Solo Stove Named First + Exclusive Jersey
Patch Partner for Islanders Organization Plaza Outside UBS
Arena to be Named Solo Stove Plaza as Part of Entitlement
Partnership
Video and Photo Assets Available
Here
BELMONT PARK, N.Y., Oct. 10,
2024 /PRNewswire/ -- The New York Islanders and UBS
Arena announce today a milestone multi-year partnership with Solo
Stove, a leading outdoor lifestyle brand within Solo Brands (NYSE:
DTC) and creator of the world's best-selling smokeless fire
pit. Solo Stove is proud to partner with the Islanders, who
have a loyal and passionate fan base, to further its vision of
bringing people together through outdoor gatherings.
Through the partnership, Solo Stove will be the Islanders'
exclusive jersey patch partner, the first for the franchise. Solo
Stove's iconic flame logo will be prominently stitched into the
jerseys of both the New York Islanders and Bridgeport Islanders for
all home and away games, beginning this season.
Solo Stove's innovative products have been highlighted
throughout The Park at UBS Arena over the last year, quickly
becoming a fan-favorite. Expanding the partnership with the
Islanders is a natural step for Solo Stove, a consumer-centric and
disruptive brand that has influenced the cultural conversation
surrounding outdoor gatherings, and enables it to harness the power
of the New York Islanders' passionate fans and deep tailgating
culture, and unlock growth on Long
Island and the New York Tri-State area, a key market for the
brand to expand in. Having a meaningful presence at UBS
Arena introduces Solo Stove to like-minded audiences with a
passion for sports and outdoor gatherings, while enabling the
Islanders and UBS Arena to continue to enhance the incredible
experience they offer their community.
"We are both in the business of creating memorable
experiences with others so a partnership with Solo Stove is a match
made in heaven," said Dan Griffis, President
Global Partnerships at Oak View Group. "They are arguably one
of the hottest products in the market with some of the most
creative marketing and we are grateful that they saw our vision for
the campus and selected UBS Arena and the Islanders to help them
achieve their future goals."
As part of the partnership, the plaza outside UBS Arena will be
named Solo Stove Plaza. Solo Stove's innovative offerings
will be integrated throughout Solo Stove Plaza, enabling Islanders
fans and UBS Arena concert and event guests within this premier
space to enjoy and experience the brand.
"We are proud to partner with the New York Islanders and UBS
Arena, two like-minded brands with a core mission of bringing
people together," says Michael
McGoohan, Chief Growth Officer of Solo Brands and President
of Solo Stove. "Our core consumer aligns very well with the
Islanders fan base and we have a tremendous opportunity to grow our
business both in New York, and globally. This
partnership is another meaningful step forward in our mission
to become synonymous with the best outdoor gatherings in the
world."
"We are honored to welcome Solo Stove to the Islanders family,"
said John Collins, Operating Partner
New York Islanders. "Their passion for creating exceptional outdoor
experiences aligns seamlessly with our commitment to providing our
fans with unforgettable moments at UBS Arena and Belmont Park."
With this partnership, Solo Stove extends its presence to
Belmont Park Village, opening this Fall as the latest addition to
The Bicester Collection – globally renowned for its 12 luxury
shopping Villages across Europe,
China, and now North America. The collaboration will also
bring Solo Stove products to additional locations across The
Bicester Collection, including its two award-winning beachfront
resort hotels in Southern
California. These new placements provide a valuable
opportunity for Solo Stove to expand its reach and connect with a
discerning, international audience across The Bicester Collection's
portfolio of luxury destinations.
To celebrate this partnership, prior to tonight's opening game
against the Utah Hockey Club, the Islanders and Solo Stove will
host fans with a pregame celebration at The Park at UBS
Arena. The event will enable fans to experience and engage
with Solo Stove's innovative offerings through homemade pizza and a
partnership with Solo Stove and local Borrelli's restaurant. There
will also be S'mores made possible by Solo Stove, giveaways,
photo opportunities and more.
