Regulatory News:
In 2024, M6 Group (Paris:MMT) again demonstrated the strength of
its brands and linear content while successfully ramping up its
investments in streaming.
The year’s highlights include the successful launch of the new
M6+ streaming platform, the broadcast of Euro 2024 matches, the
launch of program innovations and an exceptional year for the
Group’s cinema activities, which achieved historical
performances.
KEY FIGURES
2024
- Stable consolidated revenue at €1,311 M1 - EBITA of €242 M -
Operating margin on target at 18.5% - Proposed dividend of €1.25
per share, representing a payout of 91.4%
*
* *
+35%2 hours viewed on M6+ +34%3 increase in
streaming revenue to €100 M from €74 M in 2023 31.44 M admissions
for films financed by M6 Group
Outlook confirmed:
- Streaming revenue over €200 M in 2028 - > 1 billion hours
viewed on the platform in 2028
(€ millions)
2024
2023
% change
Consolidated revenue5
1,311.2
1,315.6
-0.3%
Group advertising revenue
1,061.6
1,067.0
-0.5%
- of which video advertising revenue
912.3
905.0
+0.8%
- of which other advertising revenue
149.3
162.0
-7.9%
Group non-advertising revenue
249.6
248.6
+0.4%
Consolidated profit from recurring operations
(EBITA)6
242.1
300.7
-19.5%
Margin from recurring operations
18.5%
22.9%
-4.4pp Capital gains and losses on asset disposals
(0.0)
24.6
n.a
0.0
Operating income and expenses related to business combinations
(9.6)
(19.9)
+51.6%
Operating Profit (EBIT)
232.5
305.5
-23.9%
Net financial income
13.2
10.9
+21.9% Share of profit/(loss) of joint ventures and
associates
(7.1)
8.3
n.a Income tax
(65.6)
(87.6)
+25.1%
Net profit for the period
173.1
237.1
-27.0%
Net profit for the period - Group share
172.8
234.1
-26.2%
For the 2024 financial year, M6 Group generated consolidated
revenue5 of €1,311.2 million, stable compared with the previous
financial year1.
On a like-for-like basis, the Group’s advertising revenue
totalled €1,061.6 million, stable (up 0.1%) in relation to
2023, including €912.3 million of Video advertising revenue, up
€7.3 million (or 0.8%) compared with FY 2023. This reflected
contrasting seasonality for video advertising, with a 7.2% increase
in H1 and a 4.9% contraction in H2 due to a sharp year-end decline
in the video advertising market as a result of economic and
political uncertainty. Streaming revenue grew significantly, up
34.2% over the full year.
The Group’s non-advertising revenue benefited from the record
year achieved by M6 Films and SND within a stable cinema
market. Films coproduced and distributed by the Group accounted for
one third of tickets sold for French produced films in 2024 and led
to a 17.1% increase in revenue for the Productions &
Audiovisual Rights division. Conversely, diversification
posted a slight decline in revenue, with the contribution from La
Boîte aux Enfants (Gulli Parcs) offsetting the impact of the
slowdown in the property market on Stéphane Plaza Immobilier’s
commissions.
In 2024, the Group ramped up its transformation towards a
combined streaming/linear broadcast model by investing €46.4
million of additional operational costs in streaming, thereby
enabling it to successfully launch its M6+ platform in May. This
amount includes the cost of exclusive content and the technical,
marketing and launch costs for M6+. Streaming revenue increased by
€25.4 million (34.2%) in relation to 2023.
The programming costs for the Video division totalled €518.7
million in 2024, a limited rise of €16.1 million reflecting the
broadcast of Euro 2024, investments in content for the streaming
plan, and end of year savings, demonstrating the ability of our
model to adjust to advertising market fluctuations.
Group profit from recurring operations (EBITA)6 stood at
€242.1 million, reflecting investments in the streaming plan
as well as the slowdown in the video advertising market over the
second-half. The economic and political context weighted on
advertisers’ investments after the Olympic and Paralympic Games
were broadcast. As announced in 2024, operating margin hit its
target of 18.5% of revenue.
In 2024, unlike 2023, the Group did not dispose of any assets or
realise any capital gains, and net expenses relating to business
combinations fell by €10.2 million.
The Group’s share of profits of associates was a loss of €7.1
million, due to the operating losses of Bedrock, which continued to
invest in its platform, while all the Group's other equity holdings
were profitable.
Net profit attributable to the Group was €172.8
million, or €1.37 per share.
