Loblaw Companies Limited achieves Guinness World Records(R) title
23 March 2012 - 5:57AM
PR Newswire (Canada)
Over 250 select Loblaw banner stores across Canada simultaneously
break 305 wheels of Parmigiano Reggiano cheese for world record
BRAMPTON, ON, March 25, 2012 /CNW/ - - Loblaw Companies Limited
(Loblaw) announced today that they became the new official world
record holder for the most wheels of Parmigiano Reggiano cheese
cracked simultaneously, as declared by a Guinness World Records(®)
adjudicator. Officially, 305 wheels were cracked. Additional
results are still being tabulated. "Today was a momentous day for
Loblaw and our colleagues. It was an overwhelming experience to
celebrate this achievement with our customers and colleagues at
more than 250 stores; we couldn't have done it without them," said
Metzi Liau, Senior Deli Category Director, Loblaw Companies. "Our
colleagues were specially trained to crack the wheels in the
traditional style upheld by Italy's Parmigiano Reggiano Cheese
Consortium, and we are thrilled to have achieved this world
record." At the Loblaws(®) at Maple Leaf Gardens* in Toronto,
Loblaws(®) Angus in Montreal and Atlantic Superstore(®) in Halifax
locations, members of the Parmigiano Reggiano Cheese Consortium
were in attendance. In Toronto, a Guinness World Records(®)
adjudicator looked on as colleagues and customers cheered
cheese-crackers to victory. Using special cheese-cracking knives,
each of the 34-kilogram wheels were cracked and customers sampled
the fresh cheese. "It is exciting for us to witness Loblaw earn the
title of Guinness World Records(® )holder for the most wheels of
Parmigiano Reggiano cheese broken simultaneously; we take great
pride in the production and quality of this cheese," said Leo
Bertozzi, Director of the Parmigiano Reggiano Cheese Consortium.
"Parmigiano Reggiano is one of the most carefully produced and
thoroughly enjoyed cheeses in the world. For centuries, it has been
considered the 'king of cheese' for its incredible taste and
crystalline texture. Parmigiano Reggiano is a hard Italian cheese
produced in the provinces of Parma, Reggio Emilia, Modena or
Bologna, using the same recipe for almost 1,000 years. The
Consortium is the group of dairy producers and cheese makers
designated to preserve the integrity and quality of each wheel of
Parmigiano Reggiano created. They also raise awareness of
Parmigiano Reggiano around the world. The Consortium is
officially assigned to the task of adhering to the specifications
outlined by the PDO (Protected Designation of Origin), when
inspecting each wheel of Parmigiano-Reggiano. About Loblaw
Companies Limited: Loblaw Companies Limited, a subsidiary of George
Weston Limited, is Canada's largest food retailer and a leading
provider of drugstore, general merchandise and financial products
and services. Loblaw is one of the largest private sector employers
in Canada. With more than 1,000 corporate and franchised stores
from coast to coast, Loblaw and its franchisees employ more than
135,000 full-time and part-time employees. Through its portfolio of
store formats, Loblaw is committed to providing Canadians with a
wide, growing and successful range of products and services to meet
the everyday household demands of Canadian consumers. Loblaw is
known for the quality, innovation and value of its food offering.
It offers Canada's strongest control (private) label program,
including the unique President's Choice(®), no name(® )and Joe
Fresh(®) brands. In addition, the Company makes available to
consumers President's Choice Financial(®) services and offers the
PC(®) points loyalty program. *Reg'd TM. Lic'd use. SOURCE Loblaw
Companies Limited Image with caption: "34-kilogram wheels of
Parmigiano-Reggiano are cracked open at Loblaws® at Maple Leaf
Gardens in Toronto, as part of a Guinness World Records® attempt by
Loblaw Companies Limited to crack the most wheels of cheese
simultaneously. More than 250 participating stores successfully
cracked 305 wheels, breaking a previous record of 176 wheels. (CNW
Group/Loblaw Companies Limited)". Image available at:
http://photos.newswire.ca/images/download/20120325_C7651_PHOTO_EN_11535.jpg
Loblaw Companies Limited CONTACT: For products, images or
additional information, please contact: Allison Stokes, rock-it
promotions, inc., at allison@rockitpromo.com or416.656.0707 ext.
110Debra Goldblatt, rock-it promotions, inc., at
debra@rockitpromo.com or416.656.0707 ext. 101
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