NEW SPRING/SUMMER 2024 SANDAL SHOWCASED IN FIVE WAYS THROUGH
BRAND'S FIRST-EVER DIGITAL LOOKBOOK
SANTA BARBARA, Calif.,
March 28, 2024 /PRNewswire/ --
Southern California-based global
lifestyle brand UGG® (a division of Deckers Brands [NYSE:
DECK]) enlists celebrity stylist and co-founder of JSN STUDIO
Jason Bolden to style client,
actress, and DJ Ella Balinska
in the five colorways of the brand's new GoldenGlow Sandal.
Showcased in the UGG® brand's first-ever digital lookbook, the five
looks range from edgy to sleek, collegiate to festival fashion,
highlighting the sandal's day-to-night capabilities.
The new Classic Boot-turned-sandal celebrates the brand's
heritage DNA of laidback California aesthetic, further embracing the
spirit of self-expression, supporting a carefree lifestyle, and
inspiring adventure into the unknown.
The UGG GoldenGlow Sandal, $100, serves as a key style in the Golden
Collection, the brand's next installment of its seasonal Feels Like
UGG campaign. Super lightweight and ultra-comfortable, the
water-friendly GoldenGlow is a fully adjustable sandal. It's made
from springy and supportive sugarcane EVA, ready to wear through
rain and shine. Stacked on a platform with a lug sole and complete
with a grippy footbed, this pair looks as dynamic as it'll
feel.
The UGG® GoldenGlow Sandal is available now at UGG.com, UGG®
stores, and select wholesale retailers nationwide.
About UGG®
Founded in 1978 by an Australian surfer on the coast of
California, UGG® is a global
lifestyle brand renowned for its iconic Classic Boot. First worn by
Hollywood royalty, fashion
editors, and then the world, UGG® designs and retails footwear,
apparel, accessories, and homewares with an uncompromising attitude
toward quality and craftsmanship. UGG® is an environmentally and
socially conscious brand which strives to be socially just,
economically inclusive, and environmentally restorative. Delivering
more than $1.5 billion in annual
sales, UGG® partners with the best retailers globally and owns
concept and outlet stores worldwide in key markets, including
New York, San Francisco, Los
Angeles, Paris,
London, Tokyo, Shanghai, and Beijing. For more information, please visit
www.ugg.com @ugg.
About Jason Bolden
Jason Bolden is the co-founder of
JSN STUDIO, a multidisciplinary design and styling firm based in
Los Angeles. His approach to
fashion is rooted in pushing boundaries, redefining staples, and
collaborating with top talent to create iconic red-carpet,
editorial, and advertising moments. Bolden's unique perspective and
talents are showcased in his Netflix series, Styling Hollywood, and
as a judge on Next in Fashion. In 2021, Otis
College partnered with Bolden to launch Summer of Style, a
six-day program that introduced high school students of color to
the worlds of fashion, product, and interior design in an effort to
widen the pipeline to these creative industries for
underrepresented youth. His unparalleled expertise at weaving
storytelling through fashion and branding has resulted in numerous
campaigns and collaborations with luxury brands and high level
talent across entertainment, music and sports
About Ella Balinska
Ella Balinska is a talented
British actress and DJ who has made a name for herself both on and
off the screen. She has showcased her acting abilities in both
Hollywood and independent films,
including Sony's 'Charlie's Angels', Blumhouse's 'Run Sweetheart
Run', and Netflix's live-action 'Resident Evil' series. In
addition, she has also lent her voice and likeness to the
protagonist in Square Enix's video game 'Forspoken' for PlayStation
5. Balinska has several upcoming projects, including 'Marked Men'
directed by Nick Cassavetes (The
Notebook) and 'The Occupant', a solo survival film where she stars
in the leading role and will also be her first step behind the
camera as executive producer.
Apart from her acting career, Balinska is also a successful DJ
and dance music producer. A combination of strength, elegance, and
natural talent marks her performance. As a global ambassador for
Cle de Peau Beauté, she continues to be a notable figure and role
model in the fashion and beauty industry. Overall, Ella Balinska is a rising star who is making
waves both on and off screen.
Press Contacts:
UGG®
Sarajane McQuaid
Associate PR Manager
Mobile: (913) 744-7553
sarajane.mcquaid@deckers.com
Karla Otto New York
Erica
Morelli
Senior Director
erica.morelli@karlaotto.com
HIGH-RES CONTENT
Video & director credit: Alexandra
Gavillet
Photography credit: Maddie
Cordoba
Product profiles credit: UGG®
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SOURCE UGG