*
* *
In accordance with IFRS 8, the contribution of the Group’s 4
operating segments to consolidated revenue and EBITA was as
follows:
9 months Q4 Full year (€ millions)
2024
2023
% change
2024
2023
% change
2024
2023
%
Video*
741.9
725.8
+2.2%
294.3
318.7
-7.6%
1,036.2
1,044.5
-0.8%
Audio*
110.4
113.2
-2.5%
48.2
51.7
-6.8%
158.6
164.9
-3.9%
Production & Audiovisual rights
56.8
48.9
+16.1%
22.4
18.7
+19.7%
79.1
67.6
+17.1% Diversification
26.0
29.3
-11.2%
10.5
8.4
+25.0%
36.5
37.7
-3.1%
Other revenues
0.6
0.7
-11.8%
0.2
0.2
-6.6%
0.8
0.9
-10.5%
Consolidated revenue
935.7
917.9
+1.9%
375.6
397.7
-5.6%
1,311.2
1,315.6
-0.3%
Video*
180.7
235.2
-23.2%
Audio*
38.5
41.0
-6.2%
Production & Audiovisual rights
17.3
10.5
n.a Diversification
6.0
15.8
n.a Eliminations and unallocated items
(0.4)
(1.8)
n.a
Consolidated profit from recurring operations (EBITA)
157.1
190.8
-17.7%
85.0
109.9
-22.7%
242.1
300.7
-19.5%
Operating margin
16.8%
20.8%
22.6%
27.6%
18.5%
22.9%
* The TV and radio divisions have become the video and audio
divisions respectively. The composition of each division remains
unchanged.
1. Video (ex-Television)
Digital transformation
In 2024, television continued to reach 72%7 of French people
aged 25 to 49 years old daily and was well ahead of SVOD platforms
which only reached 26% of the same age range. In addition, the
consumption of TV content continued its move to digital, achieving
15%8 of the French market in 2024.
With the ramping up of its digital transformation strategy in
2024, the Group aimed to capture this growth potential relating to
the digital consumption of content by significantly increasing its
on-demand audiences. The launch of M6+ in May 2024 represented a
major step in this strategy. With 30% growth in the
number of its monthly users in relation to 2023, the platform
has successfully attracted a younger audience, with an average
age nine years younger than the average of its
competitors. In 2024, digital Video activity totalled 575
million9 hours viewed, an increase of 35%10 in relation to
2023.
The successful launch of M6+ led to a sharp increase in the
Group’s streaming revenue which stood at €99.5 million,
up 34.2%. It represented 9.6% of total Video division
revenue for the year to 31 December 2024, compared with 7.1% in
2023.
Full year
Source
2024
2023
% change
Monthly users (millions) Médiamétrie
21.5
16.6
+30%
Millions of Hours Viewed (MHV)streaming Médiamétrie9
575
518
+11%
In-house / Heartbeat10
+35%
% total MHV Médiamétrie
6.3%
5.5%
+0.8 pp
Streaming revenue3 (M€)
99.5
74.1
+34.2%
% Video revenue
9.6%
7.1%
+2.5 pp
2024 audience ratings
With an audience share standing at 12.8%11 in 2024 (down 0.2
percentage points in comparison with 2023), M6 Group’s
free-to-air channels (M6, W9, 6ter and Gulli) were stable
across all audiences. Their performance on the 25-49 year old
target was nevertheless impacted by the broadcast of the Olympic
and Paralympic Games on public service broadcaster channels.
Across the viewing public as a whole, the M6 channel’s audience
share stood at 7.8% in 2024. Excluding the broadcast of the
Olympics and Paralympics, the M6 channel achieved the greatest
growth in primetime across all audiences.
2024 was marked by the broadcast of Euro 2024 in June, with 48
million French viewers across all audience groups tuning in to
enjoy these high points on M6. Its traditional entertainment
programmes achieved record highs, with L’Amour est dans le Pré (29%
audience share amongst 25-49 year olds) and La France a un
incroyable talent (France Has Got Talent) (28% audience share
amongst 25-49 year olds), while newer brands such as The Traitors
(33% amongst 25-49 year olds) and Qui veut être mon Associé (30%
amongst 15-34 year olds) continued to grow. Lastly, the channel has
the most popular range of primetime current affairs magazines with
Capital (19% audience share amongst 25-49 year olds) and Enquête
Exclusive (20% amongst 25-49 year olds).
On DTT, W9 was voted “French viewers’ favourite channel12”,
while 6ter and Gulli posted new records, with 6ter achieving its
best ever year across all viewers and Gulli achieving its best year
over the past 14 years on the commercial target of 25-49 year
olds13.