About Solo Brands
Solo Brands, headquartered in
Grapevine, TX, is a leading
omnichannel lifestyle brand company. Leveraging e-commerce,
strategic retail relationships and owned retail stores, Solo Brands
offers innovative products to consumers through six lifestyle
brands – Solo Stove and TerraFlame, known for firepits, stoves, and
accessories; Chubbies, a premium casual apparel and activewear
brand; ISLE, maker of inflatable and hard paddle boards and
accessories; Oru Kayak, innovator of origami folding kayaks; and
IcyBreeze, maker of portable air conditioning coolers.
About UBS Arena
UBS Arena is made for music and built
for hockey. New York's newest
premier entertainment and sports venue and proud home of the New
York Islanders is developed in partnership with Oak View Group, the
New York Islanders, and Jeff Wilpon.
The state of the art arena has welcomed top artists from around the
globe since opening in November 2021
including Billy Joel, Bruce Springsteen, Chris
Stapleton, Dua Lipa, Drake,
Harry Styles, Marc Anthony and Suga. The venue delivers an
unmatched live entertainment experience for guests including clear
sightlines and premier acoustics.
UBS Arena is at the forefront of sustainability, recently
achieving Zero Waste TRUE Silver certification in May 2024 in addition to its LEED Green Building
Certification and carbon neutrality for operations.
Located on the historic grounds of Belmont Park, UBS Arena is
located just 30 minutes by LIRR from Grand Central or Penn Station
and is easily accessible from across the region via mass transit or
car. To plan your trip, please visit
UBSArena.com/plan-your-trip.
For additional information, please visit UBSArena.com or
@UBSArena on Facebook, Instagram and Twitter.
About the New York Islanders
The New York Islanders
Hockey Club is the proud winner of four Stanley Cup Championships
and record nineteen consecutive playoff series victories.
The Islanders play in the National Hockey League's Eastern
Conference, and have eight players, one coach and one general
manager inducted into the Hockey Hall of Fame.
The Islanders Children's Foundation has helped countless
youngsters in need around the world since its inception. Donations
are raised through the efforts of our players, management, and
employees, along with our fans and partners.
UBS Arena is the team's state of the art home and features world
class premium hospitality, great sightlines from every seat, and a
loud and intimate bowl.
Isles Lab, the official team store of the New York Islanders,
offers fans traditional NHL merchandise, unique collaboration and
exclusive products. Isles Lab is located inside UBS Arena or can be
shopped online at IslesLab.com.
About Belmont Park Village
Bicester Village comes
to New York
October 2024 heralds a new era for experiential retail in
the heart of Metropolitan New York with the opening of Belmont
Park Village, the latest addition to The Bicester
Collection.
Belmont Park Village is set within historic Belmont Park,
alongside UBS Arena (home to the New York Islanders NHL ice hockey
team) and the iconic Belmont Park horse-racing track, currently
undergoing a large-scale redevelopment. A destination for both
international and local guests, the Village is within easy reach of
JFK and Manhattan, just three
stops from Grand Central Terminal on the LIRR. Belmont Park Village
promises to be New York's most
exciting shopping experience with boutiques from the world's
leading fashion and lifestyle brands, along with cutting-edge
New York favorites, offering
exceptional value all year round. Together with world-class
restaurants and cafés and five-star guest services, the Village
will offer the kind of unforgettable
day-out experience that the world has come to expect from The
Bicester Collection.
Established nearly 30 years ago with the opening of Bicester
Village near London, England, The
Bicester Collection is a global family of exceptional luxury
retail, live music, sports entertainment and hotel destinations
across Europe, China and the US. Its unique and distinctive
portfolio now embraces 12 luxury shopping Villages; a
ground-breaking sports and entertainment arena in New York; and two award-winning hotels in
California– each with its own local and enriching
identity.
Belmont Park Village – New
York's newest landmark destination.
Discover more at www.BelmontParkVillage.com
Media Contacts:
Solo Brands
ICR Inc.
SoloBrandsPR@icrinc.com
Solo Stove
Franny Viola
Mulberg, VP Corporate Communications/PR
Franny.Mulberg@solobrands.com
New York Islanders
Jay
Beberman, Communications Director
jay.beberman@newyorkislanders.com
UBS Arena
Kerry Graue,
Senior Communications Director
Kerry.graue@ubsarena.com
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SOURCE New York Islanders
