Brands to Gain Enhanced Transparency and Control Over Their
Snapchat Campaigns Across Placements
LOS
ANGELES, Oct. 29, 2024 /PRNewswire/ -- Zefr, a
global leader in brand suitability and content measurement, today
announced the launch of its new Brand Safety and Suitability
Measurement solution for Snapchat. This new offering, developed in
partnership with Snap Inc. (NYSE: SNAP), provides advertisers with
increased transparency and control over their campaigns by
leveraging Zefr's patented AI and machine learning technology. This
marks the latest expansion of Zefr's industry-leading measurement
capabilities, now extending to one of the most dynamic and popular
social platforms.
"We are excited to partner with Snap to bring our advanced
measurement capabilities to Snapchat, giving brands a powerful tool
to ensure their ads are delivered in suitable and brand safe
environments," said Richard Raddon,
co-founder and co-CEO of Zefr. "Snapchat represents a key channel
for reaching engaged audiences, and our partnership will allow
advertisers to benefit from even deeper insights and actionable
data on the platform."
Enhancing Transparency for Snap Advertisers
Zefr's Brand Safety and Suitability solution provides
advertisers with independent, third-party verification of content
adjacencies on Snapchat. This new post-bid measurement product
leverages Zefr's proprietary AI to perform a comprehensive analysis
of video, audio, and text content, ensuring maximum accuracy in
determining brand safety and suitability. With coverage across
Snap's key ad inventory sources, we anticipate that this will give
advertisers even more confidence in the safety and suitability of
spending on Snapchat.
"We are excited to partner with Zefr to provide an enhanced
layer of brand safety and suitability for Snap advertisers," said
Darshan Kantak, SVP of Revenue
Product at Snap. "This collaboration marks a significant
advancement in our brand safety efforts, granting advertisers both
control and transparency over their campaigns. We are particularly
thrilled to extend these solutions to Spotlight, an exciting format
for our clients."
Zefr's solution integrates directly with Snapchat's advertising
tools, offering a seamless experience for advertisers looking to
enhance their campaigns' safety and suitability. Through Zefr's
Atrium dashboard, brands gain access to detailed reporting and
insights mapped to twelve different suitability categories, helping
them make informed decisions about their media placements.
About Zefr
Zefr is the leading data company enabling responsible marketing
in walled garden environments. Zefr's solutions empower brands to
manage their content adjacency on scaled platforms such as YouTube,
Meta, TikTok, and now Snapchat, in accordance with industry
standard frameworks. Through its patented AI technology, Zefr
offers brands and agencies more accurate and transparent targeting
and measurement solutions. Headquartered in Los Angeles, California, Zefr has offices in
New York, Chicago, London, Toronto, Brazil and Dubai. For more
information, visit zefr.com.
About Snap Inc.
Snap Inc. is a technology company. We believe the camera
presents the greatest opportunity to improve the way people live
and communicate. We contribute to human progress by empowering
people to express themselves, live in the moment, learn about the
world, and have fun together. The Company's three core products are
Snapchat, a visual messaging app that enhances your relationships
with friends, family, and the world; Lens Studio, an augmented
reality platform that powers AR across Snapchat and other services;
and it's AR glasses, Spectacles. For more information, visit
snap.com.
Media Contacts:
Hank Kim - hank@m8media.net -
Zefr
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SOURCE Zefr Inc.
