Lucky 7, a series of perfumes co-created with seven masters,
made its debut at MINISO's store on 150 Broadway in New York and will soon roll out in stores
across the US.
NEW YORK, Aug. 21, 2024 /PRNewswire/ -- For how long have
people thought about good luck? Reflecting on this question, global
lifestyle brand MINISO is thrilled to announce the launch of a
new perfume series – Lucky 7 – inspired by the number 7, which
symbolized luck and prosperity to the ancient Greeks and is woven
through mythology in Eastern cultures.
MINISO's Lucky 7 perfume series embodies the idea of "Naturally
Lucky" – the belief that everyone possesses innate luck. Through
carefully crafted natural fragrances, Lucky 7 creates an uplifting
atmosphere that helps individuals unlock their own good fortune and
attract positive energy. MINISO believes that a positive outlook is
key to harnessing luck, and the fresh, floral, and fruity notes of
Lucky 7 infuse everyday life with optimism and hope. The phrase
"Naturally Lucky" encapsulates both the idea that luck is inherent
in everyone and the natural essence of the perfume's ingredients.
MINISO encourages people to embrace the present moment with a
positive mindset, believing that luck is all around us.
To bring this vision to life, MINISO has collaborated with seven
internationally acclaimed perfumers who have designed some of the
world's most outstanding fragrances, including Maurice Roucel, a
master of classic fragrance, Suzy Le
Helley, Coralie Spicher, and
Nathalie Benareau, as well as rising stars in the perfume industry
– Steven Guo, Florian Gallo and Kira
Zhu.
The Lucky 7 perfume series features six distinct fragrances,
each symbolizing a different kind of luck and aspiration: Classic,
Muse, Goddess, Bloom, Starlight, and Passion. The bottle's unique
diamond cut design reflects the multifaceted personality of the
wearer. From sweet and fruity youthful scents to elegant, feminine
florals and rich, passionate oriental blends, the collection offers
a diverse range to cater to every taste and self-expression. Each
scent is a captivating talisman designed to evoke feelings of
confidence, optimism, and limitless potential full of good
luck.
The stunning series made its grand debut on August 18th at 11 stores in the
USA, including MINISO's newly
revamped store near Wall Street. Featuring special Lucky 7
fragrance fixtures and décor, the store brought shoppers into a
lucky wonderland, allowing them to experience the enchanting scents
firsthand. The interactive event invited customers to explore their
personal scent preferences and discover the perfume that perfectly
aligned with their personality. The Lucky 7 perfume series
will subsequently be available at MINISO stores across the U.S.,
and will be available elsewhere, with the series set to launch in
Indonesia at the end of
August.
Additionally, MINISO will kick off a global "Lucky 7 Lifetime
Version" online lottery commencing August
20th. Seven countries – the United States, Mexico, Indonesia, Malaysia, the United
Arab Emirates, the United
Kingdom, and Singapore –
will participate in this online extravaganza. Seven lucky winners
will receive a massive 7.3-liter MINISO LUCKY 7 perfume.
"We are excited to introduce the Lucky 7 perfume series as part
of our 150 Broadway store opening." said Bella Tu, General Manager of MINISO Overseas
Directly Operated Markets and Vice President. "This collection
embodies MINISO's commitment to offering high-quality, trendsetting
products that enhance our customers' lives. By collaborating with
world-class perfumers, we have created a truly extraordinary
fragrance experience."
MINISO's Lucky 7 perfume series is a testament to the brand's
dedication to innovation and consumer satisfaction. The collection
is set to captivate consumers with its alluring scents,
sophisticated packaging, and the promise of luck and
fulfillment.
About MINISO
MINISO Group is a global lifestyle brand offering a variety of
trendy lifestyle products featuring IP design. The Company serves
consumers primarily through its large network of MINISO stores, and
promotes a relaxing, treasure-hunting and engaging shopping
experience full of delightful surprises that appeals to all
demographics. Aesthetically pleasing design, quality and
affordability are at the core of every product in MINISO's wide
product portfolio, and the Company continually and frequently rolls
out products with these qualities. Since the opening of its first
store in China in 2013, the Company has built its
flagship brand "MINISO" as a globally recognized retail brand and
established a massive store network worldwide.
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SOURCE MINISO
