With 15 locations planned to open, guests in
Seguin, Texas are first to have best of both brands under one
roof.
Dine Brands Global, Inc., the parent company of Applebee's
Neighborhood Grill + Bar®, IHOP®, and Fuzzy’s Taco Shop®
restaurants, announced the grand opening of its first dual-brand
Applebee’s | IHOP restaurant in the U.S. in partnership with
franchisee Ramzi Hakim Group. The new restaurant opened to the
public on Tuesday, February 18, 2025, in Seguin, Texas, just
outside of San Antonio.
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the full release here:
https://www.businesswire.com/news/home/20250218961585/en/
The first dual-branded Applebee's | IHOP
restaurant in the country has opened in Seguin, Texas. (Photo
credit: Dine Brands Global)
At the dual-branded Applebee’s | IHOP restaurant guests can
enjoy all the classics from IHOP’s world-famous pancakes and
breakfast offerings to Applebee’s fan-favorite boneless wings,
burgers, and appetizers from morning to late-night. The unique menu
features beloved items from both brands that can be mixed, matched,
and ordered any time of day, including specialty cocktails such as
an espresso martini or Irish coffee – all under one roof.* This
restaurant also introduces new, exclusive menu items, like the
Buffalo Chicken Omelette and Ultimate Breakfast Burger, available
only at U.S. dual-branded locations.
“For decades, Applebee's and IHOP have been places where friends
gather, families celebrate, and careers begin. Now, with our
dual-branded restaurant, we are combining the strengths of both
brands to create a unique and innovative dining experience that
offers choice, variety, and value to guests,” said Dine Brands
chief executive officer John Peyton. “Our international success
with this concept has shown that our brand menus complement each
other, providing something for everyone, from early mornings to
late nights. We are excited to bring this new dining option to
Seguin and look forward to expanding it to more communities across
the country.”
When guests walk through the doors of this dual-branded
location, they will find two distinct dining areas to choose
from—the warm, familiar atmosphere of Applebee’s or the bright,
cheerful ambiance of IHOP. The shared common areas, including the
host stand and bathrooms, create an integrated experience, and the
optimized back-of-house and single kitchen, provide operational
efficiencies.
“We’re thrilled to welcome guests and serve the community of
Seguin with all the IHOP items they know and love, while also
introducing them to Applebee’s selection of lunch and dinner
favorites,” said Ramzi Hakim, president of Ramzi Hakim Group. “As
owners of both IHOP and Applebee’s restaurants, we are no strangers
to these iconic brands and are honored to open the first U.S.
dual-branded location in this great community.”
Dine Brands currently franchises 13 international dual-branded
locations across Canada, Mexico, Honduras, and the Middle East, as
of September 30, 2024. The system is slated to break ground and
open 14 more dual-branded locations in the United States through
2026 by transforming existing single-branded restaurants and
building new locations from the ground up.
For more information on the restaurant in Seguin, please visit
https://restaurants.ihop.com/tx/seguin/breakfast-2777-n-hwy-123-byp-3042
or
https://restaurants.applebees.com/tx/seguin/2777-n-hwy-123-byp-74026.
For franchising opportunities, please visit
https://franchise.ihop.com/en/applebees-co-branded-franchising.
*Must be 21 or older to purchase or consume alcohol.
About Dine Brands Global, Inc.
Based in Pasadena, California, Dine Brands Global, Inc. (NYSE:
DIN), through its subsidiaries and franchisees, supports and
operates restaurants under the Applebee’s Neighborhood Grill +
Bar®, IHOP®, and Fuzzy’s Taco Shop® brands. As of September 30,
2024, these three brands consisted of over 3,500 restaurants across
19 international markets. Dine Brands is one of the largest
full-service restaurant companies in the world and in 2022 expanded
into the Fast Casual segment. For more information on Dine Brands,
visit the Company’s website located at www.dinebrands.com.
About Applebee's
As one of the world’s largest casual dining brands, Applebee’s
Neighborhood Grill + Bar serves as America’s kitchen table,
offering guests a lively dining experience that combines simple,
craveable American fare with classic drinks and local drafts.
Applebee’s makes it easy for family and friends to connect with one
another, whether it’s in a dining room or in the comfort of a
living room, Eatin’ Good in the Neighborhood™ is a familiar and
affordable escape from the everyday. Applebee's restaurants are
owned and operated by entrepreneurs dedicated to more than serving
great food, but also building up the communities that we call home.
From raising money for local charities to hosting community
fundraisers, Applebee’s is always Doin’ Good in the Neighborhood®.
Applebee’s franchise operations consisted of 1,618 Applebee’s
restaurants in the United States, two U.S. territories and 14
countries outside the United States as of September 30, 2024. This
number does not include one domestic Applebee’s ghost kitchen
(small kitchens with no store-front presence, used to fill
off-premise orders) and seven Applebee’s international ghost
kitchens. Applebee's is franchised by subsidiaries of Dine Brands
Global Inc. (NYSE: DIN), which is one of the world's largest
full-service restaurant companies.
About IHOP
For more than 65 years, IHOP has been a leader, innovator and
expert in all things breakfast, lunch and dinner. The chain offers
65 different signature, fresh, made-to-order breakfast options, a
wide selection of popular lunch and dinner items, including
Ultimate Steakburgers, Hand Crafted Melts, Burritos & Bowls and
more. IHOP restaurants offer guests an affordable, everyday dining
experience with warm and friendly service. As of June 30, 2024,
there are 1,811 IHOP restaurants around the world, including
restaurants in all 50 states, two U.S. territories and 13 countries
outside the United States. IHOP restaurants are franchised by
affiliates of Pasadena, Calif.-based Dine Brands Global, Inc.
(NYSE: DIN).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20250218961585/en/
Media Contact Susan Nelson
Sr. Vice President, Global Communications Dine Brands Global, Inc.
Susan.Nelson@dinebrands.com
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