New Modular Design Package Offers a Quick Way to
Implement Multi-Use Lobby Spaces Tailored for Long-Stay Guests,
Expanding Choice's Conversion Offerings with the Previously
Introduced "Kitchen in a Box"
NORTH
BETHESDA, Md., Oct. 7,
2024 /PRNewswire/ -- Choice Hotels International, Inc.
(NYSE: CHH), one of the largest hotel franchisors in the world, is
expanding its portfolio of innovative solutions for its extended
stay hotel conversions with the introduction of Lobby in a
Box—a proprietary and exclusive to Choice modular design
package that allows hoteliers to transform public spaces such as
lobby dining areas into multi-functional, revenue-generating spaces
in as little as 120 days for its Suburban Studios and MainStay
Suites brands.
Delivered in a ready-to-assemble crate, Lobby in a Box
empowers hotel owners to easily adapt their lobby spaces to meet
the specific needs of long-staying guests, who typically prefer an
in-room dining experience thanks to the fully equipped kitchens in
rooms of extended stay properties. This approach offers a versatile
alternative to convert the standard lobby dining spaces in
transient hotels and enables hoteliers to create new income
opportunities for the MainStay brand by incorporating a marketplace
that features on-the-go food and beverage options, essential travel
items, and more.
Building on the success of Choice's Kitchen in a Box—a
turnkey solution that has enabled hotel owners to install fully
equipped kitchens into guest rooms in as little as 3-4
months—Lobby in a Box continues to drive Choice's expansion
into key extended stay markets with high barriers to entry, where
conversions offer a faster and more cost-effective alternative to
new construction.
"At Choice Hotels, we are proud to be pioneers and innovators in
the extended stay segment," said Matt
McElhare, vice president and lead for extended stay brands
for Choice Hotels. "As the demand for extended stay accommodations
continues to exceed supply, solutions like Lobby in a Box
and Kitchen in a Box are helping franchisees seize
opportunities in a growing market while providing long-staying
guests a superior, tailor-made experience. Our goal is to simplify
the conversion process and help maximize hotel owners' return on
investment by giving them the tools to create spaces that can be
both functional and profitable."
Fulfilling Growing Demand
With extended stay demand exceeding supply, Hotels' Lobby in
a Box and Kitchen in a Box solutions are meeting an
industry-wide need for fast, efficient hotel conversions. In many
cases, securing financing for conversions is more accessible than
for new builds, due to the lower risk profile associated with
repurposing existing properties.
"Choice is known for its best-in-class conversion capabilities,
and we're taking it to the next level with Kitchen and Lobby in a
Box," said Ron Burgett, senior vice
president, extended stay development at Choice Hotels. "Paired with
unparalleled support from our dedicated team of over 70 extended
stay experts, we are converting transient hotels into extended stay
properties quickly."
Since its launch in the spring of 2022, Kitchen in a Box
has been utilized in over 30 open hotels, with six more in the
pipeline, including three that are also incorporating Lobby in a
Box into their renovations. These proprietary turnkey design
elements contribute to Choice Hotels' rapid growth in the
extended stay segment, positioning the company to open its 500th
extended stay property this year.
Franchisee Success
Hotel owners who have adopted these modular solutions are seeing
measurable results. Rushi Vaidya,
who converted his transient hotel into a Suburban Studios extended
stay property using Kitchen in a Box, noted a 43% increase
in year-over-year revenue per available room (RevPAR) and a 10.2%
improvement in guest satisfaction scores. "The quick conversion and
expert support from Choice Hotels allowed us to transform our
property efficiently, and the enhancements have paid off with
significant gains in both revenue and guest satisfaction," said
Vaidya.
Partners Nick Patel and
Supan Shah, owners of the MainStay
Suites in Columbus, OH, echoed
similar sentiments about the new Lobby in a Box offering.
"The design is modern, highly functional, and tailored to the
unique needs of extended stay guests. Choice Hotels' support and
focus on innovation in this segment has been a key factor in our
success," they shared.
With two established conversion extended stay
brands—economy-focused Suburban Studios and midscale MainStay
Suites—Choice Hotels is poised to continue its leadership in the
extended stay market through innovative solutions that cater to
both owners and guests alike.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest
lodging franchisors in the world. The challenger in upscale and a
leader in midscale and extended stay, Choice® has nearly 7,500
hotels, representing more than 630,000 rooms, in 45 countries and
territories. A diverse portfolio of 22 brands that range from
full-service upper upscale properties to midscale, extended stay
and economy enables Choice® to meet travelers' needs in more places
and for more occasions while driving more value for franchise
owners and shareholders. The award-winning Choice Privileges®
rewards program and co-brand credit card options provide members
with a fast and easy way to earn reward nights and personalized
perks. For more information,
visit www.choicehotels.com.
MainStay Suites®: Live Like Home
MainStay Suites is a midscale extended stay brand that allows
guests to Live Like Home no matter how long they're away.
MainStay Suites hotels offer spacious residential-style suites with
fully equipped kitchens, separate areas for working and relaxing, a
marketplace and 24/7 laundry facilities. With more than 125
locations open across the United
States, MainStay Suites provides the conveniences of home
plus the perks of staying in a hotel — like weekly housekeeping, a
fitness center, free Wi-Fi and more. To learn more,
visit www.choicehotels.com/mainstay.
Suburban Studios®: Hotels for Real
Life
Suburban Studios offers longer-staying guests a comfortable,
affordable extended stay experience with hassle-free registration
and just the right hotel amenities. With more than 100 locations
across the United States, our
hotels feature studio suites with in-room kitchens, 24/7 laundry
facilities, free Wi-Fi and premium movie channels, and bi-weekly
housekeeping. For more information, visit
www.choicehotels.com/suburban.
Forward-Looking Statements
This communication includes "forward-looking statements" about
future events, including anticipated development and hotel
openings. Such statements are subject to numerous risks and
uncertainties, including construction delays, availability and cost
of financing and the other "Risk Factors" described in our Annual
Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of
which could cause actual results to be materially different from
our expectations.
Addendum
This is not an offering. No offer or sale of a franchise will be
made except by a Franchise Disclosure Document first filed and
registered with applicable state authorities. A copy of the
Franchise Disclosure Document can be obtained through contacting
Choice Hotels International at 1 Choice Hotels Circle, Suite
400, Rockville, MD 20850,
email: development@choicehotels.com.
© 2024 Choice Hotels International, Inc. All Rights
Reserved
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SOURCE Choice Hotels International, Inc.