Developed by a newly formed dedicated product
team, Alchemy.Ai will rapidly transform GALE's client offering with
a suite of new products at the Stagwell (STGW) agency.
NEW
YORK, March 21, 2024 /PRNewswire/ -- GALE has
revolutionized its offering with artificial intelligence at its
core, ushering in a new era for the Business Agency.
Called Alchemy.Ai, GALE has created a
private enterprise AI cloud platform that revolutionizes its
offering for clients.
Called Alchemy.Ai, GALE has created a private enterprise AI
cloud platform – built from the ground up to comply with the
agency's ISO-27001 certification and developed by a dedicated
product team of 50 specialists – that revolutionizes its offering
for clients.
"The unveiling of Alchemy.Ai reshapes GALE as we know it,
marking a massive shift in how we work and the democratization of
data across all teams," GALE CEO Brad
Simms says. "When GALE was founded in 2014, we were
first-to-market with our unique blend of creative and consultancy
centered around data. While we've continued to build our model over
the last decade to become one of the most celebrated agencies in
North America, Alchemy.Ai is the
most significant product update we've ever made.
"As an agency, our most important asset is our people. It's why
clients choose us. Alchemy.Ai enables our people to work smarter
and faster, ultimately giving them more time to spend with
clients."
Trained on all aspects of data used at GALE, including both
first-party and third-party data combined with world data,
Alchemy.Ai reduces the time spent on critical tasks across all
disciplines to help GALE's almost 800 people work smarter, better
and faster. In addition, it transforms agency processes by
democratizing access to this information, regardless of
department.
Going beyond standard generative AI
functionality, Alchemy.Ai has a custom-built application layer
with a bespoke UI, as well as additional capabilities for data
visualization, enriched and customized algorithms, and search and
discovery techniques. Team members will have access to the custom
client environments built for the specific accounts they work on.
The client environments serve as a one-stop shop for all the data
and insights available on each particular client.
Alchemy.Ai has dedicated tools for core capabilities,
including:
- Strategy: 20% increase in efficiency for data ingestion and
cleanup, fostering deeper collaboration between strategists and
data scientists. This optimization allows for faster generation of
high-quality business diagnostics and recommendations for
clients.
- Audience Insights: Democratizing access to GALE's robust data
environment will enable employees across all domains to query tens
of thousands of variables from dozens of integrated sources within
one platform using natural language. Reduced time to learn
platforms, brief dedicated research teams, and await outputs will
boost efficiency by 80%.
- Media Planning: Integrating historical media performance data
with media reach and consumption data will generate media plans 20%
faster. Within one platform, media planners will be able to explore
the relevance and weighting of channels and tactics from more
angles at the same time, with the help of optimization algorithms
and the ability to iterate on a range of custom constraints.
- New Business: Leveraging a decade of archival documents to
create an RFI response tool, trained on the voice of GALE's CEO.
This tool dramatically reduces the time and internal coordination
necessary for new business responses from days to just 90
minutes.
- CRM: Harnessing client data to create deeply custom audience
segments and provide performance-based communications
recommendations. This further elevates GALE's best-in-class loyalty
offering.
- Operations: Simplifying administrative tasks and freeing up
time, a concierge-style tool supports project delivery, timesheet
tracking, and personalized responses to employee policy inquiries,
such as healthcare coverage.
CONTACT:
Lindsay Bennett
lindsay.bennett@galepartners.com
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SOURCE Stagwell Inc.