cash4
3 years ago
NEWS !!!
JUN 6, 2022
https://www.businesswire.com/news/home/20220526005122/en/Comscore-Adds-CTV-Measurement-to-Video-Metrix%C2%AE-Multi-Platform-in-Five-Key-Markets-in-Europe
Comscore Adds CTV Measurement to Video Metrix® Multi-Platform in Five Key Markets in Europe
The solution, which now includes YouTube traffic sharing measurement, fully informs video investment planning across all screens to show true viewership
LONDON--(BUSINESS WIRE)--Jun. 6, 2022-- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, for Spain and the UK. The report will also be included in June for Italy, and for France and Germany in July 2022. As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTubeβs largest platforms at the device levelβPC, mobile and connected TV (CTV).
The expansion enables buy-side clients to leverage Comscoreβs Video Metrix Multi-Platform solution to account for CTV viewing when forming YouTube strategy for key areas of content. This provides advertisers full-cycle enablement across planning and measurement of their YouTube investment. Furthermore, it offers content owners a holistic view of their CTV content, as well as their competitorβs content, allowing them to understand how engagement differs across platforms for better planning and monetization.
βAs CTV continues to grow, itβs become critical to expand cross-platform measurement, particularly in international markets where similar CTV and OTT syndicated offerings do not currently exist,β said Joris Goossens, SVP Europe & APAC, Comscore. βWith the addition of YouTube to our Video Metrix product, advertisers in European key markets will be able to perform true cross-platform evaluation, by understanding the true engagement metrics across all screens of their YouTube video investments and inform planning by selecting the best content categories and YouTube channels to execute their multi-platform campaigns.β
βWe manage and produce video content for hundreds of brands across all social video platforms, YouTube being an important one, so it's crucial for us to have access to wide range of insights on video consumption, allowing us to better understand our audiences and improve our content and strategy,β said Graham Swallow, Head of Data, Tech and Product at Little Dot Studios.
Comscore Video Metrix Multi-Platform delivers a total view of consumer video consumption across desktops, smartphones, tablets, and CTV devices. Premium video content and advertising can be strategically planned, bought, and sold across platforms using digital-exclusive metrics.
Over the next several months, Video Metrix Multi-Platform CTV measurement will continue to expand into additional markets across Asia, and Latin America.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industryβs emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20220526005122/en/
Bill Daddi
bill@daddibrand.com
Source: Comscore
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SCOR: SEC Charges Comscore Inc. and Former CEO with Accounting and Disclosure Fraud
https://www.sec.gov/news/press-release/2019-186
Washington D.C., Sept. 24, 2019 β
The Securities and Exchange Commission today charged global information and media analytics firm, Comscore, Inc., and its former CEO with engaging in a fraudulent scheme to overstate revenue by approximately $50 million and making false and misleading statements about key performance metrics.
The SEC's orders find, among other things, that from February 2014 through February 2016, Comscore, at the direction of its former CEO Serge Matta, entered into non-monetary transactions for the purpose of improperly increasing its reported revenue. Through these transactions, Comscore and a counterparty would negotiate and agree to exchange sets of data without any cash consideration. Comscore recognized revenue on these transactions based on the fair value of the data it delivered, which had been improperly increased in order to inflate revenue. The SEC's orders also find that Comscore and Matta made false and misleading public disclosures regarding the companyβs customer base and flagship product and that Matta lied to Comscore's internal accountants and external audit firm. This scheme enabled Comscore to artificially exceed its analysts' consensus revenue target in seven consecutive quarters and create the illusion of smooth and steady growth in Comscore's business.
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To settle the charges, without admitting or denying the orders' findings, Comscore and Matta agreed to cease-and-desist from future violations of the antifraud provisions of the federal securities laws and to pay penalties of $5 million and $700,000, respectively. Matta also agreed to reimburse Comscore $2.1 million representing profits from the sale of Comscore stock and incentive-based compensation pursuant to Section 304(a) of the Sarbanes-Oxley Act and to the entry of an order barring him from serving as an officer or director of a public company for 10 years.
The SEC's investigation was conducted by George B. Parizek, Paul H. Pashkoff, Amanda de Roo, and Michi Harthcock, with assistance from Christian D. H. Schultz. The case was supervised by Melissa R. Hodgman and Timothy N. England.
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Penny Roger$
13 years ago
comScore, Inc. is a provider of digital marketing intelligence platform, which helps the customers make business decisions and implement digital business strategies. The Companyβs products and solutions offer the customers deep insights into consumer behavior, including objective, detailed information regarding usage of their online properties and those of their competitors, coupled with information on consumer demographic characteristics, attitudes, lifestyles and offline behavior. Its digital marketing intelligence platform consists of databases and a computational infrastructure that measures, analyzes and reports on digital activity. It delivers the digital marketing intelligence through its comScore Media Metrix product suite its comScore Marketing Solutions products, its comScore mobile solutions and its comScore Web analytics solutions. On August 31, 2010, the Company acquired the outstanding stock of Nedstat B.V. (Nedstat).
http://www.google.com/finance?q=SCOR