Humana Works to Break Americans’ Habit of Spending 93% of Life Indoors
09 June 2016 - 2:05PM
Business Wire
Leading health and well-being company uses
nationwide tour, 360 video and National Geographic quiz to raise
Nature Engagement Levels
As a proud partner of the National Park Service Centennial,
Humana Inc. (NYSE: HUM) is encouraging
Americans to get out and enjoy nature this summer.
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Humana’s increased emphasis on embracing the health benefits of
the outdoors is supported by a recent Harris Poll survey
commissioned by the company, which revealed that Americans agree,
spending time outdoors can reduce stress levels (75 percent),
benefit mental well-being (74 percent) and can help people live a
longer, healthier life (63 percent).
However, many aren’t taking action, with Environmental
Protection Agency data showing the average American will spend
nearly 93 percent of their life indoors1.
Humana is encouraging people to discover their Nature Engagement
Levels (N.E.L.s), a way to test if they are getting enough lakes,
trees and sunshine in their lives to stay in peak health. Starting
June 9th, people can find out if they’re overflowing with flowing
streams or running low on lowlands by taking the new National
Geographic Quiz, sponsored by Humana.
Humana’s broad effort to get people outdoors is supported by the
N.E.L.s quiz, a national outdoor-inspired tour and 360-video of two
popular national parks.
“Today’s world makes it hard to disconnect and relax in a green
space, but finding as little as 30 minutes each day to get outdoors
in a natural setting can do so much for your overall health,” said
Mark Steffen, MD, MPH, Humana Medical Director. “Something as
simple as visiting a park can be the first step to putting your
health first. When you do, great things will be ahead of you.”
To help raise N.E.L.s on a local level, Humana is kicking off
the summer with a three-month tour called Bring the Parks to You.
The tour, which launches in Chicago, is open to the public and
features a pop-up log cabin with the sounds and sights of nature,
all designed to inspire people to get out of their air conditioning
and into the fresh air of a nearby park. The cabin experience
includes Oculus technology that will let participants escape into a
360-degree virtual reality world and gaze up at the giant sequoias
of Yosemite National Park or peer out over the mystifying rocks of
Joshua Tree National Park. After experiencing the technology,
participants can take the N.E.L.s quiz and ultimately find a park
near them best suited for their needs. The tour will travel to 20
cities through August.
“You may think spending time in nature is difficult when you
live in a city like Chicago because we’re so far from the big
national parks, but we have some amazingly beautiful green spaces
at every turn,” said Juanita Irizarry, Executive Director of
Chicago’s Friends of the Parks. “You can enjoy the refreshing mist
of Lake Michigan along the lakeshore path, spy some deer at the
North Park Village Nature Center, or get lost in the flowers of the
Garfield Park Conservatory.”
Humana’s partnership with the National Park Foundation
Centennial celebration, as well as its commitment to inspire more
involvement with nature among the communities it serves, closely
aligns with the brand’s Start With Healthy campaign. Those who wish
to view Humana’s 360-degree videos may visit Humana’s Facebook or
YouTube pages: Joshua Tree National Park Active 360° Video,
Yosemite National Park Active 360° Video, Joshua Tree National Park
Scenic 360° Video, Yosemite National Park Scenic 360° Video .
Humana’s N.E.L.s quiz is also available at NationalGeographic.com
starting at 9:30 a.m. EDT on June 9.
To watch 360-degree video, you need the latest version of
Chrome, Opera, Firefox, or Internet Explorer on your computer. On
mobile devices, use the latest version of the YouTube app for
Android or iOS.
About Humana
Humana Inc., headquartered in Louisville, Ky., is a leading
health and well-being company focused on making it easy for people
to achieve their best health with clinical excellence through
coordinated care. The company’s strategy integrates care delivery,
the member experience, and clinical and consumer insights to
encourage engagement, behavior change, proactive clinical outreach
and wellness for the millions of people we serve across the
country.
More information regarding Humana is available to investors via
the Investor Relations page of the company’s web site at
www.humana.com, including copies of:
- Annual reports to stockholders
- Securities and Exchange Commission
filings
- Most recent investor conference
presentations
- Quarterly earnings news releases
- Replays of most recent earnings release
conference calls
- Calendar of events
- Corporate Governance information
1 Klepeis, Neil E., William C. Nelson, Wayne R. Ott, John P.
Robinson, Andy M. Tsang, Paul Switzer, Joseph V. Behar, Stephen C.
Hern, and William H. Engelmann. "The National Human Activity
Pattern Survey (NHAPS): A Resource for Assessing Exposure to
Environmental Pollutants."Nature.com. Nature Publishing Group, 6
Feb. 2001. Web. 27 May 2016.
<http://www.nature.com/jes/journal/v11/n3/full/7500165a.html>.
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Marvin HillHumana Corporate
Communications502-580-3950Mhill1@humana.com
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