Headquartered in Japan, the leading integrated marketing
solutions firm will join Stagwell's growing APAC presence,
furthering Stagwell's global expansion
NEW
YORK and TOKYO,
Jan. 16,
2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the
challenger network built to transform marketing, today announced
the intent to acquire ADK GLOBAL, a network of overseas
subsidiaries managed by ADK Holdings Inc. Headquartered in
Japan and with offices in 10
markets around the world, ADK GLOBAL delivers integrated marketing
solutions based on a deep understanding of local markets, media,
and consumers, establishing itself as a trusted partner for local
businesses.
This acquisition comes as Stagwell expands its global footprint
and invests further in AI-enabled solutions at the forefront of
digital marketing. By bringing ADK GLOBAL into Stagwell, the
network's regional staff count rises to over 2,000 team members,
spanning agencies and affiliates on the ground in Australia, Bangladesh, China, Hong
Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South
Korea, Taiwan, Thailand and Vietnam. Stagwell and ADK GLOBAL's
complementing suite of AI-powered solutions for digital marketers
are set up to help clients, including global and Asian brands such
as LG, Shanghai Disney Resort, Google, Dexcom and Adidas, deliver
impactful results. Furthermore, with the addition of ADK GLOBAL,
Stagwell now has a complete offering in APAC of media, creative,
and PR for any local, regional or global client opportunity.
"Our vibrant APAC division and its regional coverage are
significantly enhanced by the addition of ADK GLOBAL," shared
Mark Penn, Chairman and CEO of
Stagwell. "We've been focused on winning local accounts that we can
then extend regionally and globally. The ADK GLOBAL team has been
pioneers of this strategy and we're looking forward to introducing
their clients to opportunities across borders and to our suite of
digital solutions for the modern marketer."
"ADK GLOBAL has joined Stagwell to collaborate in overseas
business. By leveraging Stagwell's global network, which includes
regions in North America,
Europe, and Asia, along with their digital-based full
services, we will integrate ADK Group's expertise and personnel to
develop our overseas marketing business. This will enable us to
provide even more optimal solutions to our client companies,
primarily focusing on Japanese clients," stated Toshiya Oyama, Representative Director,
President & Group CEO of ADK Holdings. "Meanwhile, in the
content business, including anime and IP, ADK Group will promote
the vision of 'Growing brands and fans,' and aim to further
strengthen its overseas operations by enhancing our business
structure."
"We will continue to strengthen our collaboration with ADK in
Japan while maintaining our
current management and account teams to provide our services," said
Yasuyuki Katagi, CEO of ADK GLOBAL.
"By leveraging the strengths of Stagwell, which operates on a
global scale, we will further elevate the quality of our expertise
in integrated marketing solutions and contribute to the growth of
our clients' businesses."
The addition of ADK GLOBAL follows Stagwell's 11 acquisitions in
2024: Create. Group (MENA), UNICEPTA (Germany), Consulum (MENA), LEADERS
(Israel), Business Traveller
(Global), BERA (U.S.), Luxine Relations Publiques (Canada), PROS (Brazil), What's Next Partners (France), Sidekick (U.K.) and Team Epiphany
(U.S.).
About Stagwell
Stagwell is the challenger holding company built to transform
marketing. We deliver scaled creative performance for the world's
most ambitious brands, connecting culture-moving creativity with
leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our specialists in 35+ countries
are unified under a single purpose: to drive effectiveness and
improve business results for our clients. Join us at
www.stagwellglobal.com.
About ADK Group
ADK Group is an integrated marketing
company led by ADK Holdings, consisting of three business
companies: ADK Marketing Solutions, ADK Creative One, and ADK
Emotions. It contributes to the results of client businesses across
the entire marketing field. The group possesses a uniqueness in
developing businesses that are expert in anime and intellectual
property (IP). https://www.adk.jp/en/
About ADK GLOBAL
ADK GLOBAL is the collective team for
a network of subsidiaries whose primary business is marketing
operations outside of Japan for
the ADK Group. In 1979, we opened our first overseas office in
London. ADK GLOBAL has offices in
10 markets, including mainland China, Taiwan, Hong
Kong, Thailand,
Vietnam, Singapore, Malaysia, India, Australia, and the
United States. We currently have 600 employees providing
integrated marketing solutions based on a deep understanding of
local markets and consumers to approximately 300 clients.
https://adk-globalnetwork.com/
Contacts:
Kara Gelber
Stagwell
pr@stagwellglobal.com
Noriyoshi Yoshie/ Shohei Goto/ Eri
Itoh
Corporate Planning Division, ADK Holdings
adkpr@adk.jp
ADK GLOBAL
info@adk-globalnetwork.com
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SOURCE Stagwell Inc.
