Nothing Runs Like a Deere™…including the new Skechers x John
Deere footwear collection. Skechers, The Comfort Technology
Company®, and John Deere, the iconic American brand and signature
leaping deer logo, are joining forces to expand the work, outdoor
and fashion industries worldwide with a co-branded professional and
lifestyle offering. The footwear collection hitting stores in July
2024 is designed for agricultural professionals, construction
workers, outdoor enthusiasts and trendsetters—all seeking
top-of-their-field brands that offer the latest innovations.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240514918087/en/
Launching in July, Skechers x John Deere
footwear offers the brands' signature trends and comfort
technologies for agricultural professionals, outdoor enthusiasts
and trendsetters. (Photo: Business Wire)
“Skechers x John Deere is the union of two trusted American
brands—bringing their appeal, their technologies, their style—all
to deliver comfort that performs to millions who need and want it,”
said Michael Greenberg, president of Skechers. “As the country’s
number one work footwear brand, this new offering is a natural for
us, but Skechers x John Deere also epitomizes the outdoors and
fashion for millions of followers and fans. From specialty
boutiques and leading department stores to work retailers, we plan
to hit the ground running with the pinnacle of distribution around
the world—as John Deere is best in class: a highly recognized and
valued name with tremendous untapped potential for the greater
market.”
“The John Deere brand is exemplified by the active, hard-working
farmers, construction workers, maintenance crews and weekend
warriors who bring our brand to life,” said Mara Downing, vice
president of Corporate Communications and Brand Management. “We’re
thrilled this partnership will bring the innovative, rugged and
high-quality footwear Skechers is known for to all those who live
and work just as hard as our customers.”
Greenberg added: “We’ve worked in close collaboration with John
Deere’s team to ensure that our offering meets consumers’
needs—from our advanced technologies to durable designs emblazoned
with their iconic colors. This collection will serve many
demographics looking to add the Deere brand to their shoe
collection—and we’re confident that Skechers x John Deere will
build a devoted following across work, fashion and the street.”
Designed with sturdy construction and upgraded with premium and
waterproof materials as well as protective features like PORON® XRD
metatarsal protection, the new men’s collection offers function and
fashion—pairing Deere’s rugged durability with Skechers’ legendary
comfort, style, innovation, quality and value. The initial line
will include patented Skechers Hands Free Slip-ins® Technology,
Skechers Arch Fit® Technology and Skechers Relaxed Fit® Technology;
children’s styles will feature kid-friendly innovations such as
Skechers Air-Cooled Memory Foam® and machine washable
technology.
Skechers x John Deere sport adventure, work, utility sneaker and
casual styles will be available at Skechers retail stores and
www.skechers.com, as well as premium retail partners and specialty
retailers worldwide in July 2024.
About SKECHERS U.S.A.,
Inc.
Skechers (NYSE:SKX), The Comfort Technology Company® based in
Southern California, designs, develops and markets a diverse range
of lifestyle and performance footwear, apparel and accessories for
men, women and children. The Company’s collections are available in
180 countries and territories through department and specialty
stores, and direct to consumers through digital stores and
approximately 5,200 Company- and third-party-owned physical retail
stores. A Fortune 500® company, Skechers manages its international
business through a network of wholly-owned subsidiaries, joint
venture partners, and distributors. For more information, please
visit about.skechers.com and follow us on Facebook, Instagram and
TikTok.
About John Deere
Deere & Company (www.JohnDeere.com) is a global leader in
the delivery of agricultural, construction, and forestry equipment.
We help our customers push the boundaries of what’s possible in
ways that are more productive and sustainable to help life leap
forward. Our technology-enabled products including John Deere
Autonomous 8R Tractor, See & Spray™, and E-Power Backhoe are
just some of the ways we help meet the world's increasing need for
food, shelter, and infrastructure. Deere & Company also
provides financial services through John Deere Financial. For more
information on Deere & Company, visit us at
www.deere.com/en/news/.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers’ future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,”
“might,” or any variations of such words with similar meanings. Any
such statements are subject to risks and uncertainties that could
cause actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; delays or disruptions in
our supply chain; international economic, political and market
conditions including the effects of inflation and foreign currency
exchange rate fluctuations around the world, the challenging
consumer retail markets in the United States, and the impact of
wars, acts of war and other conflicts around the world; sustaining,
managing and forecasting costs and proper inventory levels; losing
any significant customers; decreased demand by industry retailers
and cancellation of order commitments due to the lack of popularity
of particular designs and/or categories of products; maintaining
brand image and intense competition among sellers of footwear for
consumers, especially in the highly competitive performance
footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the
products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling
seasons; and other factors referenced or incorporated by reference
in Skechers’ annual report on Form 10-K for the year ended December
31, 2023 and its quarterly reports on Form 10-Q in 2024. Taking
these and other risk factors associated with the COVID-19 pandemic
into consideration, the dynamic nature of these circumstances means
that what is stated in this press release could change at any time,
and as a result, actual results could differ materially from those
contemplated by such forward-looking statements. The risks included
here are not exhaustive. Skechers operates in a very competitive
and rapidly changing environment. New risks emerge from time to
time and we cannot predict all such risk factors, nor can we assess
the impact of all such risk factors on our business or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties,
you should not place undue reliance on forward-looking statements
as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240514918087/en/
Jennifer Clay SKECHERS U.S.A., Inc. jennc@skechers.com (310)
937-1326
Deere & Company Jen Hartmann Director, Public Relations
HartmannJenniferA@JohnDeere.com
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