Talkspace Launches Campaign for Men’s Health Awareness Month Featuring Talkspace Members Opening up About the Importance of Mental Health
05 November 2024 - 12:00AM
Business Wire
Today, Talkspace (NASDAQ: TALK), a leading online behavioral
health care company, launched a new campaign for Men’s Health
Awareness Month, commonly known as Movember. The “Look Who’s
Talking” campaign features testimonials from Talkspace members,
including brand ambassador and longtime mental health advocate
Michael Phelps, and highlights an emerging trend of men candidly
discussing mental health challenges. The campaign shows how men are
rewriting the playbook for how they deal with emotions,
relationships, and life transitions, and includes expert insights
about men and their mental health, all featured on the new
Talkspace campaign webpage.
Men have historically been less likely to seek mental health
support than women, often suffering in silence, but Talkspace sees
that changing as more men open up about their mental health and
seek therapy. Reflecting the larger trend towards increased access
and greater normalization of asking for help in recent years, the
percentage of men receiving mental health support increased 36%
from 13.1% to 17.8%1. Recognizing this transformative shift in
attitude toward men’s mental health, Talkspace’s Men’s Health
Awareness Month campaign highlights real perspectives and personal
experiences from men on their platform.
“We are witnessing a momentous shift around male attitudes
toward therapy. Where society once said silence is strength, we are
now recognizing vulnerability as bravery,” said Katelyn Watson,
Chief Marketing Officer at Talkspace. “Through the ‘Look Who’s
Talking’ campaign, we want to re-write the playbook for men’s
mental health and showcase real stories of men ‘talking it out’ in
Talkspace therapy. We continue to dispel harmful stigma around
therapy and spread the message that men belong there too.”
In the campaign’s documentary-styled vignettes, male Talkspace
members shared:
- I work in a high pressure environment. I was getting awards
[and doing] amazing things, the people, my loved ones, the people
around me, they were happy for me, but I wasn't happy for myself.
Therapy for me was my own personal journey to become the best
version of myself.
-
Carlvin, Talkspace member
- Life is very complicated and messy, and I don't have to
necessarily go through it by myself. I don't have to rely on my
family and my friends to just be the ones listening to me. But I
can have someone that has no attachment to anything else, listen to
me and give me their professional, but also their unfiltered
opinions on things.
- Evan,
Talkspace member
“While some men may still hesitate to discuss their mental
health, you can help those you care about feel more comfortable
about opening up,” said Talkspace therapist Erica Patton Simpson.
“Often it can be helpful to go beyond asking ‘How are you?’ and
instead ask more thoughtful questions like ‘What’s on your mind
lately?’ or ‘What are some things that have been bothering
you?’”
For more information on the “Look Who’s Talking” campaign and
men’s mental health support, visit talkspace.com/menshealth.
About Talkspace
Talkspace (NASDAQ: TALK) is a leading virtual behavioral
healthcare provider committed to helping people lead healthier,
happier lives through access to high-quality mental healthcare. At
Talkspace, we believe that mental healthcare is core to overall
health and should be available to everyone.
Talkspace pioneered the ability to text with a licensed
therapist from anywhere and now offers a comprehensive suite of
mental health services, including therapy for individuals, teens,
and couples, as well as psychiatric treatment and medication
management (18+). With Talkspace’s core therapy offerings, members
are matched with one of thousands of licensed therapists within
days and can engage in live video, audio, or chat sessions, and/or
unlimited asynchronous text messaging sessions.
All care offered at Talkspace is delivered through an
easy-to-use, fully-encrypted web and mobile platform that meets
HIPAA, federal, and state regulatory requirements. More than 158
million Americans have access to Talkspace through their health
insurance plans, employee assistance programs, our partnerships
with leading healthcare companies, or as a free benefit through
their employer, school, or government agency.
For more information, visit www.talkspace.com.
____________________________________ 1Mental Health Treatment
Among Adults Aged 18–44: United States, 2019–2021 (CDC, September
2022)
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Media Contacts: Luke Fanous | lfanous@skdknick.com
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