New Area Rug Collection from FLOR Adds Depth and Dimension to Fall Season Trends
08 August 2023 - 11:00PM
Business Wire
Latest Launches from Premium Area Rug Brand
Bring Rich Color Contrasts, Art Deco Accents, and More
FLOR®, a high-end area rug brand for homes, offices, and every
space in between, today launches its Fall Collection, featuring new
carpet tile styles and colorway expansions made for designing
without limits, restrictions, or waste. The Fall products, which
are featured in FLOR’s 20th Anniversary Catalog alongside the
company’s new Heritage Collection, bring sophistication through
rich, textural accents and a bold use of scale.
“As we move into the Fall season, we’re very excited to share
our latest product launches that perfectly capture the season’s
trends,” said James Pope, General Manager at FLOR. “These products
push the limits of design while giving our customers what they want
– beauty and sustainability. We know our customers expect our
products to marry environmental responsibility with aesthetics. So,
we’ll continue to create products that don’t just look good; they
do good.”
The Fall Collection’s latest launches include:
- Clevelander: Inspired by 1920s Art Deco, this Fall rug
launch offers bold touches and a modern twist. Available in
Black/Gold and Chalk/Gold.
- Between The Lines: Exuding calming depth and dimension,
this new product captures desaturated hues that give off the aura
of “lived-in color.” Available in Bone and Brindle.
- Sidecar: Just like the cocktail, this style is a classic
with a little bit of a twist, evident in the playful arches
throughout. Available in Chalk/Silver, Pine/Gold, Flint/Gold,
Flint/Silver.
- Hit The Road: Embrace touchable texture with this area
rug’s inviting and serene braided pattern. Available in Bone and
Jute.
- Step By Step: Classic meets modern with this subtle
checkered pattern made to elevate a space one tile at a time.
Available in Wheat, Black, and Turquoise.
- Zera: Showcasing rich contrasts that set the tone for a
space, this popular pattern has an all-new colorway, Bone/Black,
capturing the infinite elegance of marbled stone.
All area rugs from FLOR are, at a minimum, carbon neutral. In
addition, the brand publishes the carbon footprint of every product
it sells, no matter the style, on FLOR.com.
FLOR also offers styles made with the brand’s CQuest™GB backing.
This backing is made of post-consumer carpet tiles, bio-based
elements, and pre-consumer recycled materials that are net carbon
negative. Consumers can shop with their carbon footprint in mind by
looking for the CQuest or Carbon Negative symbol on FLOR’s website
or in the Fall Collection catalog. This is a continuation of the
brand’s commitment to lower its carbon footprint and provide rugs
that are beautiful and good to the Earth.
About FLOR
FLOR®, the specialty design brand of Interface®, has brought
high-end area rugs to homes, offices, and every space between since
2003. FLOR carpet tiles are beautiful, easy to install, and
responsibly sourced. Our customizable designs are engineered for
high-traffic spaces, from family rooms to conference rooms. For
more information, visit FLOR.com.
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Kelly Ronna Trevelino/Keller kronna@trevelinokeller.com
404-214-0722 x 107
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