Meta to Showcase Meta Quest and Ray-Ban Meta; Diageo Returns with the Official
Sport Beach Cocktail – the "Don Julio Paloma"; and More Partners
Sign on to Deliver Premier Brand
Experiences at Sport Beach
NEW
YORK and CANNES,
France, April 24, 2024 /PRNewswire/
-- Stagwell (NASDAQ: STGW), the challenger network built to
transform marketing, announced today a new roster of athletes and
brand partners confirmed to activate at Sport Beach 2024
(June 17-20), the flagship sports
business destination at the Cannes Lions International Festival of
Creativity (Cannes Lions).
Stagwell adds 10 athletes and 10 brand
partners to SPORT BEACH 2024 roster.
Quarterback for the Cincinnati Bengals Joe Burrow; former
Brazilian soccer player Roberto
Carlos; Cleveland Browns defensive end Myles Garrett; professional climber Alex
Honnold; former NFL wide receiver Chad "OchoCinco' Johnson;
American snowboarder and 2-time Olympic Gold Medalist Chloe Kim; tennis coach Patrick Mouratoglou; former American football
player and sports television personality Shannon Sharpe; 7-time World Champion skier,
philanthropist, and businesswoman Mikaela
Shiffrin; and American college basketball player JuJu
Watkins will participate in featured programming and
appearances.
"Now more than ever, athletes are pushing the boundaries of
what's possible in sport – and the smartest brands are there to
meet them," said Chief Brand and Communications Officer
Beth Sidhu. "We look forward to
bringing our athletes and brand partners together in year two of
Sport Beach, where they'll once again redefine what it means to
build meaningful connections that drive business, fandom, and
culture."
Athletes
- Joe Burrow (football) – A
star quarterback for the Cincinnati Bengals, Joe has solidified
himself as one of the NFL's best. Following a successful career at
LSU, which included a 2019 National
Championship, Joe was awarded the prestigious Heisman Trophy.
Entering the NFL as the #1 overall pick in the 2020 Draft, Joe has
gone on to set numerous franchise records in his first four seasons
with the Bengals, and helped lead the team to an appearance in the
2022 Super Bowl. He was also named the NFL's Comeback Player of the
Year that season. Off the field, Joe is passionate about
giving back to the communities that have fostered his growth, and
launched The Joe Burrow Foundation, which focuses on addressing the
issues of food insecurity and childhood mental health.
- Roberto
Carlos (soccer) – Widely regarded as the greatest
left-back of all time, Roberto
Carlos, across the course of his 25 year career, recorded 3
Champions League and 4 La Liga triumphs alongside the greatest
prize in football; the World Cup for his national side, Brasil.
After a successful spell with Brazilian side Palmeiras, Roberto
left for Europe where he played in
Spain, Turkey and Russia.
- Myles Garrett (football)
– Myles is an American football defensive end for the Cleveland
Browns and the reigning NFL Defensive Player of the Year. He played
college football at Texas A&M,
where he received unanimous All-American honors in 2016, and was
selected first overall by the Browns in the 2017 NFL draft. Garrett
has been named to five Pro Bowls, three first-team All-Pros, and is
the reigning NFL Defensive Player of the Year.
- Alex Honnold (climbing) – Alex is widely recognized as
the most accomplished and daring rock climber of his generation,
gaining national attention for his free solo ascent of El Capitan
in Yosemite National Park,
immortalized in the Academy Award®-winning documentary Free Solo.
This monumental feat solidified his status as a superstar of the
climbing community. Beyond climbing, Honnold is known for his
humility, environmental advocacy, and philanthropy aimed at
preserving climbing areas and promoting access to the outdoors.
Whether conquering towering cliffs or advocating for conservation
causes, he continues to push the boundaries of human potential,
inspiring others to reach new heights in their own lives.
- Chad "OchoCinco" Johnson (football) – Famously known for
changing his last name to Ochocinco in 2006, Chad Johnson was drafted 36th overall in the
2001 NFL draft. Fans worldwide quickly embraced his vibrant
personality and playmaking ability, making him one of the most
prominent figures in sports. Throughout his 11 year NFL career, he
earned six Pro-Bowl selections, three All-Pro honors and was
inducted into the Cincinnati Bengals' Ring of Honor in 2023. On the
heels of his playing career, Chad transitioned into entertainment,
where his compelling storytelling ability captivated audiences
globally. He served as a lead analyst for Fox Sports during the
2022 World Cup and co-hosted Inside the NFL on CW this past NFL
season. In addition, he partnered with Shannon Sharpe to create Nightcap, a sports
podcast that perfectly encapsulates culture. Nightcap recently won
a Webby Award for the Best Sports Podcast.
