competition in the travel distribution market and
solutions markets, implementation of software solutions, reliance
on third parties to provide information technology services and the
effects of these services, the finalization of an agreement to
implement a full-service property management system, the execution,
implementation and effects of new, amended or renewed agreements,
including anticipated savings, dependence on establishing,
maintaining and renewing contracts with customers and other
counterparties and collecting amounts due to us under these
agreements, dependence on relationships with travel buyers, our
collection, processing, storage, use and transmission of personal
data and risks associated with PCI compliance, our ability to
recruit, train and retain employees, including our key executive
officers and technical employees, the financial and business
results and effects of acquisitions, the effects of any litigation
and regulatory reviews and investigations, including with respect
to these acquisitions, adverse global and regional economic and
political conditions, including, but not limited to, economic
conditions in countries or regions with traditionally high levels
of exports to China or that have
commodities-based economies and the effect of "Brexit" and
uncertainty due to related negotiations, risks arising from global
operations, reliance on the value of our brands, failure to comply
with regulations, use of third-party distributor partners, the
effects of the implementation of new accounting standards, and
tax-related matters, including the effect of the Tax Cuts and Jobs
Act. More information about potential risks and uncertainties that
could affect our business and results of operations is included in
the "Risk Factors" and "Forward-Looking Statements" sections in our
Quarterly Report on Form 10-Q filed with the SEC on August 10, 2020, in our Annual Report on Form
10-K filed with the SEC on February 26,
2020 and in our other filings with the SEC. Although we
believe that the expectations reflected in the forward-looking
statements are reasonable, we cannot guarantee future events,
results, actions, levels of activity, performance or achievements.
Readers are cautioned not to place undue reliance on these
forward-looking statements. Unless required by law, Sabre
undertakes no obligation to publicly update or revise any
forward-looking statements to reflect circumstances or events after
the date they are made.
SABR-F
Contacts:
Media
Kristin Hays
kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
sabrenews@sabre.com
Investors
Kevin
Crissey
kevin.crissey@sabre.com
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation