The signature fragrance collection relaunches
with a new look and feel, featuring a beloved brand icon.
NEW
YORK, April 4, 2023 /PRNewswire/ -- Today,
Victoria's Secret announced the newest Heavenly Eau de Parfum
campaign, highlighting the brand's timeless fragrance with global
fashion icon, mother and advocate, Adriana
Lima. This fragrance campaign marks her return to the brand,
with more to come throughout the year.
Captured by visionary photographer Sølve Sundsbø, Lima embodies
Heavenly's signature warmth and luminous glow within the campaign.
The imagery evokes a light and airy ambiance, a nod to the fresh
and sophisticated notes within the perfume. The reimagined bottle
was designed to complement the timeless radiance of the
fragrance.
"I'm so excited to be working with Victoria's Secret again,
the brand has always been like family to me. Being the face of this
iconic campaign and fragrance is so special because it beautifully
compliments a woman's radiance, which is symbolic of Victoria's Secret's inspiring mission of
celebrating every woman. It was amazing being on set again with
everyone, and we had the best time bringing this message to life
through this timeless fragrance," said Lima.
"It is an honor to have a global icon return as the face of
our new Heavenly Eau de Parfum campaign. Adriana is not only a
beloved part of the Victoria's Secret family, but she also
encapsulates the essence that makes this fragrance a treasured
favorite. As always, Adriana's captivating energy on the set of
this campaign brought the glamorous and luminous feel of this
fragrance to the next level, and we can't wait to share it with
everyone," said Tracy Deleu,
Vice President of Creative for Victoria's Secret Beauty &
PINK.
This Eau de Parfum opens with a hint of effervescent fruits, and
transitions into a bouquet of romantic white florals at its heart:
freesia, lotus and jasmine. Enveloped in gold musk, creamy
sandalwood and bourbon vanilla, this signature fragrance is pure,
sophisticated warmth.
The full Heavenly collection also includes Heavenly Dream Angel
Eau de Parfum, a radiant gourmand fragrance that includes notes of
raspberry nectar, amber crystals and prismatic musk. The facets
within the fragrance reveal a bright strength with tender depth;
the bright sister to a luminous classic.
To shop the Heavenly fragrance collection, visit
https://www.victoriassecret.com/us/vs/beauty/heavenly-dream-angels-fragrances
as well as retail locations nationwide.
Notes to Editors:
Stay Connected:
Victoria's Secret:
https://www.victoriassecret.com
Instagram: https://instagram.com/VictoriasSecret
Twitter: https://twitter.com/VictoriasSecret
Facebook: https://www.facebook.com/victoriassecret
TikTok: https://www.tiktok.com/@victoriassecret
About Victoria's Secret Beauty
Victoria's Secret Beauty is America's #1 fragrance brand* with
iconic, award-winning scents like Bombshell, Tease, and Heavenly.
With an ever-evolving collection of beauty essentials—including eau
de parfums, mists, candles, and beyond—they empower all to discover
and embrace a routine that makes them feel their best. Victoria's
Secret Beauty's fashion-forward accessories add a touch of
elegance and flair to any outfit, from the latest handbags to
the best cosmetic cases and more.
(**Source: Euromonitor, US retail sales, 2021, excluding mists.
Aggregated sales of Victoria's Secret Bombshell fragrance.)
About Victoria's
Secret
Victoria's Secret (NYSE: VSCO) is the world's largest intimates
specialty retailer offering a wide assortment of modern,
fashion-inspired collections including signature bras, panties,
lingerie, casual sleepwear and athleisure, as well as award-winning
prestige fragrances and body care. With nearly 1,400 retail stores
worldwide and a predominately female workforce of more than 30,000,
Victoria's Secret boasts the largest team of specialty trained bra
fit experts worldwide. Victoria's Secret is committed to inspiring
women around the world with products and experiences that uplift
and champion them and their journey while creating lifelong
relationships and advocating for positive change.
To learn more about Victoria's Secret, please visit
VictoriasSecret.com.
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SOURCE Victoria's Secret