- Chloe Kim (snowboarding)
– The 2022 Winter Olympics cemented Chloe as the female face of
both snowboarding and action sports when she became the first
female in history to win back-to-back Olympic Gold Medals in
halfpipe snowboarding. Most recently, Chloe has continued to break
records including earning her seventh gold medal at the 2024 X
Games where she became the first woman to land a 1260 in a
competition. Chloe has been featured on Forbes 30 under 30 list,
TIME's 100 list, and TIME's 30 Most Influential Teens list (three
years in a row), as well as the cover of Time Magazine, Shape,
Sports Illustrated, and ESPN Magazine. Chloe cofounded Togethxr, a
media platform geared towards elevating and amplifying the voices
and stories of female athletes and now serves on the President's
Council on Sports, Fitness & Nutrition.
- Patrick Mouratoglou
(tennis) – Legendary tennis coach of Serena
Williams and current coach of Danish star Holger Rune,
Patrick is widely recognized as one of the most influential and
respected coaches of the 21st century. With 10 Grand Slams titles,
4 Coach of the Year awards, 39 coaching singles titles, 2 Olympic
medals, and over 40 players who have reached the Top 100 under his
instruction, Patrick knows how to succeed. Voted into the Top 50
most influential people of France
by Vanity Fair, his hard work and passion speak for itself.
- Shannon Sharpe (football
and media) – Former American football player and sports television
personality known as one of the greatest tight ends to ever play
the game. After retiring from football, Shannon transitioned to a
successful career in sports broadcasting and in 2021 co-founded the
award-winning Cognac brand Le
Portier.
- Mikaela
Shiffrin (skiing) – A native of Edwards, Colo., Mikaela is the greatest skier
of all time. Despite being only 28 years old, Mikaela holds the
most World Cup wins (97) of any male or female alpine skier in
history. Mikaela was named one of Time Magazine's 100 Most
Influential People in the World for her dominance in her sport, her
philanthropic work with organizations such as Protect Our Winters,
and her authentic connection with her audience when it comes to
topics like mental health, the importance of family, and her
openness about what it takes to be at the top of one's craft.
- JuJu Watkins
(basketball) – JuJu is an American college basketball player for
the USC Trojans. She graduated from
Sierra Canyon School in her hometown of Los Angeles, where she was ranked as the
number one recruit in her class by ESPN and earned national high
school player of the year honors. The All-American shooting guard
led her team to their first NCAA Elite Eight in 30 year and has
scored the most points as a freshman in NCAA history.
Brand Partners
- Business Insider, a new Sport Beach partner and
publisher of business, technology and innovation journalism, will
bring its CMO Insider Breakfast to Sport Beach on June 18 to engage chief marketing officers in
dynamic discussions exploring how brands leverage experiences and
cultural moments to build authentic connections.
- The Chicago Bulls is a global sports and entertainment
organization that is part of the National Basketball Association.
Founded in 1966, the Bulls have won six NBA championships and
become an iconic brand with a worldwide fan base, including more
than 38 million followers across multiple social media platforms.
The Bulls take pride in championing inclusivity within the
workplace and have a longstanding history of giving back to
underserved communities across Chicago.
- Diageo, a global leader in premium drinks with over 200
brands and sales in nearly 180 countries, returns as a premier
partner of Sport Beach. The "Don Julio Paloma" will be the official
cocktail of Sport Beach 2024 and be served throughout the week.
Sport Beach attendees will be able to sip on this refreshing
cocktail of tequila, grapefruit soda, lime, and a hint of sweetness
as they soak up the sun and enjoy the ultimate beach vibes.
- Epidemic Sound has transformed the soundtracking
experience for global brands and professional creators, with an
expansive catalog of world-class music and sound effects that's
seen and heard over 2.5 billion times a day around the globe.
Providing a direct license model that comes with all rights
included and next-generation soundtracking tools, Epidemic Sound
empowers creators to unlock more feeling in everything they create
and share their stories with the world. Epidemic Sound continuously
enriches its world-class catalog of music by teaming up with
artists, composers, and producers to create tracks spanning all
genres, while supporting them financially and creatively.
