LA Clippers partner with Globant on Intuit
Dome technology project that powers fan experience for the 400,000+
fans who have entered Intuit Dome in its first six months
LOS
ANGELES, March 6, 2025 /PRNewswire/ --
Globant (NYSE: GLOB), a digitally native company focused on
reinventing businesses through innovative technology solutions,
today announced the impact of its work to innovate the fan
experience at the LA Clippers' Intuit Dome in Inglewood, California, creating a roadmap for
the smart stadium revolution happening globally.
"When Steve Ballmer set out to build the most innovative arena
for the LA Clippers, it was clear that technology expertise had to
be at the core of Intuit Dome's development, design and
deployment," said George Hanna,
Chief Technology & Digital Officer at the Los Angeles Clippers.
"We partnered with Globant and other industry partners to create an
innovative end-to-end technology roadmap, bringing Steve Ballmer's vision for Intuit Dome to life.
We look forward to continuing our partnership and setting the stage
for future arenas to follow."
Globant's vision started with a simple idea: making the
entertainment experience as frictionless as possible, from
purchasing tickets to arena entry to personalized experiences
inside the arena. Alongside the best partners and with over 400
employees working on the project, the LA Clippers partnered with
Globant to create an end-to-end technology stack with over 500
features, including:
- Fan Identity: Upon opt-in, the identity platform enables
personalized experiences for fans before entry to Intuit Dome as it
builds a fan profile based on the user's interests, background,
desires, and preferences.
- Ticketing System: Fans can utilize Ticketmaster's
ticketing interface to access tickets and event details, request
ADA seats, purchase subscriptions and season tickets, or manage and
sell tickets.
- Arena Entry: The mobile application utilizes biometrics
to expedite entry and security for Intuit Dome.
- Purchasing & Retail: The payments system is
integrated with the identity, ticketing, commerce and loyalty
programs to enable frictionless, grab-and-go purchases across food,
beverage, and merchandise. Intuit Dome has seen a 4-8x faster
performance on its retail sales due to cashier-less checkout for
fans using the mobile app.
- Personalized Experience: A real-time loyalty platform
based on fan behavior customizes the experience for fans when
they're at Intuit Dome, including customized promotions and
content, in-seat engagement opportunities and real-time updates
about the game, concert or event.
"From the moment a fan buys a ticket, all the way through
their arrival at the arena, to enjoying the game itself, their
experience at Intuit Dome is elevated by the immersive digital
ecosystem we built with the LA Clippers," said Martin Migoya, Co-Founder and CEO at Globant.
"Intuit Dome is an inspiration for smart stadiums across the world
and sets an example of what the future of tech-driven sports and
entertainment looks like. It's been an honor to work with the LA
Clippers on this transformational project, and we hope that this
will serve as an inspiration for more arenas around the world."
Intuit Dome not only represents a roadmap for other smart
stadiums and arenas, but for the broader entertainment and
hospitality industry. The introduction of advanced technologies
like AI, AR/VR, biometrics and tech-driven loyalty platforms has
transformed expectations around what it means to have a
personalized experience. These immersive experiences ensure every
customer interaction or event is truly unique, without noticing the
digital touchpoints along the way.
"The speed of innovation and rapid adoption of artificial
intelligence and immersive technologies is completely redefining
sports, entertainment and hospitality," said Nicolás Ávila, CTO for
North America at Globant. "Not
only is Globant leading these experiences for some of the world's
largest brands, but we're also bridging the gap for fans between
their entertainment and daily lives, whether it's through a
seamless purchasing decision, arena access or loyalty incentive.
The goal is to help brands create memorable touchpoints for
consumers and for consumers to have the most enjoyable experience
possible."
Globant has been at the forefront of this transformation,
working not only with the LA Clippers but also with F1, Royal
Caribbean International, Qiddiya and other leading sports,
entertainment and hospitality brands to create immersive
experiences that are personalized, accessible, and engaging for
all. With the speed of innovation and new technologies like AI,
Globant is reshaping these industries to create memorable
experiences for fans and customers.
To learn more, visit https://www.globant.com/.
About Globant
At Globant, we create the digitally-native products that people
love. We bridge the gap between businesses and consumers through
technology and creativity, leveraging our expertise in AI. We dare
to digitally transform organizations and strive to delight their
customers.
- We have more than 31,200 employees and are present in 35
countries across 5 continents, working for companies like Google,
Electronic Arts, and Santander, among others.
- We were named a Worldwide Leader in AI Services (2023) and a
Worldwide Leader in Media Consultation, Integration, and Business
Operations Cloud Service Providers (2024) by IDC MarketScape
report.
- We are the fastest-growing IT brand and the 5th strongest IT
brand globally (2024), according to Brand Finance.
- We were featured as a business case study at Harvard, MIT, and
Stanford.
- We are active members of The Green Software Foundation (GSF)
and the Cybersecurity Tech Accord.
Contact: pr@globant.com
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For more information, visit www.globant.com.
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SOURCE Globant
