Starbucks Announces Removal of Extra Charge for Non-Dairy Milk Starting Nov. 7
31 October 2024 - 8:30AM
Business Wire
Timed with Starbucks holiday launch on November
7, customers in U.S. and Canada company-owned and operated stores
will no longer pay extra for customizing their beverage with
non-dairy milk – including soymilk, oatmilk, almondmilk and
coconutmilk
Starbucks (NASDAQ: SBUX) today announced that, starting with the
launch of its holiday menu on November 7, the company will no
longer charge extra for customizing beverages with a non-dairy
milk, making it easier for customers to make their Starbucks
beverage their own.
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Starbucks Announces Removal of Extra
Charge for Non-Dairy Milk Starting Nov. 7 (Photo: Business
Wire)
“Core to the Starbucks Experience is the ability to customize
your beverage to make it yours. By removing the extra charge for
non-dairy milks we’re embracing all the ways our customers enjoy
their Starbucks,” said Brian Niccol, Starbucks chairman and chief
executive officer.
Substituting non-dairy milk – whether its soymilk, oatmilk,
almondmilk or coconutmilk – in a handcrafted beverage is the second
most requested customization from Starbucks customers, behind
adding a shot of espresso. When this change goes into effect on
November 7, almost half of Starbucks current customers in the U.S.
who pay to modify their beverage at company-operated stores will
see a price reduction of more than 10%.
“I made a commitment that we’d get back to Starbucks, focusing
on what has always set Starbucks apart – a welcoming coffeehouse
where people gather and we serve the finest coffee handcrafted by
our skilled baristas,” continued Niccol. “This is just one of many
changes we’ll make to ensure a visit to Starbucks is worth it every
time.”
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with nearly 40,000 stores worldwide, the company is the premier
roaster and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at stories.starbucks.com or starbucks.com.
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Starbucks Contact: press@starbucks.com
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