Overall performance
In 2024, Video revenue totalled €1,036.2 million, a decline of
0.5% in comparison with 2023 excluding scope effects14. Video
advertising revenue totalled €912.3 million, an increase of
€7.3 million (0.8%) in relation to 2023, with the increase
of +€25.4 million in streaming revenue offsetting the decline in
linear revenue over the last quarter. Following the huge popularity
of Euro 2024 seen in the first half-year, the economic and
political environment hit advertisers’ investments after the
broadcast of the Olympics and Paralympics.
Video division EBITA totalled €180.7 million, down €54.5
million, primarily impacted by €32.5 million of investments in
streaming as well as by the decline in linear revenue over the
second half, accounting for €14.7 million, plus €6.8 million in
non-recurring costs at Group level. The Video division recorded an
operating margin of 17.4%.
2. Audio (ex-Radio)
In 2024, the Audio media continued to reach almost 70%15 of the
French population aged over 13 with a significant daily listening
time of 2hrs 47 mins16 (up 7 minutes compared with 2023).
The Audio division performed well commercially in 2024 with an
audience share of 22.2%17, up 0.2 pp amongst 25-49 year olds. This
trend was consolidated by the latest ratings wave, with strong
growth in commercial audiences (up 2.8 pp).
Audio revenue totalled €158.6 million, down 3.9%
in relation to 2023, but close to 2022 levels, reflecting the
decline in advertising time to the benefit of audiences.
EBITA stood at €38.5 million, down €2.5 million in
relation to the previous year, with this slight dip reflecting
improved cost control. Operating margin remained very high,
standing at 24.3%.
3. Production and Audiovisual
Rights
Production & Audiovisual Rights had a record year, driven by
the exceptional performance of the cinema and rights
transfer activities for both SND and M6 Films.
M6 Films posted a record number of cinema admissions at
9.3 million18 during 2024 (compared with 8.3 million in
2023) while the two popular films coproduced by M6 Films, Un Petit
Truc en plus, which recorded 10.8 million cinema admissions and Le
Comte de Monte Cristo (9.3 million admissions), ranked number one
and two respectively at the French box office.
2024 was also characterised by numerous successes and awards for
SND films, with Cocorico recording 2 million admissions, One
Life recording 1.6 million, whilst Conclave (1 million admissions)
won the Golden Globe for Best Screenplay.
The division’s revenue thus stood at €79.1 million, an
increase of €11.6 million in relation to 2023.
The performance of both activities was reflected in the
division’s EBITA which totalled €17.3 million, an increase
of €6.8 million in comparison with 2023, with an operating
margin of 21.9%.
4. Diversification
Diversification revenue was €36.5 million, down €1.2
million in comparison with 2023, benefitting from Gulli Parcs’
activity over the second half and the successful regional tour of
the musical Molière. These contributions helped to offset the
impact of the slowdown of the property market on Stéphane Plaza
Immobilier’s activities.
EBITA from Diversification totalled €6.0 million,
down €9.8 million primarily due to the lower number of property
transactions and the implementation of a plan to support the
network of Stéphane Plaza Immobilier agencies.
*
* *
5. Financial position
The Group had shareholders’ equity of €1,321.1 million at 31
December 2024, compared with €1,305.1 million at 31 December 2023,
reflecting the decline in net profit over the full year and the
increase in the dividend paid in 2024.
Net cash and cash equivalents fell by €64.3 million to €256.5
million19, compared with €320.8 million at 31 December 2023, mainly
as a result of the repayment of the €50 million Euro PP bond issued
in July 2017 and which matured in August 2024.
6. Outlook
While continuing to strengthen its linear television activity,
the Group will continue to implement its streaming plan in 2025,
with the aim of generating more than €200 million in streaming
revenue in 2028 and passing a billion hours viewed on the
platform over the same timeframe.
7. Dividend
In accordance with what was announced on 13 February 2023 in
relation to the dividends to be paid out in 2024 and 2025, the
Annual General Meeting will be asked to approve the payment of a
dividend of €1.25 per share, offering an exceptional pay-out ratio
of 91.4%, reflecting confidence in the growth model.
8. Governance
Upon the recommendation of the Appointments Committee in
relation to the independence of the members of the Supervisory
Board, the latter noted that CMA CGM Participations could no longer
be considered to be independent. This loss of independence requires
the immediate addition of five new members in order to ensure that
the Board comprises one-third independent members (excluding
employees).
