- The new, limited time protein is available now in Nashville and Sacramento
NEWPORT
BEACH, Calif., Aug. 27,
2024 /PRNewswire/ -- Chipotle Mexican Grill (NYSE:
CMG) today announced it is testing Chipotle Honey Chicken at 80
restaurants in Nashville, Tenn.
and Sacramento, Calif. The latest
chicken menu innovation will spice up guests' go-to-orders with a
unique heat from chipotle peppers and a touch of sweetness from
pure honey that is unlike any of its proteins yet.
To develop Chipotle's new chicken menu innovation, its culinary
team created a bold new take on hot honey made only with real
ingredients. Chipotle Honey Chicken is marinated with seared,
smoked adobo (chipotle) peppers, seasoned with savory Mexican
spices, and finished with a touch of pure honey. Before introducing
the limited-time chicken in test markets, the company conducted
consumer taste tests as part of its stage-gate process. The spicy
and sweet flavors of Chipotle Honey Chicken surpassed consumer
expectations and achieved the highest marks of any chicken
innovation that Chipotle has sensory tested.
"Consumers have clearly shown their enthusiasm for sweet heat
flavor combinations," Chris Brandt,
Chief Brand Officer. "We have had
tremendous success with 'swicy' innovations and believe Chipotle
Honey Chicken will capture fans with a whole new level of
excitement."
Chicken Menu Innovation Sizzles at Chipotle
Over the
past two years, Chipotle introduced two premium chicken menu
innovations, Chicken al Pastor and Pollo Asado. With chicken
serving as the company's most popular protein, these limited time
menu items continue to ignite a passionate following among guests.
Chicken al Pastor, for example, debuted in March 2023 and was the number one requested menu
item after its first campaign, prompting a return just one year
later.
Delivering Craveability, Variety and Value
Innovation
remains a key priority at Chipotle, and the company creates
craveable, chef-driven menu items that appeal to guests' appetite
for variety and new flavor experiences. Chipotle aims to deliver
two to three menu innovations per year, leveraging its stage-gate
process to listen, test, and learn from guest and employee feedback
and iterate before deciding on a national launch strategy.
For video assets of Chipotle Honey Chicken, please visit:
https://www.youtube.com/watch?v=u-ObiSyd8ho.
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. There are over 3,500
restaurants as of June 30, 2024, in
the United States, Canada, the United
Kingdom, France,
Germany, and Kuwait and it is the only restaurant company
of its size that owns and operates all its restaurants in
North America and Europe. Chipotle is ranked on the Fortune 500
and is recognized on Fortune's Most Admired Companies 2024 list and
Time Magazine's Most Influential Companies. With over 120,000
employees passionate about providing a great guest experience,
Chipotle is a longtime leader and innovator in the food industry.
Chipotle is committed to making its food more accessible to
everyone while continuing to be a brand with a demonstrated purpose
as it leads the way in digital, technology and sustainable business
practices. For more information or to place an order online, visit
WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill
