Experience the Magic of Play with
Build-A-Bear's Heartfelt Initiatives
ST. LOUIS, June 10, 2024 /PRNewswire/ -- Build-A-Bear
Workshop, Inc. (NYSE: BBW), a multi-generational,
multi-dimensional global brand known for its heartwarming,
memorable experiences, will celebrate International Day of Play
tomorrow, June 11 with the "stuff"
guests love. International Day of Play is a globally-recognised day
to give children around the world the time and opportunity to play
which supports overall learning, life skills and psychosocial
well-being. This unifying moment involves various activities and
events at the global, national, and local levels to support
International Day of Play. Build-A-Bear Workshop invites guests to
celebrate in a number of ways:
Free Lil Cub Offer for First
11 Guests on June 11
Embrace
the spirit of fun and creativity with Lil Cubs – either a Lil' Cub®
Brownie Teddy Bear or Lil' Cub® Pudding Teddy Bear – available
exclusively at Build-A-Bear. The first 11 guests in participating
Build-A-Bear Workshops will receive a free Lil Cub teddy bear. To
continue the celebration, every guest can purchase a Lil Cub for
£11 in stores and online at Build-A-Bear Workshop® | Shop All The
Stuff You Love (buildabear.co.uk). These Lil Cubs can be customised
with outfits, accessories, sounds or scents, and offer endless
moments of joy and companionship. Offer is valid while Lil Cub
supplies last. Outfits and accessories sold separately.
Teddy Bear Donation
Build-A-Bear Workshop is proud to
announce the donation of 11,000 reading buddy teddy bears. to
spread joy and comfort to kids and classrooms in need. Aligned with
its core focus of advancing childhood literacy, this donation
provides the philanthropic arm of Build-A-Bear, Build-A-Bear
Foundation, the opportunity to equip students, teachers, and
families with new educational resources.
Kids Activities
Bring in family, friends and loved
ones for a day filled with laughter, creativity, and furry fun in
local Build-A-Bear Workshops. Guests can dive into the world of
colours with engaging colouring activities for play enthusiasts of
all ages. Meet our friendly Bear Builders who will walk you through
our one-of-a-kind experience of making furry friends while
spreading cheer and high-fives all around.
"At Build-A-Bear, we're excited to embrace the spirit of
International Day of Play," said Sharon
Price John, President & CEO of Build-A-Bear Workshop and
chairperson of The Toy Association. "It's a joyous occasion
that highlights the significance of imagination, creativity, and
indulging in 'the stuff you love.' We believe in the magic of
childhood and are excited to join hands globally in fostering
moments of pure fun and laughter for children everywhere."
About Build-A-Bear
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of consumer
groups who enjoy the personal expression in making their own "furry
friends" to celebrate and commemorate life moments. More than 500
interactive brick-and-mortar experience locations operated through
a variety of formats provide guests of all ages a hands-on
entertaining experience, which often fosters a lasting and
emotional brand connection. The brand's newest communications
campaign, "The Stuff You Love," commemorates more than a
quarter-century of creating cherished memories worldwide. The
Company also offers engaging e-commerce/digital purchasing
experiences on www.buildabear.co.uk including its online
"Bear-Builder" as well as "HeartBox" and its age-gated
adult-focused "Bear Cave." In addition, extending its brand power
beyond retail, Build-A-Bear Entertainment, a subsidiary of
Build-A-Bear Workshop, Inc., is dedicated to creating engaging
content for kids and adults that fulfills the Company's mission,
while the Company also offers products at wholesale and in
non-plush consumer categories via licensing agreements with leading
manufacturers. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total
revenues of $486.1 million for fiscal
2023. For more information, visit the Investor Relations section of
buildabear.co.uk.
About Build-A-Bear Foundation
Build-A-Bear Foundation
adds a little more heart to life by sharing hugs, inspiring
creativity, and supporting those in need. A 501(c)3 organisation,
Build-A-Bear Foundation's core focus is to support children's
literacy programs as a path to social and educational equity.
Build-A-Bear Foundation also provides financial and furry friend
donations to organisations that support children's health and
wellness, disaster relief, and families in need of essential
supplies. Since 1997, Build-A-Bear has donated more than $22
million and 1.5 million furry friends to charitable causes around
the world. For more information, please visit
www.buildabearfoundation.org.
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