The new Armor All Podium Series features
innovative auto care products engineered to the elite
specifications of Oracle Red Bull Racing
ST.
LOUIS, Nov. 4, 2024 /PRNewswire/ -- Armor
All®, the most trusted and preferred automotive
appearance brand,* today announced its newest and most innovative
product line, the Armor All Podium Series, a full spectrum of
premium automotive appearance and air freshener products developed
in partnership with Oracle Red Bull Racing. Featuring innovative
formulations and state-of-the-art technology, Podium Series
products combine the legacy and expertise of Armor All with the
precision and cutting-edge performance of Oracle Red Bull
Racing.
"Like Oracle Red Bull Racing, Armor All is pushing the limits of
innovation in our products," said Lori
Shambro, Chief Marketing Officer at Energizer Holdings,
which makes Armor All. "We are excited to bring our customers a
lineup of products that set a new standard of excellence. With F1's
total audience size and Oracle Red Bull Racing's winning history,
they're the perfect partner for Armor All."
Armor All became the official Auto Cleaning & Care Partner
of Oracle Red Bull Racing in 2021. Since then, Oracle Red Bull
Racing has seen tremendous success, including the Constructor's
World Championship and Driver's World Championship titles in 2023,
while also becoming a leading global brand. Today, Formula 1's
total global TV audience exceeds 1 billion,** and Oracle Red Bull
Racing's unparalleled performance on track and rabid fandom
off-track makes this an ideal evolution of the partnership.
"Our fans often care for their cars as much as we care for our
own," said Christian Horner, Team
Principal & CEO of Oracle Red Bull Racing. "As a team partner,
Armor All shares our commitment to winning, our passion for
innovation, our quest for championships and our unwavering drive
for success."
Podium Series products feature proprietary product technology
and patent-pending innovations such as hybrid ceramic technology,
which combines silicon-based protection with synthetic elements
that optimize performance, versatility and ease across cleaning and
detailing tasks. The Podium Series also features premium scents,
customized triggers for optimal spray patterns and recyclable
bottles. The initial Podium Series appearance lineup includes a
wash & shine, high gloss tire shine, exterior detailer,
interior detailer, interior protectant and a protectant wipe.
In addition to this exceptional line of appearance products,
there will also be a breakthrough line of air fresheners to round
out the portfolio. The offering will include hanging, vent and
spray formats, and each item will be available in two expertly
crafted fragrances. Like the appearance products, these air
fresheners will feature high-quality materials along with
eye-catching racing-themed novelty designs to become the perfect
showpiece in any racing fan's vehicle.
The Armor All Podium Series makes its formal debut at the SEMA
(Specialty Equipment Marketing Association) Show from November 5-8 in Las
Vegas. Podium Series products will hit shelves at major
retailers worldwide in early 2025. To learn more, visit
ArmorAllPodiumSeries.com.
Armor All® is an Energizer Holdings, Inc. brand. For more
information, visit www.ArmorAll.com, www.ArmorAll.eu,
www.ArmorAll.com.au or ArmorAll.com.mx and follow the brand on
social media.
About Energizer Holdings, Inc.
Energizer Holdings,
Inc. ("Energizer", NYSE: ENR), headquartered in St. Louis, Missouri, is one of the world's
largest manufacturers and distributors of primary batteries,
portable lights, and auto care appearance, performance,
refrigerant, and fragrance products. Our portfolio of globally
recognized brands includes Energizer®, Armor
All®, Eveready®, Rayovac®,
STP®, Varta®, A/C Pro®, Refresh
Your Car!®, California Scents®,
Driven®, Bahama & Co.®,
LEXOL®, Eagle One®, Nu Finish®,
Scratch Doctor®, and Tuff Stuff®. As a global
branded consumer products company, Energizer's mission is to lead
the charge to deliver value to our customers and consumers better
than anyone else. Visit www.energizerholdings.com for more
details.
About Oracle Red Bull Racing
Since its inception,
Oracle Red Bull Racing has been a major force in the FIA Formula 1
World Championship, the globe's premier motorsport category.
Founded in 2005 to expand parent company Red
Bull's presence in professional motor racing and to disrupt
the status quo within the sport through a bold mix of passion,
playfulness, ambition and achievement, Oracle Red Bull Racing has
grown to become one of F1's most successful teams. With multiple
Constructors' and Drivers' world titles and more than 100 race wins
to its credit, Oracle Red Bull Racing continues its pursuit of
ultimate performance – as a race team, as a home of champions and
as an innovator operating at the cutting edge of technology.
* MSW, 2023 Brand Health | Auto Appearance Tracking Presentation
| U.S., Australia, Canada, Mexico
** F1worldwide.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/armor-all-grabs-the-podium-with-oracle-red-bull-racing-product-collaboration-302295453.html
SOURCE Energizer Holdings, Inc.