Endeavor Communications Becomes First Indiana Service Provider To Help Protect Children From Cyberbullying With Bark on the Calix Platform
29 November 2023 - 5:30AM
Business Wire
Leveraging their investment in the Calix
broadband platform to rapidly deliver differentiated value for
their residential subscribers, the Indiana-based cooperative
launches Bark to thousands of their members, with plans to make the
service available to hundreds of thousands more families in
2024
Calix, Inc. (NYSE: CALX) today announced that Endeavor
Communications (Endeavor) is leveraging the Calix broadband
platform to quickly make social media monitoring service Bark
available to thousands of families in Indiana. With this
initiative, Endeavor is helping protect children’s mental and
physical health from pervasive threats related to digital
content.
Bark monitors children’s texts, email, YouTube, and 30+ apps and
social media platforms. If a child interacts with alarming content,
Bark sends parents alerts so they can take immediate action.
Because Bark is a SmartHome™ managed service fully integrated for
the Calix broadband platform, Endeavor executed an initial launch
of Bark in just eight weeks. In 2024, Endeavor will leverage their
national managed IT services business (Endeavor IT) to further
extend the reach of Bark to hundreds of thousands of customers
across the northern, midwestern, and southern United States.
Broadband leaders like Darin LaCoursiere, president and chief
executive officer at Endeavor, are leveraging their positions as
trusted local broadband providers to make critical services like
Bark more accessible to communities that often lack adequate mental
health resources. Additionally, many parents struggle to understand
how to help their children navigate the documented dangers of
social media. In addition to arming them with AI-enabled text and
social media monitoring technology, Bark provides deep educational
resources for parents.
“I did not have these tools at my disposal when my child was
dealing with school bullying that followed her home via social
media,” said LaCoursiere. “Social media amplifies the reach of
bullying, and our move to a new town left us unaware of available
support resources. If we had known that our internet provider could
assist us in dealing with this issue, it would have been such a
relief.”
Endeavor is a growing broadband service provider (BSP) founded
by a telecommunications cooperative that has served their
communities for over 70 years. To educate their communities about
Bark, Endeavor offered free accounts to local educators to help
students. In late October, they launched Bark to families in their
current broadband territory.
“At Endeavor, we emphasize the importance of parental
education,” said LaCoursiere. “Families should not have to
experience a traumatic event to learn about the tools available to
them. The simplicity of deploying Bark via the Calix platform frees
our team’s resources to focus on educating our community and
strategizing how to reach more families. Plus, Calix Smart Start
for Managed Services helped us build out our deployment
playbook.”
The Endeavor team also leveraged customizable creative assets in
the Calix Electronic Content Builder to accelerate their education
campaigns.
“We are proud to support Endeavor as they make an incredible
difference in the lives of the families they serve,” said Michael
Weening, president and chief executive officer at Calix. “Darin
clearly understands the challenges parents face today. By launching
Bark, he and his team are making sure the families they serve have
a better experience than he did. That is leadership and a great
testament to how the Calix platform can simplify launching an
incredible service like Bark for the betterment of the community.
It is an honor to partner with him and his team as they become the
first broadband provider in Indiana to take this important step for
children, parents, and the community.”
Schedule a consultation to learn more about Bark on the Calix
broadband platform.
About Calix
Calix, Inc. (NYSE: CALX)—Broadband service providers of all
sizes leverage the Calix platform and teams to simplify their
business and excite their subscribers to grow the value of their
business and for their communities for generations. The
democratizing power of the platform and portfolio of managed
services enables them to operate efficiently, acquire subscribers,
and deliver exceptional experiences. Calix is dedicated to driving
continuous improvement in partnership with our growing ecosystem to
support the transformation of our customers and their
communities.
This press release contains forward-looking statements that are
based upon management’s current expectations and are inherently
uncertain. Forward-looking statements are based upon information
available to us as of the date of this release, and we assume no
obligation to revise or update any such forward-looking statement
to reflect any event or circumstance after the date of this
release, except as required by law. Actual results and the timing
of events could differ materially from current expectations based
on risks and uncertainties affecting Calix’s business. The reader
is cautioned not to rely on the forward-looking statements
contained in this press release. Additional information on
potential factors that could affect Calix’s results and other risks
and uncertainties are detailed in its quarterly reports on Form
10-Q and Annual Report on Form 10-K filed with the SEC and
available at www.sec.gov.
Calix and the Calix logo are trademarks or registered trademarks
of Calix and/or its affiliates in the U.S. and other countries. A
listing of Calix’s trademarks can be found at
https://www.calix.com/pages/trademarks.html. Third-party trademarks
mentioned are the property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20231128586776/en/
Press Inquiries: Alison Crisci 919-353-4323
alison.crisci@calix.com
Investor Inquiries: Jim Fanucchi
investorrelations@calix.com
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