The entry into force of the CSRD furthermore requires the
Supervisory Board to hold a meeting in short order to approve the
agenda for the Combined General Meeting of 29 April, which will
include the appointment of new members and the reappointment of
Marie Cheval, Nicolas Houzé and Bj�rn Bauer.
9. CSR commitments
The M6 Foundation, whose term of office was extended for a
duration of five years by the Supervisory Board at its meeting of
23 April 2024, aims to advance business involvement in the
professional reintegration of ex-offenders upon their release from
prison. Its initiatives will include the roll-out of its
“Discovery” Day in other companies.
In 2024, M6 Group maintained its commitment to green production.
As such, SND, the production and audiovisual rights distribution
subsidiary has adopted sustainable production practices in all its
projects. In the space of a year, approximately 80% of SND
executive productions were Ecoprod20 certified. In addition, the
series Scènes de Ménages also received this certification in
November.
Neuilly sur Seine, 11 February 2025
Results will be presented to financial
analysts in a webcast starting at 18:30 (CET) on 11 February
2025.
All details on how to access the webcast are
available at
www.groupem6.fr/en/presentation-of-fy-2024-results/
Both the slideshow and annual consolidated
financial statements will be available online at 18:00 (CET), it
being specified that the audit procedures are underway.
Next release: First quarter 2025 financial
information: 29 April 2025 before start of trading.
M6 Métropole Télévision is listed on Euronext
Paris, Compartment A. Ticker: MMT, ISIN Code: FR0000053225
1 Excluding scope effect: deconsolidation of Ctzar, sold in July
2023 and M6 Digital Services’ media and special interest division,
sold in September 2023, and acquisition of La Boîte aux Enfants
(Gulli Parcs) in July 2024 2 In-house data – HeartBeat – includes
content exclusive to the platform – like-for-like basis 3 Total
revenue from digital advertising revenues (AVOD) and revenues from
subscriptions related to SVOD (6playMax, M6+ Max and GulliMax) 4
Source: CBO Box-office (SND & M6 Films) 5 The information
provided is intended to highlight the breakdown of consolidated
revenue between advertising and non-advertising revenue. Group
advertising revenue includes TV advertising revenue (advertising
revenue of free-to-air channels M6, W9, 6ter and Gulli, and the
platforms 6play (from January to May), M6+ and Gulli Replay, as
well as the share of advertising revenue from pay channels) and the
advertising revenue of radio stations RTL, RTL2 and Fun 6 Profit
from recurring operations (EBITA) is defined as operating profit
(EBIT) before amortisation and impairment of intangible assets
(excluding audiovisual rights) related to acquisitions and capital
gains and losses on the disposal of financial assets and
subsidiaries 7 Médiamétrie / Médiamat – Whole of France 8
Médiamétrie / Médiamat – Total TV (Streaming + delay and
recordings) 9 Médiamétrie – TV rating across 4 screens (channels) –
not including viewing of 6play exclusive programmes 10 In-house
data – HeartBeat – includes content exclusive to the platform –
like-for-like basis 11 Médiamétrie / Médiamat 12 Ifop / Television
channels image indicator / Survey of a representative sample of
2,200 French people aged 15 and over conducted online between 26
March and 5 April 2024 13 Source: Médiamétrie / Médiamat 14
Excluding CTZAR sold in July 2023 15 Source : Médiamétrie, Global
Audio 2024 – Daily listeners of at least one Audio offering - 15-80
year olds 16 Source: Médiamétrie, EAR - National, Monday-Friday,
13+, 5am-12am, Total Radio, cumulative audience in thousands,
viewing time per viewer (min) 17 Source: Médiamétrie EAR -
National, FY 2024 vs FY 2023, Monday-Friday, 25-49 year olds,
5am-12am, cumulative audience share (16 private radio stations) 18
Source: CBO Box-office 19 The net cash position does not take into
account lease liabilities resulting from the application of IFRS 16
- Leases and now excludes loans to and borrowings from associates.
Earlier periods have been restated to provide a similar comparison
base 20 The Ecoprod Label helps to certify the quality of an
audiovisual production’s green production policy following
completion of an assessment by Afnor Certification, an independent
body that verifies the appropriateness of the environmental
policies implemented
View source
version on businesswire.com: https://www.businesswire.com/news/home/20250211070288/en/
INVESTOR RELATIONS Myriam Pinot +33 (0)1 41
92 57 73 / myriam.pinot@m6.fr
PRESS Paul Mennesson +33 (0)1 41 92 61 36
/ paul.mennesson@m6.fr
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