Sportradar Drives Betting Innovation with Micro Markets Expansion
19 September 2024 - 5:00PM
UK Regulatory
Sportradar Drives Betting Innovation with Micro Markets Expansion
ST. GALLEN, Switzerland, Sept. 19, 2024 (GLOBE
NEWSWIRE) -- Sportradar (NASDAQ: SRAD) is set to further transform
the betting landscape with the launch of micro markets, the next
generation of in-play betting products, across leading sports,
opening fresh revenue streams for operators. In a strategic move,
Sportradar, in collaboration with Tennis Data Innovations (TDI), is
introducing micro markets for ATP tennis matches this October. This
exclusive partnership marks yet another step in offering bettors
more granular and engaging wagering options in tennis.* Sportradar
currently offers micro markets across other popular sports
including soccer and table tennis.
By leveraging advanced artificial intelligence (AI) and deep
tennis data from TDI, Sportradar will offer operators a
cutting-edge solution that processes hundreds of thousands of data
points per match. The result is eight distinct micro markets
expected to generate approximately 1,500 new betting opportunities
per match.
Unique to Sportradar, the ATP tennis micro markets include:
- The next breakpoint
- Will the next serve be an ace,
rally, or double fault
- Who will serve the next ace
- All point outcomes (player 1 winner;
Player 1 Error, Player 2 Winner; Player 2 Error)
- Total shots in a point
- Last stroke type (e.g. serve,
return, forehand, backhand, or volley)
Karl Danzer, SVP Odds Services at Sportradar said: “The
introduction of micro markets underscores Sportradar’s commitment
to leading the industry with advanced proprietary technology to
provide clients with unmatched opportunities to engage fans and
generate new revenue across hugely popular betting sports like
tennis.”
Sportradar is set to further expand micro markets with the
addition of American football, baseball, basketball and ice hockey
in the first half of 2025.
*Micro betting is a form of live wagering that enables operators
to offer bets on specific, short-term outcomes within a game or
event.
About Sportradar
Sportradar Group AG (NASDAQ: SRAD), founded in
2001, is a leading global sports technology company creating
immersive experiences for sports fans and bettors. Positioned at
the intersection of the sports, media and betting industries, the
company provides sports federations, news media, consumer platforms
and sports betting operators with a best-in-class range of
solutions to help grow their business. As the trusted partner of
organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and
Bundesliga, Sportradar covers close to a million events annually
across all major sports. With deep industry relationships and
expertise, Sportradar is not just redefining the sports fan
experience, it also safeguards sports through its Integrity
Services division and advocacy for an integrity-driven environment
for all involved.
For more information about Sportradar, please
visit www.sportradar.com
Sportradar Press Contact:
Sandra Lee
press@sportradar.com
Sportradar Investor Relations
Contact:
Jim Bombassei
Investor.relations@sportradar.com
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