Jackson Recognized for Clear and Compelling Marketing and Communications throughout 2024
12 February 2025 - 8:05AM
Business Wire
The Distribution Marketing team at Jackson National Life
Distributors LLC (JNLD), the marketing and distribution business of
Jackson National Life Insurance Company® (Jackson®)1, and Jackson’s
Corporate Communications and Responsibility team were honored with
several awards in 2024 highlighting the impact and quality of the
company’s marketing and communications efforts. The awards validate
the Company’s commitment to help clarify the complexity of
retirement planning in order to help drive better outcomes for
those in or near retirement.
Jackson earned the following marketing and communications awards
in 2024:
- The Stevies: American Business Awards, which honors the
achievements and positive contributions of organization, recognized
Jackson’s Suitability Support Kit and its Jellybeans interactive
digital experience.
- Jackson’s Suitability Support Kit also received an award in the
Long-Form Instructional Guide category of the Insurance Marketing
and Communications Association (IMCA) Showcase Awards which
celebrates the most effective and compelling work from insurance
marketing and communications specialists.
- Jackson was also recognized for its unique and compelling
marketing and communications work in the financial services
industry for its Choose Jackson Capabilities brochure in the Print
Collateral category of the Financial Communications Society (FCS)
Portfolio Awards.
- Jackson’s Security in Retirement Series was named the Winner in
the Original Research category of the Ragan PR Daily Awards which
highlights organizations shaping the future in public relations and
communications.
“We are proud to be recognized for the outstanding work our
marketing and communications teams demonstrated this past year to
support financial professionals and their clients,” said Aileen
Herndon, Senior Vice President, Distribution Marketing at JNLD. “In
addition to these awards, we’re grateful for the positive feedback
we receive directly from financial professionals who leverage these
resources to help meet their clients’ needs as they prepare for and
live in retirement.”
Highlights of the material recognized include:
- Jackson’s Suitability Support Kit helps financial professionals
better understand the suitability process and align the products
they select with unique client needs. The kit emphasizes the
importance of the suitability process and the value for financial
professionals and clients while walking users through the
information gathering and documentation stages. The result is a
more streamlined transaction with reduced reworks in an effort to
achieve greater client satisfaction.
- Jackson’s Jellybeans interactive digital experience is a tool
that provides financial professionals and their clients with an
overview of ordinary income tax rates through a step-by-step look
at tax brackets pre- and post-retirement.
- The Choose Jackson capabilities brochure is a marketing piece
used with prospective financial professionals to provide an
overview of Jackson and the many ways Jackson is able to provide
support and service to financial professionals and the clients they
serve.
- Jackson’s Security in Retirement Series, conducted in
partnership with the Center for Retirement Research at Boston
College, is a multi-phase, multi-year project initiated in 2023.
The in-depth analysis highlights key risks impacting retirement
income and aims to help financial professionals and their clients
make informed decisions about their financial futures.
ABOUT JACKSON
Jackson® (NYSE: JXN) is committed to helping clarify the
complexity of retirement planning—for financial professionals and
their clients. Through our range of annuity products, financial
know-how, history of award-winning service* and streamlined
experiences, we strive to reduce the confusion that complicates
retirement planning. We take a balanced, long-term approach to
responsibly serving all our stakeholders, including customers,
shareholders, distribution partners, employees, regulators and
community partners. We believe by providing clarity for all today,
we can help drive better outcomes for tomorrow. For more
information, visit www.jackson.com.
*SQM (Service Quality Measurement Group) Call Center Awards
Program for 2004 and 2006–2023. (Criteria used for Call Center
World Class FCR Certification is 80% or higher of customers getting
their contact resolved on the first call to the call center (FCR)
for 3 consecutive months or more.)
Jackson® is the marketing name for Jackson Financial Inc.,
Jackson National Life Insurance Company® (Home Office: Lansing,
Michigan) and Jackson National Life Insurance Company of New York®
(Home Office: Purchase, New York).
_________________________________
1 Jackson National Life Insurance Company (Jackson) is the main
operating subsidiary of Jackson Financial Inc. (NYSE: JXN). Jackson
Financial Inc. is a U.S. holding company and the direct parent of
Jackson Holdings LLC (JHLLC). The wholly-owned direct and indirect
subsidiaries of JHLLC include Jackson National Life Insurance
Company, Brooke Life Insurance Company, PPM America, Inc. and
Jackson National Asset Management, LLC.
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version on businesswire.com: https://www.businesswire.com/news/home/20250211541596/en/
Media Contact: Patrick Rich patrick.rich@jackson.com
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