NEW YORK, Feb. 8, 2018 /PRNewswire/ -- StreetEasy®,
New York City's leading real
estate marketplace, owned and operated by Zillow Group, Inc.
(NASDAQ: Z and ZG), today announced the launch of Out East™, a new
Hamptons-focused real estate brand. Out East provides expansive
listings covering for-sale homes, short and long-term rentals, and
land for sale, as well as locally penned town guides and a
hyper-customized shopping experience to help buyers and renters
discover their Hamptons dream home. Out East is now available on
desktop and mobile web (outeast.com).
![Launched today, Out East is the ultimate online destination for Hamptons real estate. Launched today, Out East is the ultimate online destination for Hamptons real estate.](https://mma.prnewswire.com/media/639623/OutEast_DeviceFamily.jpg)
Named after a popular phrase for the scenic stretch of towns
along the east end of Long Island,
Out East replaces Hamptons Real Estate Online (HREO.com), which
Zillow Group acquired in January
2017. StreetEasy's Hamptons site will also retire and
redirect consumers and real estate agents to Out East. Out East
joins StreetEasy and Naked Apartments® as Zillow Group's third
hyper-local New York brand — the first built exclusively for
properties in the Hamptons.
Similar to New York City, the
Hamptons is a unique real estate market, home to three of the top
15 most expensive zip codes in the country[i]. It's also one of the
most popular second-home and vacation rental destinations for New
Yorkers. On Out East, buyers and renters will see a completely
reimagined search experience that captures the beauty of the
Hamptons, and provides market-specific features and filters that
can't be found on any national real estate platforms. A
hyper-customized experience provides home shoppers with the ability
to search by town, rental period, and waterfront location or water
views. Large photos are the focal point of each listing page, and
are accompanied by neighborhood information and a map of the home's
proximity to beaches, farmers markets, transportation options, and
other local points of interest.
Out East also provides buyers and renters with the ability to
save custom searches and favorite listings, and to receive instant
emails if a listing status changes or if new listings that meet
their criteria hit the market. Because Out East is the only
platform directly connected to RealNet™, the No. 1 tool real estate
professionals use to input and update their Hamptons-area listings,
Out East is the first to know about new listings and listing
updates. It provides access to the most up-to-date and
comprehensive for-sale, for-rent and vacant land listings across
the Hamptons, the North Fork and Shelter
Island — all areas located along the east end of
Long Island. Designed as a
mobile-web friendly platform, it's easy to search and save listings
from any mobile device as well.
"With almost 40 percent of HREO's visits in 2017 coming from
New York City users[ii], it's
clear these two real estate markets are intrinsically linked, but
very different," said Matt Daimler, general manager of Out East.
"Channeling the same nuanced, hyper-local approach we take with our
other New York brands, Out East is designed to provide renters and
buyers with an exceptional and uniquely Hamptons real estate
experience that can't be found anywhere else. We're excited to
continue evolving and investing in Out East, and to make it even
easier for people to find their dream home in the Hamptons."
For real estate professionals, Out East offers a truly local
home-shopping experience and a powerful tool dedicated to the
market in which they specialize. Built upon RealNet data, Out East
is a modern, premium platform for agents to market their Hamptons
listings and connect with potential buyers, sellers and renters.
RealNet, which Zillow Group acquired as part of the HREO
acquisition, will continue to operate with a fee for agents.
The launch of Out East builds upon Zillow Group's mission to
empower people with information that helps them make smarter real
estate decisions, particularly at the hyper-local level in
New York. In addition to
StreetEasy and Naked Apartments, Out East joins as Zillow Group's
seventh national consumer brand, including Zillow®, Trulia®,
Hotpads® and RealEstate.com.
About Out East:
Out East is the ultimate online
destination for Hamptons real estate. Insider tips and locally
penned guides complement a hyper-customized shopping experience
that lets buyers and renters search by town or view and see a
home's proximity to beaches, farmers markets, transportation
options, and other local points of interest. With the most
comprehensive and up-to-date listings covering for-sale homes,
short and long-term rentals, and land for sale across the Hamptons,
the North Fork and Shelter Island,
Out East is the perfect way to discover your dream home in the
Hamptons.
Launched in 2018, Out East is based in New York City and is owned and operated by
Zillow Group (NASDAQ: Z and ZG).
About Zillow Group
Zillow Group (NASDAQ: Z and ZG) houses a portfolio of the
largest real estate and home-related brands on mobile and the web.
The company's brands focus on all stages of the home lifecycle:
renting, buying, selling and financing. Zillow Group is
committed to empowering consumers with unparalleled data,
inspiration and knowledge around homes, and connecting them with
the right local professionals to help. The Zillow
Group portfolio of consumer brands includes real estate and
rental marketplaces Zillow, Trulia, StreetEasy, HotPads, Naked
Apartments, RealEstate.com and Out East. In addition, Zillow
Group provides a comprehensive suite of marketing software and
technology solutions to help real estate, rental and mortgage
professionals maximize business opportunities and connect with
millions of consumers. The company operates a number of business
brands for real estate, rental and mortgage professionals,
including Mortech®, dotloop®, Bridge Interactive® and New Home
Feed®. The company is headquartered in Seattle.
Zillow, Mortech, Bridge Interactive, StreetEasy, HotPads and New
Home Feed are registered trademarks of Zillow, Inc. Out
East and RealNet are trademarks of Zillow, Inc. Trulia is a
registered trademark of Trulia, LLC. Naked Apartments is a
registered trademark of Naked Apartments, LLC. dotloop is a
registered trademark of DotLoop, LLC.
(ZFIN)
[i] Bridgehampton zip code
11962, Water Mill zip code 11976,
Amagansett zip code 11930 ranked
1st, 3rd and 15th, respectively,
among the top 15 most expensive zip codes in the country. Ranking
based on zip code level home values as measured by the Zillow Home
Value Index as of January 28,
2018.
[ii] Source: Internal Google Analytics tracking of origin of HREO
visits in 2017.
View original content with
multimedia:http://www.prnewswire.com/news-releases/streeteasy-launches-out-east-giving-buyers-and-renters-a-new-way-to-find-their-hamptons-dream-home-300595632.html
SOURCE StreetEasy