Tilray Brands Launches XMG Zero, a New ‘Better for You’ Cannabis Beverage
02 May 2024 - 9:00PM
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global
cannabis-lifestyle and consumer packaged goods company, today
announced a bold new range of cannabis-infused beverages from
XMG, under two of its sub-brands:
XMG
Zero and
XMG Plus (“XMG+”). XMG Zero, an
extension of XMG’s original core line, now offers two new THC
beverages:
Cream Soda Zero and
Orange Soda
Zero. XMG+, a boosted version of XMG original, focuses on
high CBG and guarana extract (for naturally occurring caffeine),
while revealing their new
Banana Brain Freeze and
Iced Rocket Berry flavours
.
Recognized for their diverse offerings and unique profiles
including a variety of THC and CBG ratios, XMG is reshaping the
cannabis beverage market with unparalleled variety and
quality.
XMG has been the #1 brand in cannabis-infused
beverages with the largest product line available in Canada1,
serving as a top trusted brand in the cannabis beverage space with
go-to options consumers know and love.
XMG’S latest innovations from XMG Zero
include:
- Cream Soda Zero: A
dreamy blend of vanilla and caramel flavours with 0 sugar and 0
calories in a 355 mL can featuring 10mg of
THC.
- Orange Soda Zero:
Enjoy a nostalgic burst of bold orange soda with 0 sugar and 0
calories in a 355 mL format can featuring 10mg of
THC.
- Black Cherry Zero:
This refreshing beverage is the same formulation of XMG’s Black
Cherry Alt, featuring the same fruity blend of black cherry
sweetness in a 355mL can featuring 10mg of
THC.
- Cherry Cola (Coming
soon): An elevated nostalgic beverage that’s as classic as
it sounds.
XMG’s latest innovations from its XMG+
line, include:
-
XMG+ Banana Brain-Freeze:
Peel away your worries with this banana-flavoured bonanza featuring
10mg THC and 10mg CBG, including guarana extract
in a 355mL can.
- XMG+ Iced
Rocket Berry: Ignite your tastebuds with
an ice-cold blast of berry and lime featuring 10mg THC and
10mg CBG, including guarana extract in a 355mL can.
XMG continues to dominate the ready-to-drink
cannabis beverage space with its new releases from XMG Zero and
XMG+, providing consumers with a variety of flavours and
cannabinoid options to explore all summer long.
To find XMG’s most recent thirst quenchers, and
to keep up with the latest news from XMG, follow @findyourXMG on
social. About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY),
is a leading global cannabis-lifestyle and consumer packaged goods
company with four distinct and complementary business segments
including medical and adult-use cannabis, medical distribution,
wellness foods, and beverage-alcohol. Tilray Brands is on a mission
to change people’s lives for the better – one person at a time - by
inspiring and empowering the worldwide community to live their very
best life, enhanced by moments of connection and wellbeing.
Patients and consumers trust Tilray Brands to be the most
responsible, trusted and market leading cannabis and consumer
products company in the world with a portfolio of innovative,
high-quality, and beloved brands that address the needs of the
consumers, customers, and patients we serve. A pioneer in cannabis
research, cultivation, and distribution, today Tilray Brands’
unprecedented and diversified production platform supports a
portfolio of best-in-class brands in over 20 countries including
comprehensive adult-use and medical cannabis offerings, hemp-based
foods, and craft beverages across North America, Europe, Australia,
and Latin America.
For more information on Tilray Brands, visit
Tilray Brands, Inc. and follow @Tilray on Instagram, Twitter,
Facebook, and LinkedIn. Forward-Looking
Statements
Certain statements in this communication that
are not historical facts constitute forward-looking information or
forward-looking statements (together, “forward-looking statements”)
under Canadian and U.S. securities laws and within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, that are
intended to be subject to the “safe harbor” created by those
sections and other applicable laws. Forward-looking statements can
be identified by words such as “forecast,” “future,” “should,”
“could,” “enable,” “potential,” “contemplate,” “believe,”
“anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,”
“project,” “will,” “would” and the negative of these terms or
similar expressions, although not all forward-looking statements
contain these identifying words. Certain material factors,
estimates, goals, projections, or assumptions were used in drawing
the conclusions contained in the forward-looking statements
throughout this communication. Forward-looking statements include
statements regarding our intentions, beliefs, projections, outlook,
analyses, or current expectations concerning, among other things,
the Company’s ability to commercialize new and innovative products
worldwide. Many factors could cause actual results, performance, or
achievement to be materially different from any forward-looking
statements, and other risks and uncertainties not presently known
to the Company or that the Company deems immaterial could also
cause actual results or events to differ materially from those
expressed in the forward-looking statements contained herein. For a
more detailed discussion of these risks and other factors, see the
most recently filed annual information form of Tilray and the
Annual Report on Form 10-K (and other periodic reports filed with
the SEC) of Tilray made with the SEC and available on EDGAR. The
forward-looking statements included in this communication are made
as of the date of this communication and the Company does not
undertake any obligation to publicly update such forward-looking
statements to reflect new information, subsequent events, or
otherwise unless required by applicable securities laws.
Contacts: Media: Kaitlin
Macapagal news@tilray.com
Investors Raphael
Gross 203-682-8253 Raphael.Gross@icrinc.com
1 Source: Hifyre Data, National Beverage Sales, March 2024
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