SEATTLE, Feb. 16, 2016 /PRNewswire/ -- Today, Zillow®
introduces video walkthroughs on for-sale listings, providing home
buyers with a new and more immersive way to envision themselves in
a home. Video walkthroughs are short videos that will give buyers
more information about a home's key features and special attributes
than photos alone can provide.
Video walkthroughs are designed to fit into the browsing
behavior of homebuyers, who are increasingly searching for homes on
their smart phone. Two-thirds of Zillow's traffic comes from a
mobile device, on weekends it's more than 70 percent. With a time
limit of two minutes and no sound, video walkthroughs give buyers a
new way to explore the real estate market and narrow down the homes
they want to tour. The format is the same for every listing, giving
buyers a consistent viewing experience and allowing them to more
easily compare homes.
"With home buying season starting to ramp up, we wanted to give
buyers another tool to help them in their home search process,"
said Jeremy Wacksman, Zillow chief
marketing officer. "Video walkthroughs give buyers a quick glimpse
into home features that are hard to capture in photos, like how a
home is laid out or how much natural light there is in the kitchen.
For agents and sellers, video walkthroughs are a great new way to
make their listings stand out to the millions of home buyers who
visit Zillow each month."
Real estate agents record and publish video walkthroughs to
their listings, for free, via the Zillow Premier Agent® App. Zillow
built into the app the ability to record footage in short segments,
versus one continuous video, so that agents can show different
views and shots of the home easily. Home sellers can also record a
video through the Zillow Real Estate app, but it must be approved
by their listing agent before it's published.
Zillow
Zillow® is the leading real estate and rental marketplace
dedicated to empowering consumers with data, inspiration and
knowledge around the place they call home, and connecting them with
the best local professionals who can help. Zillow serves the full
lifecycle of owning and living in a home: buying, selling, renting,
financing, remodeling and more. In addition to Zillow.com®, Zillow
operates the most popular suite of mobile real estate apps, with
more than two dozen apps across all major platforms. Launched in
2006, Zillow is owned and operated by Zillow Group (NASDAQ:Z and
ZG) and headquartered in Seattle.
Zillow and Zillow.com are registered trademarks of Zillow,
Inc.
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SOURCE Zillow