- La Fete debuted in 2019 as a fresh, modern, and
inclusive wine brand geared toward drinkers of all backgrounds. In
2021, the company introduced a limited-release white wine - La Fête
du Blanc - which became a permanent addition to the portfolio in
2022, and in 2023, La Fête du Rouge was introduced. According to
Circana, La Fête du Rosé was the fastest-growing luxury imported
rosé label of 2021 and is now the #3 luxury imported rosé brand in
the US. In January 2022, 12-time NBA
All-Star Chris Paul (CP3) became an
equity partner in the company. Since its inception, the company has
donated a portion of the proceeds from every bottle sold to various
programs that send underrepresented youth on unique travel
experiences and organizations focused on creating opportunities for
the BIPOC community in the wine and spirits industry. All La Fête
Wines are produced in partnership with the prestigious winemakers
of Château Saint-Maur, one of only 18 Cru Classé estates in
Provence, situated in the iconic Gulf of St. Tropez. For more
information or to purchase online, please visit
LaFeteWine.com.
- LoopMe, the technology company that uses artificial
intelligence (AI) to improve brand advertising performance and
outcomes, joins Sport Beach as a new partner. LoopMe was the first
to apply AI to brand advertising and its Intelligent Marketplace,
finding solutions to industry challenges that haven't previously
been solved. With consumer insights and AI at its core, LoopMe
makes brand advertising better, outperforming industry benchmarks
for leading global brands.
- Meta joins Sport Beach for the first year to
provide the ultimate sports experience. Attendees will step into a
transformed space with Meta Quest to
play Pickleball with a friend or sit courtside at an NBA game.
During Open Play, guests will be able to try on the next-gen smart
glasses for Ray-Ban Meta and capture
life's best moments to share on Instagram and Facebook. Learn more
at www.meta.com and get ready to play on Sport Beach.
- Octillion, now a Premion and Tegna company, and founded
in 2019 by Gabe and Tina Greenberg,
was purpose built to support streaming advertising for local and
mid-market advertisers. As a Sport Beach partner, Octillion will
highlight their patent pending technology to insert into live
sports at the channel level. Octillion is a platform as a service
company (PaaS) powering the planning, buying, attribution and
optimization tools for local and mid-market advertisers and
agencies utilizing their proprietary tech stack. As the first and
only TAG/TrustNet certified transparent CTV/OTT solution for local
advertisers, Octillion's technology stack is founded on the
principles of data and business ethics, and transparency powering
the future of for local by local advertising for video, CTV, audio,
digital, DOOH and more.
- Recess Pickleball will run the Sport Beach Pickleball
tournament for the second year. Inspired by the childhood nostalgia
of time spent on the playground, Recess Pickleball is a celebration
of good old-fashioned fun. Launched in 2021 by childhood friends
Maggie Brown and Grace Moore, Recess creates high-quality
paddles, clothing and accessories that are built for play, in an
array of aesthetic designs that are as approachable as pickleball
itself. Backed by tennis stars Naomi Osaka and Nick Kyrgios, our
mission is to bring that wholesome Recess feeling to people of all
ages, encouraging them to take a break, have some fun, and
play.
- Saucony, the 'Original Running Brand' and a division of
Wolverine World Wide, Inc. (NYSE: WWW), is a leading global
performance running brand that fuses innovation, style and culture.
Widely recognized for award-winning technologies
including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony
creates innovative technical and lifestyle footwear and apparel
across Road, Trail and Originals. Founded in 1898, Saucony exists
to inspire and enable people to live a better life through running
culture, self-expression and their impact on the world. For
more information, visit www.saucony.com.
For the full roster of leaders, innovators, and cultural
influencers joining Sport Beach 2024, visit sportbeach.com.
To learn more about partnership opportunities on the ground at
Sport Beach, reach out to cannescomms@stagwellglobal.com for more
information. Sport Beach will be produced by TEAM in partnership
with Cheerful Twentyfirst.
About Stagwell
Stagwell (NASDAQ: STGW) is the
challenger network built to transform marketing. We deliver scaled
creative performance for the world's most ambitious brands,
connecting culture-moving creativity with leading-edge technology
to harmonize the art and science of marketing. Led by
entrepreneurs, our 13,000+ specialists in 34+ countries are unified
under a single purpose: to drive effectiveness and improve business
results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Kara Gelber
pr@stagwellglobal.com
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